AUDIENCE: 130,000+ HISPANICS

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1 PO Box 3975, Bridgeport, CT Tel: (203) Southwestern Connecticut s only 24-hour All Spanish Station us at info@radiocumbre.am FREQUENCY AM POWER 1000 (1K) STATION PROFILE HOURS 24 Hours a day OWNER: Radio Cumbre Broadcasting, Inc. TRANSMISSION BASE. Bridgeport, CT AUDIENCE: 130,000+ HISPANICS 25 to 54 years old; baby boomers and above (the largest segment of the nation s population); heads of household; new families; this is the most hotly sought after demographic in the country because of it s buying power and buying needs. When your advertising message is heard on WCUM-Radio Cumbre Broadcasting, Inc.; listeners are those people making buying decisions for families of four or more.

2 PO Box 3975, Bridgeport, CT Tel: (203) WCUM's Mission Statement WCUM-1450 AM is owned by Radio Cumbre Broadcasting, Inc. a Connecticut corporation founded in April 16,1989. WCUM-AM is a broadcasting facility located in Bridgeport. Bridgeport is Connecticutʼs largest city. It also has the largest Hispanic population in the state as well as Fairfield County. WCUM-AM is the first and only full-service (24-hours a day, seven days a week) Spanish-language radio station in Fairfield County which covers a geographical area from Milford to Norwalk, north to Danbury. The stationʼs main objective is to inform, entertain, educate and bring to the forefront all events that effect or are of interest to the Spanish population of Fairfield County. Since the station went on the air in Spanish two decades ago, it has become the heart and soul of the Hispanic Community. The stationʼs mission is to educate by challenging the Community to become active through dialogue and debate. Radio Cumbreʼs entrepreneurial spirit is embraced by the Community, Businesses, and the private sector. Our air- waves are widely used by Community leaders, politicians and people involved in all aspects of community affairs. For its many public services, Radio Cumbre has earned a solid and trusted reputation. The Connecticut General Assembly is just one of many statewide organizations recognizing WCUMʼs owner Pablo de Jesus Colon with plaques and awards. Throughout its 20 years of continuous uninterrupted programming, this one-of-akind Radio Station has attracted a huge audience which grows bigger every year. The station keeps its vast listenership because of its unique blend of programming. WCUM- AM is not just entertainment; it contributes to a particular way of life.

3 1862 Commerce Drive, Bridgeport, CT Tel: (203) HOURS IN SPANISH -- THE VOICE OF BRIDGEPORT Radio Cumbre is the only 24 - hour All-Spanish Radio Station in Fairfield County and Western New Haven County. WCUM offers listeners the hottest, most Popular Tropical Latin music around, But WCUM is More than just music, Radio Cumbre is a commercial Radio Station with its heart set on community service. Utilizing our airwaves is the fastest and most effective way to reach over 130,000+ Hispanics in Fairfield County! If you are looking to attract a new market for your business let us introduce you to the Hispanic market. Largest Hispanic population in the State of Connecticut Connecticut s largest city is BRIDGEPORT, with a whopping 1/3 of the population being Hispanic. Hispanics are the fastest growing major segment of Connecticut s population! You can t afford to miss this huge market. You can reach them by advertising in the Spanish language through WCUM, the only 24-Hour Hispanic radio station in Fairfield County. OTHER PROGRAM HIGHLIGHTS CNN Radio News, El Traqueteo de la Mañana, Tapon Tapon con Milito Pion, La Hora de la Bachata, El Super Bachatazo, La Ley Con Sabor (Mexican) and Reggaeton!

4 HISPANICS ARE NOW CONNECTICUT S LARGEST MINORITY GROUP The estimates suggest that Hispanics now outnumber non-hispanic blacks in five counties: Hartford, Fairfield. Connecticut NY Times Hartford; Growth in Hispanic population an influx of Latin American immigrants is contributing to a rapid growth in the state s Hispanic population, and they may soon become Connecticut s largest minority group, population estimates from the census bureau suggest. Hispanics had been projected to eclipse non-hispanic blacks as Connecticut s largest minority before But that demographic milestone appears to be approaching much more rapidly than had been projected. The estimates suggest that Hispanics now outnumber non- Hispanic blacks in five Counties: Hartford, Tolland, Windham, Litchfield and Fairfield. (AP)

5 So, you want to reach the Hispanic Market... 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Ansonia Greenwich Danbury Fairfield Norwalk Derby BRIDGEPORT Milford New Haven Orange Stratford Stamford Shelton Trumbull 1 any questions? Call us, (203)

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