LIO. SIMONEBOSCOLO graphic+webdesigner

Transcription

1 PO RT FO LIO SIMONEBOSCOLO graphic+webdesigner

2 Less is not CONTENT 00 necessarily more Mylk NYC Travel How to: 3D Structure Aroma Plaza Sci-fruit Dark Paradise Photos Personal ID 00 Milton Glaser

3 \milk bottle \six bottle packaging \project presentation 01MYLK \final logo \bottle rough \layout \white plexiglass cover \metal rings

4 MYLK \milk bottle \six bottle packaging \project presentation \bottle rendering 01

5 MYLK \milk bottle \six bottle packaging \project presentation \six bottle packaging 01 01

6 TRAVEL \high school diploma s thesis 02NYC \layout \white plexiglass cover \logo design \project: Create an advertising campaign, aimed at promotion of tourist routes inside New York City. These pathways are developed according to the locations / sets of the various movies, books and stories, written and performed by artists in love with the Big Apple. A tourist, as a citizen of New York can, thanks to NYC Travel, see the city in a new way, discovering places, following the maps, walking down the streets and the most exclusive and important shops of the globe. \logo: To identify the project, NYC Travel, has been created a logo that refers to the concept of the tourist routes. Taking inspiration by the classic subway maps, the V of TRAVEL is composed by lines of different colors, ending in an arrow to point out the concept of travel and movement. The font is Helvetica as it is the official New York City font for road signs and transportation. Next to the logo I placed the acronym NYC, part of the New York City new branding project.

7 NYC TRAVEL \high school diploma s thesis 02 New York was his town, and it always would be. Woody Allen -Manhattan- \poster layout \booklet design

8 NYC TRAVEL \high school diploma s thesis \final poster \shopper \booklet \rendering \\coffeecup \rendering \\shopper 02 02

9 NYC TRAVEL \high school diploma s thesis powered by nycgo.com \booklet \brochure _Come nel 1975 Milton Glaser venne incaricato di rinnovare l immagine della città di NY, percepita allora come covo del crimine e luogo scarsamente accogliente, con la campagna I Love NY, l iniziativa NYCTravel si impone di promuovere la città attraverso le storie degli artisti, dei registi (Woody Allen, Matt Reeves..) e degli scrittori affascinati dalla metropoli, proponendo dei percorsi tematici che seguono i movimenti dei personaggi delle storie all interno di New York City, per rilanciare l immagine della città come punto turistico di grande importanza a livello mondiale in modo originale Sutton Square Manhattan _Woody Allen, 1979

10 NYC TRAVEL 4 \high school diploma s thesis 1 \travel point \booklet \brochure

11 03HOW TO: \advertising campaign aimed at people awareness towards environmental issues \green energy promotion \rough \layout \poster 03 03

12 STRUCTURE \promote with a 3D element twinning between two cities 043D 04 CAGLIARI BRIGHTON

13 PLAZA \brand identity for fragrance store in the centre of Amsterdam 05AROMA \original logo \shop logo and color palette \Yankee Candle is the scented candle specialist and the strongest brand in the Aroma Plaza. The logo for this shop is developed from the original Yankee Candle logo and evolved to adapt into the ambience of the Shopping Centre where the shop is situated, Magna Plaza in Amsterdam. The flame evocate immediatly what the shop is about and the color palette has been selected from the 7 different cabinets of candles in the shop, each one of them with different shades of colors. 05

14 AROMA PLAZA \brand identity for fragrance store in the centre of Amsterdam \corporate identity guide \products reference images 05 \To develope the corporate identity of the shop I started drawing the shapes of the Yankee Candle products. From here I have been able to build the business card, the pricelist and different designs for the shop creating a sense of continuity.

15 AROMA PLAZA \brand identity for fragrance store in the centre of Amsterdam \business card spring design \\CASSIS \business card summer design \\SOFT BLANKET, PINK GRAPEFRUIT \business card fall design \\reference to the products \For the business cards was really important to rapresent the image of the shop and the brand with a simple and original design. Using the shape of the product itself became immediatly understandable what the shop is about. As Yankee Candle gives really original names to the products I decided to elaborate a different design for different fragrances available to connect the customer to the feeling of different scents. \\As in July the shop started also sell different products mantaining Yankee Candle as top brand we have later decided to simplify the cards removing the name of the fragrances. CASSIS 05 YANKEE CANDLE

16 AROMA PLAZA \brand identity for fragrance store in the centre of Amsterdam \shop design \drwaings on the walls\ \promotion tag \pricelist \To design various aspect of the shop as the pricelist or the Pick&Mix promotional tag I used the again the shapes of the products to keep as simple as possible the corporate identity of the shop. The product shape of the pricelist has exaclty the same dimension of the product itself to give all the informations immediatlyin one sight. The drawings on the wall gives some movement to the design of the shop creating a nice and cheerful enviroment for a good shopping experience. 05

17 THANK YOU! AROMA PLAZA \brand identity for fragrance store in the centre of Amsterdam \webshop \thank you card \Together with the new design of the shop has been built also a brand new webshop. Customers from all over Netherlands, Germany, Belgium and France can now order the products available in the shop online. To ensure a pleasant experience, in every package deliverd, is included a thank you! card with an handwritten note on the back of the card. THANK YOU! THANK YOU!

18 AROMA PLAZA \brand identity for fragrance store in the centre of Amsterdam \Gift Cards 05 05

19 Do or do not, there is no try. 00 Yoda

20 06PHOTOS \photos of fruit sections for a science event for kids 06

21 PHOTOS \photos of fruit sections for a science event for kids 06

22 07 \model Viviana Vitale 07PHOTOS

23 PHOTOS \model Viviana Vitale 07

24 07 07

25 \travels \london 08PHOTOS 08

26 PHOTOS \travels \london 08

27 PHOTOS \travels \italy 08

28 PHOTOS \travels \barcelona 08

29 PHOTOS \travels \italy 08

30 ID \Logo \Business Card \CV \Website 09PERSONAL \The logo itself is an extremely simplified version of my initials. It s also the base that built the grid of my portfolio together with the golden ratio which defines the location of images in a page

31 09

32 thank you 09

33 PO RT FO LIO