I Love AdWords & So Should You! The Beginners Guide to AdWords. By Ameet Khabra

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1 I Love AdWords & So Should You! The Beginners Guide to AdWords By Ameet Khabra

2 Who is Ameet Khabra?

3 Who the Heck is Ameet Khabra? v Search Engine Strategist at Top Draw v Freelance SEM (Search Engine Optimization & Pay-per-Click) Specialist v Blogger at v Google AdWords Certified v Google Analytics Certified v Google Partners Community Ambassador v Future Ruler of the Free World

4

5

6 What is Google AdWords?

7 What is Google AdWords? v Paid Advertising system created by Google v Advertisers fight to the death for better ranking v Places advertising copy above, below or beside search results in Google

8 What is Google AdWords? Search Query Ads Organic Listing

9 What is Google AdWords? v Paid Advertising system created by Google v Advertisers fight to the death for better ranking v Places advertising copy above, below or beside search results in Google v You thought Twitter s character limit was tough

10 What is Google AdWords? 25 Characters 35 Characters Each

11 Why Should You Love It?

12 Why Should I Love Google AdWords? v Advertise when you want v Reach who you want v Spend what you want v Easy measurement of success v Quick turn around time v It s just easy to start

13 Why Does Ameet Love It?

14 Why Should I Love Google AdWords? v Advertise when you want v Reach who you want v Spend what you want v Easy measurement of success v Quick turn around time v It s just easy to start v I m really good at it

15 How is Google AdWords Structured?

16 How is Google AdWords Structured?

17 How is Google AdWords Structured?

18 Any

19 Activity #1 How is AdWords Structured?

20 Activity #1

21 Step 1: Create An Account

22 STOP

23 Do You Know What Your Goals Are?

24 How To Get Started In Google AdWords

25 Step 1: Create An Account Attempt #2

26 How To Get Started In Google AdWords Google AdWords URL New Address Website That Is Being Advertised Get Personalized Tips From Google

27 Step 2: Budget

28 How To Get Started In Google AdWords (Budget) Don t Pay Attention To This! Daily Budget MATH: Monthly Budget / AVG Number of Days = Daily Budget Example: $500 / 30.4 Days = $16.45 What to learn more? Go to: (Blog Post: Google Ads Grant Account Setup)

29 Step 3: Location Settings

30 How To Get Started In Google AdWords (Location) The Entire World! What to learn more? Go to: (Blog Post: Google Ads Grant Account Setup)

31 How To Get Started In Google AdWords (Location) Grey = Preview What to learn more? Go to: (Blog Post: Google Ads Grant Account Setup)

32 How To Get Started In Google AdWords (Location) Blue = Selected/Live What to learn more? Go to: (Blog Post: Google Ads Grant Account Setup)

33 Step 4: Campaign Type

34 How To Get Started In Google AdWords (Campaign Type) Don t Do It!

35 Tip #1 Display Select = Waste of Money

36 How To Get Started In Google AdWords (Tip #1) v Ads run in the GDN (Google Display Network) v Ad placement relevancy isn t the best v High potential to waste budget

37 Any

38 Question #1 What is the formula to calculate Daily Budget?

39 Question #1: Answer Don t Pay Attention To This! Daily Budget MATH: Monthly Budget / AVG Number of Days = Daily Budget Example: $500 / 30.4 Days = $16.45 What to learn more? Go to: (Blog Post: Google Ads Grant Account Setup)

40 What is Quality Score?

41 How To Get Started In Google AdWords (Quality Score) v AdWords calculates your quality score (QS) v Based on quality of your ad, landing page & keywords

42 How To Get Started In Google AdWords (Quality Score) Keyword: Google Ad Grants Ad: HIGH QS Landing Page

43 Why Does It Matter?

44 How To Get Started In Google AdWords (Quality Score) v Plays a key role in your position on Google v High QS also results in a lower cost per click

45 Step 5: Keywords

46 How To Get Started In Google AdWords (Keywords)

47 How To Get Started In Google AdWords (Keywords) Useless

48 Keyword Research

49 How To Get Started In Google AdWords (Keyword Research) Brainstorm v Business website v Competitor s website

50 How To Get Started In Google AdWords (Keyword Research)

51 How To Get Started In Google AdWords (Keyword Research) v Google AdWords Keyword Planner Tool v Bing Ads Intelligence v Übersuggest v Google Search Engine Result Pages (SERPs)

52 How To Get Started In Google AdWords (Keyword Research) Potential Keywords! Bottom of Google SERP

53 Keyword Match Types

54 How To Get Started In Google AdWords (Keyword Match Type)

55 How To Get Started In Google AdWords (Keyword Match Type)

56 Keyword Time!

57 Or is it?

58 Tip #2 20 Keywords Per Ad Group

59 How To Get Started In Google AdWords (Keyword Time!)

60 How To Get Started In Google AdWords (Keyword Time!)

61 Any

62 Activity #2 Create a Keyword List (5-10 Keywords)

63 Step 6: Bidding Strategy

64 How To Get Started In Google AdWords (Bidding Strategy) What to learn more? Go to: (Blog Post: Google Ads Grant Account Setup)

65 Step 7: Ad Copy!

66 How To Get Started In Google AdWords (Ad Copy) 25 Characters 35 Characters Each

67 How To Get Started In Google AdWords (Ad Copy) AKA. Destination URL 25 Characters 35 Characters 35 Characters 35 Characters

68 Tip #3 Think About Your Landing Page

69 How To Get Started In Google AdWords (Tip #3) v First thing potential customers see v Should match the ad copy v Relevancy of page to ad factors to CPC

70 Tip #4 Keyword Stuffing

71 How To Get Started In Google AdWords (Tip #5) Search Query Ads Organic Listing

72 How To Get Started In Google AdWords (Tip #5)

73 Tip #5 Punctuation!

74 How To Get Started In Google AdWords (Tip #5)

75 How To Get Started In Google AdWords (Tip #5) Before Generic AdWords Inserted Text After

76 Tip #6 Call To Action (CTA)

77 How To Get Started In Google AdWords (Tip #6)

78 Did You Notice It?

79 Tips #7 Always Check Your Spelling!

80 How To Get Started In Google AdWords (Tip #7) Calla not Cala

81 Tip #8 Run No More Than 3 Ads

82 How is Google AdWords Structured (Tip #8)

83 Any

84 Activity #3 Let s write some Ad Copy!

85 Step 8: Billing Remember: Select The Correct Time Zone!

86 Step 9: Review Your Campaign!

87 How To Get Started In Google AdWords (Review) 1. Budgeting 2. Location Settings 3. Campaign Type 4. Keywords 5. Bidding Strategies 6. Ad Copy 7. Billing

88 Step 10: Link Accounts

89 How To Get Started In Google AdWords (Link Accounts)

90 How To Get Started In Google AdWords (Link Accounts)

91 Congrats! You Have Created Your First Google AdWords Campaign!

92 Now, Let s Talk Features

93 Now, Let s Talk Features

94 Feature #1: Upgraded URLs

95 Now, Let s Talk Features (Feature #1) v Replaces destination URL (AKA. Landing Page) v July 1 st 2015 = Death to destination URLs! What to learn more? Go to: (Blog Post: Upgraded URLs)

96 Features #2-7: Ad Extensions

97 Now, Let s Talk Features (Feature #2) Location Ad Extension What to learn more? Go to: (Blog Post: Ad Extensions)

98 Now, Let s Talk Features (Feature #3) Sitelinks Ad Extension What to learn more? Go to: (Blog Post: Ad Extensions)

99 Now, Let s Talk Features (Feature #4) Call Ad Extension What to learn more? Go to: (Blog Post: Ad Extensions)

100 Now, Let s Talk Features (Feature #5) App Ad Extension What to learn more? Go to: (Blog Post: Ad Extensions)

101 Now, Let s Talk Features (Feature #6) Review Ad Extension What to learn more? Go to: (Blog Post: Ad Extensions)

102 Now, Let s Talk Features (Feature #7) Callout Ad Extension What to learn more? Go to: (Blog Post: Ad Extensions)

103 Any

104 Question #2 Name 3 Ad Extensions

105 Feature #8: Mobile Ads

106 Now, Let s Talk Features (Feature #8)

107 Now, Let s Talk Features (Feature #8)

108 Now, Let s Talk Features (Feature #8)

109 Feature #9: Call-Only Campaign

110 Now, Let s Talk Features (Feature #9) What to learn more? Go to: (Blog Post: Call-Only Campaigns)

111 I Love Google AdWords. Do You?

112 Thank You

113 Any

114 Let s Stay in Touch

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