Consumer Electronics: Innovation for Cloud Computing

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1 Consumer Electronics: Innovation for Cloud Computing Art Swift Vice President of Marketing, MIPS Technologies COMPUTEX TAIPEI, June 2010

2 Topics Cloud computing for the consumer experience Smart digital home: our vision of cloud entertainment Use cases and future applications Smart TV: making cloud entertainment a reality 2

3 MIPS: Number One in Digital Home CPUs Number One Market Share Digital TV Cable, Satellite & IPTV Set-top Boxes Blu-ray Disc Players DVD; DVR Digital Cameras Broadband CPE WiFi Access Points and Routers *IDC Research, 2008 embedded processor share 3

4 Conventional Cloud Computing Model Compute centric applications 4

5 Cloud Computing Model for Digital Home Content and entertainment centric applications 5

6 The Cloud as a Compute Server Data creation Data manipulation Headless terminal Corporate use Low bandwidth data stream No critical latency requirements Collaborative computing Data security measures Users Bandwidth Data analysis Data sharing Run application Data storage CRM, SaaS, ERP Storage Computing Application Cloud Computing Requirements 6

7 The Cloud as a Content and Entertainment Server Multimedia video stream Strict latency requirements Different display devices User generated content Usage tracking Pay services Users Media data storage Dispersed information Realtime delivery Transaction management Location based services Usage based services Bandwidth Storage Computing Application Cloud Computing Requirements 7

8 Bringing Cloud Content to the Home Multi-screen video DLNA OTT/pay services VoIP High bandwidth network HDMI DLNA IP VoIP 8

9 The Cloud will Enable the Smart Home Smart meter Power Usage Climate and lighting control Digital TV/STB and Multifunction remote Controls digital home appliances Mobile network VoIP Media access Remote home control Navigation, vehicle charging Smart Home Appliances Security system 9

10 Media Sharing through the Cloud Mobile network Media access 10

11 Cloud Computing and Media Storage Media stored in the cloud Available to any device; no synchronizing Music Store Buy Mobile phone In the car A/V receiver TVs 11

12 Smart TV with Android: Internet Meets Television Today Android TV will let the user: Search online and personal content Access downloadable applications Connect to social networks 12

13 Getting to Content: Using Keyboard or Voice Search: Our Family Video 13

14 Cloud Computing Services for Digital Consumer Cloud-based translation そこから 動 くな Program caption translation to any language 14

15 New Applications and Features Android TV applications Unlimited application potential Customized user experience 15

16 Business Models Latest movies Android TV Store Total purchases: $x.xx Total purchases: $x.xx 16

17 Business Models Interested in Callaway Golf Clubs? Press * to learn more User targeted advertisements 17

18 A Day in the Life Morning Home Security 7:00AM 18

19 A Day in the Life Daytime Surveillance Unlock Lock Alarm Intercom Record TV Program: 7PM News Channel: 7 Time: 7:00 Video sharing Security DVR control 19

20 A Day in the Life Evening Content Media Search Library Keyword: New music video In 1982, a massive star ship bearing a bedraggled alien population, N:\Documents\user\My Found Documents\Media\District9\Video\Movie.MP4 nicknamed "The Prawns," appeared over Johannesburg, South Africa. 20

21 TV Becomes the Central Hub of the Digital Home Home Control Music Playback & Automation Temp Security Lock 20 c

22 Enhanced TV Viewing Experience Ch + Ch - Send 22

23 MIPS Powers Smart Connected TV Today 23

24 Android TV: Watch ALL Online Content 24

25 Android TV can Access Entire Internet Today Online Search 25

26 Media Search 26

27 Android Smart Connected TV Search function: search all online content Any video portal website Any format Any location Locate and play back all online content 27

28 Search Found on YouTube Play back any content from the cloud 28

29 Cloud Media Search Scenes Cover art DLNA Metadata Description 29

30 Media Sharing DLNA 30

31 VoiP Integration Forward 31

32 Smart Connected TV with MIPS Most connected TVs in the world in production with MIPS Android will make connected TV smarter demonstrating NOW MIPS enables smart connected TV Delivering smart connected TV cost-effectively 32

33 MIPS in the Digital Home: Nobody Else Comes Close MIPS : Number One Processor Architecture for the Digital Home MIPS develops & licenses processor IP for the embedded semiconductor market Hundreds of licenses, leader in the digital home Billions of units shipped; 5-10 MIPS processors in every living room! Supporting Cloud Computing MIPS at the core of today s most for the Consumer Experience innovative digital consumer products 33

34 At the core of the user experience Thank You! MIPS, MIPS32, MIPS64, MIPS-Based, MIPS-Verified, MIPS Technologies logo are trademarks of MIPS Technologies, Inc. and registered in the U.S. Patent and Trademark Office. MIPS, MIPS32, MIPS64, MIPS-Based, MIPS Logo, MIPS Technologies Logo, CorExtend, Pro Series, micromips, M14K, M4K, 4KE, 4KEc, 24K, 24KE, 34K, 74K, 1004K, MIPS Navigator, and FS2 are trademarks or registered trademarks of MIPS Technologies, Inc. in the United States and other countries. 34

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