Creative structural solutions and innovation an example. Budapest Enterprise Agency Budapest (HU)

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1 Creative structural solutions and innovation an example Budapest Enterprise Agency Budapest (HU)

2 ACC definition Generally rather vague - different definitions in Hungary and in the EU Innocrafts : craftsmanship, applied arts and industrial arts Design Terminal: narrower; economic fields in which the creation of business values involve cultural value

arts and industrial arts Design Terminal: narrower; economic

3 ACC definition - NACE Advertising and marketing Architecture Craftsmanship Design: product-, graphics-, fashion design Film, TV, video, radio and photography ICT Publishing Design Terminal NCCI considers the stimulation of the creative industries to be an economic development challenge. Its mission is defined as an institution contributing to economic policy. Instead of cultural entities, it considers the current and future players of the sector s ecosystem as corporate entities creating cultural assets. (Design Terminal Strategy, 2014)

development challenge. Its mission is defined as an institution contributing to economic policy.

4 Creative Industry Budapest SME Some facts

5 Some facts creative industry Creative industry gives the 4,5% of the EU GDP (2010) Hungary: GDP 3,7% (2012) 4,4% of employed persons in Hungary works for creative industry In contrast to mass production based on cheap labour, the EU considers the creative industries characterized as they are by original and high-quality products and services to constitute a dynamic opportunity for the community.

production based on cheap labour, the EU considers the creative industries characterized as they

6 Some facts Budapest SME Budapest is one of the 278 metropolis regions in the EU Ranking: 10 th connected to population Every 8 th Hungarian employed person is employed by Budapest SMEs Design Terminal NCCI is a national autonomous non-departmental public body of the Hungarian state, the activities of which support the economic goals of the Hungarian government of the day. Design Terminal NCCI is an urban institution, because global competition between creative ecosystems is mostly between metropolises.

public body of the Hungarian state, the activities of which support the economic goals of the Hungarian government of the day.

7 Creative industry in Hungary Facilitators Obstacles INTERAL factors EXTERNAL factors S Dynamic growth Great added value O Institution and structure Supporting environment W Artist attitude Week cooperation and too individualistic normal market mechanism are not sufficient T Reaching international markets Financing models

Supporting environment W Artist attitude Week cooperation and too

8 Identified Best Practise Design Terminal, Hungary

9 Back then Now

10 STRATEGY: default/files/documents/dt_strategy.pdf facebook.com/designterminal

11 For the first time this year, foreign participants are eligible for Gombold újra! Design Terminal s Central European Fashion Designer Competition, for finding rising talents, becomes totally international in its fourth year.

12 Besides highlighting the common cultural and historic heritage of the region, the objective of the competition is to strengthen regional cooperation in the field of creative industries and get attention for emerging Central European designers in the international fashion industry.

cooperation in the field of creative industries and get attention for

13 Though in 2014 Budapest 3D Prining Days will last three days, it will be even more special and interesting. This year s novelty is that emerging entrepreneurs, students, innovation laboratories, TechLabs and designers using the technology (industrial designers) will come from the Visegrad Group countries to introduce their activity.

This year s novelty is that emerging entrepreneurs, students, innovation

14 The goal of the event is twofold: on one hand to get the technology closer to the public, on the other hand to ensure that participants can introduce their developments in front of a wide professional and investor circle.

to ensure that participants can introduce their

15 Windows of empty shops in the center of the city the decorated by the portrait of young successful entrepreneurs

16 Christmas fair

17 Innocrafts Hungarian state agency responsible for the stimulation of the creative industries. URBANISM FASHION INDUSTRIAL DESIGN INNOVATIVE TECHNOLOGIES. Business models and services Access to innovation design and financial assistance Internationalization and networking Specific target groups: youth and women

URBANISM FASHION INDUSTRIAL DESIGN INNOVATIVE TECHNOLOGIES.

18 Key values Transparency and sincerity Strategic partnership and voluteering Adapting international best practices Strategy

19 Thank You for Your Attention Budapest Enterprise Angecy

Legislative Council Secretariat FACT SHEET. Creative industries in Denmark

Legislative Council Secretariat FACT SHEET. Creative industries in Denmark FACT SHEET Creative industries in Denmark 1. Introduction 1.1 Denmark has developed a competitive edge in its creative industries, which currently employ about 85 000 people and account for about 10% of