E-commerce & on-demand production

Transcription

1 E-commerce & on-demand production Barcelona, may 2013 Orange Juice B.V. May 2013

2 E-commerce and on-demand production Examples (before presenting Casebuilder.com) Cases known in Spain? May 2013 Orange Juice 1 / 20

3 E-commerce and on-demand production Example NIKE ID May 2013 Orange Juice 2 / 20

4 E-commerce and on-demand production Example Munich My Way May 2013 Orange Juice 3 / 20

5 E-commerce and on-demand production Example Vistaprint (printing on demand) May 2013 Orange Juice 4 / 20

6 E-commerce and on-demand production Example Walmart: photobook May 2013 Orange Juice 5 / 20

7 E-commerce and on-demand production Example Ikea: cupboard May 2013 Orange Juice 6 / 20

8 E-commerce and on-demand production Example HEMA: Customized bike May 2013 Orange Juice 7 / 20

9 E-commerce and on-demand production Example HEMA: Birthday cake with picture May 2013 Orange Juice 8 / 20

10 E-commerce and on-demand production Example HEMA: Wall and canvas art May 2013 Orange Juice 9 / 20

11 E-commerce and on-demand production Examples of high growth companies Nike Walmart Vistaprint Amazon.com Ikea On-demand production (including 3D print) is the future? May 2013 Orange Juice 10 / 20

12 Thesis Manufacturing in the EU has a good chance in competing with mass production from Asia, if we combine the possibilities of E-commerce and on-demand production. May 2013 Orange Juice 11 / 20

13 Introduction Casebuilder Production of flightcases: last 20 years Batch or mass production Sales people interested in large customers Known customers (events, electronics and army) Complex orders trying to translate into technical drawing Order intake and work preparation is time consuming Delivery time 3 4 weeks Offline marketing High % of labour costs per case May 2013 Orange Juice 12 / 20

14 Introduction Casebuilder Production of flightcases: Casebuilder.com Batch or mass production On demand production (of just one flightcase) Sales people Webshop Known customers Customers searching on the web Complex orders Online configurator Order intake / work preparation Workflow automated Delivery time 3 4 weeks Delivery time 5 working days Offline marketing Online marketing High % of labour costs per case Low % of labour costs per case May 2013 Orange Juice 13 / 20

15 Businesscase Casebuilder.com Casebuilder.com is a joint venture Proflite: on-demand production Orange Juice: e-commerce May 2013 Orange Juice 14 / 20

16 Proflite Production of flightcases On-demand production 3D drawing to CNC machinery Automated workflow Parts from Penn Elcom (Germany) Delivery in 5 working days May 2013 Orange Juice 15 / 20

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20 E-commerce Webshop with configurator Create your own flightcase in online configurator Order information is translated into 3D drawing and can be send to CNC directly. May 2013 Orange Juice 19 / 20

21 Online marketing Traffic and conversion SEO (content and linkbuilding) Google Adwords and Google Analytics newsletters Special projects and sponsoring Many mini-websites Awards Consumer reviews Offline marketing (mailing/flyers) Buying domainnames like flightcase.com and flightcase.de May 2013 Orange Juice 20 / 20

22 Online marketing Google ranking on Flightcase DIY 6 out 7 prime positions 9 out 12 prime positions May 2013 Orange Juice 21 / 20

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28 Disruptive model E-commerce and on-demand production Production: 4 times faster and 5 times less labour with new workflow E-commerce: new customers and small orders from online traffic Disruptive businessmodel Competitors losing market share fast May 2013 Orange Juice 27 / 20

29 Cross border e-commerce Casebuilder in Germany - Translation webshop - Delivery time to 7 days - Founding of a GmbH (SA) - Adress, phone and for Germany - Native speaking employee - Terms and conditions - Trusted shop (certificate) May 2013 Orange Juice 28 / 20

30 Cross border e-commerce Index =100 May 2013 Orange Juice 29 / 20

31 Cross border e-commerce Casebuilder in Spain and France Launch of end of may Few weeks later the launch in France. Two extensions: editor for foam and full color imaging (stickers). Target: building a large company in Europe for production and selling of flightcases and other cases (business/industrial). May 2013 Orange Juice 30 / 20

32 FOAM May 2013 Orange Juice 31 / 20

33 Business model fundamentals E-commerce and on-demand production Small market (niche) where it is possible to obtain a top-3 position Online configurator (editor) for customizing by end-user Production on demand Automated workflow and production (short delivery times) Targetting end users (SEO and SEA) - Nice to have: Competitors are old school Business model can be used in more than one European country May 2013 Orange Juice 32 / 20

34 Business model 2015 E-commerce and on-demand production Webshop, personalisation, short delivery time and automated production. Future of this businessmodel: 3D printing Production on-demand is nearby the end consumer (no stock, less transportation). It needs the combination of creativity/design, marketing, e-commerce, workflow optimalisation and automated production proces. => Opportunity for European industry. May 2013 Orange Juice 33 / 20

35 Workshop E-commerce and on-demand production Discussion and brainstorm: Ideas and examples for companies in Spain? Opportunity for Spanish industry? European industry can compete with mass production from the far East? May 2013 Orange Juice 34 / 20