INTER-COMPANY MOBILITY PLANS

Transcription

1 INTER-COMPANY MOBILITY PLANS Example of a new public policy for sustainable mobility December 2012 *All rights reserved.

2 What is an Inter-Company Mobility Plan? A group of actions which aim is to rationalize the everyday commutes towards business districts and industrial parks. The main purpose is to encourage employees, customers and suppliers of one company to reduce their car use and to find an alternative way for their commutes.

3 Inter-Company Mobility Plans in Lyon s metropolitan Area (Plans de Déplacements Inter-Entreprises) Objectives: Arise debates about daily workplace commutes in industrial sectors and business districts Share initiatives between companies of the same geographical area Encourage a change in existing mobility practices

4 Current context in France according to ADEME* 2011 Increase of car use = 80% of the everyday commutes for work are made by car against 63% 10 years ago Increase of transport Price = 17,4% of household expenses are devoted to transport (2d place after the accommodation expenses) Global warming and CO2 emissions = Cars represent 12% of the CO2 emissions Existing opportunities = 80% of French people are ready to change their way of life and their habits in order to protect the environment 4 *French National Agency for Environment and Energy Save

5 Consequences Traffic: Saturation of roads and parking Economy Impact on the image of the city and certain industrial parks Turn over in the companies Difficulties of employment Lost of working hours in traffic jams Environment : pollution, global warming, noise 5 Citizens More stress, less free time Purchasing power decrease

6 How Inter-Company Mobility Plans could help? Improving traffic flow within industrial estates Reducing individual car use Promoting low emissions transport systems Coordinating solutions implemented on a joint basis Facilitating solutions specific to each company and adapted to the local context

7 Strategy Promoting alternative modes of transport Communicate on the existing modes of transport 7 - Public urban transport, local trains, car sharing, carpooling, bikes Create a new offer - Bicycle station, bus upon demand, bus express industrial park, new train stations Motivate and accompany the enterprises - Explain to the employees why they should change their practices and how

8 Inter-Company Mobility Plans: Greater Lyon 2011

9 Operating plan: the bases Communication strategy Car sharing and car pooling programs Actions related to Public transport Green transport measures Investigations and surveys Evaluation Identification of needs, analyses of social practices URBAN COMMUNITY Technical studies, communication strategies, public debates Project management and partners coordination Financing research 9

10 PHASES of realization Preparing and leading the project of pre-diagnosis Identify commutes characteristics, social mobility practices and existing modes of transport Providing diagnosis and technical feasibility studies Identify the potential of changing practices Creating an action plan For a single company, or for a group of companies Setting up a Mobility Plan and supervising its development 10

11 Inter-Company Mobility Plans: Partnership ADEME (National Agency of Environment and Energy management) Financing COMPANIES: main projects holder (organization of workshops and debates, financing, communication) URBAN COMMUNITY Coordination, communication, dialogue PROVIDERS and CONSULTING FIRMS Technical studies, Surveys, data base analyses, website maintaining? CHAMBER OF COMMERCE Financing, Needs identification, Participation in Territorial Ecology Project (specific actions for new waste treatment) REGION Financing, Carpooling management on a regional scale 11 S.Popova

12 Example of marketing strategy Annual Carpooling Inter-company Competition Annual Bicycle Challenge Competition Communication supports (flyers, posters ) GLOBAL carpooling platform online: Covoiturage.grandlyon.org 12

13 Example of projects Smart grid Community, Lyon Confluence Area (with NEDO, Japan*): Bike services in suburbain train stations (National Research program for car sharing park with electric vehicles mobility services in suburban areas) Smart Work Centers in suburbain areas, encourage new methods of work and less commutes 13 Project Zig-zag, Innovative research methods to analyze mobility practices via Dataloggers (GPS) *Japanese Agency for Environment and Energy Save

14 Specific attention at employees of the Home Care Services Sector Creation of the first Mobility plan for an economic sector ( PDIE Services à la Personne ) 14 Source:

15 Event Car-pooling CINEMA OPERA THEATRE SPORT EVENTS Carpooling More than 300 events in Lyon s area are referenced on the web site: FESTIVALS 15

16 Success factors Large and various public-private partnership Life style approach Private companies and enterprises: ready to innovate and to experiment new projects Greater Lyon main coordinator and facilitator Strong communication policy and public dialogue Institutional synergy Support and goodwill from the private sector partners For more information: Contacts: Svetlana Popova 16