LIST OF CONTENTS AND TABLES

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2 LIST OF CONTENTS AND TABLES Fruit/vegetable Juice in South Korea - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 2 Category Data... 3 Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth Table 5 Leading Flavours for 100% Juice: % Volume Breakdown Table 6 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown Table 7 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown Table 8 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value Table 9 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis Table 10 Company Shares of Fruit/Vegetable Juice by Off-trade Volume Table 11 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Value Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Value Table 14 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume Table 15 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth Fruit/vegetable Juice in South Korea - Company Profiles Haitai Beverage Co Ltd in Soft Drinks (south Korea) Strategic Direction Key Facts Summary 1 Haitai Beverage Co Ltd: Key Facts Summary 2 Haitai Beverage Co Ltd: Operational Indicators Company Background Production Summary 3 Haitai Beverage Co Ltd: Production Statistics

3 Competitive Positioning Summary 4 Haitai Beverage Co Ltd: Competitive Position Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea) Strategic Direction Key Facts Summary 5 Lotte Chilsung Beverage Co Ltd: Key Facts Summary 6 Lotte Chilsung Beverage Co Ltd: Operational Indicators Company Background Production Summary 7 Lotte Chilsung Beverage Co Ltd: Production Statistics Competitive Positioning Summary 8 Lotte Chilsung Beverage Co Ltd: Competitive Position Woongjin Food Co Ltd in Soft Drinks (south Korea) Strategic Direction Key Facts Summary 9 Woongjin Food Co Ltd: Key Facts Summary 10 Woongjin Food Co Ltd: Operational Indicators Company Background Production Summary 11 Woongjin Food Co Ltd: Production Statistics Competitive Positioning Summary 12 Woongjin Food Co Ltd: Competitive Position Soft Drinks in South Korea - Industry Overview Executive Summary Premiumisation Leads Healthy Growth Health and Wellness Continues To Attract Consumers Two Leading Companies Maintain Positions sparkling Becomes Popular Soft Drinks Will See Rapid Growth But Rapid Change Key Trends and Developments Premiumisation Continues To Drive Growth sparkling Well Received by South Korean Consumers Leading Players Remain in Strong Positions Specialist Coffee Shops the Entry Channel for Premium Soft Drinks Marketing Strategies Through Smartphones Become Active Market Data Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume

4 Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth Table 28 Off-trade Sales of Soft Drinks by Category: Value Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume Table 34 Company Shares of Off-trade Soft Drinks by Value Table 35 Brand Shares of Off-trade Soft Drinks by Value Table 36 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth Appendix Fountain Sales in South Korea Data Table 45 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume Table 46 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth Table 47 Off-trade vs On-trade Fountain Sales of Carbonates: Volume Table 48 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth Table 49 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume

5 Table 50 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth Table 51 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume Table 52 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth Definitions Summary 13 Research Sources... 38

6 FRUIT/VEGETABLE JUICE IN SOUTH KOREA - CATEGORY ANALYSIS HEADLINES In 2010, sales increase by 1% in total current value terms and decrease by 2% in total volume terms Growth of chilled premium fruit/vegetable juice puts a brake on the overall decline in total fruit/vegetable juice sales Juice drinks excluding Asian posts the strongest performance, with sales rising by 5% in total value terms Average unit prices increase by 3% in 2010 in total value terms Lotte Chilsung Beverage Co Ltd maintains leading position with off-trade value share of 39% in 2010 Fruit/vegetable juice sales are expected to decline at a CAGR of 1% in total value and total volume terms over the forecast period TRENDS The premiumisation of fruit/vegetable juice accelerated in 2010 though fruit/vegetable juice market continued declining in Since 2004, the category has seen sales decline; however more fruit/vegetable juice manufacturers introduced chilled juices under reconstituted 100% juice in Chilled juices have been taking the place of existing fruit/vegetable juice, to account for an 11% share in terms of off-trade volume sales in Given the health and wellness trend, consumers preferred more natural fruit/vegetable juice and manufacturers also introduced various flavours of chilled fruit/vegetable juice to meet consumer demand. While general consumers preference for lighter and lower calorie drinks will bring continued market declining in fruit/vegetable juice in South Korea, chilled 100% fruit/vegetable juice will continue appealing to more health conscious South Korean consumers. With the popularity of chilled 100% juice in South Korea, the leading soft drinks manufacturer, Lotte Chilsung Beverage Co Ltd, renewed its Del Monte Cold brand, adding the flavour of Cheju Tangerine, which used to be sold as unfrozen nectar containing only 50% juice. The renewed Del Monte Cold is available through most grocery retailers, however the larger 950ml and 1.89-litre packs are mainly distributed through supermarkets/hypermarkets, while smaller 235ml packs tend to be distr buted through convenience stores. Every year since 2005, Asian juice drinks has seen a double-digit decline. The most popular flavours in Asian juice drinks in South Korea are plum juice and aloe juice. As more consumers become aware that these products contain high levels of sugar, diet-conscious consumers have shifted away from these products. With these trends, there have been no significant new product developments and the Asian juice drinks category is expected to continue its negative direction during the forecast period. Average unit prices increased by 3% in 2010 in total value terms, mainly due to a process of premiumisation. While most 100% juice is from reconstituted 100% juice, more South Korean

7 consumers look for better tasting juice and manufacturers have actively expanded chilled reconstituted 100% juice products during COMPETITIVE LANDSCAPE Lotte Chilsung Beverage Co Ltd maintained its leading position in fruit/vegetable juice in 2010 with a 39% off-trade value share. Reflecting the overall decline in the fruit/vegetable juice category, the company saw its volume and value sales decline in In addition, as competition in the chilled juice segment became intense, the company s value and volume share in fruit/vegetable juice was reduced by new manufacturers. In particular, the company showed a weak performance in juice drinks (up to 24% juice), with the continuing decline of Asian juice drinks in Due to the weak performance of Asian juice drinks, the company gradually discontinued their brands since PROSPECTS Although there is increasing demand for premium fruit/vegetable juice in South Korea, the category overall is not likely to recover to show positive growth during forecast period, with an annual 1% decline in off-trade value and volume sales expected. While fruit/vegetable juice is considered to be a healthy drink, because of its sometimes high sugar content, diet-conscious South Korean consumers still try to avoid it. Unless there are new products in development which appeal to young female consumers in their 20s and 30s, the negative performance is expected to continue.

8 CATEGORY DATA Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume million litres 100% Juice - Frozen 100% Juice - Not from Concentrate 100% Juice - Reconstituted 100% Juice Juice Drinks (up to 24% Juice) - Asian Juice Drinks - Frozen Juice Drinks - Juice Drinks Excluding Asian Fruit-Flavoured Drinks (No Juice Content) Nectars (25-99% Juice) - Frozen Nectars - Unfrozen Nectars Fruit/Vegetable Juice Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value Won billion 100% Juice - Frozen 100% Juice - Not from Concentrate 100% Juice - Reconstituted 100% Juice Juice Drinks (up to 24% Juice) - Asian Juice Drinks - Frozen Juice Drinks - Juice Drinks Excluding Asian Fruit-Flavoured Drinks (No Juice Content) Nectars (25-99% Juice)

9 - Frozen Nectars - Unfrozen Nectars Fruit/Vegetable Juice, Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth % volume growth 100% Juice - Frozen 100% Juice - Not from Concentrate 100% Juice - Reconstituted 100% Juice Juice Drinks (up to 24% Juice) - Asian Juice Drinks - Frozen Juice Drinks - Juice Drinks Excluding Asian Fruit-Flavoured Drinks (No Juice Content) Nectars (25-99% Juice) - Frozen Nectars - Unfrozen Nectars Fruit/Vegetable Juice 2009/ CAGR 2005/10 TOTAL Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth % current value growth 100% Juice - Frozen 100% Juice - Not from Concentrate 100% Juice - Reconstituted 100% Juice Juice Drinks (up to 24% Juice) - Asian Juice Drinks - Frozen Juice Drinks - Juice Drinks Excluding Asian Fruit-Flavoured Drinks (No Juice Content) Nectars (25-99% Juice) - Frozen Nectars - Unfrozen Nectars Fruit/Vegetable Juice 2009/ CAGR 2005/10 TOTAL Table 5 Leading Flavours for 100% Juice: % Volume Breakdown % retail volume

10 Apple Carrot Grape Orange Tomato Vegetable Other flavours Total Table 6 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown % retail volume Grape Mango Orange Tangerine Tomato Other flavours Total Table 7 % retail volume Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown Grape Guava Lemon Orange Plum Pomegranate Other flavours Total Table 8 % value analysis % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010 Smoothies Others Total 100% Juice Nectars (25-99% Juice)

11 Table 9 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis % retail volume Chilled Juices Ambient Juices Total Table 10 Company Shares of Fruit/Vegetable Juice by Off-trade Volume % off-trade volume Company Total Table 11 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume % off-trade volume Brand Company

12 Total Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Value % off-trade value rsp Company Total Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Value % off-trade value rsp Brand Company

13 Total Table 14 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume million litres 100% Juice Juice Drinks (up to 24% Juice) Fruit-Flavoured Drinks (No Juice Content) Nectars (25-99% Juice) Fruit/Vegetable Juice

14 Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 15 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value Won billion 100% Juice Juice Drinks (up to 24% Juice) Fruit-Flavoured Drinks (No Juice Content) Nectars (25-99% Juice) Fruit/Vegetable Juice Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 16 % volume growth Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth / CAGR 2010/15 TOTAL 100% Juice Juice Drinks (up to 24% Juice) Fruit-Flavoured Drinks (No Juice Content) Nectars (25-99% Juice) Fruit/Vegetable Juice Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth % constant value growth 100% Juice Juice Drinks (up to 24% Juice) Fruit-Flavoured Drinks (No Juice Content) Nectars (25-99% Juice) Fruit/Vegetable Juice CAGR 2010/15 TOTAL Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

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22 SOFT DRINKS IN SOUTH KOREA - INDUSTRY OVERVIEW EXECUTIVE SUMMARY Premiumisation Leads Healthy Growth In 2010, soft drinks experienced healthy growth, registering a 6% increase in off-trade value sales and a 5% increase in off-trade volume sales, thanks to a premiumisation trend, especially within bottled water, fruit/vegetable juice, carbonates and RTD coffee. Imported and premium brands of bottled water, carbonated bottled water and fruit/vegetable juice recorded healthy growth rates. In the case of fruit/vegetable juice, the category continued to see declining volume sales but imported premium juice expanded its presence in South Korea. New flavours of carbonates and renewed brands without sugar and preservatives were also popular launches. However, RTD tea and Asian speciality drinks showed volume declines as they fell out of fashion. Health and Wellness Continues To Attract Consumers With the growing health and wellness trend, healthy concepts remained popular among South Korean consumers. In particular, various vitamins have been used to target different consumer groups and manufacturers have highlighted the varied functions of different vitamins in their products, targeting sophisticated South Korean consumers. Vitamin B has been marketed for its anti-ageing properties. Vitamin C and collagen remained among the favourite ingredients for skin health. At the same time, manufacturers tried to strengthen healthy brands through advertising, the shape of packaging and using brand names to appeal to a sophisticated South Korean consumer base. Two Leading Companies Maintain Positions Lotte Chilsung Beverage Co Ltd and Coca-Cola Korea Co maintained the two leading positions in 2010, accounting for a 48% combined share in off-trade value terms. Lotte Chilsung remained in the leading position with 33% of off-trade value sales in The company strengthened its product portfolio, launching premium fruit/vegetable juice and sports drinks and renewing its well-known carbonates and flavoured bottled water lines, recording a positive growth rate although a decline in share. Coca-Cola Korea also introduced a smaller version of its Coca-Cola brand, Mini Coke, which proved popular among younger consumers. sparkling Becomes Popular In 2010, sparkling was a popular concept within soft drinks. South Koreans generally perceive sparkling drinks to be less healthy, a traditional perception associated with carbonates. However, carbonates have seen continued positive growth since 2008, despite the health and wellness trend. Growing numbers of South Korean consumers looking for refreshing carbonated options in soft drinks have become apparent. New product developments, presented as sparkling versions of fruit/vegetable juice and RTD tea, were introduced during Carbonated bottled water experienced strong growth in Furthermore, manufacturers offered health-positioned drinks in a carbonated format to attract consumers who are sensitive to their health needs.

23 Soft Drinks Will See Rapid Growth But Rapid Change KEY TRENDS AND DEVELOPMENTS Premiumisation Continues To Drive Growth Current Impact Outlook

24 Future Impact sparkling Well Received by South Korean Consumers Current Impact Outlook

25 Future Impact Leading Players Remain in Strong Positions Current Impact Outlook

26 Future Impact Specialist Coffee Shops the Entry Channel for Premium Soft Drinks Current Impact Outlook

27 Future Impact Marketing Strategies Through Smartphones Become Active Current Impact Outlook Future Impact

28 MARKET DATA Table 1 million litres OFF-trade ON-trade Total Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume Note: Excludes powder concentrates Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth % volume growth OFF-trade ON-trade Total 2009/ CAGR 2005/10 TOTAL Note: Excludes powder concentrates Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value Won billion OFF-trade ON-trade Total Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth % current value growth OFF-trade ON-trade Total 2009/ CAGR 2005/10 TOTAL

29 Table 5 million litres Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010 Off-trade On-trade TOTAL Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Note: Excludes powder concentrates Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010 % volume analysis Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Off-trade On-trade Total Note: Excludes powder concentrates Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010 Won billion Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Off-trade On-trade TOTAL

30 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010 % value analysis Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Off-trade On-trade Total Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume million litres Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Note: Excludes powder concentrates Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth % volume growth Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks 2009/ CAGR 2005/10 TOTAL Note: Excludes powder concentrates Table 11 Off-trade Sales of Soft Drinks by Category: Value

31 Won billion Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth % current value growth Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks 2009/ CAGR 2005/10 TOTAL Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume % off-trade volume Company

32 Total Note: Excludes powder concentrates Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume % off-trade volume Brand Company

33 Total Note: Excludes powder concentrates Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume % off-trade volume Company Others Total

34 Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume % off-trade volume Brand Company

35 Total Table 17 Company Shares of Off-trade Soft Drinks by Value % off-trade value rsp Company Total Table 18 Brand Shares of Off-trade Soft Drinks by Value % off-trade value rsp Brand Company

36 Others Total Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010

37 % off-trade BW C Con F/VJ RTD C RTD T Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Other Grocery Retailers Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total SED ASD Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Other Grocery Retailers Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total Key: Note: BW = bottled water; C = carbonates; Con = concentrates; F/VJ = fruit/vegetable juice; RTD C = RTD coffee; RTD T = RTD tea; SED = sports and energy drinks; ASD = Asian speciality drinks Excludes powder concentrates Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume million litres OFF-trade ON-trade Total Note: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Excludes powder concentrates

38 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth % volume growth OFF-trade ON-trade Total 2014/ CAGR 2010/15 TOTAL Note: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Excludes powder concentrates Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value Won billion OFF-trade ON-trade Total Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth % current value growth OFF-trade ON-trade Total 2014/ CAGR 2010/15 TOTAL Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume million litres Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Note: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Excludes powder concentrates

39 Table 25 % volume growth Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth / CAGR 2010/15 TOTAL Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Note: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Excludes powder concentrates Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value Won billion Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth % constant value growth Bottled Water Carbonates Concentrates Fruit/Vegetable Juice RTD Coffee RTD Tea Sports and Energy Drinks Asian Speciality Drinks Soft Drinks CAGR 2010/15 TOTAL Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

40 APPENDIX Fountain Sales in South Korea Trends Fountain sales continued positive growth in on-trade volume terms while fountain on-trade volume sales through convenience stores declined during In South Korea, most fountain sales occurred in the foodservice channel, which accounted for a 97% share of total fountain volume sales in Fountain sales through convenience stores tend to be subject to seasonality, with demand being higher in summer. As such, few convenience stores offer fountain sales for soft drinks in South Korea. In addition, most convenience stores are limited in their selling space, making it increasingly difficult to site the fountains on the premises. Only a small number around school zones tend to offer fountain sales. DATA Table 28 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume million litres OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total

41 Note: Total fountain on-trade volume data included in on-trade Table 29 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth % fountain volume growth OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total 2009/ CAGR 2005/10 TOTAL Note: Total fountain on-trade volume data included in on-trade Table 30 Off-trade vs On-trade Fountain Sales of Carbonates: Volume million litres OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total Note: Total fountain on-trade volume data included in on-trade Table 31 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth % fountain volume growth OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total 2009/ CAGR 2005/10 TOTAL Note: Total fountain on-trade volume data included in on-trade

42 Table 32 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume million litres OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total,,,,,, Note: Total fountain on-trade volume data included in on-trade Table 33 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth % fountain volume growth OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total 2014/ CAGR 2010/15 TOTAL Note: Total fountain on-trade volume data included in on-trade Table 34 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume million litres OFF-trade ON-trade Fountain ON-trade volume through c-store Fountain ON-trade volume through food store Total fountain ON-trade volume Total 2, , , , , ,612.6 Note: Total fountain on-trade volume data included in on-trade

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