1 Deutsch Brasilianische Wirtschaftstage September 2009
2 Apex-Brasil The Brazilian Trade and Investment Promotion Agency was officially established in 2003 in partnership with national industry associations nationwide. Having the mission of promoting the exports of Brazilian products and services, and also fostering Brazilian companies internationalization, Apex-Brasil main objectives are: To increase the number of exporting companies To strengthen Brazilian presence in its main exporting markets and search for new ones To add value to the Brazilian exports portfolio
3 Apex-Brasil Companies
4 Apex-Brasil Companies Small and medium companies supported by Apex-Brasil Sectors-divided
5 Reasons for internationalization and their importance degree (%)¹ Not so important Important Very important Search for scale economy 16,7 27,8 55,6 Brazilian market saturation 23,5 35,3 41,2 Following competitor companies expansion into international markets 19,6 41,2 39,2 Following clients expansion into international markets 7,8 60,8 31,4 Governmental support programs for exports promotion 40,4 29,8 29,8 Natural use of Brazil s international advantages (i.e.: logistics, low cost of labor force, etc.). 31,5 38,9 29,6 Greater payback on international markets investments 21,3 51,1 27,7 Threat of international companies entering the Brazilian market 30,0 50,0 20,0 Lack of free trade agreements in important markets, leading companies investments to other countries for the establishment of offices abroad. Installation of offices abroad in countries with better risk classification than Brazil. 42,6 38,3 19,1 50,0 37,5 12,5 High level of rivalry among competitor companies in the Brazilian market. 36,5 53,8 9,6 ¹ Source: SOBEET Sociedade Brasileira de Estudos de Empresa Transnacionais e da Globalização Econômica. Internacionalização das Empresas Brasileiras. São Paulo: Editora Clio, 2007 Fórum de Líderes, p. 90.
6 Operational ways in international markets Percentage of Polls (%) Current Projection for the next 5 years Exports through distributors or representatives allowances abroad 100,0 96,9 Exports through own offices established in foreign markets 75,0 96,9 Exports through third parts (Trading Companies) 68,8 78,1 Opening of offices abroad for production/services in foreign markets 43,8 65,6 Joint ventures to produce/offer services abroad 34,4 84,4 Purchasing of foreign companies to produce /offer services abroad 15,6 40,6 Allowance for production and/or services by foreign companies 6,3 12,5 Research and Development Centers abroad 15,6 31,3 ² Source: Ibidem, p. 87.
7 Why become international? The internationalization of a company positively influences its exporting capacity:
8 International Companies Main Characteristics
9 Apex-Brasil Actions Support to companies internationalization: Being Apex-Brasil Business Centers our support offices abroad, they offer services that suit not only exports but also internationalization of Brazilian companies, through the following portfolio:
10 Apex-Brasil Business Centers INCOMING CURRENT
11 Conclusion Overseas offices become agents of improvement for national units of a company, and also bring different standards of sustainability and business ethics for the enterprise social commitment. Great part of Brazilian companies major qualities still lie in exporting lower value (low-valued) products, commodities and/or natural resources. This scenario should change within the increase of Brazilian internationalized companies. Among its main objectives, Apex-Brasil leads the above described process.
12 Thank You Gilberto Lima Júnior Branding and Market Access Coordinator Apex-Brasil References SOBEET Sociedade Brasileira de Estudos de Empresa Transnacionais e da Globalização Econômica. Internacionalização das Empresas Brasileiras. São Paulo: Editora Clio, 2007 Fórum de Líderes, pág. 90. ARBIX, Glauco, SALERNO, Mario Sergio & DE NEGRI, João Alberto. Inovação, via internacionalização, faz bem para as exportações brasileiras Estudo e Pesquisas nº 61. XVI Fórum Nacional Economia do Conhecimento, Crescimento Sustentado e Inclusão Social. INAE: Rio de Janeiro, 2004.