De veranderende samenleving. De smartphone revolutie
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1 De veranderende samenleving De smartphone revolutie
2 GfK Retail and Technology Wie zijn wij?
3 GfK Retail and Technology The Netherlands 21 November 2011
4 Consumenten Electronica, Telecom, IT, Klein- & Groot Huishoudelijk jan 11-jun 11 GfK Panelmarkt NL Welke product bracht in de eerste helft van 2011 de meeste omzet in NL
5 Index retail Q2; de impact van smartphones en tablets Gemeten Non-food markten GfK
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7 Online-aandeel groeit naar 1/3e van de bestedingen in 2015!
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9 Sales units x Ths. GfK Retail and Technology The Netherlands 21 November 2011 Consument heeft steeds eerder de nieuwste gadgets in huis!
10 Millions Succes tablet onmiskenbaar en onnavolgbaar! Jaar 1 Jaar 2 Jaar 3 Jaar 4 Jaar 5
11 Lancering ipad/tablets Intrede 3D in de huiskamer Revolutie 2010 Web Televisie & VOD Snelle adoptie van de smartphone! (privé gebruik) Sociale netwerken en social media (lokale content & diensten)
12 2011 Evolutie van Single Screen Naar Multi Screen
13 Afzet Smartphones, Tablets/eReaders, Web connected TV 1 e helft 2011 Smartphones Tablets/eReaders Web connected TV 1.5 miljoen
14 Interactie met kijker door Social Media
15 Verdeling mediatijd GfK Retail and Technology The Netherlands 21 November 2011
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18 Is een smartphone nog wel een telefoon? En we bellen er ook nog mee. Contacten Social media Chatten Video-bellen Navigatie Agenda/ Notities Muziek/Film
19 Smartphones en Tablets zijn hot De consument is bereid hierin te investeren
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22 Welke internet retailers zijn in de winkelstraat terug te vinden? Coolblue.nl Kamera-Express.nl BOL.com Wehkamp
23 Voor een Apple en een I
24 iphone barcode scanner / Prijsvergelijkers
25 Appie: Kiezen, kopen en koken met je smartphone..
26 Appie: Kiezen, kopen en koken met je smartphone..
27 Toepassingen van QR codes
28 Toepassingen van QR codes Nieuwe klanten +76% Online sales +130% #1 ONLINE #2 OFFLINE
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30 Betalen op- of met je mobiel
31 LEGO digital box
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33 De Tweetmirror: Twitteren voor de passpiegel
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35 Cruciaal: Beleving, social media, gebruiksgemak (plug & play) Connected TV s Nederland, 2011
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37 Omzet aandeel GfK Retail and Technology The Netherlands 21 November 2011 In juni was 18% van de omzet van verkochte TV s afkomstig van een TV met App Store
38 Interested in Apps for the TV Very interesting interesting News apps / Weather forecast apps TV-program apps apps Educational apps Sports apps Video apps Viewphone apps Online-banking apps Photo apps Navigation apps Online-shopping apps Music apps Business apps Social network apps Book apps Picture gallery apps Apps of video-on-demand providers (online)-game apps Humor/fun/comedy apps Question: How interesting are the following apps to you? Base: German people who own an internet-enabled TV, n = 767
39 Het enige constante is verandering
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