Builder Lead Generation Marketing Tools

Transcription

1 Builder Lead Generation Marketing Tools Builder Lead Generation Marketing Tools American Buildings Company offers a comprehensive range of marketing tools designed specifically to help Builders generate leads. The key to marketing success is a consistent, professional message aimed at qualified prospective targets. With the challenging construction environment and ever younger buyers many Builders have told us the phone no longer rings the way it did in the past. As a result, Builders need to reach out to new groups of potential customers. American Buildings District Managers and the ABC marketing team can assist your efforts with these professional tools. The only thing we typically charge for is direct printing, promotional item costs and postage. There is normally no charge for customizing of these tools. Builder Marketing Programs ¾ Wingspan ¾ The American Advantage Direct Mail Program ¾ High Impact Direct Promotion ¾ Newspaper and Magazine Ads ¾ ONBUILDING Construction Sector Flyers ¾ Builder Website Program

2 Wingspan Wingspan has been completely redesigned as a promotional piece for Builders to send to current, past and potential customers as well as the local design community. Wingspan now has a high quality magazine format, covers projects from all over North America and will be published 3-4 times each year. To mail to your customers, simply add their address on the back, add postage and mail. If you order at time of printing we can add your logo and customer addresses in the printing process saving time. Page 2

3 The American Advantage Direct Mail Program Consistent marketing communication is critical for successful lead generation. These self-mailers have all been designed by a professional ad agency which helps your company stand out. Selfmailers are relatively inexpensive and attract attention because your message is not hidden by an envelope. These pieces are excellent for reminding current and past customers and new prospects about your company and the advantages of metal building construction. We can even help you find mailing lists of potential customers. Builder Customization Your logo, contact information and even customer addresses can be printed on each piece. All you need to do is add postage and put them in the mail. The Time to Build With Steel is Now Sustainability Building Green Page 3

4 The American Advantage Direct Mail Program (continued) Durability Cool Colors Excellence in Design IAS & ISO Retrofit Roofing Metal Roofing: The Green Choice Page 4

5 High Impact Direct Promotion For use when you really want to make an impression. These unique mailings and promotional items will stay with customers and prospects for some time to come. Ideal for small, targeted, hard hitting promotion. As with our other marketing pieces these have been designed by a professional ad agency which helps your company stand out. Builder Customization Your logo and contact information are printed on each piece. We can also change pictures to buildings you have sold and erected. Mailing # 1 - Value All mailings are sent out in a white box to assure they will be opened. Promotional Item Nut & Bolt Ball Point Pen Boxes have higher opening rates than padded envelopes or other types of packaging. Mailing # 2 - Precision Special messages about your company can also be included. Promotional Item Wrench Design Key Chain and Bottle Opener. Mailing # 3 - Innovation Promotional Item 1G USB Bolt Flash Drive Made From Post Industrial Plastic and Aluminum. Guaranteed for Life. Page 5

6 Newspaper and Magazine Ads For use when you need a professionally developed quick ad for print publications. Builder Customization Your logo and contact information is easily inserted We can also change pictures to buildings you have sold and erected. We Build With Steel. And Trust. The Best Builders Make the Best Buildings. Page 6

7 ONBUILDING Construction Sector Flyers These highly customizable sector flyers help you target specific types of construction. Studies have shown that owners prefer to buy from a contractor who is perceived to be a specialist in the type of building for which they are looking Builder Customization Your logo and contact information can be printed on each piece. We can also change copy referencing your company and pictures to buildings you have sold and erected. Construction Sectors Available Agriculture Auto Dealerships Aviation Commercial Retail Community Centers Fire & Rescue Government Facilities Manufacturing Medical Office Pavilions Recreation Facilities Religious Centers Restaurants Schools Shopping Centers Transportation Warehouse/Distribution Page 7

8 ABC Builder Websites Having a professionally designed Website is one of the most important marketing decisions you can make. ABC s Website program offers you many options for having one of the best Websites in the industry. With two levels and six different templates to choose from, you have an opportunity to advertise your company 24/7 on the Internet without having to design your own costly Website. BUILDER LEAD GENERATION - MARKETING TOOLS Our ad agency will assist you with writing copy and adding photos to your site. For more information on our Marketing Tools, please contact your District Manager. American Buildings Company 1150 State Docks Road Eufaula, AL Page 8