Making the difference: sustainability production of natural clothes. Rolf Heimann, Hess Natur, Germany

Transcription

1 Making the difference: sustainability production of natural clothes Rolf Heimann, Hess Natur, Germany

2 Locations Hess Natur-Textilien GmbH & Co.KG The purpose: - Interplay of ecology and economy - Production and marketing of consequente natural clothing Sales Mail-Order Germany Austria Switzerland E-Commerce Shops units located in Butzbach Hamburg Freiburg more than 70 Million Euros turnover 312 employees Speaker: Rolf Heimann

3 facts and figures Costumers approx. 1,5 Mio. addresses approx. 0,6 Mio. costumers approx. 95% women on an average age of 43,7 years Speaker: Rolf Heimann

4 facts and figures Sales mailing of more than 2,5 Million catalogues a year 3-4 catalogues each season Speaker: Rolf Heimann

5 The Range: babies, children, adults outer garments night- and underwear home textiles approx pieces each season

6 stages of a concept phase 5: social standards in production phase 4: fashion design phase 3: organic cultivation of raw fibres phase 2: treatment of fibres avoiding chemical treatment: no synthetic resins (formaldehyd), no anti-moth treatment... phase 1: natural fibres only wool, silk, cotton, linen Speaker: Rolf Heimann

7 Different organic Label: Product-Label: the garment itself is marked with the quality-label Related to the piece of garment. Zertification along the textile chain The foundation verifies that members work to enhance labor conditions in the garment factories Related to the company Product-Label especially for fair dealed products Mostly found in food, but getting more importend for garment. Organic farmering is not on condition

8 Holistic approach: organising the whole textile and supply chain along sustainable criteria fibres It means: Short distances textiles 75 % production in Europe close cooperation with and support of apparel suppliers and producers in technical, ecological and social matters Mail order Customer service

9 Holistic approach: organising the whole textile chain along sustainable criteria fibres textiles natural fibres only organic cultivation if possible apparel Mail order Customer service

10 Holistic approach: organising the whole textile chain along sustainable criteria fibres no chlorine bleaching textiles no optical brightener no chemical treatment heavy metal free and non-allergic dye stuffs apparel Mail order Customer service

11 Requirements for the different processing stages Substance group GOTS AOX Restricted (see chapter and 3.4.8) Aromatic solvents prohibited (Chloro-) Phenols (as TCP, PCP) Prohibited Complexing agents and active detergents Formaldehyde Genetically modified organisms (GMO's) Prohibited are: - EDTA, DTPA and similar persistent complexing agents; -APEO; -LAS, α-mes Prohibited - Exception for "better" label: synthetic pigment binders with separable formaldehyde are allowed if the IVN limit value in the end product is achieved. Prohibited Halogenated solvents Prohibited Heavy metals Prohibited (according ETAD limits) - Exception for copper in "better" label: (see chapter and 3.4.8)

12 Example for Organic Outerwear Jackets: Fabrics from natural fibres Coatings without synthic resins No use of fluorcarbons Couting with stearin and beewax

13 Wool - an old fibre is discoved as a new high tech garment Pure wool without chlorine treatment Mechanical Plasma treatment for machine washability up to 40 C The characteristics of the wool are well preserved

14 Weatherproof with our local Rhön-wool An old strain is discovering back for wool-fabrics

15 Holistic approach: organising the whole textile chain along sustainable criteria fibres textiles Special accessories (buttons made of natually raw materials, zips which are chromium and nickel free etc.) internationally accepted social apparel standards Mail order Customer service

16 Humane Working Conditions Implementation of the Hess Natur Social Standards: Following ILO and CCC: no forced labour no discrimination in employment no exploitation of child labour freedom of association fair wages regular working hours humane working conditions a legally-binding employment relationship

17 Managementsystem Social Standards hess natur Hess Natur internal check: Information & and support of suppliers Installation of a controll system Implementation checks of suppliers Fair Wear Foundation externel verification: random sample audits Plant control of hess natur supervision and support Of complaints Neutral Complaints office complaints system of FWF: neutral complaints office of FWF contact point for employees In case of Violation of the Social standards