LOW COST AIRLINE MODEL study
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1 LOW COST AIRLINE MODEL study 13 febbraio 2005 Prima parte 1
2 2
3 PASSEGGERI: distanze di volo US - UE 3
4 STIME IATA 4
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6 6
7 7
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10 AEROPORTI: numero destinazioni 10
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14 LOW COST TRAFFIC Gli aeroporti periferici minori, hanno tariffe low cost,, sono caratterizzati da una catchment area estesa ad oltre 400 km La prenotazione via Internet assicura una utenza flessibile negli spostamenti via terra (auto treno pullman) La catchment area è transfrontaliera 14
15 LOW COST MODEL Operazioni point to point only NO Hub ma scali di riferimento Bassi costi operativi accordi pluriennali Aeroporti periferici minori Flotta omogenea (stesso aeromobile: Boeing 737 Airbus 320) Elevato utilizzo della flotta (arco giornaliero mensile transiti 25 minuti) Biglietti via internet No frills on board o a pagamento 15
16 LOW COST:owners 16
17 LOW COST: incremento Flotte Fleet expansion plans easyjet firm & options WestJet - 94 firm & options Ryanair firm & options Jet Blue - 90 firm & options Southwest firm & options 17
18 18
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22 LOW COST: quote di traffico 22
23 23
24 LOW COST: YELD 24
25 AEA TRAFFIC 2003 stime
26 LOW COST: incremento in Europa
27 RYANAIR: incremento a Charleroi Passengers (Millions) 1,40 1,20 1,00 0,80 0,60 0,40 0,20-1,250 0,723 0,154 0,170 0,180 0,
28 LOW COST:NO HUB & spoke Ryanair EasyJet Shannon Luton Stansted Charleroi Dublin Glasgow Hahn Stavsta Bergamo Stansted Orly Amsterdam Geneva 28
29 STRUTTURA COSTI: Major airline Major Expense Components Pre-Restructuring Labor - 42% Major Expense Components Post-Restructuring Labor (down 22%) Aircraft Fleet - 8% Fuel - 14% Aircraft Fleet (down 20%) Fuel (down 25%) 29
30 STRUTTURA COSTI: Major airline Pre-Restructuring Post-Restructuring Expenses Expenses 30
31 STRUTTURA COSTI - Major airline fasi: : target riduzione costi YESTERDAY Distribution TODAY Labour Aircraft Rentals Taxes & Fees TOMORROW Taxes & Fees A/C Production/ Maintenance Costs Airport Costs 31
32 Internal Issues External Issues Industry Issues MAJOR Airline 32
33 MAJOR Airline: struttura dei costi Internal Issues: Labour Costs/Productivity Aircraft Lease Rate Restructuring Technology-Producing Savings - Distribution - Airport Check-in Meals and Meal Delivery Segmentation of Customer Products into Separate Value Centres 33
34 MAJOR Airline: struttura dei costi External Issues: Rapporti con esercenti ed altri attori Commercial Aviation Government-Imposed Tax, Fee and Security- Related Burdens UE lex Airport Charges ATC/Navigation Charges Aircraft Lease Rate Issues 34
35 MAJOR Airline: struttura dei costi External Issues: Too Much Capacity Low Barriers to market entry Regulatory complexity Barriers to crossborder acquisitions and mergers Soluzione delle questioni vitali dipendenti dai Governi 35
36 Internal Issues External Issues Industry Issues MAJOR Airline: contesto degli interventi 36
37 RYANAIR : pianifica una contrazione dello yeld 37
38 LOW COST: pianifica una riduzione dello yeld Low cost business alimenta un continuo declino nello yield E necessario stimolare il mercato il calo dello yield determina parametri di mercato correlati Consente ulteriori economie a supporto dei lower unit cost 38
39 Labour Aircraft Rentals Taxes & Fees A/C Production Maintenance Costs Airport Costs MAJOR AIRLINE: deve fronteggiare una costante riduzione dello yeld 39
40 LOW COST vs MAJOR AIRLINE MODEL (FIRST PART) 13 febbraio
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