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1 Data Center Consolidation A World Wide Technology Web Seminar Ed Levens World Wide Technology Tom Hoag Sun

2 World Wide Technology A market-leading systems integrator that provides innovative technology and supply chain solutions Markets: Government, Commercial, Telecom 2006 Revenues: $2 Billion - 1,200 Employees Profitable, Strong Credit Line - $265M+ Quality Driven: ISO 9000:2000 & TL 9000 Logistics Centers Throughout U.S. Focus on People & Technology $2,000 $1,800 $1,600 $1,400 $1,200 $1,000 $800 $600 $400 Revenue $ Millions $ * $0

3 World Wide & Sun Microsystems Long-standing Relationship, Since 1992 National Sales Authorization Commercial and Government National VAR Councils Over 100 Certified Technical and Sales Certified Individuals with over 350 Sun Certifications Sun Specialization in: Data Management Solutions Systems Administration Network Administration SunONE Technology Core SunSPARC and Opteron Technologies Sun Certifications include: Data Center Specialty E20k and E25k Certified Solaris Operating System Certified Systems and Network Administrator Sun Cluster Software Certified Netra Certified StorEdge System Elite Certified SunFire Certified SOLAR Edge Elite Certified

4 Focus On Advanced Technology Solutions Technology Unified Communications Security Solution Integrated voice, video and data networks can lower costs and provide employees with productivity benefits. Adaptive threat response that stops network threats before they stop your business. Wireless Maintain your competitive advantage through the freedom and flexibility of wireless networks. Data Center Intelligent storage architectures can help reduce expenses; increase agility for changing priorities; and improve remote file management and backup.

5 Center Consolidation Optimization gh Virtualization ng Cost and Complexity ove Your Business Tom Hoag Sun Microsystems Systems Optimization Practice Copyright 2006 Sun Microsystems, Inc. All rights reserved.

6 Agenda Welcome (& Thanks!) What's Going On? Virtualization Can... Sun's Virtualization Technologies >V12N == Virtualization Building The Business Case Choosing V12N Technologies Best Practices & Guiding Principles 6

7 What's Going On In The Data Center? Demand explosion and Supply Limits Are Colliding... Deman d Users Service s Access Demand Users Services Access Power Costs Space Heat...and the data center is right in the middle! 7

8 Some Astounding Statistics US DC s server count grew from 5.6M -> 10.3M from , expected to reach 41M by 2010 (a 700% increase in just 15 years) Edge-compute devices are expected to grow at 5-10x PCs through 2009 Today s average server requires 4x the power 10 years ago Power consumption/costs in DC's doubled from ~30% of IT operating budgets are applied to electrical costs. 80% of Global DCs are constrained in the areas of power, cooling and/or floorspace Constructing a new DC costs approx. $1000/ft 2. This equates to ~$40000 per rack, or ~$2400 for a typical server 8

9 What Customers Are Telling Us Power and cooling constraints are very real issues Energy costs are draining the bottom line Disaster recovery planning is non-negotiable Sprawling IT infrastructure is increasingly hard to manage Ability to deploy new services is critical to remain competitive Underutilized, inefficient systems are limiting business growth 9

10 The Data Center Today sprawl is hard to manage Single application per server App Serve r Mail Serve r Service Databas e Databas e Application OS Storage Data Center Management App Serve r NETWORK Average server utilization between 5 to 15 % NETWORK Developer Client 10

11 Virtualize Everywhere! Priority 1: Maximize system resources across entire Data Center Web ERP App App Mail CRM ERP Database Database Service Application OS Priority 2: Provide DR2 capabilities Storage Data Center Management Network Priority 2: Quickly (re)deploy new applications Developer Client 11

12 Huge Opportunities for Virtualization Across the Infrastructure Network Application/ Storage 12

13 Enterprise V12N Value Prop RETURN ON ASSETS (ROA) Increase profit. Improved margins through lower costs. Grow market share through business agility and improved speed to market Decrease cash in escrow by reducing risk associated w/ regulatory compliance OPERATIONAL IMPROVEMENT Improved, consistent end-user experience through Standard Operating Environments (SOEs) Reduced cycle times for implementation of new functions/features Reduced transition costs through reduced IT cost and common platforms TOTAL COST OF OWNERSHIP (TCO) Improved governance and regulatory compliance Always on IT (Improved reliability, manageability, predictability Maximize IT usage (improved utilization of IT assets; improved scalability, lower HW, SW licensing, maintenance and support cost) 13

14 Virtualization can... Reduce cost > Software licensing > System maintenance > Improved Utilization > Lower Acquisition costs Be eco-responsible > Facilities (Floor space, power, cooling) Improve Manageability > Standardization > Reduce complexity > Increase flexibility > Automation Deliver predictable service levels > Availability > Security > Disaster recovery 14

15 Virtualization can... Reduce cost > Maintenance savings over $500K/yr (St. of MI) > Grow Systems utilization rates to 80%+ > Floor space savings in excess of 60% > Power/cooling savings in excess of 60% > $240M cost savings/avoidance over 3 years (Major aerospace customer) Improve Manageability > Standardization from 200 servers to 6 (major aerospace customer) > % availability (Sun Microsystems) > Reduce systems adminstration overhead/costs by 50% (Banco Santander Santiago) Deliver predictable service levels > 83 percent reduction in app. runtime (energy funds company) > 20x improvement in app. performance (Royal Dutch Metrological Inst.) 15

16 Sun's Virtualization Technologies Applications Systems Hard Virtual OS Partition Machine Virtualization Resource Mgmt N1 Grid N1 SM Virtual Desktop Storage Device Network /OS Level Level Level Network Channel Stack Switches OS LDOMS Broad Spectrum of Technologies and Solutions across the Infrastructure 16

17 Sweet Spots Hard Partitions App Database Identity Virtual Machines OS Virtualization File Calendar Database Web Web Mail Resource Mgmt. SunRay Database App App OS Multiple OSes Single OS Trend to flexibility > Very High RAS > Very Scalable > Mature Technology > Ability to run different OS versions Trend to isolation > Ability to live migrate an > Very scalable and low > Very scalable and low > Ability to run different > Single OS to manage > Single OS to manage > Cleanly divides system > Fine grained resource OS OS versions and types > De-couples OS and HW versions overhead and application administration > Fine grained resource management 17 overhead management

18 Sun's Virtualization Offerings Hard Partitions App Database Identity Virtual Machines OS Virtualization File Calendar Database Web Web Mail Resource Mgmt. SunRay Database App App OS Multiple OSes Single OS Trend to flexibility Logical Domains Dynamic System Domains Quad-XSB Uni-XSB 18 Trend to isolation Xen Solaris Containers (Zones + SRM) VMware Solaris Trusted Extensions Microsoft Virtual Solaris Containers for Linux Applications Solaris ResourceManager (SRM)

19 Hard Partitions Isolation all the way into the hardware Only as granular as the hardware allows Application OS Only on certain hardware 19

20 Virtual Machines Allows different OS versions and types Extra overhead for the Hypervisor Application OS Available on many platforms 20

21 Logical Domains Solaris or Linux guest domains File Web Mail Application Solaris or Linux Control Domain OS Ultra lightweight Hypervisor in the firmware 21

22 Xen Solaris, Linux and Windows support File Web Mail Application Solaris stability and functionality enhances Xen OS Leverage Xen community Hypervisor 22

23 VMware ESX Solaris, Linux and Windows support File Web Mail Application OS Integrated Control Domain and Hypervisor 23

24 Solaris Containers Strong isolation between App and System Administrators Calendar Database Web Application OS Virtualization built into the kernel OS Very light weight and scales with any Solaris system 24

25 Resource Management Resource controls only Application Very scalable OS Available on all platforms 25

26 Hybrid Solutions Hard Partitions & OS Virtualization Virtual Machines & OS Virtualization Database Web Mail File Web Mail Dynamic System Domains with Solaris Containers > Combine high RAS and proven robustness with flexible application environments > Both can scale all the way up to 144 way systems > Incur no extra overhead for Virtualization LDOMs/Xen/VMware/MSVS with Solaris Containers > Combine flexibility of OS version and type with secure application environments 26

27 Building the Business Case Reduce Assumptions, Build Confidence Solution Planning Meeting RFI, RFP, RFQ Workout Activity Customer Meeting/ Workout Workshop Activity Workshop Refine Asset List Justification Review Deep TCO/ROI Study Assess/Arch Service Refresh targets Delivery Activity Implement Services Manage Services Reduce Assumptions Degrees of Confidence Business Objectives Success Criteria Target Identification Cost Data and Financial Measures; ROI/TCO Constraints; Big Rules; Core Direction Multi-Scenario Financial Modeling and Analysis: ROI/TCO High Level Target Scenario Definitions Infrastructure Assessment Next Steps In Depth Technical Assessment Architecture Development Proof-of-Concept Refined ROI and TCO Model 27

28 Business Value Less Space = reduced cost of valuable real estate x64: 1/4 the space vs. Xeon-based servers New industry metric: SWaP = performance/ (space x power) CoolThreads: 1/4 the space vs. Xeon-based servers UltraSPARC IV+: Up to 5x performance in same footprint More Energy Efficient = reduced cost of operations CoolThreads: As low as 1/5 energy vs. Xeon-based servers x64: Save up to 60% in power/ cooling vs. Xeon-based servers 28

29 Business Value Performance = Faster results on critical applications 50+ world record benchmarks in last year x64: Up to 1.7x over Xeon-based servers, fastest in its class CoolThreads: 5x IBM UltraSPARC IV+: Equal to/better than IBM Competitive Pricing = Better return on assets x64: Better price/performance than Xeon-based servers CoolThreads: 1/3 cost of Xeon-based servers UltraSPARC IV+: Same price as previous generation 29

30 Choosing V12N Technologies Understand the Business Problem to be Solved Map workload to appropriate hardware >Thread hungry / Availability / Scalability / SPARC or x64 Determine trade-off of performance vs V12N technology Determine if cost is a factor for the V12N technology >No RTU cost associated with Sun SPARC V12N technologies Consider manageability of the V12N technology >Operational green zones >ISV Dependencies (H/W vs. OS vs V12N version) >Tools available for visibility and provisioning 30

31 Choosing V12N Technologies Consider scalability of the V12N technology (# of guests) Consider security/isolation of the V12N technology >Security >Configuration >Fault >Performance Consider unique resources required for the technology >IP address spaces >Cluster expertise Consider Observability of the V12N Technology > Zones have dtrace + standard tools -- VMWare? 31

32 Best Practices & Guiding Principles 32

33 General V12N Strategy (Technology) Leverage your understanding of Virtualization Types >Set expectations for capabilities >Select the most appropriate Solution >Don't forget Zones Exercise your Capacity Planning Knowledge >Ball-park solutions based on I/O & Packet rates >Measure and extrapolate real workloads Leverage your knowledge of Resource Management Create a Tiger Team that builds a working knowledge on the performance impact of virtual machine technologies Nominate individuals responsible for the use of a virtualization technology and have them train others 33

34 Guiding principles to Virtualization Create a Datacenter Optimization roadmap that employs/plans for current and emerging technologies Workshop with stakeholders to understand business drivers Weigh risk/reward benefits fully in establishing feasibility of effort Create reference architectures to drive standardization practices Leverage virtualization technologies to drive high asset utilization Architect to optimize costs savings against other business drivers Incorporate compliance regulations/requirements, controls, business continuity concerns in consolidation planning Incorporate IT service management philosophies and tools for managing risk and improving flexibility 34

35 10 Consolidation Best Practices It's Not Just the Technology Get executive-level support 2. Agree on business goals 3. Proactively address company politics 4. Establish service level agreements with customers 5. Standardize where possible 6. Consolidate storage first where possible 7. Perform extensive planning and documentation 8. Train IT staff on how to manage the consolidated environment 9. Develop new applications for consolidated environment 10. Get help from Partners with experience

36 Consolidate Your Web Infrastructure >Leverage newer platform technologies to consolidate up to 10 servers in your Web infrastructure with a single server > Significant Benefits to be had by focusing on environmental costs > Increase flexibility to add new Web services for your business > Up to 5x increase in on- line performance > More than 25% reduction in data center space requirements > Leverage provisioning and automation technologies to deploy new services and reallocate resources > Improve reliability of on- line transactions Web Tier Consolidation

37 Key Takeaways: Virtualization is much more than virtual machines. Sun s Virtualization technology portfolio is broad and deep, and Solaris is our differentiator. Solve the problem at hand. 37

38 Take the Next Step Online Resource Center For detailed Virtualization information, white papers, customer stories & more More detailed Virtualization discussions with Sun's experts Solution Day Sun BluePrints Documented proven methodologies for optimization in every tier ComprehensiveTraining Comprehensive training to get your staff started out on the right foot 38

39 Data Center Consolidation A World Wide Technology Web Seminar Thank You!

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