VIRTUAL AND AUGMENTED REALITY: TECHNOLOGIES AND GLOBAL MARKETS

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1 VIRTUAL AND AUGMENTED REALITY: TECHNOLOGIES AND GLOBAL MARKETS IFT124A March 2016 Sinha G. Project Analyst ISBN: BCC Research 49 Walnut Park, Building 2 Wellesley, MA USA (toll-free within the USA), or (+1)

2 TABLE OF CONTENTS CHAPTER 1 INTRODUCTION 2 STUDY GOALS AND OBJECTIVES 2 REASONS FOR DOING THE STUDY 3 INTENDED AUDIENCE 3 SCOPE OF REPORT 3 METHODOLOGY 3 INFORMATION SOURCES 4 ANALYST'S CREDENTIALS 5 RELATED BCC RESEARCH REPORTS 5 BCC RESEARCH WEBSITE 5 DISCLAIMER 5 CHAPTER 2 SUMMARY 7 SUMMARY TABLE GLOBAL MARKET FOR VIRTUAL AND AUGMENTED REALITY BY SECTOR, THROUGH 2020 ($ SUMMARY FIGURE GLOBAL MARKET FOR VIRTUAL AND AUGMENTED REALITY BY SECTOR, 7 8 CHAPTER 3 OVERVIEW 10 MARKET EVOLUTION 10 FUTURE OUTLOOK AND EXPECTATIONS 11 VALUE CHAIN: VR AND AR 11 FIGURE 1 VALUE CHAIN OF VR AND AR 12 DEVELOPERS 12 PUBLISHERS 13 DISTRIBUTORS 13 CONSUMERS 13 CHAPTER 4 VIRTUAL REALITY AND AUGMENTED REALITY MARKET BY COMPONENT 15 INTRODUCTION 15 FIGURE 2 VR AND AR MARKET BY COMPONENT 15 MARKET DYNAMICS 15 DRIVERS 15 Developments in Computer Graphics Systems 15 Long-term Defense Contracts and Demand 16 Boost in Demand for Smartphones 16 RESTRAINTS 16 Technological Barriers 16 OPPORTUNITY 17 Increase in R&D Initiatives 17 VR: COMPONENTS 17 TABLE 1 GLOBAL MARKET FOR COMPONENTS USED IN VR, THROUGH 2020 ($ FIGURE 3 GLOBAL MARKET FOR COMPONENTS USED IN VR, ($ AR: COMPONENTS

3 TABLE 2 GLOBAL MARKET FOR COMPONENTS USED IN AR, THROUGH 2020 ($ FIGURE 4 GLOBAL MARKET FOR COMPONENTS USED IN AR, ($ CHAPTER 5 VIRTUAL REALITY AND AUGMENTED REALITY MARKET BY TECHNOLOGY SEGMENT INTRODUCTION 23 FIGURE 5 VR AND AR BY TECHNOLOGY SEGMENT 23 MARKET DYNAMICS 23 DRIVERS 23 Rising Prevalence of Computer Technology and Internet Connectivity 23 Boost in Demand for Smartphones 24 VR Bringing Down the Cost of Training 24 RESTRAINTS 25 Technical Challenges 25 Costs 25 Social and Privacy Issues 25 OPPORTUNITY 25 Comfortable and Compact VR Devices to Enhance User Experience 25 VIRTUAL REALITY 26 NON-IMMERSIVE 26 TABLE 3 GLOBAL MARKET FOR NON-IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, THROUGH 2020 ($ FIGURE 6 GLOBAL MARKET FOR NON-IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, TABLE 4 GLOBAL MARKET FOR NON-IMMERSIVE TECHNOLOGY USED IN VR BY REGION, THROUGH 2020 ($ FIGURE 7 GLOBAL MARKET FOR NON-IMMERSIVE TECHNOLOGY USED IN VR BY REGION, IMMERSIVE 29 TABLE 5 GLOBAL MARKET FOR IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, THROUGH 2020 ($ FIGURE 8 GLOBAL MARKET FOR IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, TABLE 6 GLOBAL MARKET FOR IMMERSIVE TECHNOLOGY USED IN VR BY REGION, THROUGH 2020 ($ FIGURE 9 GLOBAL MARKET FOR IMMERSIVE TECHNOLOGY USED IN VR BY REGION, SEMI-IMMERSIVE 31 TABLE 7 GLOBAL MARKET FOR SEMI-IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, THROUGH 2020 ($ FIGURE 10 GLOBAL MARKET FOR SEMI IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, TABLE 8 GLOBAL MARKET FOR SEMI-IMMERSIVE TECHNOLOGY USED IN VR BY REGION, THROUGH 2020 ($ FIGURE 11 GLOBAL MARKET FOR SEMI-IMMERSIVE TECHNOLOGY USED IN VR BY REGION, DISTRIBUTED

4 TABLE 9 GLOBAL MARKET FOR DISTRIBUTED TECHNOLOGY USED IN VR BY SECTOR, THROUGH 2020 ($ FIGURE 12 GLOBAL MARKET FOR DISTRIBUTED TECHNOLOGY USED IN VR BY SECTOR, TABLE 10 GLOBAL MARKET FOR DISTRIBUTED TECHNOLOGY USED IN VR BY REGION, THROUGH 2020 ($ FIGURE 13 GLOBAL MARKET FOR DISTRIBUTED TECHNOLOGY USED IN VR BY REGION, AUGMENTED REALITY 37 MOBILE-BASED 37 TABLE 11 GLOBAL MARKET FOR MOBILE-BASED TECHNOLOGY USED IN AR BY SECTOR, THROUGH 2020 ($ FIGURE 14 GLOBAL MARKET FOR MOBILE-BASED TECHNOLOGY USED IN AR BY SECTOR, TABLE 12 GLOBAL MARKET FOR MOBILE-BASED TECHNOLOGY USED IN AR BY REGION, THROUGH 2020 ($ FIGURE 15 GLOBAL MARKET FOR MOBILE-BASED TECHNOLOGY USED IN AR BY REGION, WEARABLE 40 TABLE 13 GLOBAL MARKET FOR WEARABLE TECHNOLOGY USED IN AR BY SECTOR, THROUGH 2020 ($ FIGURE 16 GLOBAL MARKET FOR WEARABLE TECHNOLOGY USED IN AR BY SECTOR, TABLE 14 GLOBAL MARKET FOR WEARABLE TECHNOLOGY USED IN AR BY REGION, THROUGH 2020 ($ FIGURE 17 GLOBAL MARKET FOR WEARABLE TECHNOLOGY USED IN AR BY REGION, VISION 42 TABLE 15 GLOBAL MARKET FOR VISION TECHNOLOGY USED IN AR BY SECTOR, THROUGH 2020 ($ FIGURE 18 GLOBAL MARKET FOR VISION TECHNOLOGY USED IN AR BY SECTOR, TABLE 16 GLOBAL MARKET FOR VISION TECHNOLOGY USED IN AR BY REGION, THROUGH 2020 ($ FIGURE 19 GLOBAL MARKET FOR VISION TECHNOLOGY USED IN AR BY REGION, SPATIAL 45 TABLE 17 GLOBAL MARKET FOR SPATIAL TECHNOLOGY USED IN AR BY SECTOR, THROUGH 2020 ($ FIGURE 20 GLOBAL MARKET FOR SPATIAL TECHNOLOGY USED IN AR BY SECTOR, TABLE 18 GLOBAL MARKET FOR SPATIAL TECHNOLOGY USED IN AR BY REGION, THROUGH 2020 ($ FIGURE 21 GLOBAL MARKET FOR SPATIAL TECHNOLOGY USED IN AR BY REGION, CHAPTER 6 VIRTUAL REALITY AND AUGMENTED REALITY MARKET BY SECTOR 49 INTRODUCTION 49 FIGURE 22 VR AND AR MARKET BY SECTORS 49 MARKET DYNAMICS 49 DRIVERS 49

5 Increasing Growth of E-commerce 49 Growing Healthcare Infrastructure 50 RESTRAINTS 51 Lack of Awareness of AR/VR 51 OPPORTUNITY 51 Growing Opportunities in the Travel and Tourism Industry 51 Growing Opportunities in the Public Sector 52 HEALTHCARE 52 TABLE 19 GLOBAL MARKET FOR VR USED IN HEALTHCARE BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 23 GLOBAL MARKET FOR VR USED IN HEALTHCARE BY TECHNOLOGY, TABLE 20 GLOBAL MARKET FOR VR USED IN HEALTHCARE BY REGION, THROUGH 2020 ($ FIGURE 24 GLOBAL MARKET FOR VR USED IN HEALTHCARE BY REGION, ($ TABLE 21 GLOBAL MARKET FOR AR USED IN HEALTHCARE BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 25 GLOBAL MARKET FOR AR USED IN HEALTHCARE BY TECHNOLOGY, TABLE 22 GLOBAL MARKET FOR AR USED IN HEALTHCARE BY REGION, THROUGH 2020 ($ FIGURE 26 GLOBAL MARKET FOR AR USED IN HEALTHCARE BY REGION, ($ GAMING 56 TABLE 23 GLOBAL MARKET FOR VR USED IN GAMING BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 27 GLOBAL MARKET FOR VR USED IN GAMING BY TECHNOLOGY, TABLE 24 GLOBAL MARKET FOR VR USED IN GAMING BY REGION, THROUGH 2020 ($ FIGURE 28 GLOBAL MARKET FOR VR USED IN GAMING BY REGION, ($ TABLE 25 GLOBAL MARKET FOR AR USED IN GAMING BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 29 GLOBAL MARKET FOR AR USED IN GAMING BY TECHNOLOGY, TABLE 26 GLOBAL MARKET FOR AR USED IN GAMING BY REGION, THROUGH 2020 ($ FIGURE 30 GLOBAL MARKET FOR AR USED IN GAMING BY REGION, ($ EDUCATION 61 TABLE 27 GLOBAL MARKET FOR VR USED IN EDUCATION BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 31 GLOBAL MARKET FOR VR USED IN EDUCATION BY TECHNOLOGY, TABLE 28 GLOBAL MARKET FOR VR USED IN EDUCATION BY REGION, THROUGH 2020 ($ FIGURE 32 GLOBAL MARKET FOR VR USED IN EDUCATION BY REGION, ($

6 TABLE 29 GLOBAL MARKET FOR AR USED IN EDUCATION BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 33 GLOBAL MARKET FOR AR USED IN EDUCATION BY TECHNOLOGY, TABLE 30 GLOBAL MARKET FOR AR USED IN EDUCATION BY REGION, THROUGH 2020 ($ FIGURE 34 GLOBAL MARKET FOR AR USED IN EDUCATION BY REGION, ($ MILITARY 65 TABLE 31 GLOBAL MARKET FOR VR USED IN MILITARY BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 35 GLOBAL MARKET FOR VR USED IN MILITARY BY TECHNOLOGY, TABLE 32 GLOBAL MARKET FOR VR USED IN MILITARY BY REGION, THROUGH 2020 ($ FIGURE 36 GLOBAL MARKET FOR VR USED IN MILITARY BY REGION, ($ TABLE 33 GLOBAL MARKET FOR AR USED IN MILITARY BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 37 GLOBAL MARKET FOR AR USED IN MILITARY BY TECHNOLOGY, TABLE 34 GLOBAL MARKET FOR AR USED IN MILITARY BY REGION, THROUGH 2020 ($ FIGURE 38 GLOBAL MARKET FOR AR USED IN MILITARY BY REGION, ($ INDUSTRIAL TRAINING 70 TABLE 35 GLOBAL MARKET FOR VR USED IN INDUSTRIAL TRAINING BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 39 GLOBAL MARKET FOR VR USED IN INDUSTRIAL TRAINING BY TECHNOLOGY, TABLE 36 GLOBAL MARKET FOR VR USED IN INDUSTRIAL TRAINING BY REGION, THROUGH 2020 ($ FIGURE 40 GLOBAL MARKET FOR VR USED IN INDUSTRIAL TRAINING BY REGION, TABLE 37 GLOBAL MARKET FOR AR USED IN INDUSTRIAL TRAINING BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 41 GLOBAL MARKET FOR AR USED IN INDUSTRIAL TRAINING BY TECHNOLOGY, TABLE 38 GLOBAL MARKET FOR AR USED IN INDUSTRIAL TRAINING BY REGION, THROUGH 2020 ($ FIGURE 42 GLOBAL MARKET FOR AR USED IN INDUSTRIAL TRAINING BY REGION, OTHERS 74 TABLE 39 GLOBAL MARKET FOR VR USED IN OTHERS BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 43 GLOBAL MARKET FOR VR USED IN OTHERS BY TECHNOLOGY, TABLE 40 GLOBAL MARKET FOR VR USED IN OTHERS BY REGION, THROUGH 2020 ($ FIGURE 44 GLOBAL MARKET FOR VR USED IN OTHERS BY REGION, ($

7 TABLE 41 GLOBAL MARKET FOR AR USED IN OTHERS BY TECHNOLOGY, THROUGH 2020 ($ FIGURE 45 GLOBAL MARKET FOR AR USED IN OTHERS BY TECHNOLOGY, TABLE 42 GLOBAL MARKET FOR AR USED IN OTHERS BY REGION, THROUGH 2020 ($ FIGURE 46 GLOBAL MARKET FOR AR USED IN OTHERS BY REGION, ($ CHAPTER 7 VR AND AR MARKET BY REGION 80 INTRODUCTION 80 FIGURE 47 VR AND AR MARKET BY REGION 80 MARKET DYNAMICS 80 DRIVERS 80 Growth in Infrastructure Development in Developing Countries 80 RESTRAINTS 81 Concerns Related to Data Protection 81 High-performance Communications Networks Required 81 OPPORTUNITY 81 Untapped Market 81 NORTH AMERICA 82 TABLE 43 NORTH AMERICAN VR MARKET BY TECHNOLOGY, THROUGH 2020 ($ TABLE 44 NORTH AMERICAN VR MARKET BY SECTOR, THROUGH 2020 ($ 83 TABLE 45 NORTH AMERICAN AR MARKET BY TECHNOLOGY, THROUGH 2020 ($ TABLE 46 NORTH AMERICAN AR MARKET BY SECTOR, THROUGH 2020 ($ 84 EUROPE 84 TABLE 47 EUROPEAN VR MARKET BY TECHNOLOGY, THROUGH 2020 ($ 85 TABLE 48 EUROPEAN VR MARKET BY SECTOR, THROUGH 2020 ($ 85 TABLE 49 EUROPEAN AR MARKET BY TECHNOLOGY, THROUGH 2020 ($ 86 TABLE 50 EUROPEAN AR MARKET BY SECTOR, THROUGH 2020 ($ 86 ASIA-PACIFIC 87 TABLE 51 ASIA-PACIFIC VR MARKET BY TECHNOLOGY, THROUGH 2020 ($ 87 TABLE 52 ASIA-PACIFIC VR MARKET BY SECTOR, THROUGH 2020 ($ 88 TABLE 53 ASIA-PACIFIC AR MARKET BY TECHNOLOGY, THROUGH 2020 ($ 89 TABLE 54 ASIA-PACIFIC AR MARKET BY SECTOR, THROUGH 2020 ($ 89 REST OF WORLD 90 TABLE 55 REST OF WORLD VR MARKET BY TECHNOLOGY, THROUGH 2020 ($ TABLE 56 REST OF WORLD VR MARKET BY SECTOR, THROUGH 2020 ($ 91 TABLE 57 REST OF WORLD AR MARKET BY TECHNOLOGY, THROUGH 2020 ($ TABLE 58 REST OF WORLD AR MARKET BY SECTOR, THROUGH 2020 ($ CHAPTER 8 COMPETITIVE ANALYSIS 94 MARKET SHARE ANALYSIS 94 TABLE 59 GLOBAL MARKET SHARE ANALYSIS FOR VR AND AR HARDWARE BY COMPANY, 2014 (%) 94

8 PATENT ANALYSIS 94 PATENTS BY YEAR 94 TABLE 60 NUMBER OF AR PATENTS BY REGION, FIGURE 48 NUMBER OF AR PATENTS FILED ON YEARLY BASIS, PATENTS BY REGION 95 TABLE 61 NUMBER OF VR PATENTS BY REGION, FIGURE 49 NUMBER OF VR PATENTS FILED ON YEARLY BASIS, IMPORTANT PATENTS FOR VR AND AR 96 DISTRIBUTED VIRTUAL REALITY 96 AUGMENTED REALITY VIRTUAL MONITOR 97 VIRTUAL REALITY LOCATION INFORMATION SYSTEM 98 INTERACTION IN A VIRTUAL REALITY ENVIRONMENT 98 VIRTUAL REALITY METHODS AND SYSTEMS 99 VIRTUAL REALITY INTERACTION SYSTEM AND METHOD 100 AUGMENTED REALITY VIRTUAL MONITOR 100 VIRTUAL REALITY INTERACTION SYSTEM AND METHOD 101 AUGMENTED REALITY 102 SAVING AUGMENTED REALITIES 102 AUGMENTED REALITY 103 DYNAMIC AUGMENTED REALITY MEDIA CREATION 104 AUGMENTED REALITY DEVICE 104 SAVING AUGMENTED REALITIES 105 AUGMENTED REALITY SYSTEM 105 COMMUNICATION USING AUGMENTED REALITY 106 AUGMENTED REALITY SYSTEM 106 CHAPTER 9 COMPANY PROFILES 109 AURASMA 109 OVERVIEW 109 PRIMARY BUSINESS 109 FINANCIALS 109 BUSINESS STRATEGIES 109 Global Expansion through Partnerships and Product Development 109 DEVELOPMENTS 110 TABLE 62 DEVELOPMENTS OF AURASMA 110 BLIPPAR 110 OVERVIEW 110 PRIMARY BUSINESS 110 FINANCIALS 110 BUSINESS STRATEGIES 111 Expansion through Strategic Partnerships 111 DEVELOPMENTS 111 TABLE 63 DEVELOPMENTS OF BLIPPAR 111 CHRISTIE DIGITAL SYSTEMS USA INC. 111 OVERVIEW 111 PRIMARY BUSINESS 112 FINANCIALS 112

9 BUSINESS STRATEGIES 112 New Product Development 112 DEVELOPMENTS 112 TABLE 64 DEVELOPMENTS OF CHRISTIE DIGITAL SYSTEMS USA INC. 112 DAQRI LLC 113 OVERVIEW 113 PRIMARY BUSINESS 113 FINANCIALS 113 BUSINESS STRATEGIES 113 Expansion through Acquisition 113 DEVELOPMENTS 114 TABLE 65 DEVELOPMENTS OF DAQRI LLC 114 EMAGIN CORP. 114 OVERVIEW 114 PRIMARY BUSINESS 114 FINANCIALS 115 BUSINESS STRATEGIES 115 New Product Development 115 DEVELOPMENTS 115 TABLE 66 DEVELOPMENTS OF EMAGIN CORP. 115 GOOGLE INC. 115 OVERVIEW 115 PRIMARY BUSINESS 116 FINANCIALS 116 BUSINESS STRATEGIES 116 Expansion through New Product Development 116 Focus on Leveraging Technical Expertise of Other Players through Partner Program DEVELOPMENTS 117 TABLE 67 DEVELOPMENTS OF GOOGLE INC. 117 GRAVITY JACK INC. 117 OVERVIEW 117 PRIMARY BUSINESS 117 FINANCIALS 118 BUSINESS STRATEGIES 118 New Product Development 118 DEVELOPMENTS 118 TABLE 68 DEVELOPMENTS OF GRAVITY JACK INC. 118 INITION 118 OVERVIEW 119 PRIMARY BUSINESS 119 FINANCIALS 119 BUSINESS STRATEGIES 119 Expansion through Partnerships 119 DEVELOPMENTS 119 TABLE 69 DEVELOPMENTS OF INITION 119 LAYAR B.V. 120 OVERVIEW

10 PRIMARY BUSINESS 120 FINANCIALS 120 BUSINESS STRATEGIES 121 New Product Development 121 DEVELOPMENTS 121 TABLE 70 DEVELOPMENTS OF LAYAR B.V. 121 MAGIC LEAP INC. 121 OVERVIEW 121 PRIMARY BUSINESS 122 FINANCIALS 122 BUSINESS STRATEGIES 122 Expansion through Fundraising Initiatives 122 DEVELOPMENTS 122 TABLE 71 DEVELOPMENTS OF MAGIC LEAP INC. 122 MARXENT LABS LLC 122 OVERVIEW 123 PRIMARY BUSINESS 123 FINANCIALS 123 BUSINESS STRATEGIES 123 New Product Development 123 DEVELOPMENTS 124 TABLE 72 DEVELOPMENTS OF MARXENT LABS LLC 124 MICROSOFT CORP. 124 OVERVIEW 124 PRIMARY BUSINESS 124 FINANCIALS 125 BUSINESS STRATEGIES 125 New Product Development 125 DEVELOPMENTS 125 TABLE 73 DEVELOPMENTS OF MICROSOFT CORP. 125 NINTENDO CO. LTD 125 OVERVIEW 126 PRIMARY BUSINESS 126 FINANCIALS 126 BUSINESS STRATEGIES 126 New Product Development 126 DEVELOPMENTS 127 TABLE 74 DEVELOPMENTS OF NINTENDO CO. LTD 127 NVIDIA CORP. 127 OVERVIEW 127 PRIMARY BUSINESS 127 FINANCIALS 128 BUSINESS STRATEGIES 128 Expansion through New Product Development 128 DEVELOPMENTS 128 TABLE 75 DEVELOPMENTS OF NVIDIA CORP. 128 OCULUS VR LLC 128

11 OVERVIEW 129 PRIMARY BUSINESS 129 FINANCIALS 129 BUSINESS STRATEGIES 129 New Product Development 129 DEVELOPMENTS 129 TABLE 76 DEVELOPMENTS OF OCULUS VR LLC 129 QUALCOMM INC. 130 OVERVIEW 130 PRIMARY BUSINESS 130 FINANCIALS 130 BUSINESS STRATEGIES 131 Focus on Leveraging Technical Expertise of other Players through Partner Program DEVELOPMENTS 131 TABLE 77 DEVELOPMENTS OF QUALCOMM INC. 131 SAMSUNG ELECTRONICS CO. LTD. 131 OVERVIEW 132 PRIMARY BUSINESS 132 FINANCIALS 132 BUSINESS STRATEGIES 132 Expansion through New Product Development 132 DEVELOPMENTS 133 TABLE 78 DEVELOPMENTS OF SAMSUNG ELECTRONICS 133 SPATIAL VIEW INC. 133 OVERVIEW 133 PRIMARY BUSINESS 133 FINANCIALS 134 BUSINESS STRATEGIES 134 Expansion through Strategic Partnerships 134 DEVELOPMENTS 134 TABLE 79 DEVELOPMENTS OF SPATIAL VIEW INC. 134 SONY CORP. 135 OVERVIEW 135 PRIMARY BUSINESS 135 FINANCIALS 135 BUSINESS STRATEGIES 135 New Product Development 135 DEVELOPMENTS 136 TABLE 80 DEVELOPMENTS OF SONY CORP. 136 VIRTALIS LTD. 136 OVERVIEW 136 PRIMARY BUSINESS 137 FINANCIALS 137 BUSINESS STRATEGIES 137 Focus on Leveraging Technical Expertise of Other Players through Partner Program DEVELOPMENTS

12 TABLE 81 DEVELOPMENTS OF VIRTALIS LTD. 137 VUZIX CORP. 138 OVERVIEW 138 PRIMARY BUSINESS 138 FINANCIALS 138 BUSINESS STRATEGIES 139 Expansion through New Product Development 139 DEVELOPMENTS 139 TABLE 82 DEVELOPMENTS OF VUZIX CORP. 139 ZAPPAR 139 OVERVIEW 140 PRIMARY BUSINESS 140 FINANCIALS 140 BUSINESS STRATEGIES 140 Expansion through Strategic Partnerships 140 DEVELOPMENTS 140 TABLE 83 DEVELOPMENTS OF ZAPPAR 140

13 LIST OF TABLES TABLE HEADING SUMMARY TABLE GLOBAL MARKET FOR VIRTUAL AND AUGMENTED REALITY BY SECTOR, THROUGH 2020 ($ TABLE 1 GLOBAL MARKET FOR COMPONENTS USED IN VR, THROUGH 2020 ($ TABLE 2 GLOBAL MARKET FOR COMPONENTS USED IN AR, THROUGH 2020 ($ TABLE 3 GLOBAL MARKET FOR NON-IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, THROUGH 2020 ($ TABLE 4 GLOBAL MARKET FOR NON-IMMERSIVE TECHNOLOGY USED IN VR BY REGION, THROUGH 2020 ($ TABLE 5 GLOBAL MARKET FOR IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, THROUGH 2020 ($ TABLE 6 GLOBAL MARKET FOR IMMERSIVE TECHNOLOGY USED IN VR BY REGION, THROUGH 2020 ($ TABLE 7 GLOBAL MARKET FOR SEMI-IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, THROUGH 2020 ($ TABLE 8 GLOBAL MARKET FOR SEMI-IMMERSIVE TECHNOLOGY USED IN VR BY REGION, THROUGH 2020 ($ TABLE 9 GLOBAL MARKET FOR DISTRIBUTED TECHNOLOGY USED IN VR BY SECTOR, THROUGH 2020 ($ TABLE 10 GLOBAL MARKET FOR DISTRIBUTED TECHNOLOGY USED IN VR BY REGION, THROUGH 2020 ($ TABLE 11 GLOBAL MARKET FOR MOBILE-BASED TECHNOLOGY USED IN AR BY SECTOR, THROUGH 2020 ($ TABLE 12 GLOBAL MARKET FOR MOBILE-BASED TECHNOLOGY USED IN AR BY REGION, THROUGH 2020 ($ TABLE 13 GLOBAL MARKET FOR WEARABLE TECHNOLOGY USED IN AR BY SECTOR, THROUGH 2020 ($ TABLE 14 GLOBAL MARKET FOR WEARABLE TECHNOLOGY USED IN AR BY REGION, THROUGH 2020 ($ TABLE 15 GLOBAL MARKET FOR VISION TECHNOLOGY USED IN AR BY SECTOR, THROUGH 2020 ($ TABLE 16 GLOBAL MARKET FOR VISION TECHNOLOGY USED IN AR BY REGION, THROUGH 2020 ($ TABLE 17 GLOBAL MARKET FOR SPATIAL TECHNOLOGY USED IN AR BY SECTOR, THROUGH 2020 ($ TABLE 18 GLOBAL MARKET FOR SPATIAL TECHNOLOGY USED IN AR BY REGION, THROUGH 2020 ($ TABLE 19 GLOBAL MARKET FOR VR USED IN HEALTHCARE BY TECHNOLOGY, THROUGH 2020 ($ TABLE 20 GLOBAL MARKET FOR VR USED IN HEALTHCARE BY REGION, THROUGH 2020 ($ TABLE 21 GLOBAL MARKET FOR AR USED IN HEALTHCARE BY TECHNOLOGY, THROUGH 2020 ($ TABLE 22 GLOBAL MARKET FOR AR USED IN HEALTHCARE BY REGION, THROUGH 2020 ($ TABLE 23 GLOBAL MARKET FOR VR USED IN GAMING BY TECHNOLOGY, THROUGH 2020 ($ TABLE 24 GLOBAL MARKET FOR VR USED IN GAMING BY REGION, THROUGH 2020 ($

14 TABLE HEADING TABLE 25 GLOBAL MARKET FOR AR USED IN GAMING BY TECHNOLOGY, THROUGH 2020 ($ TABLE 26 GLOBAL MARKET FOR AR USED IN GAMING BY REGION, THROUGH 2020 ($ TABLE 27 GLOBAL MARKET FOR VR USED IN EDUCATION BY TECHNOLOGY, THROUGH 2020 ($ TABLE 28 GLOBAL MARKET FOR VR USED IN EDUCATION BY REGION, THROUGH 2020 ($ TABLE 29 GLOBAL MARKET FOR AR USED IN EDUCATION BY TECHNOLOGY, THROUGH 2020 ($ TABLE 30 GLOBAL MARKET FOR AR USED IN EDUCATION BY REGION, THROUGH 2020 ($ TABLE 31 GLOBAL MARKET FOR VR USED IN MILITARY BY TECHNOLOGY, THROUGH 2020 ($ TABLE 32 GLOBAL MARKET FOR VR USED IN MILITARY BY REGION, THROUGH 2020 ($ TABLE 33 GLOBAL MARKET FOR AR USED IN MILITARY BY TECHNOLOGY, THROUGH 2020 ($ TABLE 34 GLOBAL MARKET FOR AR USED IN MILITARY BY REGION, THROUGH 2020 ($ TABLE 35 GLOBAL MARKET FOR VR USED IN INDUSTRIAL TRAINING BY TECHNOLOGY, THROUGH 2020 ($ TABLE 36 GLOBAL MARKET FOR VR USED IN INDUSTRIAL TRAINING BY REGION, THROUGH 2020 ($ TABLE 37 GLOBAL MARKET FOR AR USED IN INDUSTRIAL TRAINING BY TECHNOLOGY, THROUGH 2020 ($ TABLE 38 GLOBAL MARKET FOR AR USED IN INDUSTRIAL TRAINING BY REGION, THROUGH 2020 ($ TABLE 39 GLOBAL MARKET FOR VR USED IN OTHERS BY TECHNOLOGY, THROUGH 2020 ($ TABLE 40 GLOBAL MARKET FOR VR USED IN OTHERS BY REGION, THROUGH 2020 ($ TABLE 41 GLOBAL MARKET FOR AR USED IN OTHERS BY TECHNOLOGY, THROUGH 2020 ($ TABLE 42 GLOBAL MARKET FOR AR USED IN OTHERS BY REGION, THROUGH 2020 ($ TABLE 43 NORTH AMERICAN VR MARKET BY TECHNOLOGY, THROUGH 2020 ($ TABLE 44 NORTH AMERICAN VR MARKET BY SECTOR, THROUGH 2020 ($ 83 TABLE 45 NORTH AMERICAN AR MARKET BY TECHNOLOGY, THROUGH 2020 ($ TABLE 46 NORTH AMERICAN AR MARKET BY SECTOR, THROUGH 2020 ($ 84 TABLE 47 EUROPEAN VR MARKET BY TECHNOLOGY, THROUGH 2020 ($ 85 TABLE 48 EUROPEAN VR MARKET BY SECTOR, THROUGH 2020 ($ 85 TABLE 49 EUROPEAN AR MARKET BY TECHNOLOGY, THROUGH 2020 ($ 86 TABLE 50 EUROPEAN AR MARKET BY SECTOR, THROUGH 2020 ($ 86 TABLE 51 ASIA-PACIFIC VR MARKET BY TECHNOLOGY, THROUGH 2020 ($ 87 TABLE 52 ASIA-PACIFIC VR MARKET BY SECTOR, THROUGH 2020 ($ 88 TABLE 53 ASIA-PACIFIC AR MARKET BY TECHNOLOGY, THROUGH 2020 ($ 89 TABLE 54 ASIA-PACIFIC AR MARKET BY SECTOR, THROUGH 2020 ($

15 TABLE HEADING TABLE 55 REST OF WORLD VR MARKET BY TECHNOLOGY, THROUGH 2020 ($ TABLE 56 REST OF WORLD VR MARKET BY SECTOR, THROUGH 2020 ($ 91 TABLE 57 REST OF WORLD AR MARKET BY TECHNOLOGY, THROUGH 2020 ($ TABLE 58 REST OF WORLD AR MARKET BY SECTOR, THROUGH 2020 ($ 91 TABLE 59 GLOBAL MARKET SHARE ANALYSIS FOR VR AND AR HARDWARE BY COMPANY, 2014 (%) TABLE 60 NUMBER OF AR PATENTS BY REGION, TABLE 61 NUMBER OF VR PATENTS BY REGION, TABLE 62 DEVELOPMENTS OF AURASMA 110 TABLE 63 DEVELOPMENTS OF BLIPPAR 111 TABLE 64 DEVELOPMENTS OF CHRISTIE DIGITAL SYSTEMS USA INC. 112 TABLE 65 DEVELOPMENTS OF DAQRI LLC 114 TABLE 66 DEVELOPMENTS OF EMAGIN CORP. 115 TABLE 67 DEVELOPMENTS OF GOOGLE INC. 117 TABLE 68 DEVELOPMENTS OF GRAVITY JACK INC. 118 TABLE 69 DEVELOPMENTS OF INITION 119 TABLE 70 DEVELOPMENTS OF LAYAR B.V. 121 TABLE 71 DEVELOPMENTS OF MAGIC LEAP INC. 122 TABLE 72 DEVELOPMENTS OF MARXENT LABS LLC 124 TABLE 73 DEVELOPMENTS OF MICROSOFT CORP. 125 TABLE 74 DEVELOPMENTS OF NINTENDO CO. LTD 127 TABLE 75 DEVELOPMENTS OF NVIDIA CORP. 128 TABLE 76 DEVELOPMENTS OF OCULUS VR LLC 129 TABLE 77 DEVELOPMENTS OF QUALCOMM INC. 131 TABLE 78 DEVELOPMENTS OF SAMSUNG ELECTRONICS 133 TABLE 79 DEVELOPMENTS OF SPATIAL VIEW INC. 134 TABLE 80 DEVELOPMENTS OF SONY CORP. 136 TABLE 81 DEVELOPMENTS OF VIRTALIS LTD. 137 TABLE 82 DEVELOPMENTS OF VUZIX CORP. 139 TABLE 83 DEVELOPMENTS OF ZAPPAR

16 LIST OF FIGURES FIGURE TITLE SUMMARY FIGURE GLOBAL MARKET FOR VIRTUAL AND AUGMENTED REALITY BY SECTOR, FIGURE 1 VALUE CHAIN OF VR AND AR 12 FIGURE 2 VR AND AR MARKET BY COMPONENT 15 FIGURE 3 GLOBAL MARKET FOR COMPONENTS USED IN VR, 18 FIGURE 4 GLOBAL MARKET FOR COMPONENTS USED IN AR, 20 FIGURE 5 VR AND AR BY TECHNOLOGY SEGMENT 23 FIGURE 6 GLOBAL MARKET FOR NON-IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, FIGURE 7 GLOBAL MARKET FOR NON-IMMERSIVE TECHNOLOGY USED IN VR BY REGION, FIGURE 8 GLOBAL MARKET FOR IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, FIGURE 9 GLOBAL MARKET FOR IMMERSIVE TECHNOLOGY USED IN VR BY REGION, FIGURE 10 GLOBAL MARKET FOR SEMI IMMERSIVE TECHNOLOGY USED IN VR BY SECTOR, FIGURE 11 GLOBAL MARKET FOR SEMI-IMMERSIVE TECHNOLOGY USED IN VR BY REGION, FIGURE 12 GLOBAL MARKET FOR DISTRIBUTED TECHNOLOGY USED IN VR BY SECTOR, FIGURE 13 GLOBAL MARKET FOR DISTRIBUTED TECHNOLOGY USED IN VR BY REGION, FIGURE 14 GLOBAL MARKET FOR MOBILE-BASED TECHNOLOGY USED IN AR BY SECTOR, FIGURE 15 GLOBAL MARKET FOR MOBILE-BASED TECHNOLOGY USED IN AR BY REGION, FIGURE 16 GLOBAL MARKET FOR WEARABLE TECHNOLOGY USED IN AR BY SECTOR, FIGURE 17 GLOBAL MARKET FOR WEARABLE TECHNOLOGY USED IN AR BY REGION, FIGURE 18 GLOBAL MARKET FOR VISION TECHNOLOGY USED IN AR BY SECTOR, FIGURE 19 GLOBAL MARKET FOR VISION TECHNOLOGY USED IN AR BY REGION, FIGURE 20 GLOBAL MARKET FOR SPATIAL TECHNOLOGY USED IN AR BY SECTOR, FIGURE 21 GLOBAL MARKET FOR SPATIAL TECHNOLOGY USED IN AR BY REGION, FIGURE 22 VR AND AR MARKET BY SECTORS 49 FIGURE 23 GLOBAL MARKET FOR VR USED IN HEALTHCARE BY TECHNOLOGY, FIGURE 24 GLOBAL MARKET FOR VR USED IN HEALTHCARE BY REGION, ($ FIGURE 25 GLOBAL MARKET FOR AR USED IN HEALTHCARE BY TECHNOLOGY, FIGURE 26 GLOBAL MARKET FOR AR USED IN HEALTHCARE BY REGION, ($ FIGURE 27 GLOBAL MARKET FOR VR USED IN GAMING BY TECHNOLOGY, ($

17 FIGURE TITLE FIGURE 28 GLOBAL MARKET FOR VR USED IN GAMING BY REGION, ($ FIGURE 29 GLOBAL MARKET FOR AR USED IN GAMING BY TECHNOLOGY, ($ FIGURE 30 GLOBAL MARKET FOR AR USED IN GAMING BY REGION, ($ FIGURE 31 GLOBAL MARKET FOR VR USED IN EDUCATION BY TECHNOLOGY, FIGURE 32 GLOBAL MARKET FOR VR USED IN EDUCATION BY REGION, ($ FIGURE 33 GLOBAL MARKET FOR AR USED IN EDUCATION BY TECHNOLOGY, FIGURE 34 GLOBAL MARKET FOR AR USED IN EDUCATION BY REGION, ($ FIGURE 35 GLOBAL MARKET FOR VR USED IN MILITARY BY TECHNOLOGY, FIGURE 36 GLOBAL MARKET FOR VR USED IN MILITARY BY REGION, ($ FIGURE 37 GLOBAL MARKET FOR AR USED IN MILITARY BY TECHNOLOGY, FIGURE 38 GLOBAL MARKET FOR AR USED IN MILITARY BY REGION, ($ FIGURE 39 GLOBAL MARKET FOR VR USED IN INDUSTRIAL TRAINING BY TECHNOLOGY, FIGURE 40 GLOBAL MARKET FOR VR USED IN INDUSTRIAL TRAINING BY REGION, FIGURE 41 GLOBAL MARKET FOR AR USED IN INDUSTRIAL TRAINING BY TECHNOLOGY, FIGURE 42 GLOBAL MARKET FOR AR USED IN INDUSTRIAL TRAINING BY REGION, FIGURE 43 GLOBAL MARKET FOR VR USED IN OTHERS BY TECHNOLOGY, ($ FIGURE 44 GLOBAL MARKET FOR VR USED IN OTHERS BY REGION, ($ FIGURE 45 GLOBAL MARKET FOR AR USED IN OTHERS BY TECHNOLOGY, ($ FIGURE 46 GLOBAL MARKET FOR AR USED IN OTHERS BY REGION, ($ FIGURE 47 VR AND AR MARKET BY REGION 80 FIGURE 48 NUMBER OF AR PATENTS FILED ON YEARLY BASIS, FIGURE 49 NUMBER OF VR PATENTS FILED ON YEARLY BASIS,

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