Total Whiskey Category

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Rolf Freeman
7 years ago
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1 Total Whiskey Category

2 Whiskey is contributing to almost all of the value growth of the total spirits category Spirits Value Total Spirits: $9.1 billion Total Whiskey (within Spirits): $2.6 billion Total Spirits Growth Whiskey is delivering $0.28 billion growth, contributing to 91% of the growth of the spirits category 9% ALL OTHER SPIRITS 71% ALL OTHER SPIRITS 29% WHISKEY 91% WHISKEY Source: Nielsen XAOC+Liquor-Wash Food, 52 weeks ending 1/14/14, Ttl Dist Spirits & Total Whiskey, where Whiskey= Ttl Whiskey/whisky+Jack Daniel s Tennessee Honey+Wild Turkey Am Honey Liqueur+Evan Williams (Apl Orchard Lqr, Cherry Rsv Lqr, Cinn Liq, Honey Liq)

3 Irish whiskey shows the biggest growth rates within the whiskey category IRISH WHISKEY 2.1 CASES GROWING AT 20 % AMERICAN/DOMESTIC WHISKEY 22.4 CASES GROWING AT 5 % CANADIAN 16.2 CASES GROWING AT 4 % SCOTCH 8.6 CASES GROWING AT 1 % Source: Beverage Information Handbook 2013: Domestic Whiskey= Total American Whiskey +Jack Daniel s Tennessee Honey+Wild Turkey Honey+Evan Williams (Honey, Cherry Reserve); Canadian= Total Canadian+Fireball

4 Whiskey growth is driven by three key pillars! IRISH WHISKEY FLAVORED WHISKEY IRISH WHISKEY IS THE FASTEST GROWING SPIRITS CATEGORY AND JAMESON IS THE LARGEST CONTRIBUTOR TO IRISH WHISKEY S VOLUME GROWTH (77%)1 EMERGING TREND STARTS TO COME OF AGE 3.7 CASES 2 HIGH-END WHISKEY HIGH-END WHISKEY CONTRIBUTES TO % OF TOTAL WHISKEY VALUE GROWTH Source: B everage Information Handbook Source: P RUSA internal Analysis, R12 through June2013 actuals. (Information derived from Business Development Strat. Planning Information - Flavored whiskey defined slightly different than how we have defined it throughout the rest of the document) 3 Source: Nielsen XAOC+Liquor-Wash 52 weeks ending 01/04/14, Total Whiskey= Total Whisky/Whiskey + Bourbon/Blended+Jack Daniel s Tennessee Honey+Wild Turkey Am Honey Liqueur+Evan Williams (Apl Orchard Lqr, Cherry Rsv Lqr, Cinn Liq, Honey Liq); High-End Whiskey= Total Ultra Premium Whiskey (Ultra Premium Nielsen Price bands: Bourbon $25+, Canadian $25+, Blended Scotch $35+, Single Malt Scotch $25+, Irish $30+)

5 Irish Whiskey Category Growth

6 Irish whiskey s 5-year growth rate is at 20% and is projected to be 4.5 million cases by 2017 Irish Whiskey Category Volume (000 s 9L cases) 5-YEAR CAGR 20% 5-YEAR CAGR 16% 4, ,117 1,607 76% 3,304 73% % , JAMESON ALL OTHER IRISH Source: Beverage Information Group Handbook 2013, Irish Category and Jameson Projections based on PRUSA Internal Analysis projected 4-YEAR Comp and Annual Growth Rate (June 2013-June 2017) of 15.5% for Jameson and 16.4% for Total Irish, applied to 2012 Calendar Year Total

7 Irish whiskey is the 2nd most profitable whiskey after Scotch Average 750 ml Retail Selling Price SCOTCH WHISKY $37.66 IRISH WHISKEY TOTAL WHISKEY BOURBON TOTAL SPIRITS CANADIAN WHISKY $24.72 $23.32 $21.25 $17.86 $16.99 Jameson price has increased year on year while maintaining volume growth. $21.85 $21.89 $22.24 $22.93 $49.36 $49.86 $50.95 $54.05 JAN 11 JAN 12 JAN 13 JAN 14 JAN 11 JAN 12 JAN 13 JAN 14 Jameson Original Jameson higher marques Source: Nielsen XAOC + Liquor-Wash Food, 52 weeks ending 1/04/14, Whiskey= Ttl Whiskey/whisky + Jack Daniel s Tennessee Honey + Wild Turkey Am Honey Liqueur + Evan Williams (Apl Orchard Lqr, Cherry Rsv Lqr, Cinn Liq, Honey Liq); Bourbon = Total Brbn/straights + Jack Daniel s Tennessee Honey + Wild Turkey Am Honey Liqueur + Evan Williams (Apl Orchard Lqr, Cherry Rsv Lqr, Cinn Liq, Honey Liq)

8 Only Pernod Ricard can deliver the future of Irish whiskey 40 million litres per annum 75 million litres per annum 17% 83% 14% 86% Best Brands We have the strongest brands in our portfolio - #1, #2 and #3 brands in Ireland. Greatest Expertise We have hundreds of years of experience, insights and knowledge in this category MIDLETON ALL OTHER Largest Supply Investing $130 million USD on expansion the Midleton distillery will double its capabilities in the next 10 years far ahead of the competition. Source : IDL Above chart takes into account IDL production of some whiskey for Bushmills and TD. Also Bushmills numbers include volumes distilled for IDL (Paddy) and TDW (until 2017).

Acquisition of Glen Grant. Conference call Milan, 23 December 2005

Acquisition of Glen Grant. Conference call Milan, 23 December 2005 Acquisition of Glen Grant Conference call Milan, 23 December 2005 Deal terms > Campari announces the signing of an agreement for the purchase of the whisky brands Glen Grant, Old Smuggler and Braemar from