How To Design A Lottery Scam For A Design Project

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2 AS A GRAPHIC DESIGNER, WHAT CAN I DO TO MAKE A 419-SCAM MORE EFFECTIVE? Project: Swiss Lotto London In the project Swiss Lotto London i try to position the role for a graphic designer in a scam. Can i as a designer make a scam more effective by making it look more professional? Even when statistics show that 99 percent of the receivers recognise the mail as a scam? (DIGITAL) I took a scam mail that positioned itself as Swiss Lotto London and gave it a identity. Then i made a mailing with the same content as the original scam. But now it was designed and looked like any other lottery mailing. Is this enough to make it more succesfull? (PRINT) After that i took the content of the scam out of its digital enviroment. Would it work as a scratch lottery ticket? I mailed 250 letters with again the same content as the original scam throughout Rotterdam. Would the receivers send me their details? (FILM) Then i decided to sell the story of the Swiss Lotto London scam at a network gathering in Rotterdam. I would get into the role as a salesmen from Swiss Lotto London. Together with my associate (an actor from the theater school in Maastricht, Wendy Hoogendijk) we would sell the scam in person. See movie at

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5 Jos was de winnaar van april, mischien bent u onze nieuwe winnaar! WAIT AND WIN! EURO! WINT U O? IS DIT UW GELUKSDAG? KRAS DE VAKJES OPEN EN MISCHIEN HEEFT U WEL EEN FANTASTISCHE PRIJS GEWONNEN! Als u 4 van dezelfde pictogrammen vind, heeft u euro gewonnen! Het enige wat u dan hoeft te doen is ons uw infomatie (naam, adres, telefoonnummer) en de vier cijfers naast het pictogram te mailen naar: WIN@SWISSLOTTOLONDON.COM Reageer vandaag nog en wie weet ben jij de nieuwe eigenaar van onze jackpot! Namens van alle leden en medewerkers van dit programma wensen wij u heel veel succes Met vriendelijke groet, WAIT AND WIN! Win euro met het sturen van een mail! Simpel! Mr. Kenneth Gram Online Games Director AFFILIATED OFFICE U.K, - 82 VICTORIA STREET - VICTORIA LONDON SW1 U.K direct mailing

6 direct mailing

7 ipad presentation for movie

8 sending my own designed spam

9 movie swiss lotto london - we make you win. selling the scam to people on a network gathering in rotterdam. see the full movie on

10 identity for cocktailbar bonbon in mitte berlin. made during internship at studio anti with willem stratmann

11 identiy for a series of partys in berlin club watergate and release for producer sebo k. made during internship at studio anti with willem stratmann

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14 donderdag, 14 NOVEMBER 2013, 22 pm muziek door: KONDUKU [VOID, UTRECHT] HALF A PEACH [noname] STEFAN [IJSJES] DAAN HOETs [IJSJES] bar rotterdam schiekade 201, Rotterdam IJSJES IS A MONTHLY PARTY ORGANISED BY JEISSON DRENTH AND MY- SELF. THE CONCEPT OF THE PARTY IS EASY, FREE ICECREAM, GOOD MUSIC AND GOOD ARTWORK OF COURSE.

15 DonDerDag, 05 DeCember 2013, 22 pm the 5 DeC special bday beamer of fortune pakjesavond prize paradize stefan [ijsjes] Daan berghain [ibiza] tyn [ijsjes] ferdi fonk visuals by vj iii

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17 The Grafiekborrel is a monthly event at the Willem de Kooning academy. Every month a student is asked to make a poster to announce the event. I choose to make a poster that consists out of the fluor equivalents of CMY (no K).

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19 WE ARE FACED WITH A PROBLEM. PLAY THE FASTEST GAME OF YOUR LIFE! THE CURRENT OLYMPIC GAMES IGNORES THE PROBLEM. DRUGS, EVOLUTION & SPORT. TAKE THE CHANCE TO BECOME A WORLD CHAMPION! WHAT IF IT WOULD ALL BE DIFFERENT? IMAGINE: YOU ARE FREE TO DO WHATEVER YOU LIKE! WE ARE FACED WITH A PROBLEM. PLAY THE FASTEST GAME OF YOUR LIFE! THE CURRENT OLYMPIC GAMES IGNORES THE PROBLEM. DRUGS, EVOLUTION & SPORT. TAKE THE CHANCE TO BECOME A WORLD CHAMPION! WHAT IF IT WOULD ALL BE DIFFERENT? IMAGINE: YOU ARE FREE TO DO WHATEVER YOU LIKE!

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22 DIGITALJUGGERNAUT: "EXTREME OLYMPICS - WHERE YOU'RE ACTIVELY ENCOURAGED TO TAKE PERFORMANCE ENHANCING DRUGS. I'D WATCH EVENTS LIKE THE MARATHON IF SOMEONE COULD RUN IT IN 20 MINUTES." Provoking the established order. A new version of the olympic games. The new olympics are a bold statement start the discussion: Should we allow drugs in sport and what are the benefits and consequences.

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24 Boek uit de Band (The Unbound Book) was a congress in amsterdam about the rise of the ebooks and the position of the normal book publishing. I worked in a team of 4 students and was responsible of the final artwork and the poster. We also made a program book and several publications to announce the project. Boek uit de Band (The Unbound Book) was a congress in amsterdam about the rise of the ebooks and the position of the normal book publishing. I worked in a team of 4 students and was responsible of the final artwork and the poster. We also made a program book and several publications to announce the project. Boek uit de Band (The Unbound Book) was a congress in amsterdam about the rise of the ebooks and the position of the normal book publishing. I worked in a team of 4 students and was responsible of the final artwork and the poster. We also made a program book and several publications to announce the project.

25 SPAM APP THIS APP IS USING THE METHOD OF SPAM. AGRESSIVE AND NOT ASKED FOR. YOU INSTALL THE APP, AND IT WILL CONTINUE TO SPAM YOU WITH INFO FROM THE WEBSITE ARCHIVE.ORG. TO SHOW THE INFO IT FILLS UP THE EXTRA SPACE ON YOUR PHONE TO BE AS VISIBLE AS POSSIBLE. UNABLE TO IGNORE. watch the app on

26 Let her wear it 22 july - Modefabriek Amsterdam Mens clothes.

27 Mens clothes. Let her wear it 22 july - Modefabriek Amsterdam Mens clothes. Let her wear it 22 july - Modefabriek Amsterdam Mens clothes. Let her wear it 22 july - Modefabriek Amsterdam Mens clothes. Let her wear it 22 july - Modefabriek Amsterdam

28 Fase 01: announcement for popup show during a fashion event in Amsterdam Fase 02: Special mailing to important bloggers to feel the quality and post about GoodPeople. Fase 03: Show during the Modefabriek 22 july 2012 in amsterdam. A brand activation for the rotterdam based brand GoodPeople, mens clothes. idea: for men: A man buys his clothes only when his girlfriend could wear it. for your girlfriend: Girls like men in good clothes, its a testimony of taste Both you and your girlfriend look good in GoodPeople in clothing. so let men get intressted in the brand byh looking at a beautifull woman wearing their potential new clothes. Fase 1: Photo-shoot to announce a action during the fashion event Modefabriek in Amsterdam july Fase 2: Bloggers and fashion holland recieve a package with an invitation and are being challenged to try on Goodpeople clothes on their girlfriend and post on their site. Fase 3: A unplanned fashion show with the girls who wear GoodPeople clothes in a sensual way. Its double profit, men see nice clothes and sexy woman. It sticks in their head.

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30 EXHIBITION shapes IN THE COFFEE COMPANY IN ROTTERDAM. free work.

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34 book poststamps trough time

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36 magazine cover about myself.

37 Blooming Opening: Vrijdag 20 januari :00 uur Open: 20 januari & 21 januari 2012 GALLERY&STORE Witte de Withstraat 7a Rotterdam BLAAK10 Textile Treasures Opening: Vrijdag 16 maart :00 uur BLAAK10 GALLERY&STORE Witte de Withstraat 7a Rotterdam Open: 17 maart - 25 maart 2012 Opening: donderdag 9 februari :00-20:00 GALLERY&STORE Witte de Withstraat 7a Rotterdam BLAAK10 Open: 10 februari t/m 4 maart 2012 Drie Beeldparen FLYER IDENTITY FOR FORMER GALLERY BLAAK10 ROTTERDAM

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41 This project is based on a book that came out last year in holland. In the book various artists and writers were asked to give their opinion about things in daily life that they could do without. Every student got a chapter and my chapter was called: Boobies. Written by Joost de Vries. We were asked to read the chapter and create our own opinion of the subject. The writer said that the advertisements in daily life involve way to much boobs and he thinks it could be a bit less. I do not agree with him and I am totally not bothered by sexy advertisements. So I wanted to make a statement. I wanted to create an advertisement in that was made in such a way that I could agree with his opinion if this was used in public areas. This project is based on a book that came out last year in holland. In the book various artists and writers were asked to give their opinion about things in daily life that they could do without. Every student got a chapter and my chapter was called: Boobies. Written by Joost de Vries. We were asked to read the chapter and create our own opinion of the subject. The writer said that the advertisements in daily life involve way to much boobs and he thinks it could be a bit less. I do not agree with him and I am totally not bothered by sexy advertisements. So I wanted to make a statement. I wanted to create an advertisement in that was made in such a way that I could agree with his opinion if this was used in public areas. The posters are extreme examples from the types of adds that Joost de Vries wrote in his chapter. The posters are extreme examples from the types of adds that Joost de Vries wrote in his chapter. This project is based on a book that came out last year in holland. In the book various artists and writers gave their opinion about things in daily life that they could do without. my chapter was called: Boobies. Written by Joost de Vries. We were asked to read the chapter and create our own opinion of the subject. The writer said that the advertisements in daily life involve way to much boobs and he thinks it could be a bit less. I do not agree with him and I am totally not bothered by sexy advertisements. So I wanted to make a statement. I wanted to create an advertisement in that was made in such a way that I could agree with his opinion if this was used in public areas. The posters are extreme examples from the types of adds that Joost de Vries did not like. ive took the images to the point of my own point of dislike, while at the same time showing that joost is compaining about nothing.

42 DESIGNER & USERS ON THE MOVE 15 november 2010 \ uur \ Zaal De Unie \ Mauritsweg \ 34-35, Rotterdam

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