FLOWER PRINT. MARCH 2014

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1 FLOWER PRINT. MARCH 2014

2 FLOWER PRINT GUIDE - FEBRUARY 2014 / 2 dear shops. Spring is here and we have prepared a campaign with focus on new spring styles and flower prints to freshen up the wardrobe. The flower print campaign will be part of the flower window which will be implemented on March 24. In the following pages you will find an overview of the material to support the campaign. Good luck! ONLY MATERIAL OVERVIEW 03 LOCAL ACTIVITIES 05 ONLINE ACTIVITIES 06 CONTACTS 07

3 FLOWER PRINT GUIDE - FEBRUARY 2014 / 3 material overview. FLYER. Spring time favorites. The flyer is highlighting the new spring styles and flower prints to freshen up the wardrobe. EMBRACE NEW SPRING STYLES. The flyer is available in UK in following currencies: EUR, DKK, NOK, SEK and CHF. Each store will receive 200 pcs. of flyers. We suggest using the flyer this way: Hand out the flyer outside the store Place it on the desk Put in the shopping bag after a purchase Place it in cafes, fitness and other places PREPARE for SPRING/SuMMER MAgNoliA strap top with flower printsdkk to89.95 NOK SEK freshen up your wardrobe EUR CHF MAgNoliA s/l short dress MAgNoliA s/l top DKK NOK SEK EUR CHF DKK NOK SEK Merle dress All prices are recommended retail prices While stocks last. Not all styles are available in all stores DKK NOK SEK sima dress ViggA Kylie print pant DKK NOK SEK DKK NOK SEK EUR CHF FlorA shorts FlorA sl short dress FlorA s/l strap top DKK NOK SEK EUR CHF DKK NOK SEK DKK NOK SEK O NLY FLOWER PRINT FLYER 2014 UK /

4 FLOWER PRINT GUIDE - FEBRUARY 2014 / 4 Marketing materials. A3 SIGNS. dress To support the campaign we will prepare 2 different A3 signs with the Merle and Sima dresses for instore use RECOMMENDED RETAIL PRICES The signs will be available in following currencies: EUR, DKK, NOK, SEK and CHF. We expect the signs to be in the stores around March 25. The A3 signs should be displayed in the A3 plexi frame. Please place the styles on a rack together with the sign in the front of your store. dress If you need the A3 plexi frame it can be ordered on the Extranet. Style no RECOMMENDED RETAIL PRICES ONLY DRESS SIGN PACKAGE 2014 DKK / ONLY DRESS SIGN PACKAGE 2014 NOK / ONLY DRESS SIGN PACKAGE 2014 SEK / ONLY DRESS SIGN PACKAGE 2014 EUR / ONLY DRESS SIGN PACKAGE 2014 DHF /

5 FLOWER PRINT GUIDE - FEBRUARY 2014 / 5 local activities. LOCAL AD. If you need artwork for a local ad, please contact ONLY Marketing. We will prepare an ad highlighting the new flower print styles. Contact ONLY Marketing on this onlymarketinglayouts@bestseller.com EMBRACE NEW SPRING STYLES. Flora s/l strap top DKK NOK SEK Magnolia strap top DKK NOK SEK EUR CHF all prices are recommended retail prices While stocks last. not all styles are available in all stores Flora sl short dress Magnolia s/l short dress DKK DKK NOK SEK NOK SEK City StORENamE EUR CHF ONLY FLOWER PRINT FLYER 2014 UK /

6 FLOWER PRINT GUIDE - FEBRUARY 2014 / 6 online activities. CUSTOMER CLUB & FACEBOOK. An will be sent to the whole customer club on behalf of ONLY with this focus: EMBRACE NEW SPRING STYLES. EMBRACE NEW SPRING STYLES IN STORES NOW Prepare for Spring/Summer with flower prints to freshen up your wardrobe. PREPARE for SPRING/SuMMER with flower prints to freshen up your wardrobe If you prefer not to participate please contact your Retail Manager soonest possible. Merle dress DKK NOK SEK FACEBOOK We will prepare a Facebook spot to highlight that the flower print styles are now available in the stores. All prices are recommended retail prices While stocks last. Not all styles are available in all stores FlorA shorts DKK NOK SEK EUR CHF FlorA sl short dress DKK NOK SEK FlorA s/l strap top DKK NOK SEK EXAMPLE - NOT FINALIZED

7 Contact IF YOU NEED MATERIAL OR HAVE ANY QUESTIONS ORDERING MATERIALS Annike Nørgaard Tel: marketing questions Maria Ruby Tel: online media questions Mathilde Udsen Jensen Tel: