PEOPLES PHARMACY. A banner program. created to support and. service the independent. drugstore owner with. an unified vision. for success and growth

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1 A banner program created to support and service the independent drugstore owner with an unified vision for success and growth

2 I To th June 29- July 5 The at- sol ble Refill Pac. PEOPES Health WHAT YOU NEED TO KNOW ABOUT MIGRAINES SODIUM AND POTASSIUM BETTER TOGETHER- HEPFU ADVICE ON MACUAR DEGENERATION SPOTIGHT ON CRANBROOK & YTTON HEP SUPPORT THE AS SOCIETY OF BC COMPANY S COMING RECIPE Helping People ive Better ives PEOPES DRUG MART Water Soaker Just pull back the submerged tip, aim, and push 4 to shoot a blast of water. Splash Cup Sport Pong Includes 8 Balls, 30 Sport Pong Cups and instructions for 12 games. V-Strap Sport Sandals ble While Quantities ast SPECIA BUY 49 GREAT VAUE 9 While Quantities ast SPECIA BUY Compare $ 12. Pair 7 SPECIA BUY Pair 10X buy BONUS POINTS 4 Finish Dishwashing Detergent 1.8kg, 1.6 SIK'N PEDI Earns Rewards 10X! 10X Faster! -home ution for smooth, touchab feet. 2 Heads ck$ % 30Off Ea % Off Regular Retail Proudly Canadian Owned & Operated BIOMEDIC Vitamins & Supplements Assorted Selection HOT BUY! 's Tide Pods aundry Detergent 4 Downy or Ivory In-Wash Scent Boosters Unstopables or Ivory Snow 275g ADVI PAIN REIEF Extra Strength Caplets 72's or iqui-gel 50's, or Nighttime iqui-gel 40's COPPERTONE Marketing Brand loyalty, creative advertising, results Strong brands are the insulation in tough times and the spark plug in good times. The Peoples Drug Mart brand has been promoted since 1976 and maintains strong brand leadership in our consumer s minds and hearts. Years of history means years of experience and successful programs on your side. Peoples Drug Mart provides proven marketing programs that promote the Peoples brand, your store, your products, and your staff to the consumer on frequent intervals. We market front store promotional items with a successful flyer program that positions Peoples Drug Mart as a high value retailer. Pharmacy services are showcased with the highly respected Peoples Health Magazine. Peoples Health Magazines and flyers are available at no charge to members which provides the opportunity to build greater brand loyalty. Each People First Health Magazine features professional health articles written by Pharmacist Ian loyd, and Darlene Booth, which emphasize the dispensary and health and wellness issues. The Peoples brand message is Helping people live better lives and our marketing programs deliver that commitment to the marketplace. Brand recognition and brand loyalty means positive results for your pharmacy operation.

3 Support & Services A team siness u b r u o y dedicated to building Running any business can be a challenging and difficult task, particularly when you are doing it all by yourself. One of the many benefits of joining Peoples Drug Mart is the expert resources that are available to help you whenever you have a question, or need support. Whether it is a professional service, implementing a proprietary presciption pricing schedule, or a question on how to implement a planogram, we have the people to help you succeed. Services available to all Peoples Drug Mart members: Merchandising programs Category management assistance Power Buys - Guaranteed profit on promotional products Annual buying show Store operation visits Store design ocal store marketing support Professional service visits Pharmacist recruitment Human resources support Employee training materials Sales & management information support Renovation & new store financing packages As an independent pharmacy owner joining the Peoples family, you have the best of both worlds; the freedom to run your business and a comprehensive program with a dedicated team always available to help you grow your business. g P e o p l e i v e B e t t e r i v e s

4 10X BONUS POINTS People First Rewards A Proven & Successful oyalty Program Customers love the People First Rewards program and so do the Peoples Drug Mart store owners. People First Rewards members love this loyalty program for its ease in accumulating points and how quickly they can redeem for free rewards. Add on the fact that customers do not need to carry a card and you have a very customer friendly program that works for both the customer and the store owner. Peoples Drug Mart owners love this program because not only does it allow our stores to compete with other loyalty programs in the pharmacy business, but it also provides a marketing advantage over independent pharmacies that have no such program. The People First Rewards program will grow your business. Sales results show average sales will increase as reward members purchase and spend more than non-member customers. The People First Rewards program identifies these profitable customers and provides your pharmacy with the ability to direct market to your valuable customer database. Keeping loyal customers happy with free rewards and great service is a combination that will grow your business.

5 Category Management Sales Through Category Excellence We help you achieve increased profits with our expertise in maximizing the opportunities available in our product categories. ow costs negotiated with our preferred suppliers assure you of competitiveness in the marketplace. Peoples Drug Mart is a cooperative of drug retailers who have joined together as a group and enjoy the benefits of being a cooperative benefits such as group purchasing power, supplier rebates, and preferred programs. Peoples offers a very competitive promotional program that delivers profitability to the independent drug retailer at a level they would never achieve if they tried to negotiate on their own. Drug store retailing in Canada is becoming a science of using consumer data to optimize the marketing of products and categories. Our category managers help determine what products should be included in a category, where those products should be merchandised for optimal returns in a category, and the ideal price to sell a product to deliver the best results for the store.

6 Professional Services Optimizing Your Pharmacy In the daily challenges of running a busy pharmacy, having access to the professional services of Peoples Drug Mart is invaluable. The Peoples Drug Mart Professional Services Co-ordinator can provide your pharmacy with up-to-date programs designed to optimize patient services and pharmacy profitability. We provide information, programs and support in a number of key areas including: Pharmacist recruitment Voluntary formulary program Proprietary prescription pricing program Travel services program Flu clinic program Online prescription refills Med Manager blister packaging Health clinic program In-pharmacy professional services marketing with PDM TV Professional services marketing banners Health brochures College of Pharmacists liaison BCPhA liaison The Peoples Drug Mart professional services program is dedicated to help you achieve the principle of "Helping people live better lives" through exceptional pharmaceutical care.

7 Family Brands Selection, Value and High Margin Attainment The Peoples family brand program will provide your customers with the value they are looking for in today s marketplace. Biomedic and Essentiel family brands offer a wide selection of quality products (over 350 items) in categories throughout the store. Biomedic and Essentiel brand products will provide your store with a family brand category that is attractive and highly profitable. Biomedic and Essentiel products are now sold across Canada and are manufactured by industry leaders. Peoples Drug Mart is one of thee exclusive distributors and retailers of the Biomedic and Essentiel family brands in Western Canada. Biomedic and Essentiel brand products come with a complete marketing package including in-store signage, advertising in the promotional program, and merchandising and planogram support from our office resources. The Peoples family brand program is another effective way to build profitability in your pharmacy business.