Selling Photography Online (SP16)
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- Roberta Higgins
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1 Selling Photography Online (SP16) learn what a website should say about your company how to put your photography business online without knowing a thing about how to do so set yourself apart from the competition by selling online what to sell online how to promote your website to get more business
2 Agenda: Di Murphy, President of Kerry Raminiak, Marketing for Sports Photography Online In Practice i.e. how Tintype: recognizes the importance of the web and uses the web uses the web as an advantage draws traffic to our site knows what works knows what doesn t work suggestions for getting started Sports Photography Online In Regiment i.e. how you can be like Tintype by: learning about the two types of web marketing (taking Di s tips to heart) step one: get online step two: get more business by being online (correctly) step three: earn more revenue by selling online step four: spend 10 minutes a day and reap the rewards
3 Topics to Cover The importance of a web presence Ways we are present on the web How we use the web to our advantage How we draw traffic to our site What works What doesn t work Suggestions for getting started
4 The Importance of A Web Presence Says we are technologically savvy Our customers expect it Our customers often search the web for a photographer Our competitors have a web presence
5 The Importance of A Web Presence The web acts as a 24/7 sales person The web is an additional source of revenue Our web presence is a benefit we can bring to our T&I accounts It is a powerful source for advertisement The web is an integral part of our branding
6 Ways we are Present on The Internet Our own web site: (currently undergoing a re-design) Links from other web sites to our own Search Engines Bursts / Promotions Flyers Communication
7 Our Own Web Site Provides a place for customers to go and find out about us Provides a way for customers to communicate with us Provides an additional revenue source Provides us with a way to always put our best foot forward
8 Links From Other Web Sites to Our Own The more web sites that point to our web site, the better. Advertisement on many web sites can be had for little or no cost! We trade sample images for links all the time Parents who visit the web site of their organization see our logo and the link to our site
9 How We Use The Web To Our Advantage We post most jobs on to our site Allows for re-orders Potential clients can see our work Potential clients can see who we work with We use our web site as a benefit to T&I leagues Easy reorders Allows access for non-custodial parents / family Offer a wider variety of products online
10 How We Use The Web To Our Advantage LINKS, LINKS, LINKS We work very hard to have a link to our web site on every website of every league that we photograph The more sites that point to our site, the more often we come up in searches We are non-verbally being endorsed by the organization It makes it easy for customers to find us
11 How We Use The Web To Our Advantage We send «e-flyers» out to coaches We do burst s advertising Upcoming picture days Specials New products We communicate with our leagues and photographers this way sent to coaches
12 How We Draw Traffic To Our Site Links from other sites to our own Coupons / Vouchers at event ed images, when clicked on, send them back to our site Our web address is on EVERYTHING Clothing Flyers Literature Stationary
13 What Works Posting images right away Most interest occurs during and immediately after an event Parents lose information quickly There may be another event next week! Links Coupons E-flyers bursts Branding Setting expiration dates
14 What Doesn t Work Shooting and only posting online Expecting huge sales on line You will see SOME online sales For many parents, seeing them is enough! Having no presence online You HAVE to be present online!
15 How to Get Started Set up a web site PhotoReflect is a perfect starting point: Cost effective Easy to use Many pre-designed templates Tech Support Set up accounts Establish links from other web sites to yours
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