101 SUBJECT LINES. Digital Marketer Increase Engagement Series
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1 101 SUBJECT LINES Digital Marketer Increase Engagement Series
2 101 SUBJECT LINES Brought To You By: Digital Marketer
3 THIS 3-PART SERIES CONSISTENTLY DOUBLES SALES PUBLISHED BY: Digital Marketer 4330 Gaines Ranch Loop If you re looking for a simple Suite 120 Austin, TX way to bump your conversions c Copyright 2014 (without having to write new Digital Marketer LLC. All Rights Reserved. May be shared with copyright and credit left intact. DigitalMarketer.com sales copy), then download this copy-and-paste follow up series today... 3
4 ABOUT DIGITAL MARKETER DigitalMarketer.com is a community where marketers, growth hackers, entrepreneurs and small business owners come to get ideas on: Driving More Traffic Increasing Conversion Rates, and Boosting Social Engagement NOTE: If you re new to DM, you can click one of the links below for free, instant access to our most popular articles and case studies on the subject that interests you most: Traffic, Conversion or Engagement. If you like what you see, you can subscribe to our Digital Marketer Newsletter and get new case studies and reports in your inbox every week 4
5 COPY & PASTE OUR BEST 101 SUBJECT LINES [PDF DOWNLOAD]
6 We send to millions of people every week. We ve learned a thing or two about writing subject lines that get opened. Our best 101 subject lines are all yours in just a second but first let s look at the elements that make these subject lines successful. 6
7 EVERY subject line below contains at least one of these 7 elements: 1 SELF INTEREST The most straight forward and clear method for writing an subject line is to communicate how opening the will benefit the reader. How will the content of your get them something they want? Or, how will it protect them against something they don t want? 2 NEWS You can pull great open rates by communicating that your contains something that is new to the reader. 7
8 3 CURIOSITY A well crafted curiosity based subject line will often get outstanding open rates. That said, a curiosity based subject line will often fail miserably. Where possible, combine one of these other elements (particularly News or Self Interest) with curiosity. 4 SOCIAL PROOF People make decisions, in part, by observing the decisions other people have made. Effective subject lines often provide proof that other people have made the choice you would like your reader to make. Have an impressive number of people already made the choice you d like your reader to make? 8
9 5 URGENCY/SCARCITY A powerful element to add to any subject line is a legitimate reason to act NOW. The best way to move someone to action is to communicate that the resource you re promising in the is finite in some way. Can you use, for example, deadlines, limited quantities or seating limitations to communicate urgency or scarcity in your subject line? 9
10 6 STORY An subject line that tells the beginning of a story can be effective. The subject line will need to create curiosity to get opened. How can your be wrapped in a story? 7 HUMANITY In the end people do business with people. Remember to mix some humanity in with your promotional and content . How can you connect person to person with your reader? 10
11 BUT DON T DO THIS
12 Perhaps more importantly NONE of our best subject lines are: Cute Clever Ok almost none of our best are cute or clever. Every once in a great while a cute or clever subject line will work most of the time they will get low open rates. For the most part it pays to be direct and clear. Ok let s take a look at our top subject lines. We begin with the 10th best subject line 12
13 10 BREAKING NEWS... Product: Black Friday Webinar Product Type: Webinar Open Rate: 7.6% Analysis: This subject line promises that the reader will find something timely and unknown if they open up. 13
14 9 FACEBOOK TRAFFIC IS DEAD? Product: Facebook Ad Power Product Type: Course/Information Product Open Rate: 7.6% Analysis: This subject line creates plays on a reader s self interest particularly those that are using or are considering using Facebook for business. 14
15 8 EVERYBODY S WAITING FOR YOU... Product: Funnel Webinar Product Type: Webinar Open Rate: 7.7% Analysis: This is a clever way to use urgency in an subject line. This was sent a couple of minutes after we started the webinar it was promoting. 15
16 7 KINDLE BESTSELLER IN 4 DAYS? Product: Facebook Ad Power Product Type: Course/Information Product Open Rate: 7.8% Analysis: This subject line promises a benefit in a short amount of time a good example of a self-interest subject line. 16
17 6 WATCH LIVE? FROM ANYWHERE? Product: Traffic & Conversion Summit (Event) Product Type: Event Open Rate: 8.0% Analysis: This subject line creates curiosity. It creates the following question in the reader s mind: Watch what from anywhere? 17
18 5 FACEBOOK CLOSING DOWN? Product: Facebook Ad Power Product Type: Course/Information Product Open Rate: 8.0% Analysis: This is a curiosity subject line that implies that something of self-interest to the reader might be going away. 18
19 4 I FEEL KINDA SORRY FOR YOU Product: Facebook Ad Power Product Type: Course/Information Product Open Rate: 8.2% Analysis: This subject line plays on the reader s ego and creates curiosity. 19
20 3 HOW TO SCALE YOUR BUSINESS Product: The Amazing Selling Machine Product Type: Course/Information Product Open Rate: 9.5% Analysis: This is a clear and direct self-interest subjectline. 20
21 2 GOOD NEWS FOR PEOPLE WHO LOVE BAD NEWS Product: Traffic & Conversion Summit (Event) Product Type: Event Open Rate: 9.6% Analysis: This one creates curiosity through a cute and clever use of word play. 21
22 1 CAN T MAKE THE TRIP? Product: Traffic & Conversion Summit (Event) Product Type: Event Open Rate: 9.8% Analysis: This curiosity subject line asks a question Ok that s the Top 10. But there s more here are the next 90 subject lines that enjoyed the highest open rates. 22
23 Your funnel is broken - Self Interest [New Video] 1,000,000 customers in 11 months? We have proof. - News Self Interest Need my help? - Self Interest Curiosity Ahhh, San Diego! Spanish for - Curiosity I LOVE this little Facebook tool! Self Interest [URGENT] Emergency Gmail Webinar Tomorrow, 7/24! Urgency News The Story of The Vagabonds Story Curiosity My favorite market research tool Self Interest Get your business funded in 2014 [Case Study] News Self Interest Copy & paste this $10 million business Self Interest (time sensitive) Last night s Funnel training Urgency The Ultimate Facebook Cheat Sheet Self Interest Create your own digital magazine (no iphone/ipad required) - Self Interest Will this KILL your business in 2014? Curiosity News Self Interest 23
24 Questions about War Room? Self Interest [TONIGHT] My proven funnel system revealed Urgency Self Interest [Last Chance] Create the perfect funnel - Urgency Self Interest [PROOF] How to get 10 cent leads from Facebook Self Interest [Free Book] The $10 million discovery (limited) Self Interest News Scarcity Boost your clickthroughs by 200% Self Interest No more discounts on T&C! - Self Interest Scarcity Facebook sucks Curiosity [FLASH SALE] This is how we get traffic from Amazon Urgency Self Interest [Open NOW] The Digital Publishing Blueprint is LIVE! - News Self Interest The Perfect Webinar Funnel Self Interest Tim Ferriss says Hi - Social Proof Pulling FBAdpower DOWN - Scarcity LAST CHANCE for Livestreaming - Urgency 24
25 New site and new sales in 3 days or less?! Self Interest 1 cent CLICKS?! (open up) - Self Interest Curiosity I hope they re not mad - Curiosity [Closing Tomorrow] Don t get shut out again! - Urgency Good News Your 1st sale in 3 days Self Interest How I get dirt-cheap, high-quality traffic - Self Interest [FINAL PLAYING] Emergency Gmail Webinar! Urgency News Will 2014 be better than 2013? Curiosity News T&C CLOSING! Only 61 spots left! - Scarcity Facebook panic is great news for you News Self Interest [CLOSING TONIGHT] T&C tickets GONE tonight - Scarcity [JUST RELEASED] More T&C Tickets Available News Urgency Software cherry-picks the hottest leads for you - Self Interest Free 68 page book Interview With A Mega-Bestseller Self Interest [FLASH SALE] Get targeted FB leads for dirt cheap Urgency Self Interest 25
26 [Finally] Get this Proven Digital Marketing Blueprint - Self Interest News 85% sale ends today Urgency You an Amazon Bestseller? Self Interest Last chance T&C Closing at Midnight TONIGHT! - Urgency Important letter for you - Curiosity [NEWS] World 2013 Sept. 24th and 25th in San Diego, CA - News Announced 306% increase in FB traffic? - News Self Interest Facebook OWNS Google Curiosity [Almost Gone] New T&C Tickets going fast Scarcity [IMPORTANT] Gmail Webinar TODAY! - Urgency Only open if your business will do at least 7-figures this year - Curiosity Self Interest Apple Newsstand training is CLOSING - Urgency FW: Did you miss this yesterday? - Curiosity Merry Christmas to You! Humanity 26
27 Can I help you build your sales funnel? - Self Interest Panda update for Facebook? Curiosity News Press Releases More Powerful Than Ever? News Curiosity Last chance for Apple Newsstand training [FREE RESOURCE] - Urgency Self Interest Interact with the industry s brightest minds at the QuickSprout Forum Self Interest You on Facebook? Curiosity Turn Ideas into Million-Dollar Products Self Interest 100,000 unique visitors PER MONTH Self Interest The Mystery Man Behind 500 Product Launches Curiosity News This 1 weird trick is worth the trip Curiosity Self Interest Arrested for printing money? Curiosity News Can we meet in San Diego? Curiosity Self Interest Bad news and good news Curiosity News T&C is selling out! Only 32 seats left! - Scarcity 27
28 Ex-construction worker earns $309/day with Story News This Free book changed my business - Curiosity Self Interest The free books are all gone Curiosity Scarcity [NEWS] 5th Annual Traffic & Conversion Summit OPEN - News [80% Discount] Game-changing software Self Interest Content idea generator [Free Resource 1 of 3] - Self Interest [RESULTS] My Facebook Case Study Self Interest News THIS Increased Conversions 24%?!? - Self Interest News FINAL NOTICE: Only 11 seats left! - Scarcity Only 187 free copies of Frank s book left - Scarcity No list & NO partners = sales in 3 days?! - Self Interest Curiosity Your On Demand bootcamp replay Self Interest Happy Thanksgiving! - Humanity How I busted-up Google s monopoly - Curiosity News 28
29 Your On Demand bootcamp replay Self Interest Happy Thanksgiving! - Humanity How I busted-up Google s monopoly - Curiosity News [SPOOKY NOTICE] 82% off T&C Tickets (CLOSING 24 hours) Urgency Your DEADline is tonight! 82% off dies at midnight Urgency If I had to start all over again Story Wanna pick an $80 Million brain Curiosity Self Interest [REVEALED] Turn Likes into subscribers fast News Self Interest 29
30 IT S YOUR TURN TO PROVIDE #101.
31 CONCLUSION No matter what business you are in you can benefit from understanding WHY these s performed better than all others. Try writing a News subject line. Or an Urgency/Scarcity subject line. Mix and match and watch your open rates to see what works for your list. Swipe what s worked for us and tweak it to meet your circumstances. Before you know it you ll have your own list of top performing subject lines.
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