FOR YOU. FOR YOUR GOLFERS.

Transcription

1 FOR YOU. FOR YOUR GOLFERS.

2 THE GAME IS BETTER WHEN WE PLAY TOGETHER. Golf Canada and your Provincial Associations recognize that ensuring the future of the game requires that we: Build a stronger connection with more golfers Connect to all golf facilities Improve our understanding and communications through better consumer insights on golfers and golfer behaviour We recognize that golf facilities are partners in every venture to both promote and preserve the game of golf. Henceforth we intend to recognize this through only charging the cost of services that facilities want or need, and providing you with the choice to both earn rebates and generate revenue through supporting our initiatives. To learn more visit: golfcanada.ca/kit

3 PLAYING PARTNERS Introducing an all new golf association membership model that is built around giving you, our facility partners, choices. The following Partner Facility programs have been developed to offer not only the opportunity to earn-back a portion of your fees but to generate incremental revenue. As a Partner Facility you have access to the following programs: Partner Facility REBATE PROGRAM We value the efforts that our Partner Facilities put into supporting our many grassroots programs. To show our appreciation we offer an annual $300 rebate for participating in any eligible activity including hosting tournaments, operating an approved sport development program, adopting a school, etc. For more details on eligible activities, visit golfcanada.ca/partnerfacility Partner Facility RETAIL PROGRAM In an effort to encourage more golfers to become members, we reward our facilities through our Retail Program that offers direct monetary incentives for resale of memberships. You can action this program by: Retailing Gold Memberships to your golfers for MSRP at $49.95 ($19.95 above wholesale) Include Gold Memberships as a value added in membership dues for your member golfers Bundle Gold Memberships with green fee packages Partner Facility REFERRAL PROGRAM Any golfer that is referred by your facility to join at the Free Bronze level is your golfer. If we are successful in encouraging him or her to become a paying member you will be rewarded through the Partner Facility Referral Program. Receive a referral fee for any golfer affiliated with your course who chooses to upgrade their membership Register players in the Bronze (free) level and gain valuable additional insights into their behaviour as well as earning incremental revenue for upgrade For details on these and other facility opportunities visit golfcanada.ca/partnerfacility

4 FOR YOU THE FACILITY Direct benefits, revenue generation opportunities and pricing based on your needs. PRACTICE / SHORT COURSE Featured facility promotion on golfcanada.ca, identification at facility, access to programming and membership affiliate fees $ 300 STANDARD LENGTH GOLF COURSES All of the above and access to Course and Slope Rating Entry on Score Centre & related benefits Access to reports and data through Golf Canada Score Centre 9 hole 18 hole 27 hole 36 hole $ 750 $ 1000 $ 1250 $1500 Additional holes at $ per nine Featured promotion on Golfcanada.ca - #1 visited golf site in Canada with over 20,000,000 pageviews annually Golf Canada Score Centre - allows anyone holding a membership with Golf Canada to record their play at your facility Robust data, demographic information, and consumer insights on golfers that play at your facility and their habits within the sport at large Personalized club membership cards available to facility for members Bulk Delivery of Golf Canada Magazine (and provincial publications where applicable) Opportunities to host national and provincial golf championships and other events Access to world-class golf programs Customer Service available to you and your golfers 7 days a week in season 5 free accounts on Golf Canada Score Centre for you and your staff Additional benefits available BIG DATA IS BIG VALUE Golfers that track their game through the Golf Canada Score Centre provide a wealth of information on their habits, preferences and playing ability that may be leveraged to produce products and offers suited to their desires. Imagine being able to make business decisions based on real data rather than intuition. For example, a golfer plays 5 rounds a year at your facility and through our insights you realize they play 30 times a year in total, would you treat them differently?

5 FOR YOUR GOLFERS Three levels of engagement tailored to how they play. BENEFITS MSRP RETAIL PROGRAM PROFIT REFERRAL PROGRAM PROFIT BRONZE MEMBERSHIP Discounts on tickets, merchandise & more Frequent rewards and prizes just for playing golf Score Posting Ability to track a season-long ringer score card at one course Basic statistics tracking, health information Dynamic course search Global Golf Post & E-Golf News FREE SILVER MEMBERSHIP (Coming in 2016) Bronze values + Better discounts on tickets, merchandise & more Better rewards and prizes just for playing golf More online/mobile tools for tracking your game Golf Canada Magazine home delivery Golf club labels and access to the Golf Canada Equipment Identification & Retrieval System Access to a PGA Canada Professional to assist and direct you how to get the most out of your game $ $ 4.95 per sale $ 2.50 per referral GOLD MEMBERSHIP Silver Benefits + The best discounts on tickets, merchandise & more The best rewards and prizes just for playing golf Access to Provincial, National and other sanctioned events Official Handicap Factor Equipment Guarantee (Reimbursement for replacement of lost, stolen or damaged equipment) Enhanced game tracking Internationally recognized membership card $ $ per sale $ 5.00 per referral

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