1 UNIVERSITY IDENTITY GUIDELINES Updated January 2016 Millersville University is an Equal Opportunity/Affirmative Action institution. A member of the Pennsylvania State System of Higher Education UMC-0615-JL (Revised January 2016)
2 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES CONTENTS Introduction... 2 University Logo... 3 University Logo: Correct Use... 4 University Logo: Incorrect Use... 5 University Logo: Sub-branding... 6 Secondary Logo: Spirit Mark... 7 University Seal... 8 University Colors... 9 Typography...10 Stationery Employee Signature Athletics Logo Family Athletics: Outdated/Updated Brand Assets Licensing and Trademarking...23 State System of Higher Education...24 University Marketing has prepared this guide for exclusive use in maintenance of a standardization program. It is the responsibility of each person to see that usage and trademark protocols are followed for all communications. In the event that you need clarification or assistance, please contact University Marketing. University Marketing Millersville University P.O. Box 1002 Millersville, PA P: F:
3 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 2 INTRODUCTION In the highly competitive higher education market, it is imperative that we convey the Millersville University name clearly, consistently and prominently. Keeping our brand name in front of the public in an appealing and consistent manner is the cornerstone of our University promotional efforts. This guide has been designed to provide detailed standardized usage guidelines for Millersville University graphic brand assets. By following these guidelines, a uniform recognition and awareness of the brand will be created; and important legal protection of the trademarks will be upheld. Admissions recruitment campaign materials. Viewbook (top), print advertisement (right)
4 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 3 UNIVERSITY LOGO Primary logo positive format The Millersville University logo is the official identifying mark of the University and should be used on all marketing and communications materials, unless an exception has been granted by Marketing. The primary logo is available in Pantone Black as shown above, or in a reverse (white) format for MAC and PC platforms. In cases where the logo will be displayed in a vertically oriented format, such as a tall banner, the secondary stacked logo may be used. However, the primary university logo is considered the preferred logo for general usage. Primary logo reverse format The logo artwork should never be redrawn or redesigned for any application. To assure prominence and legibility, maintain a strong contrast between the logo and the background. Secondary stacked logo positive and reverse formats Please note that as of 2015, Millersville University has ceased use of the tagline Seize the Opportunity. Usage of the logo with the tagline is considered a brand violation.
5 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 4 UNIVERSITY LOGO: CORRECT USAGE Minimum width of logo To maintain legibility, the logo should not be displayed less than the dimensions shown to the right as indicated by format. 1.5 or greater.75 or greater Clear space All words and images used near the logo, should be placed no closer than the distance equal to the height of the M in the logo. Examples for both formats are shown to the right. Logo legibility The logo needs to be legible when printed on or reversed out of photographs, designs or screened backgrounds.
6 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 5 UNIVERSITY LOGO: INCORRECT USAGE The Millersville University logo is a stand-alone design element not words or parts of a statement and must appear separate from other elements in all applications. To ensure brand integrity, it is imperative that no words or images crowd, overlap or merge with the logo. The logo is a registered trademark and may never be altered. Below are examples of brand violations to avoid. Never crop Never stretch or skew Never change colors Never angle or rotate Never sacrifice legibility Never alter the design in any way Never apply graphic effects
7 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 6 UNIVERSITY LOGO: SUB-BRANDING Millersville University has a number of specific sub-brands which are approved by University Marketing. These sub-brands are designated where the name of the unit has a high value with its core target audiences. The sub-brand logotype comprises the Millersville University name and the respective unit, as shown in the examples to the right. Units should not try to create their own sub-brands based on their unit name. Sub-brands adopt an endorsed brand identity system and must follow the rules set out for them in the same way as any other university-approved logo.
8 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 7 SECONDARY LOGO: SPIRIT MARK The Spirit Mark was initially designed for athletic teams at Millersville University, but also may be used in general communications to elicit school spirit. This logo is not a substitute for the Millersville University logo, but should be used in addition to the standard logo. As with the standard Millersville University logo, these marks were created and designed with exacting detail and exist as artwork files. Individuals should not attempt to re-create or modify them. Artwork may be obtained from University Marketing. Positive mark (preferred) Acceptable variations of the Spirit Mark are shown to the right. Please note: In early 2015, the Spirit Mark was enhanced slightly for a cleaner, more dimensional appearance. To ensure you are using the most current version of the logo, be sure to download the most recent version from the University Communications and Marketing website. Spirit Mark Color Palette The Spirit Mark utilizes Pantone (PMS) Black and PMS 124. See page 9 (University Colors) for color builds. Reversed mark Grayscale positive and reverse marks
9 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 8 UNIVERSITY SEAL The official Millersville University seal is meant to function as a stamp of validation not as a logo and is reserved for certain official documents and publications including diplomas, honorary degrees, institutional certificates and special awards. The seal may be used only on the official documents mentioned above or on any correspondence from the Office of the President. University Communications and Marketing must approve the use of this seal under all circumstances. Because of the fine detail contained within the University seal, it should be used only in circumstances which ensure clear reproduction of that detail. It should not be reduced smaller than 1. University seal color palette The University Seal should be reproduced in one of two identifying colors: PMS Black or PMS 124. See page 9 (University Colors) for color builds. Metallic gold foil is also acceptable.
10 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 9 UNIVERSITY COLORS Color palette The official Millersville University colors are black and gold. Due to different printing processes, paper stocks and screen calibration, maintaining consistent color matches can be difficult. PANTONE Black C CMYK C 0 M 0 Y 0 K 100 RGB R 0 G 0 B 0 An ink-matching system know as Pantone Matching System or PMS is used to provide standards for color matching. The PMS or CMYK (4-color process) equivalents given should be provided in any printing situation as specifications for ink colors. Each color shown is formulated to provide good results on both coated (C) or uncoated (U) paper stocks. The acceptable shade of gold is PMS 124. PANTONE 124 C CMYK C 0 M 28 Y 100 K 6 RGB R 238 G 178 B 17 Some special exceptions may be allowed for promotional and specialty items. Contact University Marketing for guidelines. NOTE: The colors shown throughout this guide are not true PMS matches, but do serve as a close representation of actual ink color. Consult current PANTONE Publications for accurate color matching.
11 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 10 TYPOGRAPHY Consistent typography is the foundation for a successful identity system. The font family, Myriad Pro, should be employed for all university communications. Their consistent use and application will support the effectiveness of our visual identity standards. In the event Myriad Pro font family cannot be secured, Arial may be substituted if necessary. Note that for select formal publications, such as commencement programs, the Berkeley font family may be used. Myriad Pro family Myriad Pro Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $%&(.,;:#!?) Myriad Pro Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $%&(.,;:#!?) Myriad Pro Light Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $%&(.,;:#!?) Myriad Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $%&(.,;:#!?) Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $%&(.,;:#!?) Myriad Pro Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $%&(.,;:#!?)
12 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 11 STATIONERY: LETTERHEAD The Millersville University stationery package includes letterhead, envelopes and business cards. These elements serve as key touch points and enhance brand consistency. Letters written on Millersville University stationery imply an official message from the writer and Millersville University. Because they are official documents, a standard format has been developed for letterhead. Printed letterhead can include customized contact information for departments. The letterhead, as with all stationery components, is printed with black ink. Letterhead can be ordered in the following two sizes: Standard (8.5 x 11 ) Monarch (7.25 x 10.5 ) University Stationery Departmental Stationery P.O. Box 1002 Millersville, PA P.O. Box 1002 Millersville, PA University Marketing & Communications Phone: Fax: A Member of Pennsylvania s State System of Higher Education A Member of Pennsylvania s State System of Higher Education
13 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 12 STATIONERY: ENVELOPES Printed envelopes can include customized contact information for departments and are printed on white smooth stock. The envelopes, as with all stationery components, are printed in black ink. Envelopes can be ordered in any of the following sizes: #10 Standard with or without window (9.5 x ) #9 Reply (8.875 x ) A-6 Invitation (6.5 x 4.75 ) A-2 Invitation Reply (5.75 x ) Monarch (7.5 x ) 6 x x x x x x x 12 A-6 Envelopes P.O. Box 1002 Millersville, PA Departmental #10 Envelopes University Marketing & Communications P.O. Box 1002 Millersville, PA
14 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 13 STATIONERY: BUSINESS CARDS Millersville University business cards have been designed for customized contact information by individuals employed by Millersville University. A standard horizontal format has been developed including the university logo and the layout should not be modified in any way. The back of the card features the one-color Spirit Mark and the three goals related to Millersville University s strategic plan (Our Bold Path). Employee Name Employee Title Employee Department Phone: Fax: P.O. Box 1002 Millersville, PA Front 100% post-consumer paper Back
15 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 14 EMPLOYEE SIGNATURE To create a more consistent brand experience, Millersville University employees will adhere to a standardized signature, as shown below. The signature offers the following benefits: 1. Reduced number of copy lines and font size offers the potential to reduce paper waste. 2. Gray font color reduces the amount of toner (on black and white printers) required to print the signature. 3. Enhanced message readability especially when reading through long chain s. A B C D E F Usage guidelines Font color for most of the signature will be gray (R: 146, G: 146, B: 146), with the exception of links and the university name, which will appear as (R: 95, G: 95, B: 95). A First line: Name will appear in Arial bold (12 pt. for Mac users, 9 pt. for PC users) with title in plain face. Name and title will be separated by a dash with a space on either side. B Second line: Optional department name in Arial italic (12 pt. for Mac users, 9 pt. for PC users) C Third line: MILLERSVILLE UNIVERSITY will be upper case, TIMES BOLD (15 pt. for Mac users, 11.5 pt. for PC users) in darker shade of gray. D Fourth line: P.O. Box 1002, Millersville, PA (Note that lines D-F will be displayed in Arial (12 pt. for Mac users, 9 pt. for PC users)) E Fifth line will contain the employee s office phone, mobile phone (if applicable), fax (if applicable), and University web link ( F An optional sixth line may include an additional call-to-action/social media links that are relevant to the goals of the employee s department. Background colors on s are prohibited. No other colors/graphics/logos (including the Millersville University logo) may be used in the signature. This helps reduce the demand on our system. Non-University related content (quotes, philosophy, jokes, external promotions, etc ) are prohibited in the signature. See following page for brief instructions on how to set up the signature in Outlook for Mac and PC platforms.
16 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 15 EMPLOYEE SIGNATURE Instructions for setting up your signature Mac: 1. Download the signature at mville.us/ template. 2. Copy the signature from the downloaded template. 3. In Outlook, go to the menu item Outlook and select Preferences in the drop down. 4. Click on Signatures. 5. Select Standard or create a new signature. 6. Paste signature and modify content as needed. PC: 1. Download the signature at mville.us/ template. 2. Copy the signature from the downloaded template. 3. In Outlook, go to the File menu and select Options. 4. Select Mail. 5. Select Signature. 6. Paste signature and modify content as needed. For further information on creating your signature, please reference your application s help files or contact the Help Desk at or
17 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 16 ATHLETICS LOGO FAMILY Millersville University s athletic logo family was designed for the athletics program and sports teams for use in publications; on uniforms and apparel; and its web presence. By following these guidelines, a consistent recognition and awareness of the logos will be created and important legal protection of the registered trademarks will be upheld. This guide has been produced to help the Millersville University community promote our University athletics with pride and consistency. It does not attempt to address every possible situation. Rather, it provides general principles and guidelines while emphasizing the benefits of being consistent in the way we present Millersville University athletics in printed and other visual communication. Use These logos may not be altered in any way and proper proportion must be maintained. All logos must be used with a margin not less than 1/4 between the logo and nearest graphic element. More than one of the Marauder logo variations may be used in conjunction with another, as long as the guidelines are followed (margin between elements, proper color, etc ). Colors Pantone Black and Pantone 124 (gold). See page 9 (University Colors) for color builds. No other colors may be substituted. Colors in logos must be used as they are presented. A grayscale version may be used. No other color variations are permitted. Approval Samples of logo use must be approved in writing by the Sports Information Director prior to use: Ethan Hulsey, Sports Information Director Phone:
18 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 17 ATHLETICS: SPIRIT MARK & COMBINATION LOGO The central visual basis for Millersville University s athletics identity is the Spirit Mark, which can be used on its own or in combination with other graphic brand elements as shown on the following pages. Spirit Mark/Marauders Word Mark Combination Logo The Spirit Mark/Marauders Word Mark Combination Logo is the preferred logo to use when representing Millersville s athletics as a whole. Acceptable variations of the logo are shown below: Spirit Mark Positive Logo (preferred) Grayscale Logo Reverse Logo Reverse Grayscale Logo
19 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 18 ATHLETICS: MARAUDERS WORD MARK The Marauders Word Mark is available in the following formats and may not be altered in any way. Marauders Word Mark (Positive) Marauders Word Mark (Reverse) Millersville Marauders Word Mark (Positive) Millersville Marauders Word Mark (Reverse) BASKETBALL BASKETBALL Marauders/Team Word Mark (Positive) Marauders/Team Word Mark (Reverse)
20 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 19 ATHLETICS: FULL ATHLETIC TEAM LOGO Millersville athletic team logos are available as two options: a Full Athletic Team Logo (shown on this page) and a Partial Athletic Team Logo (see following page). The Full Athletic Team Logo combines the Spirit Mark, Marauders Word Mark and an identifier for the team, and is available in the following formats. BASKETBALL Positive Logo (preferred) BASKETBALL BASKETBALL BASKETBALL Grayscale Logo Reverse Logo Reverse Grayscale Logo
21 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 20 ATHLETICS: PARTIAL ATHLETIC TEAM LOGO The Partial Athletic Team Logo does not include the Marauders Word Mark and is designed as an option for applications where printed space is limited. BASKETBALL Positive mark (preferred) BASKETBALL BASKETBALL BASKETBALL Grayscale Logo Reverse Logo Reverse Grayscale Logo
22 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 21 ATHLETICS: VILLE MARK The Ville Mark may be used selectively on materials and clothing, however use of the Full Athletic Team Logo or Partial Athletic Team logo is preferred. Ville Color Mark Ville Grayscale Mark BASKETBALL Ville/Team Name Combination Color Mark BASKETBALL BASKETBALL Ville/Team Name Combination Grayscale Mark Ville/Team Name Combination Reverse Mark
23 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 22 ATHLETICS: OUTDATED/UPDATED BRAND ASSETS To reinforce Millersville University s brand consistency, it is important to use the most up-to-date logos and marks. In 2015, the following identity elements were deleted/updated: Marauder Head Profile Graphic Marauder head profile graphic should not be used to represent the University or any of its athletic programs. Examples of the Marauder head profile graphic are shown to the right. Updated Spirit and Marauders Word Marks Minor updates to the Spirit Mark and Marauders Word Mark have been made to help clean up the quality of the artwork and create greater visual uniformity when both marks are used jointly. Please review the comparison table below, as the differences are very subtle. BASKETBALL TM Old New The new Spirit Mark can be distinguished from the older mark by the rounded handle edge and cleaner blade lines. (Positive version of the mark shown for example) The updated Marauders Word Mark offers a thinner yellow stroke to match the stroke width of the spirit mark. (Reverse version of the mark shown for example)
24 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 23 LICENSING AND TRADEMARKING Millersville University has registered its name and the spirit mark ( M ) with the United States Patent and Trademark Office on the permanent register. It is imperative that the R symbol be included with all spirit mark uses. Trademark A trademark includes any word, name, symbol or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name. The Service Mark A service mark is any word, name, symbol, device or any combination, used, or intended to be used, in commerce, to identify and distinguish the services of one provider from services provided by others, and to indicate the source of the services. If you are interested in using the University s name or any of our marks/logos in retail commerce, please contact the University Marketing & Communications at to obtain a licensing contract. All contracts must be submitted along with an application fee of $100. Upon approval through the Pennsylvania Attorney General s Office, you will be notified and use of the name and/or mark(s) may begin.
25 MILLERSVILLE UNIVERSITY IDENTITY GUIDELINES 24 STATE SYSTEM OF HIGHER EDUCATION The Pennsylvania State System of Higher Education also has style guidelines for communication, which are available at passhe.edu. Please consult those guidelines before communicating to your audience. Millersville University publications include all forms of printed material produced by the University for students, prospective students, faculty, alumni, parents, friends, the media and the general public. All publications and websites intended for off-campus distribution must include the following items: The Millersville University logo The University website: millersville.edu This line: Millersville University is an Affirmative Action/ Equal Opportunity Institution. This line: A Member of Pennsylvania s State System of Higher Education.
A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1
GRAPHIC STYLE GUIDE Message from the president A strong and coherent visual identity is crucial to the University of Central Missouri s public image and reputation. The purpose of this guide is to provide
Brand Guide for Contents Marks and names...2 Signature...3 Signature...4 Signature colors...5 Four-color process and two-color printing...5 Printing in color on dark backgrounds...5 One-color printing...6
UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which
Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the
Brand Standards 5735 College Parkway, Mobile, AL 36613-2842 800-WIN-RAMS 251.675.5990 www.umobile.edu Brand Standards: Who is responsible for developing, strengthening, and maintaining the University of
F I S K U N I V E R S I T Y S T Y L E G U I D E F I S K U N I V E R S I T Y S T Y L E G U I D E This style guide is a resource for all individuals creating materials that reflect the University. The information
Brand Guide External Table of Contents Brand Statement....2 Logos..................................... 3 The Children s Institute Logos Logo Usage Component Logos Color Palette...............................
GBQ Brand Identity Guidelines Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 1 Minimum Sizes
Visual Identity Standards Introduction About Our Identity As strengthens its public image, one of the key components of a strong institutional brand is a unified graphic identity. s brand is not simply
BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the
GBQ Brand Identity Guidelines 1 Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 11 Minimum Sizes
GRAPHIC STANDARDS MANUAL 2013 Graphic Identity Program A graphic identity program helps an organization distinguish its print publications and electronic media from those of other institutions by conveying
REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate
Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important
The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary
INTERNATIONAL GUIDELINES Dealer Stationery For countries outside the European Block Exemption Regulation (BER) region Key Visual Elements and Brand Use Guidelines Table of contents 3 Introduction 4 Brand
Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey
NOVA Nighthawks Mascot Logo Guidelines Northern Virginia Community College College Marketing Office of Institutional Advancement Table of Contents Purpose and Background of the NOVA Nighthawks Mascot Logo...
CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 Everything we say, do, print or post shapes our brand, influences our reputation and forms our image. Every interaction every touch
One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The
Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and
Graphic Standards Manual 1 About This Manual This graphic standards manual was developed to provide general guidelines regarding Golden West College s visual identity. It introduces a new college logo,
Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition
Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1
standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity
visual identity guidelines Prepared by the College Relations Department Revised 2015 TABLE OF CONTENTS INTRODUCTION 2 OFFICIAL COLORS 3 LOGO 4 SECONDARY LOGOS 5 SIZE MINIMUMS 6 INCORRECT USAGE 7 TYPOGRAPHY
Contents 2 Components 3 Corporate signature 4 Business unit and group signatures 5 Clear areas 6 Corporate color 7 Contrast 8 Improper use 9 Type fonts 10 Corporate functions logos Visit also http://corpid.utc.com/
Official Brand Identity Graphic Standards Usage and Style Guide Meeting a Higher Standard As Utica College has grown as an institution, so too has its need to present a consistent image of itself as an
Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4
Visual Identity Guidelines Effective July 1, 2012 The Baldwin Wallace University visual identity As communications become more varied, more complex and more frequent in the twenty-first century, clarity
Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment
Guide of Visual & Graphic Standards Table of Contents GRAPHIC ELEMENTS & COMPONENTS The Logo Mark and Logotype Configuration 4 Use with Type and without Type Special Application for Use with Established
Visual Identity Standards September 30, 2008 Table of Contents Transition Period... 4 Introduction... 5 Official College Name and Identifying Marks... 6 Use of the College Seal... 6 Visual Identity System...
Brand Standards Guide The Corporate Logo The simpro Software corporate logo can be broken down into three principle elements: 1. Corporate Mark 2. Technical Descriptor 3. Promise Statement The elements
PARTNER BRAND BOOK NOVEMBER 2012 CONTENTS 1.0 INTRODUCTION 2 1.1 TAGLINE & RED BALL 3 1.2 WRITER S GUIDE 4 1.3 LOGO DESIGN 5 1.4 COLOUR 17 1.5 LOGO CLEARANCE SPACE 18 1.6 LOGO SCALE REDUCTION 20 1.7 TYPOGRAPHY
Corporate Identity Style Guide Edition 1.0 August 2009 1.0 Purpose This Corporate Identity Style Guide is designed as a tool to assist you in the use and application of Regal Entertainment Group s brand
VISUAL IDENTITY MANUAL Royal Family KIDS, Inc. CAMPS CLUBS MENTORS Version 3 INTRODUCTION THE IMPORTANCE OF IDENTITY STANDARDS VISUAL IDENTITY STANDARDS SECTION 1: IDENTITY ELEMENTS 1.1 Royal Family KIDS
BESCOM CORPORATE BRAND GUIDELINES Contents 01 Introduction 01 Logo Elements & Color Pallet 02 Colour Ratio 03 Logo Unit 04 Logo Unit Colour Rules 05 Improper Usage of Logo 06 Logo with Expanded Text 07
K ING S COLLEGE W I L K E S - B A R R E, P E N N S Y L V A N I A Graphic Standard Guidelines 2011-2012 King s PMS colors King s College Red Process Formula C- 0 M-100 Y- 79 K -20 King s College Gold Our
BRAND IDENTITY GUIDELINES WELCOME These brand identity guidelines have been updated to now include the new brand strapline Stop sore throats hurting hearts. These guidelines will assist you in using the
Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These
Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The
Standards Guide A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength. Table of Contents graphic elements Logo 1 Color 2 Color Backgrounds
Section Eleven College Design Elements All college trademarks, including the college name, are federally registered trademarks. In order to protect the college s licensing agreements and graphic identity
Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Nexteer. Months
Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks
Southwest Now Southwest Tennessee Community College (Southwest) is a student oriented, multicultural, public, open-access college striving to be a national model for technical career and transfer education.
SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that
Bossier Parish Community College Visual Identity Guide The Official Guide to BPCC s Graphic Standards BPCC Public Relations Office A-121 General Office Number (318) 678-6031 Tracy McGill, Director (318)
ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines
Graphic Standards Manual Table of Contents Importance and Purpose of Graphic Standards 2 Official Organization Name 2 Official Website 2 Logo Usage 3 Design Elements 3 Logo Configurations 3 Clear Space
COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color
Tusculum College Visual Identity Guidelines What are Visual Identity Guidelines? Rationale for Identity Guidelines at Tusculum College Who do the Identity Guidelines pertain to? Use of the College Name
Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in
TECHNOLOGIES Identity Guide TECHNOLOGIES April 2013 Dear Teledyne Colleagues, As our reputation and visibility grows, our need for consistency in presentation of our company name and image becomes vital.
Style Guide 1 Erie Community College Style Guide Given both the multifaceted nature of Erie Community College and the wide array of the college s publications utilizing print, Web and other visual media
Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently
brand and identity guidelines Identity, Typography, and Color Guidelines objective The MMS Brand and Identity Guidelines are the basis for promoting a distinctive and consistent graphic identity for all
americas europe africa asia australasia 2011 BNI Contents Principal Elements 3 Brand Values 4 Language Style 7 Tone of Voice 8 Core Values 10 Document Formats 11 Corporate Identity 12 Correct Logo Usage
Official Brand Standards A Guide to Usage and Style July 2013 Table of Contents Visual Identity...3 Anatomy of the Crest...4 Logos...5 14 Colors...15 Typography...16 18 Visual Identity - Size & Placement...19
BRAND IDENTITY Graphic Manual 1. FEGIME BRAND FEGIME BRAND The objective of this manual is to clearly represent the rules for the correct usage of the FEGIME brand graphic elements. The coherent use of
VISUAL DESIGN STANDARDS TABLE OF CONTENTS President s Message...2 Design Standards...3 Official School Colors and Logo...4 University Signature/Font Package/Use of School Name...5 University Seal...6 Stationery
Visual Identity Guide Questions about this guide should be directed to: Patrick M. Early, APR Assistant Vice President firstname.lastname@example.org 217.581.7650 Stacia Lynch, Creative Director email@example.com 217.581.7650
Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL
This document provides guidelines on the use of logos and visual brand elements on all Microsoft partner marketing and collateral materials. Regardless of whether they originate from Microsoft or the partner,
INTRODUCTION Introducing the new BBDO logo. I believe you will find the system to be forward looking and modern, yet timeless. The new logo doesn t have a country or city name attached to it. That s because