How To Sell A Hotel In Thailand

Transcription

1 Thailand Tourism Forum 2014 Thailand Hotel Market Recap Jesper Palmqvist, Area Director Asia Pacific, STR Global Bangkok 21 April 2014

2 The world s leading Hospitality Benchmark company Aggregating key hotel metrics into valuable performance data Global client base ~50,000 hotels submitting performance data Industry standard used by all major hotel groups APAC: +5,300 hotels +1,000,000 rooms

3 YOU no need

4 2 South East Asia Countries Occ, ADR % Chg Year End 2013, in local currency +9 15% 1 5% -5% Occupancy ADR

5 2 South East Asia Countries Occ, ADR % Chg 2014 YTD, in local currency Occupancy ADR

6 all eyes on Thailand

7 7% Thailand CAGR YE 6% 5% 4% 3% 2% 1% Occupancy ADR RevPAR Supply Demand -1%

8 8% Thailand excl. Bangkok CAGR YE 7% 6% 5% 4% 3% 2% 1% Occupancy ADR RevPAR Supply Demand

9 7% 6% 5% 4% 3% 2% Bangkok CAGR YE 1% Occupancy ADR RevPAR Supply Demand -1% -2% -3%

10 is Bangkok knocked out?

11 Bangkok Supply vs Demand 12 month moving average 25% 2 offset from strong YE % 1 5% Start global financial crisis YOY Supply growth +6% -5% -1-15% Floods 2014 riots -2-25% -3 Thai political crisis Supply Demand Occupancy ADR

12 Occupancy Key Markets YE 2013 vs YE % 7 65% 6 55% Occ 12 Occ 13

13 Key Markets YE 2013, % Change Occupancy & ADR 15% 1 5% -5% Occ ADR

14 Occupancy Key Markets Q vs Q % 7 65% 6 55% Occ 12 Occ 13

15 Key Markets 2014 YTD, % Change Occupancy & ADR 15% 1 5% -5% -1-15% -2-25% -3-35% Occ ADR

16 Bangkok - Changes by Class Occ and ADR YoY 2012 vs % THB6,000 THB4,500 75% % THB3,000 THB1, THB0 Occ 12 Occ 13 ADR 13

17 Thailand excl. Bangkok - Changes by Class YE 2013 vs YE THB9,000 75% THB6, % THB4, THB2,250 55% THB0 Occ 12 Occ 13 ADR 13

18 4% 3% 2% 1% -1% -2% -3% -4% -5% -6% -7% Bangkok - Changes by Weekday Occ and ADR, April-March 2014, YoY -8% Monday Tuesday Wednesday Thursday Friday Saturday Sunday Occupancy ADR

19 Bangkok Transient & Group RevPAR % Change 6 5 Transient Group

20 Thailand excl. Bangkok Transient & Group RevPAR % Change 3 Transient Group

21 Key Markets Thailand YE 2013, Occupancy & ADR %Change 3 25% 2 15% 1 5% Occupany ADR

22 Key Markets Thailand 2014 YTD, Occupancy & ADR %Change 2 15% 1 5% -5% -1-15% -2-25% -3-35% Occupany ADR

23 Key Markets Thailand YE 2013, Occupancy, ADR & RevPAR levels Bangkok Chiang Mai Hua Hin Koh Samui Pattaya Phuket Regional Thailand THB10,000 THB9,000 THB8,000 THB7,000 THB6,000 THB5,000 THB4,000 THB3,000 THB2,000 THB1,000 THB0 ADR RevPAR Occupancy

24 Key Markets Thailand 2014 YTD, Occupancy, ADR & RevPAR levels Bangkok Chiang Mai Hua Hin Koh Samui Pattaya Phuket Regional Thailand THB10,000 THB9,000 THB8,000 THB7,000 THB6,000 THB5,000 THB4,000 THB3,000 THB2,000 THB1,000 THB0 ADR RevPAR Occupancy

25 Thailand Pipeline Overview By the Numbers

26 Supply comparison Thailand vs Indonesia vs Malaysia 70. CAGR 9.3% Thailand Indonesia Malaysia CAGR 2.1% CAGR 4.7%

27 Contact details Jesper Palmqvist STR Global us for a copy of this deck You can follow us on Twitter, Facebook, LinkedIn STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations or advice are intended or implied.