GROW YOUR AUDIENCE: THE PRINCIPLES OF GOOGLE ADWORDS FOR NON PROFITS
|
|
|
- Melanie Fowler
- 7 years ago
- Views:
Transcription
1 GROW YOUR AUDIENCE: THE PRINCIPLES OF GOOGLE ADWORDS FOR NON PROFITS
2 Web Images Maps Videos News More Search Results Here Information about the website you searched Google Search More Search Results Here Information about this website here I m Feeling Lucky
3 Web Images Maps Videos News More YOUR ADVERTISEMENT HERE INFORMATION ABOUT YOUR WEBSITE HERE Search Results Here Information about the website you searched Advertisement Here Information about Their website here Advertisement Here Information about Their website here More Search Results Here Information about this website here Advertisement here Information about Their website here
4 Ad Grants AdWords for Non Profits PROGRAM DETAILS $10,000 per month in in-kind AdWords advertising A $2.00 maximum cost-per-click (CPC) Only run keyword-targeted campaigns Only appear on Google search result pages Only run text ads REQUIREMENTS Valid charity status Signed terms & conditions Functioning website *Not Eligible: hospitals, medical groups & schools
5 AdWords How It Works 1) 2) Google Feeling Lucky Create your ad and choose your keywords Your ads appear beside relevant content 3) 4) HOM E People click on your ads And visit your website
6 AdWords Benefits Subscribers Callers Visitors Attendance Donations Volunteers
7 Conversion Nomenclature Thank You Cost-Per-Click (CPC) The amount that will be redeemed from your grant each time someone clicks on your ad. Clickthrough Rate (CTR) A ratio showing how often people who see your ad end up clicking it. When someone clicks your ad and then takes an action on your website i.e. signing up for your newsletter or making a donation.
8 Keywords: are words or phrases that are used to match with the terms that people are searching for. Match Types: Negative Keyword: Searches that include your negative keywords will NOT show your ad. Broad Match: All searches including your targeted keywords (in any order or combination) will display your ad. Keyword: Ontario Museum Matches: Ontario Hockey League, Museums downtown, etc. Phrase Match: Limits matches to searches that include all keywords in order. Keyword: Art Gallery Matches: Art Gallery in Ontario, Small Art Gallery Exact Match: Only searches with your keyword(s), and no other term will display your ad. Keyword: National Museum Match: National Museum
9 Ad Rank AdRank is the auction system that determines ad placement in AdWords It takes into account your bid, the quality of your website, the relevance of your ad to a keyword in relation to the text on your website and the expected click-through-rate of your ad. $ Bid HOME + + Landing page experience Ad relevance and expected click-through-rate (CTR)
10 Anatomy of an AD Headline URL Short Description Short Description 2 Headline: Who are you? What makes you remarkable? Pro Tip: Including keywords increases Quality Score and Ad Relevance Description: Why should I click on your ad? What is your value? Pro Tip: Including a Call to Action can dramatically increase your Click-Through-Rate.
11 Ad Extensions Web Images Maps Videos News More YOUR ADVERTISEMENT HERE Information About Your Website 100 Yonge Street, Toronto (416) Directions Home Visit our Website Mailing List Join our list Donate Support Us New Events See our Schedule YOUR SEARCH RESULTS HERE INFORMATION ABOUT THE WEBSITE YOU SEARCHED MORE SEARCH RESULTS HERE INFORMATION ABOUT THIS WEBSITE HERE Call Call
12 Sitelink Extensions Web Images Maps Videos News More YOUR ADVERTISEMENT HERE Information About Your Website Home Visit our Website Mailing List Join our list YOUR SEARCH RESULTS HERE INFORMATION ABOUT THE WEBSITE YOU SEARCHED Donate Support Us New Events See our Schedule MORE SEARCH RESULTS HERE INFORMATION ABOUT THIS WEBSITE HERE
13 CALL EXTENSIONS Call Call Make it easy for people to call you on the go. You can set them to show only when you can take calls. Local/domestic numbers only and must have a voic Adding a call extension increases Click-Through-Rates Costs the same as standard ads.
14 Location Extension Web Images Maps Videos News More YOUR ADVERTISEMENT HERE Information About Your Website 100 Yonge Street, Toronto Directions YOUR SEARCH RESULTS HERE INFORMATION ABOUT THE WEBSITE YOU SEARCHED MORE SEARCH RESULTS HERE INFORMATION ABOUT THIS WEBSITE HERE
15 Ad Targeting Time English Français Español Deutsch Italiano Language Device Choose what times, days or months your ad shows Target or exclude your ad from showing in a specific language Choose to target computers, tablets, mobiles or all of the above
16 Alliston - Google Maps Alliston - Google Maps 64 Nelson St E Alliston, ON L9R 1G8 Location Targeting , Street View
17 Track Your Results Theatre Museum Canada Results for the last twelve months: AdWords Home Campaigns Opportunities Tools Over 100,000 new website visitors through AdWords Drastic increase in video views Over 3 Million Ad Views + AD Edit Automate More Actions Labels Ads Clicks Costs
18 Landing Thank Page You Experience HOME Successful landing pages are: Easy to navigate Relevant to your keywords A well designed landing page is a major key to success with AdWords Include a call to action Focused on conversions
19 Ad Grants PRO PROGRAM DETAILS $40,000 per month in in-kind AdWords advertising. $480,000 per year ELIGIBILITY A click-through-rate (CTR) of 1% or higher Consistently reaching your monthly budget cap (at least $9,900) Have conversion tracking enabled, and actively tracking Have an authorized account manager
20 Thank You Thank You A special thank you to the Theatre Museum and their generous donors who made this possible. Contact me Andrew McDowell Andrew@RaiseMedia.org
Audra King Digital Marketing Consultant
Audra King Digital Marketing Consultant Google Adwords Stats Insurance Is the most expensive AdWords keyword. It costs, on average, $54.91 Per click If there is no right-hand column, 45.5% of people can
Chapter 1: Learning the basics of a Google AdWords Campaign
HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you
a nonprofit guide to getting the most out of your Adwords grant
a nonprofit guide to getting the most out of your Adwords grant www.pbjmarketing.com Rates are benchmarks only. We evaluate each project and work with clients individually to offer (646)770.3271 // 175
How To Create A Successful Adwords Campaign On A Budget (For A Business)
Written by Aji Issac when he was heading DA web warkting team Quick check on your Adwords optimization (Basic) Introducing you to some of the important sections of adwords. I am expecting a lot of queries
BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad
ALL ABOUT ADWORDS BENEFITS OF ADWORDS Take advantage of searches Allows potential clients to find you on Google Only pay when someone clicks on the ad Smart way to attract customers on the go BENEFITS
How-To Guide: Online Advertising and Google AdWords. Content Provided by
How-To Guide: Online Advertising and Google AdWords Content Provided by Agenda Trends in the Internet What is AdWords? What is an AdWords Ad? Effective Keywords Tips for Creating Good Ads The AdWords Account
Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health
Google Adwords and Your Nonprofit Adam Chipman, Marketing Specialist, Allegiance Health Agenda Overview of Google Adwords In depth look at the benefits of Google Adwords How to optimize a Google Adwords
CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
A Business Owner s Guide to: Pay-Per-Click
A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.
Basic Google AdWords Instructors: Alice Kassinger
Basic Google AdWords Instructors: Alice Kassinger Class Objectives: Learn how Google AdWords can help with your marketing and branding goals Discuss AdWords account structures Create an Adwords Account,
MHABC AGM Presentation
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
The art of Digital Marketing PPC, SEO & Social
The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click
Google Grant Acquisition and Management 2014
Google Grant Acquisition and Management 2014 What is the Google Grant? Google Ad Grants is the nonprofit version of AdWords, Google s online advertising tool. Google ad Grants empowers nonprofit organizations,
TECHSOUP CANADA WEBINAR
TECHSOUP CANADA WEBINAR GOOGLE GRANTS Charles Dieu cdieu@connectad.ca (647) 992-6188 Simon Choy schoy@connectad.ca (647) 547-4187 Agenda Basic (~20m) What are Pay-Per-Click Ads How do they work PPC industry
A SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
Introduction to Search Engine Marketing
Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why
8 Google AdWords ad extensions you should know.
8 Google AdWords ad extensions you should know. Have you heard about the changes Google made to its AdRank formula? What do they mean, and how do they apply to you? Ultimately, what they mean is that you
Studying the international way. in Practice. Professor (FH) Mag. Christian Maurer. IOETI Conference, El Gouna, Dec 2009
Studying the international way SearchEngine Marketing in Practice Professor (FH) IOETI Conference, El Gouna, Dec 2009 Agenda SEM as part of the marketing mix How does SEM work Setting the goals Website
INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
Marketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
Understanding and Improving AdWords Quality Score. Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011
Understanding and Improving AdWords Quality Score Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011 Performance Media Platform for online marketers to buy, track, manage, optimize and report
Growing your business with AdWords. Follow our tips and watch your AdWords account flourish
Growing your business with AdWords Follow our tips and watch your AdWords account flourish Welcome to Growing your business with AdWords, a guide to help you ensure you get the best results for your business
Multi-dimensional Bid Management
Conversion Optimizer: Conversion Optimizer: Multi-dimensional Bid Management Conversion Optimizer Interesting Facts Multi-dimensional Bid Management tool which can improve your campaign s performance Works
8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide
8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a
Learning from Google AdWords Marketing
Learning from Google AdWords Marketing Introduction AdWords is a marketing product, in which the customer pays for visits to their website (clicks) generated by ads appearing on Google search pages or
7 Tips for Google AdWords Optimisation. By Ferdie Bester
7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds
Google AdWords. Pay Per Click Advertising
Pay Per Click Advertising Definition: is a PPC (Pay Per Click) advertising solution How it works: - The ad should go straight to the landing Page with the relevant offer. Google check all offers are legitimate
Managed Pay per Click Advertising Google Adwords
Managed Pay per Click Advertising Google Adwords Immediate, cost effective traffic building www.sensable.co.uk How Does Pay Per Click Work Pay per Click (PPC) is a way of bidding for search terms in the
Google AdWords Audit. Prepared for: [Client Name] By Jordan Consulting Group Ltd. www.jordanconsultinggroup.com
![Google AdWords Audit. Prepared for: [Client Name] By Jordan Consulting Group Ltd. www.jordanconsultinggroup.com](/thumbs/26/8991217.jpg "Google AdWords Audit. Prepared for: [Client Name] By Jordan Consulting Group Ltd. www.jordanconsultinggroup.com")
Audit Prepared for: [Client Name] By Jordan Consulting Group Ltd www.jordanconsultinggroup.com Table Of Contents AdWords ROI Statistics for 2013 3 AdWords ROI Statistics for 2013 (Continued) 4 Audit Findings
Pay-Per-Click: Maximizing impact with minimum words.
Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee
[Checklist] Audit Your Pay-Per-Click (PPC) Advertising
![[Checklist] Audit Your Pay-Per-Click (PPC) Advertising](/thumbs/26/7526180.jpg "[Checklist] Audit Your Pay-Per-Click (PPC) Advertising")
[Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google
Introduction to e-marketing
Introduction to e-marketing Introduction Email marketing Search engine marketing Google Adwords Social Media for Tourism Facebook advertising Bringing people to my site Definitions edm - Electronic Direct
ADWORDS CONTINUED: CREATING MORE AD GROUPS
ADWORDS CONTINUED: CREATING MORE AD GROUPS AND SPLIT TESTING ADS Today you are going to go a step further into AdWords on how to add more ad groups with the same strategy that you used yesterday, i.e.
Campaign and Ad Group Management. Google AdWords Fundamentals
Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN
PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER
PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the
Shallow Review of Online Advertising
Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:
Must-Read Tips for Creating a Successful Retargeting Campaign
10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.
Success with AdWords
Success with AdWords Search Engines: Popularity of Search Google Engines Dominates #2+ Trillion Google Searches Globally in 2012 ~400M Searches Daily/US Put Your Key Words to Work Organic Search Social
DIGITAL MARKETING BASICS: PPC
DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,
Case Study: How Generic Domain Names Impact a SEM Campaign
Case Study: How Generic Domain Names Impact a SEM Campaign Karan Budhiraja 1 Executive Summary A challenge for online marketers is getting more clicks out of their pay-per-click search engine campaigns,
Adwords Optimization
VU University Amsterdam Faculty of Sciences De Boelelaan 1081 1081HV Amsterdam The Netherlands Research Paper Business Analytics Adwords Optimization Author: Esther Weusthof - 2056674 Supervisor: Prof.
Are You Wasting PPC Budget?
Are You Wasting PPC Budget? THOMAS HAYNES. APR 2015. The Problem The average small business wastes 25% of their AdWords PPC budget Wo r d S t r e a m r e s e a r c h 2 0 1 3 How does this happen? Many
Seven Stages of Pay Per Click Management
Seven Stages of Pay Per Click Management Optimising the performance of your PPC Campaign PPC Management Pay per click management is increasing complex. And pay per click market categories are increasingly
Moving to Google AdWords A Hands-On Guide for Premium Advertisers
Moving to Google AdWords A Hands-On Guide for Premium Advertisers After just five years in business, we re gratified to have become the search engine people prefer. But that doesn t mean mission accomplished.
Pay Per Click Judo. Getting it Done Better and Faster by Doing What Works
Pay Per Click Judo Getting it Done Better and Faster by Doing What Works The Ancient Mysteries of PPC What do all those numbers in AdWords MEAN? How can I use them to create visitors of value? Leads, Sales
Changes to AdWords Reporting A Comprehensive Guide
Overview AdWords Changes to AdWords Reporting A Comprehensive Guide Table of Contents I. Basic Reporting Options II. Individual Reports III. Report Metrics IV. Conclusion Introduction Reporting in AdWords
AdWords Explained in 876 Words PPC Audit XMen
AdWords Explained in 876 Words PPC Audit XMen Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss new book, The Four Hour Chef. Now, honestly, I have no
Introduction to Pay Per Click
Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads
How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions
How to pay less for your pay per click leads or sales by Ann Stanley MD Anicca Digital Solutions Opportunities to save money on your pay per click leads or sales More relevant clicks for your budget
Four Easy Steps to Quality Score Health
Four Easy Steps to Quality Score Health Understand how Google uses quality scores and learn how to stop your quality scores from holding your campaigns back! An Adigence Whitepaper P a g e 1 Low quality
CPA Perfomance Trends on the Google Display Network
CPA Perfomance Trends on the Google Display Network Google Display Network White Paper CPA Performance Trends on the Google Display Network About the Google Display Network The Google Display Network offers
How to effectively track brand awareness on AdWords
March 214 CASE STUDY How to effectively track brand awareness on AdWords LAURA MAZGAJ 2 HOW TO EFFECTIVELY TRACK BRAND AWARENESS ON ADWORDS When advertising with AdWords, different goals can be pursued
The Definitive Guide to Google AdWords
The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns a ii a Bart Weller Lori Calcott Apress* Contents y About the Author About the Technical Reviewer
Google AdWords Handbook. for tour & activity companies
Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between
Getting Started in Google AdWords for SMBs
Getting Started in Google AdWords for SMBs Introduction Hey there, thanks for downloading Portent s free Getting Started in Google AdWords for SMBs e-book. We re going to cover the basics of pay-per-click
Google AdWords: A Primer on Higher Education Digital Advertising
Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified
Google AdWords: A Tool for Effective Internet Marketing
72 Google AdWords: A Tool for Effective Internet Marketing KP Singh 1 Avinash Kumar Maurya 2 Abstract Google is made AdWords a tool for marketing products and items on Internet. This is a very important
Master List of Products and Services
Master List of Products and Services DISPLAY ADVERTISING CAMPAIGNS Geographically, demographically and behaviorally targeted display ads served on mobile, tablet and desktop websites. (NorthJersey.com,
This Period ( Percent Change ) Google AdWords SPEND: $86.10 ( 1.21% ) IMPRESSIONS: 1,828 ( 61.34% ) CLICKS: 30 ( 26.83% ) CONV.
Profile: HMA Monthly PPC Success Report Reporting Period: Feb 1, 216 - Feb 29, 216 Comparison Period: Jan 1, 216 - Jan 31, 216 All Active Campaigns SEARCH PERFORMANCE FUNNEL This Period ( Percent Change
Advertising your business on google
Advertising your business on google In Today s Session We discuss: Advertising on google finding keywords Writing great ads Going beyond search An introduction to advertising on Google and how it can benefit
The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide
The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords
Advertising online. Where to advertise online
Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other
How Franchises Can Win at Search
How Franchises Can Win at Search A P R I L 2 0 1 5 STEVE BUORS - CEO & CO-FOUNDER KIRK ALLEN - COO & CO-FOUNDER DEAN SPOKES METAL SUPERMARKETS The opinions or viewpoints expressed in this presentation
Improving PPC Search Engine Campaign Results Using Generic Domain Names
Improving PPC Search Engine Campaign Results Using Generic Domain Names Executive Summary A challenge for online marketers is getting more clicks out of their pay-per-click search engine campaigns. One
At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World
At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how
An Introduction to Inventory-Based Advertising. White Paper April 2015 by Dan Tallarico
An Introduction to Inventory-Based Advertising White Paper April 2015 by Dan Tallarico 1 What is Inventory-Based Advertising? Inventory-Based advertising is the method of advertising specific products
Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us
PPC training in Gurgaon, Delhi-NCR, W3training School follow latest trends of Pay per click advertising and complete course is based on live projects with real or dummy products. We provide training to
DEMO ONLY VERSION. Easy CramBible Lab. adwords-reporting. Google Reporting and. Analysis Exam. ** Single-user License **
Easy CramBible Lab adwords-reporting Google Reporting and ** Single-user License ** Analysis Exam This copy can be only used by yourself for educational purposes Web: http://www.crambible.com/ E-mail:
Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook
SEA Playbook, 2 of 31 Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook For other up-to-date info in automotive digital marketing,
Online Marketing Services
Online Marketing Services Organic SEO is the starting point for all search engine optimisation tactics and can make or break your online marketing strategy. Nick Duncan, Online Marketing Consultant AT
I Love AdWords & So Should You! The Beginners Guide to AdWords. By Ameet Khabra
I Love AdWords & So Should You! The Beginners Guide to AdWords By Ameet Khabra Who is Ameet Khabra? Who the Heck is Ameet Khabra? v Search Engine Strategist at Top Draw v Freelance SEM (Search Engine Optimization
DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
A Business Owner s Guide to: Landing Pages
A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything
Search Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
AdWords Google AdWords Setup and Management
levelmarketing.co.uk 2 AdWords Google AdWords Setup and Management Level Marketing is a full service marketing agency that offers a full range of traditional and digital services. If you re reading this,
Google - adwords-reporting. Google Reporting and Analysis Exam
1 Google - adwords-reporting Google Reporting and Analysis Exam QUESTION: 1 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout
The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing
The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals
How to Research Keywords Using Google AdWords and Moz Difficulty Tool
How to Research Keywords Using Google AdWords and Moz Difficulty Tool Keywords are the words or phrases people type into a search engine to produce a list of relevant links. From a marketing perspective,
How to Create a Campaign in AdWords Editor
How to Create a Campaign in AdWords Editor Using AdWords Editor instead of the online interface for Google Adwords will speed up everything in your online business. AdWords Editor gives you the upper hand
Google Certified Advertising Professional
Google Certified Advertising Professional The Google AdWords Certification Explained Presented By: JT Moore Agenda Why Get Certified? Certification Requirements Certified Individual vs. Certified Company/Partner
What is PPC? PPC stands for Pay-Per-Click.
What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking
LUNCH & LEARN ADWORDS (BASICS) Network808 & German Google Guy Daniel Hildebrandt
LUNCH & LEARN ADWORDS (BASICS) Network808 & German Google Guy Daniel Hildebrandt AGENDA What is the difference between SEO / SEM? What is Google AdWords? Important AdWords vocabulary Best structure for
Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011
Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Contact LiveRez If you would like to learn more about LiveRez s professional services including: Adwords Management SEO Management
Introduction to e-marketing
Introduction to e-marketing Agenda Destination NSW overview The impact of technology and digital marketing on travel Email marketing Search engine marketing Social Media for Tourism Facebook advertising
A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS
A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS 1 WHAT IS SEO? Search engine optimization (SEO) is the process of improving the visibility of a web page or business in search engines
Search Engine Marketing (SEM) with Google Adwords
Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups
Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops
Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH
ROI-Based Campaign Management: Optimization Beyond Bidding
ROI-Based Campaign Management: Optimization Beyond Bidding White Paper October 2009 www.marinsoftware.com Executive Summary The major search engines get paid only when an ad is clicked. Their revenue is
Hands On- Google Grants Google Adwords for Non- Pro5its
Hands On- Google Grants Google Adwords for Non- Pro5its Search Adver5sing Approach and Strategy Katherine Cleland ClelandMarke5ng 1 Why Google Adwords? Online Search has replaced Yellow Pages 80% of online
Managing Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk
Managing Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk Welcome to Google AdWords coutesy of embgroup This guide provides an overview of the AdWords Control Centre, the
»EXAMPLE.com Traffic & Budget Estimate
»EXAMPLE.com Traffic & Budget Estimate Daniel Hildebrandt dth internet marketing corporation TABLE OF CONTENT Executive Summary... 3 Your advertisements on Google... 4 Traffic estimate & recommended Cost-
Digital Marketing: Strategies & Measurement
1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through
Mastering Google Adwords Easily 18 EASY TIPS
Mastering Google Adwords Easily 18 EASY TIPS Why do MSPs need to understand Google Adwords Now? Replace failing SEO Increase web presence More leads Be8er prospects More traffic It Ain t Easy! Endless
Internet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
GUIDE TO GOOGLE ADWORDS
GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What
Digital DNA PPC Workshop 4th March 2016. Jonny Cameron. MadeToEngage.com
Digital DNA PPC Workshop 4th March 2016 PPC Your Customers Stats from Google Quarterly Report March 2015 Your Customers Stats from Google Quarterly Report March 2015 Your Customers Your Customers 88% of
Search Marketing. Dealer Days 2013. Presented By Andrew Polhemus. SEM Team Lead, Dealer.com. Dealer Days at Google HQ October 4, 2012
Search Marketing Dealer Days 2013 Presented By Andrew Polhemus SEM Team Lead, Dealer.com Agenda KPIs to Watch Ad Copy Testing Bidding on Branded Keywords Ad Extensions The Importance of Strategic Collaboration
Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen
Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen I. Introduction Competitive Edge College Advisors (CECA) would like to maximize revenue per click by developing
Search Engine Optimisation Extras
SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional