On the following pages are sample outlines for talks/workshops on both commercial writing and self-publishing.

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Nickolas Willis
7 years ago
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1 Sample Well-Fed Workshop/Talk Outlines Page 1 SAMPLE SESSION OUTLINES: On the following pages are sample outlines for talks/workshops on both commercial writing and self-publishing. I can deliver talks on either subject and in lengths of anywhere from 45 minutes to two-plus hours. I can also do a combined talk on both subjects (pulling from both outlines), but to do each subject justice (i.e., more than a marginally useful top-line overview), ideally, I d like at least 90 minutes. Count on adding at least 15+ minutes for Q&A at the end of any talk. Prior to the event, I m happy to the outlines (in note-taking form: wider spaces between sections) to your event organizer, and would be grateful if you d make copies for attendees (or them to those attendees bringing their laptops). Questions? Give me a shout at peter@wellfedwriter.com. Hope to see you on The Ramble! PB

I can also do a combined talk on both subjects (pulling from both outlines), but to do each subject justice (i.e., more than a marginally useful top-line overview), ideally, I d like at least 90 minutes.

2 Sample Well-Fed Workshop/Talk Outlines Page 2 (Sample Commercial Writing Program Outline) The Well-Fed Writer: Turn Your Love into a $75+-an-Hour Living! Program Outline I. Commercial Writing: Introduction 1/94 Started biz with NO Contacts, NO Paid Writing Exp. or Background What s CW? Hands-On Sample Review II. Why Be a Freelance Commercial Writer (FLCW)? Business Downsizing has led to Eternal Demand Minimal Investment Healthy Income Variety of Work III. What Does it Take to Be Successful? Writing Ability (But Not As Much As You Think ) Ability to Market Oneself Tenacity Client-Focused Mindset (It s not about what YOU want to write) A Quick Study IV. Getting Ready For Self-Employment Step One: New Attitude About Money Strategies for Creating a Portfolio: Start-ups, Pro Bono, Resources

Business Downsizing has led to Eternal Demand Minimal Investment Healthy Income Variety of Work III. What Does it Take to Be Successful?

3 Sample Well-Fed Workshop/Talk Outlines Page 3 V. Where s The Business? END USERS (EUs): Corporate America The BIG Small-Medium-Sized Business Market Universities/Non-Profits Who to Contact: MIDDLEMEN (MMs): Graphic Designers (and Web Designers) Ad Agencies PR Firms Marketing Companies Who to Contact: VI. Marketing Your Business (Phone, Direct Mail, Marketing, Web Sites) Phone Prospecting: The Process & List Generation Direct Mail Postcard Houses (Resources) Marketing Guidelines Websites to Grow Biz Faster (Resources) Social Media (LinkedIn to start, then add others) VII. How Much Do I Charge? Hourly vs. Project Pricing: Pros and Cons Hourly Rates (Min. $50 to $125+) XI. Q&A - Open Discussion

Agencies PR Firms Marketing Companies Who to Contact: VI.

4 Sample Well-Fed Workshop/Talk Outlines Page 4 (Sample Self-Publishing Program Outline) The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living I. A Success Story Within Reach ONE Book: NO publisher, NO agent, NO publicist, and NO big marketing budget Virtually NO media coverage: landed book clubs, reviews, awards Built a full-time living since 2001 (and counting ) Definition of full-time living ALL possible b/c of Self-Publishing o Caveat: My experience is in NF (NFHT); though even fiction is similar II. Conventional Publishing (CP) Vs. Self-Publishing (SP) Self-Publishing: PROS CONS Conventional Publishing: III. Laying the Foundation: The Crucial First Step Everything that follows (book/ebook sales, (tele)seminars, speaking, CDs, coaching) is simply leveraging a fundamentally good idea to start with. Think hard What ll Set Yours Apart? Think Book as a Base with BIG Spinoff potential o May not be a bestseller, but may not have to be IV. Step Two: Create a Superior (Physical) Product Hire Professional Creative Resources (GDs, Editors, Indexers, Printers) YOUR COVER IS CRITICAL: Invest the Money!! o 350,000+ books published/yr. Covers make or break books

2001 (and counting ) Definition of full-time living ALL possible b/c of Self-Publishing o Caveat: My experience is in NF (NFHT); though even fiction is similar II. Conventional Publishing (CP) Vs.

5 Sample Well-Fed Workshop/Talk Outlines Page 5 Invest Time and $ Into Your Title (also a book breaker) Ex. The Well-Fed Writer (advice here more for NF/NFHT) Those words represent what? One-Minute Manager, Chicken Soup, Fix-it-and Forget it Cookbook V. Marketing: A Different Approach Your Goal: People who hear about you Everywhere! Definition of Marketing: You Have ONE Job: Your Web Site: Promo Central (and mandatory if you re serious ) Conventional Book Marketing Strategy: A New Strategy o Identify Target Audiences (& their Online Hangouts ) o Contact w/offer: Free Review Copy (for reviews, blurbs, Q&As, articles) Harness Technology: Cut n Paste EM Pitches o Take MASSIVE Action (think hundreds, not dozens) o Follow up, follow up, follow up, follow up... o Your Secret Weapon. Kindle Self-Publishing Ideas, Discussion (& Warnings!) POD (Print-on-Demand)? Only companies to consider: o Lightning Source (POD arm of Ingram; automatic entry to I s database) o CreateSpace (POD arm of Amazon; easier for 1 st -time SP ers than LSI) VI. Maintaining Momentum (& Profitability) Through Spinoffs Ezines (Goal? ) Ebooks: Ebook version of hard book/as Purchase Bonuses o Be$t Option: Ebooks as Companion Volumes Seminars/Teleseminars Coaching Speaking VII. Q&A

Definition of Marketing: You Have ONE Job: Your Web Site: Promo Central (and mandatory if you re serious ) Conventional Book Marketing Strategy: A New Strategy o Identify Target Audiences (& their

6 Sample Well-Fed Workshop/Talk Outlines Page 6 Peter Bowerman Bio Background In 1993, Peter Bowerman leveraged a 15-year sales/marketing career into a full-time living as a freelance commercial writer. With NO paid professional writing experience, NO writing training, and NO industry contacts, he was paying all his bills in under four months using the techniques outlined in his books and seminars. He has published over 250 columns and articles and leads seminars on writing. Commercial Writing Client List (partial) Holiday Inn Coca-Cola UPS Cingular Wireless Mercedes-Benz Credit Corporation Georgia-Pacific The American Heart Association NationsBank American Express BellSouth IBM DuPont The St. Vincent de Paul Society The Cartoon Network Centers For Disease Control (CDC) Junior Achievement of Georgia Publishing Success In 2000, building on his success, Bowerman wrote and self-published The Well-Fed Writer, an eventual award-winning Book-of-the-Month Club selection. In 2005, he followed it up with its companion and triple-award finalist, TWFW: Back For Seconds. In 2007, chronicling his self-publishing success (at the time, 52,000 copies of his first two books in print, and a full-time living since 2001; now, 70,000+ and still a FT living), he released The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, a recipient of an IPPY Award and Georgia Author of the Year honors. ( In 2013, he released the update of TWFSP. In 2010, he released the heavily updated edition of The Well-Fed Writer, combining the content of the original two WFW titles. The book has received four awards: an IPPY, and honors from the ForeWord Magazine Book of the Year, INDIE Excellence and Axiom Business Books competitions. Business Coaching/Specialty Services Since 2002, Bowerman has been a business coach for commercial writing startups and self-publishing ventures (visit Mentoring at In 2010, he launched The Title Tailor, a successful spinoff from his self-publishing coaching offering book titling, subtitling and back cover copywriting services to publishers and self-publishing authors ( Speaker/(Tele)Seminar Leader Bowerman is a popular, sought-after speaker at writing and publishing conferences, workshops, and teleseminars and is known for his solid, practical content and engaging delivery. He speaks regularly on commercial freelancing, self-publishing, marketing for writers and other subjects. For more information on his speaking services, visit the Need a Speaker? link at Contact Information Peter Bowerman Stonewall Circle, Atlanta, GA / peter@wellfedwriter.com - ***************

He has published over 250 columns and articles and leads seminars on writing.

Kindle Publishing Accelerator. Contents. Contents... 2. Part 1: -- 50 kindle publishing Topic ideas... 3

Kindle Publishing Accelerator. Contents. Contents... 2. Part 1: -- 50 kindle publishing Topic ideas... 3 Contents Contents... 2 Part 1: -- 50 kindle publishing Topic ideas... 3 Part 2: -- 50 more kindle publishing topics... 7 About The Author... 11 2 Part 1: -- 50 kindle publishing Topic ideas Topic Ideas: