CURRICULUM VITAE SUMMARY EMPLOYMENT HISTORY

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1 CURRICULUM VITAE Pekka Kustaa Ylisirniö Rantakartanontie 1 H Helsinki, Finland Mobile Date of birth: March 12 th,1961. Place of birth: Nurmo, Finland Master of Science in Mathematics (Applied Math, Software Engineering) 1987, University of Helsinki SUMMARY I have over 20 years experience in project management, business development, process and product development in IT and Consultancy business areas in different industrial sectors. Presently I work in my own company Straightlines Corporation Ltd, which provides project management and consultancy services for IT projects strategy development and process development to global companies. Lately I have worked in global Process and IT (SAP) development programs one(1) year as a hired SAP program manager in Pulp and Paper sawmill project in Russia and after that two years in a global chemical company s process unifying and SAP program responsible in the company s biggest (1 billion ) Business Area. After being 11 years in Scandinavian IT consultancy company TietoEnator I established with my colleagues an own company Fountain Park Ltd and since then (2000) I have provided business and IT consultancy services by my own. As a management consultant I have also worked in several change projects of different organisations focusing on subjects like business transformations, merger & acquisition process, organisational culture, value processes and strategic investment projects like SAP programs, process development programs and competence development programs. In TietoEnator I had several roles a system analyst, project and program manager, department manager and a director of strategic business unit. Business Areas were Pulp and Paper, Process Industry, Energy, Publishing & Media and Public Sector. In Information Services my business unit created for instance Helsingin Sanomat Oikotie.fi web service and Taloussanomat.fi service. My favourite job is a project, where business requirements and needs as well as different competences can be combined with a corporate level strategic initiative in a business development, process development or in IT- project. As a board member of Finnish Strategy Management Association (Suomen Strategisen Johtamisen Seura, SSJS) I have excellent opportunities to follow and share modern strategic development both from theoretical as well as from practical perspective. Feedback I have got from my customers is that my management and leadership style is practical, positive, active and energetic. In short, I get things done. 8/05 - Straightlines Corporation Founder and President 8/ EMPLOYMENT HISTORY StraightLines Corporation is a management consultancy company, which concentrates on customer s strategic projects and investment programs by providing professional business re-engineering, process development and IT consultancy services. We act in a deep cooperation with experienced consultancy companies and we also provide web-based solutions as a part of our deliveries. ( References: Metsä-Botnia, Kemira, Bonnier Publications Finland, Tammi, Sanoma-WSOY

2 Examples: Metsä-Botnia, Project/roll-out manager - Green field saw mill in Russia - Project Management - Tendering, contracting, sourcing together with CIO - SAP, infra (also active role in gap analysis and implementation) Kemira Business Representative and BA level Program Responsible - Responsible of Onekem program (Kemira level process/sap harmonisation program) in Pulp & Paper Business Area (one (1) billion yearly revenue, Europe, North America, South America), co-ordination and management in business area and SBU levels. - Business Requirement Analysis (global/local), active role in template specification - Process and product harmonization (incl. centralization, post merger, and alignment operations) - Solution scope, change request analysis and prioritization - Resource management, allocation/recruitment in BA/external - Onekem program, Cluster/roll-out steering and support - BA and SBU management reporting and personnel communications Strategy Barometer (SSJS Strategiabarometri) - Development and Implementation of yearly published web-based research of Finnish Corporate Strategy Trends. - Software based on Straightlines Corporation s Strategy Development Toolset. 2/03 7/05 Active Inspire Ltd Founder and President 2/03 7/05 Active Inspire Ltd is a management consultancy company (4 employees, 5 co-operation partners), which develop and provides web-based solutions to organisations strategy and business development processes ( Our customers were Finnish organisations like TietoEnator, SanomaWsoy, Elisa, Ministry of Trade and Industry, M- Group and Finnish Savings Banks Group. My main tasks were All activities due to creating and developing a new company ASD (ActiveInspire Strategy Developer software) product/concept development Funding Sales Consultancy projects Examples: TietoEnator - SBU level business transformation analysis project: change management project for SBU business transformation, project management, facilitation, web-based concept and web toolset used. SanomaWsoy - Post merger integration project: process and culture harmonization project of acquired company and mother company. Web-based tool used as a part of the project Ministry of Trade and Industry - Wood product industry in Finland: Analysis of Wood Industry in Finland for Ministry of Trade and Industry.

3 10/00-2/03 Oy Fountain Park Ltd Partner, Founder Fountain Park Ltd is a company of 20 professionals, providing consultancy and web based services for corporate renewal processes. My main responsibilities were All activities due to creating and developing a new company Strategy Development Consultancy Business development (from consultancy business to web-based services) Web based product development Funding Delivery channel development In Managing Director period the most important tasks were to adjust Fountain Park s cost structure to market needs still investing into new products and services. Our Customers were Top 50 Finnish organisations like Nokia, Rautaruukki, Metso, Sonera. ( 11/97-10/00 Information Services/New Media, TietoEnator Director TietoEnator is a Scandinavian IT company, which has employees in 16 countries. New Media Unit was established in order to create new business for Information Services Division. As a Director of the Unit, I created and developed new and profitable (EBIT 25%) business for Information Services in three (3) years. The major businesses were Helsingin Sanomat/Oikotie and Taloussanomat.fi. Last business area I started was elearning services for multinational companies. During that time my major responsibilities were Business concepts and strategies Sales, marketing, contracting (fin, eng) Product development co-ordination ISO-9000 quality system start-up (product development) Project co-ordination 00/96 11/97 Papersoft Oy Director of Sales&Projects Papersoft was an IT company, which business idea was to develop, deliver and maintain IT services globally in Pulp&Paper sector. The origin of the company was in Carelcomp Oy, which was the biggest IT provider in Finland in Pulp&Paper sector. Main products were Production Management System, Quality Management System and Production Control System. Deliveries were made in Sweden, Norway and Switzerland. My responsibilities were International sales of products and services in Pulp&Paper sector Project deliveries Sales and Project Unit s concept and process development Quality Management process development Tieto Corporation acquired Carelcomp Oy in 1997 and Papersoft was merged into Tieto Corporation. 00/94 00/96 Carelcomp Oy Account Manager/M-Group Carelcomp Oy was a leading IT service provider in Pulp&Paper sector in Finland. Service concept was Whole Product to all Finnish Pulp&Paper companies including Consultancy Maintenance Services Processing and Networking services Outsourcing services

4 Our Customers were Finnish companies like Metsä-Serla, Enso-Gutzeit, United Paper Mills, Kymmene Oy. Business was divided into three divisions: M-group (Metsä-Serla, Metsäliitto, Sunila), E-Group (Enso-Gutzeit) and U-group (UPM and Kymmene). My business area was M-group. As an Account Manager my main responsibilities were Sales and Marketing Sales and marketing covered all services, which Carelcomp provided and tasks included, tendering, sales negotiations and contracting. As a successful sales manager I got many profitable deals, and the most important projects were delivered on time. In my account there were typically 15 on-going projects at the same time. One of the biggest project was M-Real / Kirkkonummi start-up (approx. 45 man years). 00/92 00/94 Carelcomp Oy Project Manager As a Project Manager my responsibilities were Sales Contracting Project Management Some projects: Enso-Gutzeit SAVOTK (Pulp Management Project, Energy Management Project, Environment Management Project), Kemi Mills (Pulp Management Project, Truck Terminal System, Quality Management Project), Sunila (Bale Management project, Truck Terminal Project), Energy Optimization System (Teollisuuden Voimansiirto) 00/89 00/92 ETY-SYSTEMS Oy Project Manager, Product Development Manager ETY-SYSTEMS Oy was a part of EKONO Oy, which was a big consultancy company in Energy and Pulp & Paper sector in Finland. ETY-SYSTEMS business was to make project deliveries after consultancy had been made by parent company EKONO. My responsibilities were project deliveries and product development. Some projects: EMS (Energy Management Systems) of three communal Energy Plants (Tampere, Kerava, Helsinki) Ship Management Optimization System (Neste) Steel Factory Production Management System (Rautaruukki Raahe. As an System Analysist) Production Optimization System (Outokumpu Zink) Most projects were based on the platform I designed with my team 03/84 00/89 Micronas Inc. System Manager, System Analyst Micronas Inc.(presently MAS) is a company, which sales, designees, produces and delivers Integrated Circuits for Mobile Phones. My responsibilities were mainly system management tasks (VAX/VMS) and software engineering tasks in Design Department. During that time I made my Final Examination (Master of Science) which was an Optimization Program for Digital Filters. At that time the work was practically and theoretically very important. Based on the solution Micronas Inc. sold the program (MASFIL) several years. KNOWLEDGE OF LANGUAGES My native language is Finnish. I have good spoken and written command of English and average Swedish. I have a good grounding in German as well. ADVANCED TRAINING Several training periods in different areas strategy development, software development, management, leadership, project management, sales, etc. International Management Program in TietoEnator 1997 COMPUTER AND SOFTWARES

5 VAX/VMS Unix Ms/Windows Relational Databases (SQL), non-relational databases Fortran, Pascal, C, Assembly languages, Cobol Several program development tools Systems Design methods and tools SAP HOBBIES Strategy, Tennis, Cross Country Skiing, Skiing, Mathematics/Physics SOME BOARD MEMBERSHIPS Finnish Strategic Leadership Association 2002-

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