1 PREPARING FOR TAKEOFF: AIR TRAVEL OUTLOOK FOR 2016 Mining 2015 data to understand when to buy, expected ticket prices, and fare differentials
2 It s a good time to explore the world by plane. Across the globe, air carriers are adding destinations, flight schedules are expanding, and travelers both business and leisure are hitting the skies with increasing frequency. According to the International Air Transport Association (IATA), global air travel rose approximately 7 percent in September 2015 compared to a year ago, and is now higher than it has been at any point in the last five years. In short, at the end of 2015, air travel is flying high, which bodes well for travelers. At Expedia, we are seeing these trends first-hand. Between October 2014 and October 2015, we logged almost 8 billion searches across our family of websites another all-time high. We now have in our database more than 300,000 unique routes, known in the industry as Origin & Destination pairs, or O&Ds. That also is a new record. We process more than 1,400 terabytes of data each year a staggering amount equivalent to more than 6.7 billion 200-page books. Additionally, our partners at Airlines Reporting Corporation (ARC) have information on more than 10 billion passenger flights, providing a detailed view of air travel. These kinds of numbers can be daunting, and making sense of the data behind them admittedly is a Herculean undertaking. Yet we relish the job. Using data science and travel savvy, every year we work to take the figures and put them at the fingertips of travelers to help make them confident to click, book, and go. Our ultimate goal is to help travelers feel informed and empowered to get past travel decision-making and move into what we like to call travel moment-making. 1.
3 Therefore, this report looks back at air travel data in 2015 and makes a few bold predictions heading into The document presents several key takeaways: 1. Between October 2014 and October 2015, global air ticket prices declined on average about 8 percent versus the prior year. 2. In our data, the price of travel within Europe declined the most in that timeframe, making these routes some of the best potential bargains for On the whole, the best time to purchase economy tickets in America for travel within America is about two months in advance. 4. It is hard to predict the best day of week to find the lowest ticket prices because airlines constantly are adjusting prices. If you find a fare that seems like a good deal, buy it. The report itself represents the third installment in an ongoing effort to summarize industry numbers every six months. This summer, we published a report summarizing trends from the first six months of this year. At the end of 2014, we published another report that spotlighted travel industry performance for 2014 and predicted new directions for In those two previous studies, we conducted reviews of industry data and trends observed in the America, Europe, and Asia-Pacific regions. This year we primarily focused on America and Europe, due mostly to the great bargains we found through our analysis. We are fortunate to rely on deep partnerships to conduct these reviews. This particular report represents Expedia s analysis of data from ARC, utilizing other industry data sources as needed, such as IATA, Diio Mi, and the Airline Tariff Publishing Company (ATPCO). We are excited to work with these partners on an ongoing basis, and value their input as we put together this semi-annual report. 2.
4 All about the price If we have learned anything about our customers over the years, we know most travelers base air travel plans primarily on the price of tickets, and will stop at nothing to find the best deal. Expedia research indicates travelers search an average of 48 times on eight different sites before booking a flight. For some people, the search can end up taking hours. In our prior reports, we determined most air ticket prices to some of the top travel destinations worldwide would decline slightly in the second half of 2015 for customers in the Europe and America regions. We also predicted slightly increasing air ticket prices across Asia-Pacific. Overall, these forecasts were correct a reality about which Nostradamus would be proud. On a global scale, with prices adjusted for exchange rates, economy-class air ticket prices (ATPs) declined approximately 8 percent between October 2014 and October 2015, with the biggest drops in July and August of this year. Global Economy Class 1 Month YOY ATP Change January -3% February -5% March -8% April -9% May -8% June -9% July -13% August -10% September -7% October -8% Intra-Europe Economy Class 2 Month YOY ATP Change January -14% February -16% March -23% April -18% May -18% June -18% July -18% August -18% September -15% October -16% Particular ticket types in certain regions experienced more acute price drops through the first 10 months of 2015 versus the first 10 months of In Europe, for instance, economy air ticket prices on intra-europe flights declined the most throughout 2015, bottoming out at 23 percent (versus the prior year) in March. On average, these prices were about 17 percent lower in 2015 than they were in These numbers indicate 2015 was a great year for travelers who wanted to visit Europe and hop around to see different countries during their stay. Due to the continued strength of the U.S. dollar against the euro, we believe these trends should continue at least through the first few months of The data includes ARC processed US transactions, and US and BSP processed international transactions. The international transactions are converted to US dollars based on the exchange rate on the date of the transaction. This implies the impact of the exchange rate fluctuation is included in the year-on-year variances. Other regions saw much more modest price drops. Economy travel in America, for instance, averaged 5 percent price declines on intra- America flights through the first 10 months of 2015, with the biggest drop in July (8 percent). Intra- America Economy Class 3 Month YOY ATP Change January -3% February -4% March -4% April -4% May -3% June -4% July -8% August -5% September -5% October -6% 1 Source: Airlines Reporting Corporation 2 Source: Airlines Reporting Corporation 3 Source: Airlines Reporting Corporation 3.
6 For travelers interested in going from America to Asia-Pacific, economy air ticket prices fell on average 13 percent from the prices we recorded the previous year. The biggest savings potential occurred in August 2015 with a 21 percent decline meaning there were some great deals to Japan, China, and surrounding nations. For specific prices to particular destinations, we dug through the last 12 months of data to find some of the lowest expected air ticket prices across a selection of our favorite destinations. Looking into 2016, here is our perspective on the top destinations to which travelers can find the best deals. Once again, intra-european destinations top the list. Origin Destination Approximate Economy ATP 4 Sweden Berlin $216 Brussels Rome $229 Austria Barcelona $231 Ireland London $234 As always, another way travelers can save money when booking travel is to book air at the same time as hotel and rental car. This process, which we refer to as bundling items into a package, delivers discounts across the board; Expedia data for 2015 shows customers saved an average of US$226 based on actual bookings, but easily can expect to find deals that could save them up to US$568 across all destinations. That number is even higher in resort destinations such as Mexico, Hawaii, and the Caribbean, where Expedia data indicates savings can be in the range of US$800-$1, The average economy ticket price for travel between regions was calculated for round-trip itineraries for all tickets issued for the 12-month period between November 2014 and October
7 The benefits of buying early Of course a number of factors contribute to air ticket price (see sidebar). One of the biggest of the bunch: how far in advance of the departure date travelers buy. We analyzed industry data to figure out the biggest potential savings for ticket prices based on advance purchase. Most of the results confirmed the findings from our last report. The 2015 data indicates that travelers can save up to 36 percent if they purchase round-trip flights in economy class intra-europe and they buy at least 21 days in advance. According to our findings, travelers also can save big on some American itineraries purchased at least 21 days in advance. Here is a rundown on some of the savings in that region as analyzed by Airlines Reporting Corporation: America to America, premium: 27 percent savings America to America, economy: 31 percent America to Europe, premium: 20 percent America to Europe, economy: 21 percent America to Middle East, premium: 25 percent America to Middle East, economy: 20 percent Within the context of these findings, our data suggested that the best time to buy an economy ticket is even farther in advance usually starting about two months ahead of the desired departure date. 6.
8 Economy Within America Price $600 $550 $500 $450 $400 $350 Average air ticket price equals $263 Lowest air ticket price equals $237 (57 days in advance) $300 $250 $200 $ Days Prior to Purchase $100 Sticking with the American market, a review of air ticket prices over the first 10 months of 2015 indicates that the best time to buy an economy ticket for travel within the region this year was 57 days in advance. ARC analysis showed that the average fare in America between 0 and 180 days of advance purchase for 2015 was US$263, and the price at 57 days out was US$238, a savings of about 10 percent. Last year s report also indicated that 57 days was the best time to buy an economy ticket within America. ARC found optimal lead times for tickets from America to international destinations are even longer: America to Europe: 176 days in advance, for a savings of 11 percent America to Caribbean: 77 days in advance, for a savings of 5 percent America to Asia-Pacific: 160 days in advance, for a savings of 13 percent America to the Middle East and Africa: 144 days in advance, for a savings of 24 percent America to South America: 90 days in advance, for a savings of 10 percent Airlines Reporting Corporation analysis of data from other regions yielded similar results. In Europe, the best time to buy an economy ticket for another destination within Europe was 140 days in advance. The average fare in this market between 0 and 180 days of advance purchase for 2015 was US$176, and the price at 140 days out was US$156, a savings of about 11 percent. 7.
9 Economy Within Europe Price $400 $350 $300 $250 $200 Average air ticket price equals $175 Lowest air ticket price equals $156 (140 days in advance) $ Days Prior to Purchase $100 Wherever you are traveling, wherever you are headed, the general rule is that the earlier you buy an air ticket, the more money you can save. Remember: buying air tickets alongside hotel and car rental reservations can save even more money again, in some cases nearly 20 percent. 8.
10 Best day to buy Of course the number of days in advance of a trip is only one aspect of when travelers should buy a ticket. Another factor: day of the week. For years, travelers have wondered what day of the week yields the best deals. In our previous reports, we have suggested that Tuesday and Wednesday generally are the best days by a small margin. This time around, our data indicated that, on average, weekends provide a great opportunity to find great deals, but Tuesdays are still close behind. Based upon 2015 ARC data, we put together a heat index detailing the average ticket price by travel day of the week for both economy and premium travel globally as well as from America to various regions. Here are the numbers: 9.
11 Day of Week Global America Europe Economy Caribbean Asia Pacific Middle East South America Saturday $570 $457 $1,208 $560 $1,251 $1,2777 $891 Sunday $543 $451 $1,215 $562 $1,285 $1,270 $919 Monday $588 $495 $1,303 $576 $1,324 $1,345 $976 Tuesday $584 $490 $1,326 $575 $1,332 $1,379 $985 Wednesday $594 $493 $1,333 $575 $1,343 $1,385 $987 Thursday $589 $495 $1,325 $576 $1,341 $1,325 $989 Friday $612 $507 $1,346 $583 $1,353 $1,363 $1,008 Day of Week Global America Europe Premium Caribbean Asia Pacific Middle East South America Saturday $1,950 $1,016 $4,928 $916 $4,817 $5,239 $2,653 Sunday $1,805 $983 $4,819 $905 $4,967 $5,394 $2,584 Monday $2,843 $1,181 $5,817 $1,024 $5,964 $6,066 $4,087 Tuesday $2,916 $1,201 $6,096 $1,025 $6,005 $6,241 $4,093 Wednesday $2,962 $1,200 $6,053 $1,032 $6,071 $6,170 $4,125 Thursday $3,004 $1,215 $5,854 $1,041 $6,116 $6,109 $4,171 Friday $3,181 $1,257 $5,915 $1,072 $6,186 $6,132 $4,329 It is important to note some general caveats when evaluating which day of the week yields the best deals. For starters, most analyses often will show low air ticket prices on the weekend because these are the days on which most leisure travelers purchase tickets. Given that business travel is purchased during the week and has a higher air ticket price on average because of other factors (shorter advance purchase, higher concentration of premium-class seats, etc.), these results are not unexpected. Furthermore, because we use such a broad set of data that combines many advance purchase windows, there always is a tendency to gravitate toward the mean fare in a particular market, which will cause the variance across days to be minimized. Given this normalizing effect, and accounting for the fact that most airlines change fares many times a day, our advice is simple: if you find a fare that looks like a good deal, grab it, regardless of the day of the week. 10.
13 Looking ahead We noted that the airline industry is flying high and, overall, 2015 was another great year to explore the world through travel. Most air ticket prices declined this year, and looking forward to 2016, we expect prices will continue to trend downward as airlines continue to add capacity. Finally, as Expedia gears up for 2016, we are excited to announce the debut of a tool that enables travelers to stay on top of ticket prices and notifies them if those prices are likely to change. This tool is powered by a proprietary statistical model that takes into account data from the 14 days before each price search and uses that data to predict what you would pay should you make the same search in a week. The tool expresses its findings with a confidence rating; that is, the tool gives travelers a percent-based likelihood that the price will increase or decrease based on the data it has used. If the tool suggests a high likelihood a price will decrease in a week, you might decide to hold off on booking to try for a lower fare. Conversely, if the tool suggests a low likelihood the price will change, you can rest assured you re getting the best price if you book now. Perhaps the best thing about this tool is that the data used to calculate the confidence rating comes primarily from other users. The more active users on the site looking for different routes, the more accurate the model is. Perhaps the only downside: if you search fares on a particular route that is lightly traveled, the tool may not have enough comparative data to give you a confidence rating at all. But Expedia is one of the largest travel agencies in the world, giving you all the information you need to make this big purchase. This price predictor tool is a great example of one of the many advancements in Expedia s ongoing effort to move from selling airplane tickets to providing a more thoughtful shopping experience. At a time when flight options are growing every day, we expect this attention to detail will be a big help to travelers all over the world. 12.
14 Mitigating factors for ticket price A number of factors impact air ticket prices and the fluctuations in price between premium and economy. Here is a look at some of the biggies: Competition. When competitors lower their prices, many airlines feel pressure to follow suit in order to stay competitive. This means competition is a huge factor in ticket price in just about every market. Oil prices. Common sense would dictate that when oil prices rise, so do airline ticket prices, since planes run on jet fuel made from petrol. The reality, however, is that while oil prices impact the carriers cost structure and profits, each airline sets its prices based on supply/demand, which operates independently. In the long run, of course, low oil prices provide downward pressure on fares as airlines are able to sustain margins while dropping fares. World events. In the modern era, tragic and catastrophic events such as terror attacks or natural disasters can impact ticket prices to particular regions temporarily and without warning. This is one of the reasons it is good to book ahead. 13.