Startup-Scene g Brazil. May 6th 2014! Pepijn Veling

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1 Startup-Scene g Brazil May 6th 2014! Pepijn Veling

2 Today Who am I? Doing business in Brazil Startup Scene Brazil organisations and contactpersons SWOT Lessons learned Business models

3 1 Who am I? Kimberly Clark developer new recycling services Pectcof operation manager Latin America Climate-KIC innovation scout

4 2 Doing business g in Brazil p

6 BIG 5th country 7th economy and growing 20/20/60 = agriculture/industry/services 6th labor force 6% unemployment

8 Rich vs. Poor

9 Difficult So manytaxes.. Taxes over taxes!.. Taxes over taxes over taxes!!! If it works in Brazil, it works everywhere!

10 BIG AND DIFFICULT CHALLENGING

11 3 Brazilian Startup Scene

12 Governmental programs Startup Brazil Start You Up Startup Rio SEBRAE h"p:// startupbrasil.mc1.gov.br/ en/ h"p:// h"p:// h"p:// Igor Mascarenhas Ruby Lopez Augusto Raupp Paulo Roberto Cezar de Andrade FAPERJ h"p:// Priscilla Haddock Lobo Be-Basic h"p:// basic.org/interna1onal/ brazil.html Ernst- Jan Bakker Tropos and Seed seed.com.br Renata Horta

br/ h"p:// www.startuprio.org/ h"p:// www.sebrae.com.

13 University incubators USP Cietec incubator Instituto Genesis PUC-Rio - Rio Criativo COPPE UFRJ. Incubator h"p:// inoviweb.blogspot.nl /2008/03/cietec- 1er- h"p:// rio.br/main.asp h"p:// Oscar Nunes José Alberto Aranha Prof. Renato Machado Co"a INNOVA Rafael

nl /2008/03/cietec- 1er- h"p:// www.genesis.puc- rio.br/main.

14 Private accelerators Acelera Partners (Microsoft Participações) h"p:// h"p://startupbrasil com/ Rafael Duton PIPA h"p://pipa.vc/en Dhaval Acceleratech Papaya ventures Acelera MGTI (Fumsoft) Startup Farm h"p://aceleratech.com.br/ h"p:// h"p://en.fumsow.org.br/ entrepreneurship/acelera- mg h"p:// Sergio Yates and Franklin Luzes Luisa Ribeiro Felipe Byrro Alan Leite Campinas startups h"p://campinasstartups.com/ Kleber Teraoka Nest Incubadora Outsource Brazil IMPACT HUB h"p:// h"p:// Ernst- Jan Robert Janssen Andre Maciel

br/ entrepreneurship/acelera- mg h"p:// www.startupfarm.com.

15 Funds and VCs RIO Negocios VOX Capital h"p://rio- negocios.com/ h"p:// br/ Ka1e Pierozzi Erik Cavalcante Inseed Alice Neves Thome

16 Other support organisations TEMPLO Co-working h"p:// Herman Bessler Inseed Alice Neves Thome Innovation Insitute Bruno Moreira

17 Strengths Lot of knowledge and talent (top universities, strong selection) Many incubators (450) among which the largest of Latin America with hardware and 20 years of experience (100m$ investment) Big market Governmental push: Climate-KIC equivalents Startup Brazil en Seed Many accelerators and some good ones with strong connections to SV

of experience (100m$ investment) Big market Governmental push: Climate-KIC

18 Weaknesses No entrepreneurial culture, strong divide between science and business Internal focus (because of big market) No solid capital markets Very young scene (first accelerator 10 years young, most are years)

of big market) No solid capital markets Very young

19 Opportunities Brazil as a market for EU startups that offer solutions for biobased economy (i.e. Pectcof and Yellow-Pallet) and logistical challenges Brazilie (EasyTaxi was a BR startup) Startup Brazil and Seed are open to receive and support Climate-KIC startups

20 Threats Difficult country (local partner a must) Focus on fast-exit software startups but miles behind SV and Israel Expensive country

22 Lessons learned all about people!!! strong selections focused on people over technology debate: can engineers be taught business skills vs adding business people to team right synergy a must: can the accelerator really help the startup? no bullshit nor mediastars-only allowed: a bullshit compass per startup: do they comply with what they said, and do the conferences they shine on actually contribute to their business? focus on product,-users-growth, not investment prepare VCs post acceleration program: acceleration doesn t stop when the program ends

24 wanted business models by BR accelerators early stage + + later stage consultancy $ $

25 Thank you!

Sergio R. Yates Pontifical Catholic University of Rio de Janeiro, Genesis Institute syates@puc-rio.br. Priscila P. O Reilly Castro

1 The Role of a Brazilian Business Incubator in Catalyzing a Response to Economic Downturn by Executing Government Innovation and Entrepreneurship Supportive Programs Sergio R. Yates Pontifical Catholic