Carpooling in Bergen, Norway with an app called Carma. By: Kristian Amlie, Carpool enthusiast 26th of March MMØresund

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2 Carpooling in Bergen, Norway with an app called Carma By: Kristian Amlie, Carpool enthusiast 26th of March MMØresund

3 In rush hour there are only 1,17 persons in each car Driving alone in the city should in the future be considered a bad habit! -Arild Eggen, NPRA

4 With «business as usual» politics the traffic in Bergen will increase by 40% before 2030

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6 Everyday one million trips happens in Bergen

7 3% bicycles

8 10% carpools

9 12% uses public transport

10 19% walks

11 56% drives a car

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13 The city of Bergen will benefit greatly with less cars on the roads *Less time lost in traffic jams *Less exhaust and pollution *Health benefits (we have a poison lid like Paris) *More efficient road use

14 January working in a business park near the airport with an oil drilling contractor I had an episode in the traffic jam My wheels! - I could not stand it anymore!

15 In 2010 The NPRA had a plan to spend NOK 48 mill and have a solution by 2014

16 Smart use of technology we can fill the empty seats! *Smartphones with a GPS and Internet connection *Several avialable cell phone «apps» connects the driver and passengers: *Carma Carpooling *HentMEG * possibly others *NPRA develops an R&D solution to connect carpool apps, taxi and public transport *12 corporations are joining in and recruits their employees *People trust each other in Norway Bergen is a pioneering city for carpooling!

17 *Wait four years for the NPRA? I think not!

18 Searching for an app on the world market Name of solution Works in Bergen Good user service Experienced partner for a local project manager? Fixes bugs and improves based on suggestions Provides statistics?

19 Searching for an app on the world market Name of solution Works in Bergen Good user service Experienced partner for a local project manager? Fixes bugs and improves based on suggestions Provides statistics? CARMA (AVEGO) OTHER APP # 1 OTHER APP # 2 HENTMEG

20 Searching for an app on the world market Name of solution CARMA (AVEGO) Works in Bergen Good user service Experienced partner for a local project manager? Fixes bugs and improves based on suggestions Provides statistics? OTHER APP # 1 OTHER APP # 2 HENTMEG NA NA NA NA

21 Several companies were interested and informed about the opportunities

22 Bergen is blessed with Norway s longest HOV lane called «2+»

23 Results with carpooling in Sandsli business area in 2013 *Over 1300 registered users * 350 people have used the app for transport *Over 5000 trips completed *A distance of over km traveled using carpooling

24 How did we get from <10 users to 1300? Background: Introducing carpooling will meet many counter forces Feelings: - Pride - Sense of freedom - Status symbol - Security Practical issues and mental issues: - Already have one or two cars - Not enough passengers - No vocabulary for carpooling - No examples to follow - Society is centered around the car

25 Project managers ground rules for start-up period 1. Celebrate even the smallest victories 1. (high fives and champagne ++) 2. Do not get discouraged by set-backs 1. - There will be many 3. Always set long term and short term goals and communicate them richly (pictures and videos) 4. Pioneers needs to be nurtured and appreciated 5. One negative user outweights ten positive - follow up bugs, user problems, no matches 6. Plan and re-plan every 14th day the short term 7. goals and copy successes from groups to other group 8. Use your carpool system provider and their 9. experiences from other locations

26 Carpool communities recipe for scaling up beyond Project Managers reach Ambassadors in communities Supporters App provider Local on-site Project Manager

27 Statistics and reporting is important

28 Level of maturity: 1) Understands what car pooling can contribute with in society 2) Knows about apps that offers rides 3) I registered with Carma as a user and with preferences 4) Has performed the first test drive 5) Has performed the first real drive with an real driver or passenger

29 Conclusion from Bergen program: Yes! It is possible to establish a carpool Needs careful planning and follow up Just presenting an offer of carpooling is not enough Doing is beliving!

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31 Your profile

32 Start page

33 Enter trip details to find a driver or passenger

34 Address, place or map selection

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36 We are lucky: Your matches to choose from

37 Users near you

38 Groups near you. Self governed groups in addition to the p. managers groups

39 Inspect a profile - is she safe? No reviews?

40 Very easy to connect to the driver

41 Trip report!

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49 Establishing a sustainable transport mix The sum of peoples transport options: *Walking *Bicycling *Electrical cars *Electrical bikes *Public transport and taxis *Tele commuting (working from home with collaborative tools) *and now also Carpooling with the app..is in TOTAL a good and tempting alternative to drive a car alone

50 Carpool businesses in Bergen Februar 2014: OWEC Tower Supporting organisations: Prosjekteier

51 Web page and social media *Web: *Facebook: facebook.com/spontansamkjoring *Twitter: twitter.com/ssamkjoring *YouTube: youtube.com/spontansamkjoring

52 Success factor 1: Buy in from Management Bilde: kipcurry, sxc.hu

53 Success factor 2: Carpool ambassadors

54 Success factor 3: Campaigns

55 Success factor 4: Marketing and setting goals

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