... REACHING THE NICHE MARKET WITH YOUR MESSAGE
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1 ... REACHING THE NICHE MARKET WITH YOUR MESSAGE
2 DIGITAL advertising... Spending Worldwide (In Billions) $ % OF TOTAL MEDIA AD SPENDING $ $ $ $ $ $ % 23.2% 25.3% 27.0% 28.4% 29.8% 31.1% SOURCE: emarketer
3 DIGITAL marketing takeover... Display ads offer more image-oriented messaging than direct-response search advertising. By 2016, display advertisement spending is expected to reach $28 billion and 37% market share. 3% 37% S DISPLAY ADS SEARCH 43% 11% MOBILE 7% SOCIAL MEDIA SOURCE: emarketer
4 WHY CHOOSE MLC Digital Media?... We are the digital advertising sales representative of Al Jazeera in North America. We have 20+ years of experience in diverse niche marketing. We have negotiated preferred rates for our clients. We have launched successful advertising campaigns for many nonprofits and corporations. We pride ourselves on converting first-time clients into repeat-advertisers MLC DIGITAL MEDIA STRATEGIES BRAND MESSAGING MEDIA BUYING
5 WHY ADVERTISE Al Jazeera Websites?... The U.S. is the No. 1 source of traffic! Live TV broadcasting online Trusted news coverage 6 satellite stations and 7 websites Available in English & Arabic Geo-targeting visitors per region or country Most visited website in the Arab world & among the top 200 most visited websites in the world (Alexa.com) Named among the world's 100 most influential institutions (TIME Magazine) Nominated for the Webby Award as the best news website in the world
6 AL JAZEERA Media Network Digital Platforms... WE HAVE ALMOST 200 MILLION MONTHLY DIGITAL INTERACTIONS ACROSS OUR DIGITAL PROPERTIES *Over 1 Billion Website page - views (1,036,081,210) *Almost 200 Million Unique Website visitors (192,878,391) **Al Jazeera Media Network You Tube channels views (279,035,390) *** Over 40 Million Facebook fans (43,623,013) ****AJ+ has achieved more than Two Billion online video views. SOURCE: * Website: Google Analytics ** YouTube Subscibers (Socialbakers), YouTube Views (YouTube Analytics) *** Facebook Fans: Socialbakers **** AJ+ Video Views
7 aljazeera.com aljazeera.net 38M Pageviews Monthly 6M Pageviews from U.S. 36M Pageviews Monthly 5M Pageviews from U.S. 15M visits Monthly 15M visits Monthly
8 AUDIENCE & DEMOGRAPHICS 13% 15% 14% 13% Male 68% Female 32% 7% 4% 10% 9% 6% 4% 5% AUDIENCE GENDER AUDIENCE AGE GROUPS
9 TRAFFIC Top Worldwide... United States Saudi Arabia Morocco Egypt ARABIC ENGLISH MUBASHER DOCUMENTARY Canada Germany France United Kingdom United Arab Emirates Algeria United States United Kingdom Canada India Australia Kenya Germany Netherlands Malaysia United Arab Emirates Egypt Saudi Arabia United States Morocco Algeria Germany United Arab Emirates Qatar Sudan France Iraq Algeria Egypt Morocco Saudi Arabia United States Germany Qatar Tunisia Australia aljazeera.net aljazeera.com mubasher.aljazeera.net doc.aljazeera.net
10 TRAFFIC Middle East & North Africa (MENA Region)... Saudi Arabia Morocco ARABIC ENGLISH MUBASHER DOCUMENTARY Egypt United Arab Emirates Algeria Jordan Palestine Turkey Tunisia Iraq Qatar United Arab Emirates Saudi Arabia Turkey Qatar Egypt Jordan Lebanon Morocco Bahrain Sudan Egypt Saudi Arabia Morocco Algeria United Arab Emirates Qatar Sudan Jordan Turkey Palestine Kuwait Iraq Algeria Egypt Morocco Saudi Arabia Qatar Tunisia Jordan Turkey Palestine United Arab Emirates aljazeera.net aljazeera.com mubasher.aljazeera.net doc.aljazeera.net
11 TRAFFIC Gulf Cooperation Council (GCC Region)... ARABIC ENGLISH MUBASHER DOCUMENTARY Saudi Arabia United Arab Emirates Saudi Arabia Saudi Arabia United Arab Emirates Saudi Arabia United Arab Emirates Qatar Qatar Qatar Qatar United Arab Emirates Kuwait Kuwait Kuwait Kuwait Oman Oman Oman Oman Bahrain Bahrain Bahrain Bahrain aljazeera.net aljazeera.com mubasher.aljazeera.net doc.aljazeera.net
12 ALJAZEERA.NET Arabic Website... Advertise here 728x90 970x90 ATF 728x90 ATF 728x90 BTF 300x250 BTF 250x250 BTF Pre-Roll Video Ad $20 per CPM $15 per CPM $10 per CPM $10 per CPM $10 per CPM $40 per CPM
13 ALJAZEERA.COM English Website... Advertise here 728x90 970x90 ATF 728x90 ATF 728x90 BTF 300x250 ATF $20 per CPM $15 per CPM $10 per CPM $10 per CPM Advertise here 300x x250 BTF Per-Roll Video Ad $10 per CPM $30 per CPM
14 AL JAZEERA Mubasher Website... Advertise here 728x90 970x90 ATF 728x90 ATF 300x250 BTF 300x600 BTF Per-Roll Video Ad $20 per CPM $15 per CPM $10 per CPM $10 per CPM $30 per CPM Advertise here 300x250
15 AL JAZEERA Documentary Website x600 BTF $10 per CPM Pre-Roll Video Ad $30 per CPM Advertise here 300x600
16 AL JAZEERA English TV... Broadcast to more than 270 million households in more than 140 countries* 37 million people view Al Jazeera English on a weekly basis across the world*** #1 International news channel in West Africa *** #1 International news channel in the UK** Al Jazeera English channel is first in Africa, second & third in Asia, third in Europe*** Al Jazeera English is among the top three English language News Networks globally*** SOURCE: * MONTHLY TOTALS JANUARY - NOVEMBER 2013 ** BARB - DECEMBER 2013 *** NIELSEN STUDY
17 AL JAZEERA Arabic TV... #1 Arabic News Channel in the world 81% of the Arab population watch Al Jazeera on weekly basis.* 25.3 million viewers are reached by 15 minute segments on a daily average.** Al Jazeera Arabic Channel is one of the most watched channels in the Arab world and one of the most popular news channel.* Al Jazeera news segments and programs are occupying 9/10 top slots on a Pan Arab level.** * SOURCE: AJA News Usage and Attitute Study in the Arab World (Nielsen, IPSOS and Sigma, N= 28,000) ** SOURCE: MARKET SHARE, IPSOS & SIGMA - Dec 2013 based on a montly average 2013
18 ASIA (SUB-CONTINENTS) 53M households NORTH AMERICA 62M households MIDDLE EAST & NORTH AFRICA 41M households AFRICA 38M households SOUTH AMERICA 3M households ASIA PACIFIC 6M households COMPREHENSIVE COVERAGE SPANNING THE GLOBE Broadcasting to 320M unique households everyday
19 AL JAZEERA TV RATE CARD AL JAZEERA ARABIC AL JAZEERA ENGLISH DAY DAY PART RATE PER 30 DAY DAY PART* RATE PER 30 05:00-10:00 $1,500 06:00-09:30 $750 ALL 10:00-14:00 14:00-17:00 17:00-19:00 $2,500 $3,000 $4,000 ALL 9:30-17:00 17:00-20:00 $1,250 $2,000 19:00-21:00 $5,000 20:00-23:00 $2,500 21:00-24:30 24:30-02:00 $7,000 $4,000 23:00-02:00 $1,250 02:00-05:00 $1,000 02:00-06:00 $500 *Day-part is referred to the time for the country in which the insertion order had derrived from
20 AL JAZEERA TV RATE CARD AL JAZEERA DOCUMENTARY AL JAZEERA MUBASHER DAY DAY PART RATE PER 30 DAY DAY PART RATE PER 30 24:30-10:00 $400 06:00-13:00 $150 ALL 10:00-17:00 $600 ALL 13;00-19:00 $200 17:00-21:00 $700 19:00-01:00 $250 21:00-24:30 $1,200 01:00-06:00 $100 Please contact us for other channels
21 What others are saying about AL JAZEERA... How many years would apartheid have endured, had the world been watching (the) Al Jazeera screen... - Desmond Tutu Even the president of the United States is watching Al Jazeera - Business Insider Viewership of Al Jazeera is going up in the United States because it s real news... you feel like you re getting real news around the clock instead of a milion commercials and arguments between talking heads. - Former U.S Secretary of State Hillary Cinton Al Jazeera English has performed a great service... We salute its determination to get to the heart of a complicated story unfolding in countries where news has historically been difficult to cover. - Dean of Columbia Journalism School, Nicholas Lemann
22 CLIENTS... OUR TRACK RECORD SPEAKS FOR ITSELF. WE SERVE A WIDE VARIETY OF NONPROFITS AND ORGANIZATIONS INCLUDING: CORPORATIONS B2B AND B2C BUSINESSES FOUNDATIONS CHARITIES EDUCATIONAL INSTITUTIONS PROFESSIONAL ASSOCIATIONS INTERNATIONAL ORGANIZATIONS GOVERNMENT AGENCIES Hope for Relief and Development
23 ... Contact Us (708)
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