11 and 12 February Global Learning Providers Conference

Transcription

1 11 and 12 February 2015 Global Learning Providers Conference

2 Agenda for the two days Plenary sessions this morning Examiner workshops Reflection Specialist workshops Evening reception and closing drinks

3 Agenda for this session Clare Minchington our vision David Grint our brand Mark Cornell our markets Alan Hatfield and Judith Bennett our Qualification

4 ACCA s strategy to 2020 What is our vision?

5 #1 in developing professional accountants the world needs

6 Achieving our vision How will we achieve our vision? By leveraging our difference Reach Relevance Resource

7 First international accountancy body to open an office in Myanmar

8 New targeted offerings, greater relevance

9 First ACCA online learning community for students

10 Looking to new horizons

11 ACCA s brand story Our brand

12 Why brands matter

13 Customers need help to make up their minds

14 Our new brand positioning the world s most forward thinking professional accountancy body

15 Our new strapline

16 For our students For our students, it means supporting them so they realise those early hopes and dreams As their careers evolve ACCA will be constantly relevant whatever they choose to do, wherever they choose to go, as the most forward thinking accountancy body equipping them for a career of growth, mobility and success.

17 For our employers For our employers, it means helping them to grow their business through appropriately qualified employees at every level. Employees who are capable and able to work in a real-world professional environment with the forward thinking mind-set that helps drive their business forward.

18 And for you For our learning providers, it means working together as partners with a common goal the success of our students. It means delivering an exceptional learning experience through the support available from both you and us so that students are given every chance to succeed and finish their studies with a positive impression of both our brands.

19 Bringing our brand to life

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22 ACCA in markets Delivering the vision

23 Think global, act local

24 Public value

25 Market initiatives

26 Strategic relationships with learning providers

27 Working with learning providers

28 Sales and marketing strategy

29 Digital trial in Pakistan

30 Digital media

31 Big data

32 Responding to market needs Targeted offerings: Management Accounting Diploma Russian Tax Diploma Public sector offerings

33 Paths to success The ACCA Qualification

34 December 2014 Results Over 8,000 successfully completed final papers Professional level pass rates Pass rates in a number of critical areas improved New style F4-F9 exams welcomed by stakeholders

35 Our vision

36 to provide innovative, market leading assessment and learning support, enhancing the flexibility and relevance of our qualification through technological solutions, which maintain or improve the rigour and security of assessments.

37 Transforming the Qualification Relevance and Rigour Mar/Jun 14 Increased relevance in F1-F3 Dec 14 Increased relevance in F5-F9 Sept 16 Phased introduction of F5-F9 CBE Flexibility Nov 14 Increased relevance in F4 Sept 15 Phase 1: 4 exam sessions Mar 16 Phase 2: 4 exam sessions - all markets

38 Introducing flexibility into our exam schedule, to reflect better how students live and work, allowing them to progress to membership faster.

39 From September 2015, ACCA will start to offer four exam sessions a year, falling in the first week of September, December, March and June.

40 September 2015 China Ireland Ghana Kazakhstan Kenya Malaysia Mauritius Nigeria Romania UK Uganda Vietnam Zambia Zimbabwe

41 The benefits of additional exam sessions Results issued 6 weeks after exams are taken Students can enter using the early / standard / late pricing options Students can enter for the next or subsequent session or both

42 What students have told us I can spread my exams over the sessions, helping me to maximise my chances of success I can fit my exams around my life I can take resits quicker helping me to progress through the qualification quicker Taking my resits earlier could help me take an extra exam each year, helping me to progress faster

43 For more information Visit our booth and talk to the team

44 ACCA Qualification d

45 F1-F3 aligning to business needs The new style exams are in my opinion a good test of the right knowledge and skills and better prepare students for the more complex skills level papers. June 2014 Chief Examiner's Report

46 F4 New structure has 50 questions of 1 to 6 marks each Cover whole syllabus in every exam Requires candidates to know more detail than in past Same level of analysis in OT questions as written Same level of rigour attached to creation of new style F4 exams and greater relevance

47 Using technology to better reflect the workplace Phased introduction F5-F9 on CBE starting 2016

48 Continuing to ensure rigour and relevance Partnership with Pearson Vue for the delivery of F5 to F9 CBE Market driven implementation Phased withdrawal of paper

49 For more information Visit our booth and talk to the team

50 Professional Level Thinking ahead

51 Introducing a new 7 year rule 7 years to pass Professional Level exams

52 Progression Rules Students can now take their Professional Level exams in any order

53 University of London partnership

54 Where would we be?

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