Copyright Patric Chan 1

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1 Copyright Patric Chan 1

2 About the author: Patric Chan is a best-selling author, international speaker and world-class internet marketer who has trained thousands of students worldwide through his courses, live events and training. In the internet marketing community, his product has been listed as #1 for Affiliate Marketing in ClickBank and commonly appear as a super affiliate in product launches. What s the Truth about Internet Marketing? You have a goal, a dream. You wanted to start making money online with internet marketing. You ve heard about how amazing it is, and yes, IT IS that amazing. I ve been doing this for 12 years now and I can honestly tell you that I ve been so blessed to make a small fortune from this business. There are many ways to make money online. If you re a newbie, the easiest would be affiliate marketing where you get a cut of commission by promoting someone else s or a company s product. Now, this is not an affiliate marketing ebook, but it s about how internet marketing is failing (But don t worry, it s not all gloomy. There s always an opportunity in times of trouble). But in order for me to lead to that part, let me cover some things about affiliate marketing. You can go to the websites below to find products to promote as an affiliate to earn commissions: Amazon Associate Program This allows you to promote Amazon.com s products ClickBank Probably the biggest affiliate network for info-products Commission Junction and LinkShare - Affiliate networks used by big companies Independent Affiliate Programs There are many other websites that manage their own affiliate programs internally where you can join too. Copyright Patric Chan 2

3 So the technical steps to make money from an affiliate program are simply these: Step #1: Market research to uncover the demand for a particular product. Step #2: Find an affiliate program that is suitable. Step #3: Further research the affiliate program to make sure it can convert well for you to make money and join it. Step #4: Build a website and put content on it that s related to the market or the product you re promoting. Step #5: Promote your website. This is where you ll need to learn how to get traffic (free or paid traffic). Now, assuming you ve completed all of the 5 steps above, there s still the possibility that you don t make any sales because there are so many reasons why someone may not want to buy. So whatever the effort, time and money you ve put in, it will all go down the drain. So some internet marketers started to become smarter when approaching affiliate marketing. They no longer try to convert the traffic on their website to sales, but into subscribers. In our internet marketing world, we call these subscribers as a list. Because if they don t buy, at least you can still capture them as prospects where you can follow up with them. Marketers started building lists. In order for them to do that, they ll need: 1. To setup an opt in page 2. To come up with some kind of enticement for the visitors to want to subscribe into the list 3. Learn about autoresponders like Aweber, GetResponse, MailChimp, Ontraport, etc. But it doesn t ends there. The marketer must then learn the skills and knowledge of ing marketing because the sales are only made when you re able to send out convincing s to your list to buy. Then you ll also need to learn about managing your list and that s another whole story to begin with. Copyright Patric Chan 3

4 Now, don t get me wrong. This is the IDEAL method for internet marketing but let s face it! How many newbies can actually do this? I mean, if you ve invested in some kind of business in a box program or system, I have no doubt this is doable. If not if you re going to this from scratch, what is the likelihood you ll even reach second base? You see, if you re an experienced marketer, everything s good. But if you re a newbie, doing internet marketing is actually not that easy. It requires A LOT of hard work. Truth be told Internet Marketing is failing. Okay, perhaps, you may be able to get started or setup. But the competition for promotion is fierce. Let s say you re competing with other affiliates for an upcoming affiliate program launch. Just do a Google search and you ll see there are hundreds of competitors, easily. From Youtube videos to websites. WHATEVER you re doing, other affiliates are doing the same too. After all, most of them are trained in the same way. In other words, assuming that you re able to overcome the getting started phase, the promotion is another big phase you need to overcome. And when you get the traffic, it still doesn t mean people will buy. So you may be thinking It ll be far better for me to promote my own product. Wrong. It s actually a very bad decision, unless you re a pro. Here s why If you re already struggling to make sales for a great product that has been made to sell, how do you think you ll do better with your own product? Copyright Patric Chan 4

5 Because if you were to believe this, it means you re suggesting that your product and the entire marketing system (the webpage, sales copy, follow ups, etc) are more supreme that the affiliate program s product. And besides, if you ve just created a product and you re expecting affiliates and JV partners beating you to the doorstep to promote your product, unfortunately, you ll be disappointed. Every day there s a product launch by an internet marketer. Furthermore, you re trying to compete with the Gurus who have been established for many years. So how did others do it? One word sacrifices. They are able to withstand all of the challenges, including having enough funds to see them through. On average, that person should be able to withstand for at least 6 months with ongoing internet marketing training. Now of course, that s not bad at all, seeing that 6 months is a relatively very short period of time for the reward you re going to get. It goes beyond this manuscript to teach you about mindset and attitude. But if you don t want to fail, be prepared to strengthen your mindset and have the right attitude towards success. There are plenty of books to read or seminars to attend on this topic, DO THAT for your own benefit. You need every single ounce of positivity to see you through because the slightest negative thought will be ENOUGH to convince you to drop out. Seriously. YOU NEED THAT. But If I Can Start, Why is Internet Marketing Still Failing? First, 6 months is only a benchmark and also, I ve stressed that 6 months may work for you if you re getting ongoing internet marketing training. With that said, it s still failing for most marketers, even the pros. Because the whole business is actually relying on a MAILING LIST! If you take the time to evaluate, it s shocking. What if Copyright Patric Chan 5

6 Somehow, your broadcast software doesn t work anymore. Or you ve promoted too much to your list, they start abandoning you. As much as there s no reason that anything can happen, there are as many reasons as to why SOMETHING can happen. I believe the only way for an internet marketer to be self-sustaining is when their list of subscribers are willingly referring more people to subscribe into the marketer s list. DO YOU THINK YOUR LIST IS GOING OUT THERE TELLING OTHERS TO SUBSCRIBE TO YOU? Why? Because that s how a real business grows. You buy an iphone and you like it. Then you start telling your other friends about it. You shopped at Amazon and if you feel happy with it, you ll tell your friends to shop there too. You watched a movie and loved it, so you tell your buddies to watch it too. The fact is, you can t truly grow if you re only the person singing your own song. Let s face it! You only have 24 hours. If nobody s building your list except for yourself, by the time you re building new subscribers, some older subscribers may be unsubscribing. Is a Sale Enough? Making a sale is great. Earning some money every month is marvellous. Who wouldn t love that! But if you have a family to take care, bills to pay you better come up with a better plan. A single product won t make you rich or even give you stable income. Frankly, I don t have this problem. And you probably won t have it as well if you have a sales funnel in place for your internet marketing business. But if you re peddling to just selling a single product with no backend or upsells, it s going to be really tough. Here s how your sales funnel should look like, at bare minimum: 1. Entry Offers You can call this front-end products if you wish. Basically, these are low cost products like books or short courses. They should be sold for less than $10. They re Copyright Patric Chan 6

7 good products where your customers will enjoy consuming the content of it but it s not comprehensive. 2. Core Offers These should be sold from $20 - $100. They are comprehensive programs, from A to Z on a specific topic. So let s say someone buys a book (an Entry Offer) called, 20 Ways to Make Money from Blogging, your Core Offer could be a complete course on how to launch a blog and promote it. 3. Follow Up Offers Follow Up Offers are basically programs that are very specialized in their topics. For instance, a copywriting course that can be offered to someone who buys a course about blogging (because they can improve the skill of writing on their blog). This copywriting course can also be sold to someone who just buys an Entry Offer about anything else that can be related to copywriting. 4. Premium Offers These are high-end offers for those who need further training or solutions. For instance, a Premium Offer to the blogging course could be a complete blog setup and design for your customer. It can even be a 6-week coaching program with you on how to grow their blogging business. So if you have multiple product offers, you re in good hands. Because not only can your customer buy more products from you, you have multiple streams of income from sales funnels that are automated. At the same time, you now know how I would say that internet marketing is failing. How many marketers actually have this figured out and implemented in their business? Scaling Problem You see, when you get started with internet marketing, you get excited when you make your first sale. Your first $100. Then your first $1,000. But something happen along the way, and it s a matter of time where you ll hit the ceiling. You ll start to have problems scaling it higher. Copyright Patric Chan 7

8 Anyway, if you really want to scale it, here are the 5 parts which are scalable: 1. Niche expansion You can go wider and deeper for your existing market. Assuming, your list (if you ever manage to build one) is all about traffic. So to go deep, you can expand to various traffic methods such as video marketing, Facebook ads, pay per click, SEO, blogging, viral marketing, etc. Then go wider by teaching them other stuff related to traffic to complete internet marketing such as content creation, online branding, marketing, copywriting, etc. 2. Offer There are always more than one offer you can be promoting. There is always more than one product which you can create. 3. Website Generally, the more websites you have, the more traffic channels you ll be able to create. 4. Traffic There are many traffic sources out there. Let s say you re able to promote your internet marketing business using SEO, why not scale it up by either doing more of the existing method or ponder on other traffic avenue too? 5. Conversion The better you can improve your conversion, the better you can scale your business. But dude How many newbies know how to scale? And for the pros, how many of them are actually tracking and testing every time? Again, this is why internet marketing is failing. Most marketers don t even know their metrics at all. They re just going with the flow. A business that cannot fail is not a business. It s a biz opp. It Sounds so Gloomy Not really. Copyright Patric Chan 8

9 Internet marketing is probably the best way to start creating a new stream of income. And it s likely the ideal option to start a business using the internet. It s low cost and it has a lot of leverages. So it s still the finest choice you ve made to start internet marketing. But you need to know that the world of internet marketing is not as wonderful as how it has been painted for you to see. Be prepare to invest your time and resources. It requires TIME to nurture it. Because it s internet, it doesn t means you can start something from nothing and expect to make money in 48 hours. The trick is, if you can hire a coach (if you can afford it) or get a business in a box package to buy, grab it. That will accelerate your speed a lot. Saving on the minor money will give you deeper cuts into your finances. They call it, penny wise, and pound foolish. Don t get me wrong! You don t need to hire me or buy my system. It could be anyone s. I m only encouraging you to do that, especially if you are a newbie because I don t want you to be part of internet marketing failure. There are already many casualties in this business, you don t need to add onto the numbers but instead, you need to inspire others than YOU CAN DO IT. Internet marketing could be failing, you just don t need to be that majority. The first lesson is this: You need to treat internet marketing as if you re running a normal business. There are going to be costs involved so be prepared. It will need your attention during its infancy, just like any business. The Blueprint As you know, there s no one magic pill to this business. There is a lot of hard work and testing (but well worth it). But this can be shortened drastically if you have some sort of blueprint to follow, especially one that has been proven. Copyright Patric Chan 9

10 You need to start having a system to capture leads from the internet and follow up with them. Then have an incentive for them to help to build your list. The most convenient incentive is probably money. Devise a way how they can get paid for building your list. Next, you should promote affiliate programs or someone else s products because that s the EASIEST WAY to make money online. Forget about your ego for a second. You can visit that later on when your bank account is filled up with cash. But instead of promoting an affiliate program, you should consider looking for products that pay you not just for lifetime, but continually. For instance, assuming you got someone to buy from Amazon.com and if he or she continues to buy there, you ll continue to get paid. That would make an amazing passive income for you because they ll continue to shop at Amazon. But of course, this doesn t exist. Amazon s not going to do that for you. Nobody s going to give you a piece of their profit FOREVER. Last but not least You HAVE to learn how to leverage. You re already on the right path by choosing the internet as your platform because it s the greatest leverage that I can think of. I m working on Project Passive Wealth where it s going to give you an extreme leverage to start internet marketing. If you want to get onboard in advance, partnering with us, click the link below: Your friend, P.S: Do you want to make money by sharing this report? When you join Paul, I ll be teaching you how details at Copyright Patric Chan 10