APPENDIX M-2 BRAND IDENTITY GUIDE (Continued 2) FINE WINE & GOOD SPIRITS PLCB RFP # APPENDIX M, BRAND GUIDES
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1 APPENDIX M-2 BRAND IDENTITY GUIDE (Continued 2) FINE WINE & GOOD SPIRITS PLCB RFP # APPENDIX M, BRAND GUIDES
2 Browse the current and past issues of Taste magazine, which are always available online. Taste provides information about wine and spirits trends and unique ideas for entertaining, including cocktail and food recipes Find resources including: - A glossary of definitions for wine and spirits terminology - A list of interesting and informative wine and spirits websites The Wine Club Wine and Spirits Information Get information about The Wine Club membership options Learn about wines from different regions, by variety and body type Sign up for The Wine Club and manage subscriptions Discover different types of spirits - A guide that shows what glassware to use for different wines and spirits - A vintage chart that provides general ratings based on what a region s best winemakers produced in a given year? View past Wine Club newsletters and selections Read featured stories about food pairings, seasonal features and what s new in the world of wines and spirits. - Answers to frequently asked questions (FAQs) Did you know? Customers can visit us online at FineWineAndGoodSpirits.com for downloadable coupons and to sign up for alerts about upcoming sales and promotions. 2-4
3 Gift-Giving Tips and Tools for Entertaining Discover which foods and wines best complement each other Read the a Gift Giving Guide to get gift ideas for a variety of occasions Plan a party using resources including a quantity calculator, list of party themes and ideas for hosting a wine tasting Check gift card balances Shopping and Ordering Assistance with Live Chat Discover personalized wine labels and download an order form to customize bottles for weddings, anniversaries, New Year s, class reunions, birthday celebrations and more Find serving guides for decanting wine, selecting glassware and selecting the appropriate serving temperature. Chat with a representative from 8:30 a.m. - 4 p.m. Monday through Friday. Our representatives can answer questions about shopping online, special order products, our Wine Club and more Learn how to evaluate wine with the Five S s of Wine Tasting Mix it up with cocktail recipes, including old standbys and new favorites Reference our responsible drinking and hosting guidelines 2-5
4 Connect Customers to Our Social Media To have a meaningful relationship with many customers today, we must continue the conversation online. We are on all of the major social media channels, including Like us on Facebook at facebook.com/ FineWineAndGoodSpirits Our Facebook page allows us to educate our customers about wine and spirits and share coupons, cocktails and tips to help them have great taste every day Facebook, Twitter, Foursquare, Pinterest and YouTube. This allows us to stay in touch with customers long after they leave our stores. By engaging in social media, customers can get information as well as share their thoughts and feedback with us. We can also send coupons, special offers, news and information about contests and upcoming events. Follow us on Check in to your local FW&GS store and events on Foursquare Twitter followers are provided with education and know-how, trivia, links to coupons, recipes and other resources, and are notified of events, promotions and contests Foursquare gives customers the opportunity to let their friends know when they are shopping or attending an event at a Fine Wine & Good Spirits store 2-6
5 Find us on Pinterest at pinterest.com/ PAWineSpirits Those who follow FW&GS on Pinterest can discover seasonal wines and spirits, find entertaining tips, check out easy cocktail recipes and explore new products Watch our latest videos on YouTube at youtube.com/finewinegoodspirits We post videos of wine and spirits experts sharing information about our products on the FW&GS YouTube channel. We also post instructional videos on how to make the Cocktail of the Month Fine Wine & Good Spirits Mobile App Customers who are on-the-go can download the free Fine Wine & Good Spirits iphone or Android app. It provides convenient access to online services so consumers can easily: Shop for wine and spirits online and have them delivered to their home or business Browse our entire catalog of more than 40,000 products Find what s on sale Find a store s hours and directions Add products to a wish list Scan a bottle s bar code to find price and store availability? Remember To encourage customers to engage more with Fine Wine & Good Spirits, hand out the Connect with Us business card that includes our social media channels. 2-7
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