Satellite TV Advertising Rates in the Arab World 2016

Transcription

1 Satellite TV Advertising Rates in the Arab World 2016 Arab Advisors Group Media Strategic Research Service June 2016 Analyst: Hiba Rabadi This report has been delivered to Client as part of the subscription to the Arab Advisors Group Media Strategic Research Service to be used exclusively by its employees

2 Copyright notice: Copyright 2016 by Arab Advisors Group. All rights reserved. No material contained in this report may be reproduced in whole or in part without the prior written permission of the publisher. Any unauthorized use, disclosure, copying, selling, distribution or in any way transfer of any direct or indirect information from this report which is the property of Arab Advisors Group, removing, erasing or hiding from view any copyright, trademark, confidentiality notice, mark or legend appearing on Arab Advisors Group products or any form of output is strictly prohibited, and will be under legal responsibility. The information contained in this report has been obtained from sources we believe to be reliable, but neither its completeness nor accuracy can be guaranteed. Opinions expressed are based on our interpretation of the available information, and are subject to change. Feedback: Our clients satisfaction is of our utmost concern. We welcome all feedback regarding our research and products. Please send us your notes on this report, what you found useful in it and future research directions that would help you in your business. Send feedback s to:

3 Table of Contents Section I: Introduction... 1 Section II: Free-to-Air satellite TV channels advertising rates... 3 Children and Youth channels... 9 MBC Ajiyal General channels Al Emarat.. 15 Abu Dhabi. 16 Alrai TV.. 17 Dream. 18 Dubai TV 19 Future TV. 20 Al Jadeed.. 21 Al Hayah Al Hayah 2 23 MBC4 24 Sama Dubai 25 Saudi's Channel MBC Masr. 27 Al Kahera Wal Nas 28 Ro ya. 29 Movies and Series channels Al Nahar Drama.. 32 CBC Drama. 33 MBC Max.. 34 MBC2 35 Al Nahar Cinema. 36 Al Hayat Series. 37 Zee Aflam 38 News and Current Affairs channels Al Arabiya. 41 Al Ekhbariya 42 Al Nahar Al Yawm.. 43 Educational channels Oman TV Althaqafiyah (Cultural). 46 Al Thaqafiyah 47 Sports channels.44

4 Al Riyadiah 50 Oman TV Sports. 51 MBC Pro Sports 1 52 MBC Pro Sports 2 53

5 List of Exhibits Exhibit 1: FTA satellite TV channels' average ad rates throughout the week... 2 Exhibit 2: FTA satellite TV channels' average ad rates comparison for Alrai, MBC3, Abu Dhabi, MBC2, Al Ekhbariyah, and Al Riyadiah ( )... 6 Exhibit 3: FTA satellite TV channels' average ad rates comparison by channel category (January May 2016)... 7 Exhibit 4: Comparison of the average advertising rates per day of the 33 FTA satellite TV channels covered in this report... 8 Exhibit 5: Children and Youth channels average ad rates throughout the week 9 Exhibit 6: Children and Youth channels average ad rates comparison Exhibit 7: MBC3 s average ad rates throughout the week Exhibit 8: Ajiyal s average ad rates throughout the week Exhibit 9: General channels average ad rates throughout the week Exhibit 10: General channels average ad rates comparison Exhibit 11: Al Emarat s average ad rates throughout the week Exhibit 12: Abu Dhabi s average ad rates throughout the week Exhibit 13: Alrai TV s average ad rates throughout the week Exhibit 14: Dream s average ad rates throughout the week Exhibit 15: Dubai TV s average ad rates throughout the week Exhibit 16: Future TV s average ad rates throughout the week Exhibit 17: Al Jadeed s average ad rates throughout the week Exhibit 18: Al Hayah 1 s average ad rates throughout the week Exhibit 19: Al Hayah 2 s average ad rates throughout the week Exhibit 20: MBC4 s average ad rates throughout the week Exhibit 21: Sama Dubai's average ad rates throughout the week Exhibit 22: Saudi's Channel 1's average ad rates throughout the week Exhibit 23: MBC Masr's average ad rates throughout the week Exhibit 24: Al Kahera Wal Nas's average ad rates throughout the week Exhibit 25: Ro ya's average ad rates throughout the week Exhibit 26: Movies and Series channels average ad rates throughout the week Exhibit 27: Movies and Series channels average ad rates comparison Exhibit 28: Al Nahar Drama s average ad rates throughout the week Exhibit 29: CBC Drama s average ad rates throughout the week Exhibit 30: MBC Max s average ad rates throughout the week Exhibit 31: MBC2 s average ad rates throughout the week Exhibit 32: Al Nahar Cinema s average ad rates throughout the week... 36

6 Exhibit 33: Al Hayat Series average ad rates throughout the week Exhibit 34: Zee Aflam s average ad rates throughout the week Exhibit 35: News and Current Affairs channels average ad rates throughout the week Exhibit 36: News and Current Affairs channels average ad rates comparison. 40 Exhibit 37: Al Arabiya s average ad rates throughout the week Exhibit 38: Al Ekhbariya's average ad rates throughout the week Exhibit 39: Al Nahar Al Yawm s average ad rates throughout the week Exhibit 40: Educational channels average ad rates throughout the week Exhibit 41: Educational channels average ad rates comparison Exhibit 42: Oman TV Cultural s average ad rates throughout the week Exhibit 43: Al Thaqafiyah s average ad rates throughout the week Exhibit 44: Sports channels average ad rates throughout the week Exhibit 45: Sports channels average ad rates comparison Exhibit 46: Al Riyadiah's average ad rates throughout the week Exhibit 47: Oman TV Sports average ad rates throughout the week Exhibit 48: MBC Pro Sports 1 average ad rates throughout the week Exhibit 49: MBC Pro Sports 2 average ad rates throughout the week... 53

7 This report has been delivered to clients as part of the subscription to the Arab Advisors Group Strategic Research Service to be used exclusively by its employees