De veranderende samenleving. De smartphone revolutie

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1 De veranderende samenleving De smartphone revolutie

2 GfK Retail and Technology Wie zijn wij?

3 GfK Retail and Technology The Netherlands 21 November 2011

4 Consumenten Electronica, Telecom, IT, Klein- & Groot Huishoudelijk jan 11-jun 11 GfK Panelmarkt NL Welke product bracht in de eerste helft van 2011 de meeste omzet in NL

5 Index retail Q2; de impact van smartphones en tablets Gemeten Non-food markten GfK

6

7 Online-aandeel groeit naar 1/3e van de bestedingen in 2015!

8

9 Sales units x Ths. GfK Retail and Technology The Netherlands 21 November 2011 Consument heeft steeds eerder de nieuwste gadgets in huis!

10 Millions Succes tablet onmiskenbaar en onnavolgbaar! Jaar 1 Jaar 2 Jaar 3 Jaar 4 Jaar 5

11 Lancering ipad/tablets Intrede 3D in de huiskamer Revolutie 2010 Web Televisie & VOD Snelle adoptie van de smartphone! (privé gebruik) Sociale netwerken en social media (lokale content & diensten)

12 2011 Evolutie van Single Screen Naar Multi Screen

13 Afzet Smartphones, Tablets/eReaders, Web connected TV 1 e helft 2011 Smartphones Tablets/eReaders Web connected TV 1.5 miljoen

14 Interactie met kijker door Social Media

15 Verdeling mediatijd GfK Retail and Technology The Netherlands 21 November 2011

16

17

18 Is een smartphone nog wel een telefoon? En we bellen er ook nog mee. Contacten Social media Chatten Video-bellen Navigatie Agenda/ Notities Muziek/Film

19 Smartphones en Tablets zijn hot De consument is bereid hierin te investeren

20

21

22 Welke internet retailers zijn in de winkelstraat terug te vinden? Coolblue.nl Kamera-Express.nl BOL.com Wehkamp

23 Voor een Apple en een I

24 iphone barcode scanner / Prijsvergelijkers

25 Appie: Kiezen, kopen en koken met je smartphone..

26 Appie: Kiezen, kopen en koken met je smartphone..

27 Toepassingen van QR codes

28 Toepassingen van QR codes Nieuwe klanten +76% Online sales +130% #1 ONLINE #2 OFFLINE

29

30 Betalen op- of met je mobiel

31 LEGO digital box

32

33 De Tweetmirror: Twitteren voor de passpiegel

34

35 Cruciaal: Beleving, social media, gebruiksgemak (plug & play) Connected TV s Nederland, 2011

36

37 Omzet aandeel GfK Retail and Technology The Netherlands 21 November 2011 In juni was 18% van de omzet van verkochte TV s afkomstig van een TV met App Store

38 Interested in Apps for the TV Very interesting interesting News apps / Weather forecast apps TV-program apps apps Educational apps Sports apps Video apps Viewphone apps Online-banking apps Photo apps Navigation apps Online-shopping apps Music apps Business apps Social network apps Book apps Picture gallery apps Apps of video-on-demand providers (online)-game apps Humor/fun/comedy apps Question: How interesting are the following apps to you? Base: German people who own an internet-enabled TV, n = 767

39 Het enige constante is verandering

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