100% Salon Exclusive. Treatment. Printed in the U.S.A. Photograph by Jorge Freire. Hair and make up by: Emilio Uribe.

Transcription

1 R Photograph by Jorge Freire. Hair by: Johnny Diol, and make up by: Miguel Collado Photograph by Jorge Freire. Hair and make up by: Emilio Uribe. TM Treatment Printed in the U.S.A 100% Salon Exclusive R

2 Hair-apyR Treatment TM Facts and FAQs De Fabulous products contain only the best natural botanicals and extracts that deliver lavish results for a reasonable price. Affordable luxury has become something more than customary. It has become our culture. With an all-inclusive collection of shampoos, conditioners and treatments for every hair type, De Fabulous has the sulfate-free and ph balanced solution for everyone. De Fabulous styling products finish any look with style and undeniable affordable luxury. Reviver Hair Repair Collection Every day thrist-quenching hair repair therapy. Reviver s rejuvenating formula works with our unique wheat-amino acid protein complex, soy and oat proteins to revitalize and restructure even the most fragile, chemically treated hair. Hair Repair Treatment Enriched with Vitamin E rejuvenating beads, Reviver reconstructs and strengthens extremely damaged and fragile hair. Formulated with olive fruit extract, meadow foam seed extract, sweet almond extract and wheat-amino acid proteins, deep intensive moisture is restored without weighting down hair. Available Sizes:.5 oz. 8.5 oz oz Hair Repair Shampoo Contains no laurel or laureth sulfates. Designed to restructure and protect chemically treated, porous hair. A specially formulated protein complex works with the hair to restore natural health and strength. Hair Repair Conditioner Rescues and revitalizes chemically enhanced, porous hair. Detangles and leaves hair manageable. Reviving protein complex brings weak hair back to life. Booster Riving Treatment Concentrated rejuvenation for resistant fragile hair. Strengthens cuticle to restore integrity. Mixture of Booster and any DF hair treatment will boost its efficiency. This concentrated formula is for extremely damaged hair. Formulated with vitamin extracts, oat protein, soy protein, rosemary extract, thyme extract and the rare quillaja saponaria extract to rejuvenate and add moisture to hair in need. Available Sizes: 2.0 oz. 1. Can the Kerafusion treatment be applied over any other straightening system or relaxer? Yes, it is 100% safe. 2. Is the Kerafusion treatment a type of relaxer? No. Kerafusion does not act as a relaxer. It restructures damaged hair from the outside-in by eliminating frizz and out of control curls. It leaves the most porous hair silky, shiny and healthy. 3. Can Kerafusion be applied after coloring or highlighting hair? Yes. We recommend applying the treatment after coloring for best results. Kerafusion works as a great supplement for lost proteins in hair due to hair coloring. 4. Can Kerafusion be applied to virgin hair? Yes. However, the treatment lasts longer on chemically treated hair. 5. Can the treatment be applied on children, if yes, what ages? Yes. We recommend on children 12 years and over. 6. How long after applying Kerafusion treatment should I use color? After the first wash, it is safe to apply color. 7. How long should Kerafusion stay on hair before washing it? It can be washed out after 24 or 72 hours. 8. What should a client do if their hair gets wet within the first 24 or 72 hours? Blow dry and flat iron immediately. There should be no swimming within 24 or 72 hours of the treatment. 9. How long will the Kerafusion treatment last? Kerafusion lasts about 2 months on virgin hair and up to 4 months on chemically treated hair. 10. What shampoo is best to use after the service of Kerafusion treatment? We strongly recommend using De Fabulous SULFATE FREE shampoo because sulfates can strip away the treatment. 11. On the next scheduled visit, should a client just get a touch up? On a client s next visit, Kerafusion should be applied to the whole head. 12. Can the Kerafusion treatment be done every month? It can be done, but is not necessary until the treatment wears off. 13. Can I use any hair products on my hair during the first 24 or 72 hours? The only product we recommend using before the first wash is De Fabulous Acai Oil used to smooth out flyaways. 14. If creases or bends occur in hair during the first 24 or 72 hours what should the client do? We recommend using a flat iron any time the hair is not completely straight until the first wash. 15. Can Kerafusion treatment be done while being pregnant or nursing? Can infants be present while the Kerafusion treatment is being applied? Not while pregnant or nursing. Infants shouldn t be present during treatment. 16. Is 450 F heat the proper temperature to use while flat ironing after the application of Kerafusion? We only recommend a maxiumum temperature of 410 F because anything hotter will overheat and undo any repairs Kerafusion has just made to the hair.

3 Treatment TM by Retexturize with De Fabulous Kerafusion Keratin Treatment delivers the ultimate in affordable luxury: two Keratin treatments designed to deliver the superiority you expect at a price you can appreciate. Kerafusion eliminates 95 percent of frizz and revitalizes and rejuvenates hair by infusing a combination of Keratin, minerals, oils and extracts deep into the hair s cuticle. Kerafusion is bonded to the hair and activated with the heat of a blow dryer and flat iron. Kerafusion Original 72 Hour The original De Fabulous solution to unruly curls and frizz. Kerafusion contains no harsh fumes or smoke during the application and activation processes.enriched with a comprehensive protein complex, Kerafusion delivers manageability and strength to all hair types. Keratin and mineral oils mixed with Shea and Cocoa butters leave the hair moisturized and shinier than ever! Available Sizes: 4 oz. 32 oz. Kerafusion + Acai 24 Hour The most convenient Keratin treatment comes in the form of Kerafusion with Acai Berry extracts. Kerafusion + Acai 24 hour can be easily washed out after just one day. Acai Berry extracts, Wheat Germ oil and Olive fruit oil leave the hair nourished and healthy, while the unique combination of Keratin, Shea butter, Chestnut extract, Vitamin A for manageability and Vitamin E for wellness deliver strength and shine like no other! Available Sizes: 4 oz. 32 oz. R Safe-Guard Color Endure Collection Every day solution for vivid color maintenance. Safe-Guard uses silk proteins for continuous strength and shine with advanced UV protectants for unrivaled protection from the sun and the elements. Vibranceenhancing nutrient beads preserve and protect hair color brilliance and integrity. Color Endure Treatment Enriched with Vitamin E to help seal in hair s color and vibrance. Maintains and helps preserve hair color with advanced UV protection. Contains meadow foam seed extract and olive fruit extract to provide intensive conditioning, and restoration. Available Sizes:.5 oz. 8.5 oz oz Color Endure Shampoo Contains no laurel or laureth sulfates. Designed to prevent hair color from stripping away. Incorporates amino acids and silk protein to help lock in color, while advanced UV protectants prevent color fading. Leaves hair smooth, soft, radiant and shiny. Color Endure Conditioner Designed to protect and detangle color-treated hair. Seals the cuticle to preserve color and creates shine. Amino acids and UV protectants sheild hair from harmful elements. Get Closer Scalp Aid Collection Sensitivity relief like no one else. Get Closer provides extraordinary relief to sensitive scalps by combining sunflower seed extracts with a unique blend of peppermint for an enticing tingling sensation that rids the hair of dandruff while cooling, moisturizing and eliminating dryness. Clarifying Shampoo Our deep-cleansing, sulfate-free formula of Clarifying Shampoo removes build-up and allows for Kerafusion to take to the hair most effectively. Available Sizes: 4 oz. 32 oz. Scalp Aid Treatment Rejuvenates the scalp and restores it to its healthiest state. Controls the outbreak of dandruff and decreases itching and scalp soreness. Incorporates peppermint, sweet almond extract, and meadow foam seed extract protein complex to add moisture and cool sensitive scalps. Available Sizes:.5 oz. 8.5 oz oz What is Kerafusion Keratin Treatment? Kerafusion is a specially formulated protein complex that eliminates frizz and out of control curls and leaved hair shiny, healthy and radiant! As Keratin is infused into the hair, it penetrates deep into the damaged cuticle, giving the hair a naturally straight and smooth look and leaving even the most porous hair silky, shiny and healthy. The Kerafusion Keratin Treatment by De Fabulous delivers luxurious results that last up to 4 months depending on hair type. Kerafusion is one of today s most innovative creations, giving clients the possibility to have straighter, smoother hair within just 24 hours. It s Fast The complete Kerafusion application process requires 1 stylist and about hours. It s Affordable De Fabulous delivers affordable luxury with Kerafusion s reasonable prices and fabulous results. Scalp Aid Shampoo Contains no laurel or laureth sulfates. Nourishing proteins and cooling peppermint wake up the scalp and controls flaking and itching. Incorporates peppermint and sunflower seed extract to rejuvenate and stimulate blood vessels for healthy hair growth. Scalp Aid Conditioner Helps repair and hydrate dry stressed scalp. Smooths, softens and leaves hair silky. Contains peppermint and comprehensive healing ingredients to reduce itching, flaking, and excess oil on scalp. Cooling sensation provides a relaxing experience.

4 Ginger Energizing Collection Invigorating moisture and strength renewal. Ginger s unique formula of natural ginger root, panax-ginseng root extract and mint combines to create a hair system unlike any other. Natural ginger promotes health and strength while stimulating faster hair growth. The Ginger hair system restores shine and restructures fragile hair to its strong and radiant original state. Ginger Energizing Shampoo This everyday shampoo leaves the hair and scalp clean, moisturized, shiny, bouncy, and manageable. It stimulates and dilates blood vessels creating an increase in blood flow to the scalp for faster healthier hair growth. Anti-static technology prevents flyaways and frizz. Stylist Essentials De Fabulous Carbon Combs These lightweight, durable and heat-resistant combs are perfect for heat styling. Perfectly spaced teeth prevent snags, while ionic coating eliminates frizz and static. Six combs come in their own heat-resistant case. Leather Cowboy Tool Case The perfect carrying case for all station essentials. This case has slots for shears, combs, and spray bottles. Real-supple leather and an adjustable waist strap allow for an easy and comfortable experience. Available Color: Black Ginger Energizing Conditioner This invigorating conditioner leaves the hair smooth, clean, soft, moisturized, and healthy. Natural ginger root stimulates the scalp and eliminates dryness while providing glossy shine. Anti-static technology eliminates frizz and withstands humidity. De Fabulous Fine Mist Spray Bottle These small and ergonomic spray bottles deliver a fine mist exactly where desired without wetting or dripping. Perfect for every stylist station, Fine Mist Spray Bottles let you show your De Fabulous spirit while showing off your talent. Available Color: Grey The Ginger Benefits: For over 2500 years, ginger has been used all over the world as a medicine for many different ailments. Recently, it has been proven to provide those same amazing health benefits to hair. The healing properties of ginger are potent and stimulating. Natural wild ginger in De Fabulous Ginger shampoo and conditioner restores necessary moisture and volume, while restoring and maintaining health and shine. Ginger also improves the quality and speed of hair growth, delivering long luxurious hair. De Fabulous Gorilla Clips Gorilla Clips can grab and hold tight the smallest or the largest amount of hair. Perfect during cutting, styling and applying treatment. The possibilities are endless.

5 R Styling District Now you can style faster with De Fabulous 20 second hot tool heat up. Double-ceramic heaters provide the most even heat to every strand, leaving curls consistently beautiful. Advance digital computerized (ADC) gives you the precise temperature that would be best forany hair type. All of our digital irons haspre-safe system will automatically cut off the appliance, if not in use after 1 hour. De Fabulous heat styling creates curl-memory like no other and maintains styles longer. Ideal 410 degree maximum temperatures deliver perfect styles without over-heating or over-drying. Moisture is retained and shine is amplified. The Heat Series Titanium Plate Digital-Ceramic Flat Iron The Heat Series Flat Irons provide intense and quick heat-up along with a digital-lcd temperature control screen. Ceramic-Ionic technology emits negative ions for softer, silkier hair instantly. Frizz is completely eliminated, and styles last all day long. Available Sizes: 1, 2 Clipless Curling Rod Revolutionary technology creates curls in three seconds! Double-Ceramic heaters deliver maximum even heat, while a digital-lcd temperature control screen allows temperatures to be tailored for each specific hair type. Ceramic-Ionic technology eliminates frizz as it curls and leaves hair silky-smooth. Available Sizes: ½ ¾ 1 1 ½ The Straight & Curl Series Straight & Curl Large Plate Flat Iron Take any style from day to night with endless possibilities. A curved construction allows straight styles to go curly with the flip of a wrist. Ideal for silky-smooth flips, waves and curls. Digital-LCD temperature control screen allows for precise temperature control. Available Sizes: 1 Straight & Curl Mini Plate Flat Iron Pocket sized mini flat iron ideal for touch-ups, bangs and roots. This mini heats up in 10 seconds and is ideal for quick straightening, flips and spiral curls. An ergonomic, heat-resistant grip allows for maximum comfort and control. Available Color: Pink or Black The Twister Series Twister Curling Iron Revolutionary innovation allows you to curl with just a simple twist of your fingers. Wrist fatigue is long gone with the Twister Curling Iron! Clip the hair once, and let the iron do the rest. Frizz is eliminated and styles last all day Available Sizes: ¾, 1, 1 ¼ Mini Twister Curling Iron Travel sized tool that delivers huge results. The Mini Twister Curling Iron allows you to curl with just a simple twist of your fingers, and wrist fatigue is gone for good. Just clip the hair once, and let the mini iron do all the work. Available Size: ¾ Photograph by Jorge Freire. Hair and make up by: Emilio Uribe. THE GINGER SENSATION

6 R Styling & Finishing Spray Gel for shine and body Easy sculpting spray for control and definition.the Spray Gel moisturizes with sunflower seed oil and ginseng and provides a maximum hold. Available Sizes: 8.5 oz Volumizer for lift and body Instant lift for definition and bounce.volumizer is ideal for curly styling and maximum control of unruly fly-aways. Available Sizes: 8.5 oz Styling Foam for nourishment & bounce Definition and bounce brings an end to frizz.styling Foam nourishes as it controls hair with wheat proteins and sweet almond extracts. Its unique heat-transfer technology is ideal for heat styling. Available Sizes: 8.5 oz Styling Mist for eco-friendly medium hold Restructures while it holds. Styling Mist s non-aerosol bottle combines wheat proteins to strengthen hair with anti-static technology for the perfect hold. Available Sizes: 8.5 oz Molding Crème for light textured hold Break the mold with Molding Crème s flexible finish.molding Crème works with a combination of waxes and ginseng extracts to leave hair with a light textured shiny hold. Available Sizes: 1 oz. 3 oz. Sculpting Mud for extreme matte texture All day matte texture and movement.sculpting Mud combines waxes with natural oils to finish hair with extreme matte texture ideal for spiky styles. Available Sizes: 1 oz. 3 oz. Thermal Patrol heat protector spray Finally a healthy way to heat the heat. Thermal Patrol uses unique heat-transfer technology to reduce friction during heat styling and moisturizes hair at the same time. Available Sizes: 3.3 oz. 8.5 oz. Shine On Me for incredible shine This light mist leaves a lasting impression. Shine On Me uses silk technology for a smooth, non-greasy finish that fixes split-ends and leaves hair radiant and moisturized. Available Sizes: 3.3 oz. 8.5 oz. Photograph by Jorge Freire. Hair and make up by: Emilio Uribe.

7 Smoothing Bar A Complete List of De Fabulous Cocktails and Upsells: All of our De Fabulous styling and finishing products can be cocktailed and layered to maximize the result without becoming heavy. Protein Shot An equal-parts mixture of the KerAçaí Restorative Leave-in Treatment and the Reviver Hair Repair Treatment is the perfect protein replenishment and service upsell. Volume Combo Mix together De Fabulous Styling Foam with De Fabulous Volumizer to maximize lift and lightweight, airy styling as well as increase retail possibilites. Amazon Secret Cocktail By mixing De Fabulous Açaí Oil with the KerAçaí Restorative Leave-in Treatment and adding to hair before heat styling leaves the hair with unbelievable shine and replenished protein and vitamins. This cocktail is an incredible upsell. Matte Volume Blend Add De Fabulous Volumizer to De Fabulous Sculpting Mud for easier application and added lightweight texture with a matte finish. Molding Mix Mix De Fabulous Volumizer with De Fabulous Molding Crème for softer application and added volume and shine. Calming Color Shot Add a shot of De Fabulous Açaí Oil to any color formulation to soothe the scalp and prevent irritation for a great service upsell. Because Açaí Oil is not water-soluble, it will not dilute or affect the color at all.

8 Amazon Secret Revealed De Fabulous is the first to incorporate the Açaí Berry into hair care. Açaí Berries are the Amazon Jungle s best kept secret. They are bursting with anti-oxidants and vitamins essential to health and wellness.de Fabulous has made it our mission to bring the tranquility of nature straight into the hair care industry and provide tired hair with freshness and individuality. KerAçaí Restorative Leave-in Treatment Non-chemical fast and easy Keratin Treatment.KerAçaí combines Keratin proteins with wheat and soy protein for amazing smoothing and strengthening results, as well as Açaí Berry oil for shine and health. Keratin bonds with the hair while heat styling and leaves hair looking and feeling radiant and lush. Available Sizes: 8.5 oz. Açaí Oil Every day health and shine hair treatment.açaí Oil is met with Vitamins A and E for added health and strength, as well as an olive oil derivative to mend split ends and restore moisture. Açaí Oil provides vitality while refining and eliminating frizziness. Available Sizes: 2 oz. The AÇAÍ Benefits: Acai is an exotic berry mostly found in the Amazon rain forest. This berry is rich in antioxidants that are essential for healthy hair.the Acai berry is loaded with vitamins and minerals that are critical for good health. Vitamin C is a vitamin that can be found in this tiny berry. The C vitamin prevents free radicals from oxidizing the hair and it also combats with hair loss problems. Vitamin E is another antioxidant found in the Acai berry, it too is important to maintain healthy hair. Vitamin E enhances scalp circulation which improves the health and growth of hair. The combination of vitamins and minerals that the Acai berry has to offer, along with a healthy lifestyle can insure healthy hair. THE AMAZON SECRET