Quilts of Denmark. An example on how a small company, within few years, can create special market position, by using open Innovation.

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Clifton Daniels
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1 Quilts of Denmark An example on how a small company, within few years, can create special market position, by using open Innovation.

2 Quilts of Denmark Formed in year 2000 as a local player - 5 employees the first year. Producer of high quality sleeping products like down quilts, pillows and beds

3 Danish Luxury Temperature Regulating Bedding

4 PRODUKTER Et enestående sovekoncept TempraKON Puder TempraKON Dyner TempraKON Baby-junior TempraKON Down Topper og topmadrasser

5 It all started with a dream. Søren Løgstrup sales and marketing Hans Erik Schmidt Business development Friends with common dream

6 The Bedding textile industry -Very traditional industry without any major innovation -Through the nineties there was a trend to falling prices (quality). - Price was the only dominating factor! We wanted to change this!

7 In spite of the fact that the company starts up in a bedroom, thinking big comes natural. We formulate the two guiding stars of our business

8 Our guiding stars to promote a healthy sleep for a better tomorrow Our dreamteam

9 Provider of healthy sleep We are not a textile company. We are providers of healthy sleep!

10 Sleep - a major problem We sleep less than we did 50 years ago More than 70 million Americans do not sleep well The lack of sleep is costing the American society billions of dollars annually. It is estimated that car accidents in the United States happen because the driver falls asleep behind the wheel. Danish teenagers sleep too little and have difficulties attending early lectures.

11 How do improve our sleep? In order to become a provider of healthy sleep, we need to know which factors are important for a good night s sleep: We started a cooperation with external experts: - Sleep scientists (Glostrup hospital) - Danish Asthma & Allergy Association - Physiotherapists

12 How do we find the required technology? NASA Even though you are only a small company you should not be scared to approach the big ones in order to Alt.1 seek cooperation

13 How do it work?

14 PRODUKTER TempraKON material A unique and intelligent material that are able to actively regulate the temperature. The basic technology was developed by NASA. It is then further refined and commercialised by Quilts of Denmark in cooperation with Outlast Technologies in Colorado. Solid Liquid Solid Heat Heat

15 PCM in building materials

16 Make PCM work in beddings Cooperation to make PCM work in beddings Outlast QOD S Medical advisors QOD NASA

17 How the TempraKON material works in bedding

18 Certified by NASA and The Space Foundation Quilts of Denmark is the first European company to be awarded this certification. "Quilts of Denmark receive the Certified Space Technology Seal in recognition of their considerable contribution of implementing aero and space-based technologies to the private sector, and like that to be further developing and enhancing the quality of life of humanity".

tekstiler med unikke søvn- og sundhedsegenskaber - Intelligente madrasser tilpasset individuelle behov -

19 QOD have great focus on Innovation Vigtige fokusområder: - Aktiv kontrol af temperatur og luftfugtighed - Temperaturkontrol ved brug af aerodynamiske principper dyner der kan forhindre overophedning - Intelligente tekstiler med unikke søvn- og sundhedsegenskaber - Intelligente madrasser tilpasset individuelle behov - Ergonomiske produkter -Nem vedligeholdelse og ventilation af produkterne til forebyggelse af astma og allergi. -regulerbare senge

20 Open innovation Our innovation power Vores Innovationskraft Innovation and Artist Technology partners Design and constructions partner Medical advisors QOD Customers Material and knowledge partners Industrial partners

21 NETWORKING Hans Erik Schmidt flankeret af Col. Frederick D. Gregory, NASA s topchef og Richard P. MacLeud, direktøren for The Space Foundation

22 Art in business...artist Karsten Auerbach worked with QOD Prize for courage and innovative thinking

23 We go against the tide of textile companies that outsource - we have moved the production from China to Denmark. Today China is a good market for us.

24 How it then go Quilts of Denmark Increase in turnover. 36% 35% 45% 60% -and grows continue -export to more than 30 countries - government Entrepreneur Prize winner of Innovation cup 2007

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