>>The Evolution of the Cross-Media Marketing Service Provider

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1 A Questex Company >>The Evolution of the Cross-Media Marketing Service Provider Business Development Strategies A Multi-Client Study

2 B u s i n e s s D e v e l o p m e n t S t r a t e g i e s Print is only one component in today s complex communications channel, where value is derived from combining media options. Success in the new media world demands that firms move from print service providers to cross-media and marketing services providers. This study uncovers the critical steps and go-to-market strategies powering the evolution that is beginning to take place. Subscribe today! >>The Research Goals >> Identify the key steps required in becoming a cross- media and marketing services provider >> Highlight the key strategic decisions, such as: > Business repositioning and redefinition of the overall value proposition > New product and service solutions > Staff retooling ranging from selling skills to customer service to data mining and analytics capabilities > New product/ service portfolio offerings >> Uncover effective go- to- market strategies including: > Key target markets (B2B and B2C) > Promotional strategies > Selling techniques >> Business plan modifications: > Pricing models for value added capabilities > Compensation plans for value added services > Customer service and support models > Infrastructure investments for equipment and software > Research and development investments associated with new offerings > Education investments >> Pinpoint the critical requirements for success >> Build understanding of the next phase in the cross-media and marketing services evolution with an evaluation of how the market will embrace print, online, social, mobile, and whatever media comes next >> Recommend strategies to target opportunities and propel the shift forward >>Research Execution InfoTrends surveyed 285 print service providers and 63 in-plants to define the state of the transition. Analysts also conducted in- depth, one- on- one interviews with 30 profitable marketing services providers to identity best practices. The study also leveraged past cross-media research conducted by InfoTrends.

3 >>Why subscribe? Turn the market buzz into tangible strategy. This study helps to: >> Identify the go to market strategies of firms that have successfully evolved into cross-media and marketing services providers >> Define the key cross-media and marketing services offered by firms achieving desired levels of revenue growth and profitability >> Understand the essential modifications to business plans to drive a cross-media and marketing services business ranging from pricing to compensation >> Identify vendor support services making a difference in the shift >> Uncover the critical support required by firms struggling to evolve >> Define the critical marketing and sales approaches used to reposition firms and reach the right target market >> Provide recommendations to develop strategies that succeed >> Charts, tables, and graphs highlighting evolution steps and best practices >> Case studies to guide sales offerings that reflect market reality >> Presentations to arm sales and technical staff with market intelligence >> Research you need now! >>Meet the Research Team Barb Pellow, Group Director ext. 261 barb_ pellow@ infotrends. com Lisa Cross, Project Manager ext. 191 lisa_ cross@ infotrends. com Matthew Rees, Senior Consultant ext. 145 matt_ rees@ infotrends. com Nichole Jones, Senior Analyst ext. 191 nichole_ jones@ infotrends. com >>But wait, there is more... As an add-on to the study, subscribers can purchase additional research on the underlying financial models for success. As part of the analysis, InfoTrends will also publish a special report that assesses the pricing structure for cross-media and marketing services. As firms move into a world that blends print, mobile, social media, and online, understanding the underlying pricing structures is critical. InfoTrends will analyze how firms are pricing for key services ranging from the creation of Web pages and multi-channel campaigns to data warehousing and analytics. Respondents will also be asked how pricing is being presented to clients.

4 >>Authorization Form S i g n u p t o d a y a n d b e a p a r t o f a r e s e a r c h s t u d y t h a t d o c u m e n t s t h e e v o l u t i o n o f c r o s s - m e d i a m a r k e t i n g, r e v e a l s t h e s t r a t e g i e s t h a t y i e l d s u c c e s s, a n d i d e n t i f i e s w h e r e t h e p r o f i t o p p o r t u n i t i e s r e s i d e. >>Subscribe Today! Subscriber Rate Subscriber Rate w/ Pricing Study $12, 295 $12, 995 Select one Written Report x x PowerPoint Presentation x x Pricing Study x Purchase order number: Signature Name Title Company Address City, State, Zip Country Telephone E- mail the completed form to sales@infotrends.com or fax to

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