DCL SECURITY INT LTD. DCL Security Strategic Goals DCL Security Business Plan.

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1 DCL SECURITY INT LTD DCL Security Strategic Goals DCL Security Business Plan

2 Executive Summary This Strategic Goals and Business Plan document , lays out an exciting and challenging path for DCL Security as we set our sights on the future. Knowing our success starts with our team, DCL Security pulled together a workshop in November 2013 along with a brand review to grow this plan into the ambitious road map it is today. DCL Security s goals were created by the Management Team and will guide us through the next two years. DCL Security s team then developed the Business Plan which outlines the plans for the upcoming two years. Our direction has shifted from our last business plan by tightening our focus to excel at four strategic goals: Service Delivery, Digital Marketing, Communication and Processes and Procedures. Although our focus is refined, our impact and reach will be wide. DCL Security s reputation has long been as a solid and reputable security company, and we will continue to be defined as this while growing our presence in the UK market. At DCL Security s core, we provide excellent customer service to help our clients secure their business. We deliver an essential service that s focused on the security of our clients and our future. Acknowledgements Guidance through the management team s strategic plan helped to align our priorities and set a path for the next two years. Our Security Guards and employees were also instrumental in setting the direction of this plan. Our people on the front lines know our business best and interact daily with our customers. The Strategic Business Plan Team sends a huge thanks to all staff who participated in our workshop session. Your courage and confidence in having your voices and opinions heard helped build our blueprint for success. This team s dedication and commitment was ever-present while building our plan which will serve as a compass for all our actions and efforts in the coming years.

3 Long Term Plan SHARED VALUES WHO WE ARE & WHAT WE VALUE OUR MISSION WHY WE EXIST OUR BUSINESS PLAN WHAT WE WILL DO OUR VISION WHERE WE ARE GOING OUR STRATEGIC GOALS HOW WE WILL GET THERE LONG TERM MEDIUM TERM SHORT TERM Together with our values, mission, vision and strategic goals, DCL Security s business plan strategies and actions provide the framework for our long-term planning. What we believe and why we exist, as outlined in our values and mission, are the foundation. Our vision sets the direction. Our strategies, objectives and actions clarify how we will reach our goals.

4 Shared Values Who we are and what we do DCL Security s values wheel is a reflection of who we are and what we value as an organisation. It is an expression of our passionate commitment to share with our stakeholders. It describes, defines and inspires us. DCL Security

5 Mission DCL Security s mission is to provide a top quality, professional service in the field of security, facilities and risk management. We at DCL Security aim to be recognised within the security industry as a benchmark for all others to aspire to both locally and nationally. Vision To be the preferred choice for security and facility services throughout the UK and be recognised as a quality and professional security company that would be recommend to businesses and contacts. DCL Security accepts and recognises that our staff are our primary resource and collectively we are committed to delivering a first class service to our clients. DCL Security is committed to promoting a positive and safe working environment for our employees based on a mutual respect; encouraging and facilitating a sustainable balance between both personal and career development, teamwork and enterprise amongst all of our employees. DCL Security will actively discourage any form of discrimination based on creed, colour, religion, gender or physical limitation etc. insisting rather that appointments and promotions are based purely on capability and suitability for the relevant position without exception.

6 Strategic Goals To realise our vision by 2016 we will: SERVICE DELIVERY: Our goal is to continue our high levels of service delivery by engaging with our customers to help drive our customer experience. DCL Security values are; Reliable, Responsive, Flexible and Resourceful, Professional and Ambitious. DIGITIAL MARKETING: Our goal is to create a digital environment that focuses on driving traffic to the DCL Security website, creating leads, enquiries and sales and a platform for repeat business and regular views along with sign up area for client newsletter to capture customer data. PROCESSESS & PROCEDURES: Our goal is to update our internal processes and procedures where required. Our new CRM system will be implemented to better track communications with customers and profile each contact linked to an organisation. Our approach, service delivery by financial targets will reflect our progressiveness and passion. COMMUNICATION PLAN: Our goal is to have an effective Communications Plan which will highlight the marketing opportunities for DCL Security to develop the brand in order to increase market share. SERVICE DELIVERY PROCESSES & PROCEDURES Strategic Goals Business Plan DIGITAL MARKETING COMMUNICATION PLAN

7 Service Delivery: Our goal is to continue our high levels of service delivery by engaging with our customers to help drive our customer approach. DCL Security values of: Reliability, Responsive, Flexible and Resourceful, Professional and Ambitious. Our Approach WE FOCUS ON INCREASED SERVICE DELIVERY EXPECTATIONS. Digital Marketing: Our goal is to create a digital environment that focuses on driving traffic to the DCL Security website, creating leads, enquiries and sales and a platform for repeat business and regular views along with sign up area for client newsletter to capture customer data. Our Approach WE HAVE A DIGITAL MARKETING PLAN THAT FOCUSES ON WEBSITE PRESENTATION AND CONTENT. Communication Plan: Our goal is to have an effective Communications Plan which will highlight the marketing opportunities for DCL Security to develop the brand in order to increase market share. Our Approach WE HAVE A COMMUNICATIONS PLAN WHICH IS PART OF OUR ROADMAP TO WHERE WE ARE GOING.

8 Processes & Procedures: Our goal is to update our internal processes and procedures where required. Our new CRM system will be implemented to better track communications with customers and profile each contact linked to an organisation. Our approach, service delivery, financial targets, will reflect our progressiveness and passion. MEASURE OF SUCCESS: Internal and external measures will be applied to measure key indicators such as customer satisfaction, financial targets, employee satisfaction, increased customer base, process and procedure effectiveness, increased man hours and digital marketing targets. Please see graphic below: Planning Our Approach WE HAVE A ROBUST APPROACH TO OUR PROCESSESS AND PROCEDURES & SEEK TO UPDATE OUR INTERNAL IT SYSTEMS YES Difference? NO Look at differences and causes Difference with above mentioned measures ACTIONS: In conjunction with our 4 individual Strategic Goals we have an Action Plan that integrates all of these strategies into a highly organised and prioritised plan of action designed to achieve our mission and goals. Change the plan YES Big difference? NO Track the difference and don t allow to go out of control We have worked hard at breaking down our strategies into achievable steps and identifying the actions we need to take for each step. For more information on our Action Plan including tasks, timeframe, roles and responsibilities and performance indicators please contact us at or T: / E:info@dclsecurity.co.uk Finish Each and every staff member has the ability to move our business plan forward through their contributions and dedication. It will take our entire team to achieve these goals. We have an incredibly talented and passionate team at DCL Security and we know we can count on each other s hard work and dedication to get us there. The next two years represent a pivotal opportunity for DCL Security to build on the previous successful 7 years.

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