SATINIQUE Anti-Hairfall Shampoo and Conditioner

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1 1 KEY PRODUCT MESSAGE A nourishing shampoo and conditioner that energise and simulate the scalp* to promote hair growth and help reduce hair loss due to breakage. * With massage COLLECTION OVERVIEW SATINIQUE haircare knows that when your hair looks and feels good, you feel more beautiful and confident. SATINIQUE haircare is a three part approach for true customisation: Care, Treat and Style. Care: Shampoos and conditioners targeted to specific needs. Treat: Treatments to repair, renew and revitalise. Style: Formulas to shape, hold and help create any look. SATINIQUE scientists combined their nutritional and beauty expertise to incorporate innovative ingredients for hair health with carefully selected botanicals. SATINIQUE features exclusive ENERJUVE a patented, positively charged complex of strengthening lipids, reinforcing creatine, and smoothing 18-MEA, a unique fatty acid found only in hair. Premium hair care products, perfect for all ages, all ethnicities, all around the world. PRODUCT OVERVIEW SATINIQUE Anti-Hairfall Shampoo and Conditioner were created to Care for hair. Perfect for reducing breakage of fragile, fine or thinning hair. Featuring ENERJUVE to restore hair to its natural, healthy-looking state plus the botanicals Ginseng, Eclipta Alba Extract and Mulberry Leaf Extract.

2 2 FEATURES / BENEFITS FEATURE ENERJUVE : patented complex composed of lipids, 18- MEA and creatine Exclusive formula of hair follicle nourishing ingredients BENEFIT Helps repair and restore hair back to its natural, healthy looking state. * *U.S. Patent 8,263,053 Saves up to 1800 hair strands a month. Helps reduce hair loss due to breakage. Leaves hair looking fuller and thicker.* Helps energise and stimulate circulation with massage to aid in thicker, fuller looking hair. *When used as system of Anti-Hairfall Shampoo, Conditioner and Scalp Tonic Custom selected botanicals: Unique blend of Ginseng, and Mulberry Leaf Extract Combination is specially chosen to help increase circulation of the scalp while energising and stimulating the scalp with massage. Helps provide a healthy environment to encourage new growth. Ginseng helps exfoliate the scalp to allow other scalp treatments to absorb more effectively. Mulberry Leaf Extract is known for its antioxidant properties to support healthy hair growth. PRODUCT USAGE Apply shampoo to wet hair, massage into hair and scalp using a circular motion. Rinse. After shampooing, apply conditioner and distribute throughout hair. Rinse. Gentle enough for daily use. FRAGRANCE All SATINIQUE products are enhanced with carefully-selected fruit and floral fragrances which heighten the usage experience. Anti-Hairfall Shampoo and Conditioner feature a fresh, clean fragrance with notes of water flowers, lily of the valley, hyacinth and sandalwood.

3 3 TARGET CUSTOMERS They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the link between beauty and health. They are discerning about beauty products, and have tried or are interested in trying other premium haircare products. They want to treat and soften hair that is prone to loss, breakage or thinning. CONVERSATION STARTERS When you are engaging in a selling conversation with a customer, start by asking questions about their hair care regimen or if they have styling needs. What is your favorite thing about your current hair care products? What do you use to take care of your hair?/do you use hair styling products? If there is one thing you would change about your hair what would it be? Do you know any friends or family members who worry about hair easily breaking or thinning? TECHNOLOGY ENERJUVE : A patented, positively charged complex of strengthening lipids, reinforcing creatine, and smoothing 18-MEA works three ways to correct the negative charge found in damaged hair. It penetrates the core, selectively binds to damaged areas and rebuilds weak spots to repair and revitalise from the inside out. Blended Nutrients for Anti-Hairfall Shampoo and Conditioner: Ginseng: Ginseng is used for promoting cell energy on hair and maintaining the scalp health, including its exfoliation. Eclipta Alba Extract: A tropical herb traditionally known for its ability to promote hair growth. Mulberry Leaf Extract: Mulberry Leaf Extract is known to help support the growth of healthy hair due to its antioxidant properties and is traditionally used in Chinese medicine to help reduce hair loss.

4 4 DEMONSTRATIONS Demonstrations are the most powerful way to engage the customer and show the incredible effectiveness of SATINIQUE products. Below are three demonstrations specially designed to highlight the key benefits of this product while intriguing the participants. They can be performed one-on-one or as part of a group demonstration. Use them individually, or, to help reinforce usage and cross selling, show them in this order. HAIR RESCUE Purpose: Showcases how the SATINIQUE Anti-Hairfall Shampoo and Conditioner saves up to 1,800 strands of hair per month, resulting in thicker, fuller looking hair. You will need: 1 spool of common sewing thread OR 1 hair swatch / hair extension with 1,800 strands of hair Instructions: 1. PREP: Count out 100 lengths (1 length = 2 yards) of common sewing thread. Then cut them into 18 sections (1 section = 10cm (4inches)). 2. PREP: Create a bundle using a rubber band. 3. DEMO: Hold up the thread bundled together. Explain it is a visual representation of the amount of hair saved in one month. Results are enhanced when you use the SATINIQUE Anti-Hairfall Shampoo and Conditioner, and Scalp Tonic as a system. Rubberband Scissors Yard Stick STEP 1 STEP 2 STEP 3

5 5 CROSS SELLING PRODUCTS As you are starting the conversation about a SATINIQUE product, maximise the opportunity to connect it to related products, allowing customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection. Specific Cross Selling Opportunities: Treat with SATINIQUE Scalp Tonic: A premium leavein tonic to combat dandruff and itchy, dry scalp while promoting scalp health and hair growth. Treat with SATINIQUE Overnight Repair Treatment: Repairs severely damaged hair while you sleep, then helps protect it from future damage. For all hair types. FOLLOW-UP After 2 Days: Follow-up with your customer to see how they like the product. Make sure to ask if they have any questions about her purchase. After 3-4 Weeks: Ask your customer what changes they have noticed in the way their hair looks and feels. This is also a great time to invite overall feedback on the product and recommend another SATINIQUE product, like the Scalp Tonic. After 6-8 Weeks: Follow-up with your customer after 6-8 weeks to see if they would like to place another order. This is also another opportunity to cross sell other products in the SATINIQUE Collection (See above for cross selling recommendations.)