THE FY2008 PROJECT EVALUATION AUDIT OF THE CHECKOFF-FUNDED NORTHEAST & NORTHERN VIRGINIA AR: P FOOD SERVICE MAY 2009

Size: px
Start display at page:

Download "THE FY2008 PROJECT EVALUATION AUDIT OF THE CHECKOFF-FUNDED NORTHEAST & NORTHERN VIRGINIA AR: P-04-2008 FOOD SERVICE MAY 2009"

Transcription

1 THE FY2008 PROJECT EVALUATION AUDIT OF THE CHECKOFF-FUNDED NORTHEAST & NORTHERN VIRGINIA AR: P FOOD SERVICE MAY 2009 SUBMITTED TO: The Joint Evaluation Advisory Committee SUBMITTED BY: Ann Ocaña Ann Ocaña Consulting 2461 Spruce Street Denver, CO 80238

2 BEEF BOARD FY2008 NORTHEAST & NORTHERN VIRGINIA AUDIT FOODSERVICE MARKETING EXECUTIVE SUMMARY The beef checkoff is one of the country s most visible agriculture checkoff programs and it s Beef. It s What s for Dinner tagline has become well known. Through a strong mix of marketing efforts the program has succeeded in increasing the overall demand for beef. The objective of this report is to provide an assessment of the FY2008 Northeast and Northern Virginia Foodservice Authorization Request (AR) and make recommendations for possible improvements. The following conclusions and recommendations are based on a thorough review of available research and information; interviews with program staff and select producers in the Northeast; and my experience and expertise. In reviewing the core elements of the AR it is clear the foodservice marketing efforts have been effective. At the same time there are opportunities to further improve the effectiveness of the program moving forward. The following outlines the primary conclusions: Augmenting the national foodservice program in the Northeast is critical due to the opportunity that exists for beef Overall the planning process does a good job of involving all constituents and strives to integrate national strategies. A new strategic approach should be considered Foodservice promotions have been operator driven and targeted at regional chains. While operators report a lift in sales, the strategy is not cost effective The foodservice channel is highly fragmented, making it labor intensive and difficult to reach enough critical mass efficiently. Opportunities exist to shift the relationship focus to other channel influencers who can leverage sales and marketing networks much more efficiently. Tradeshows create increased exposure for beef and have been beneficial in generating relationships. Opportunities exist to better leverage this tactic in the future Opportunities exist to formalize evaluations and enhance the relationship database Integration of culinary partnerships with public relations initiatives has the potential to be very powerful Clearly many efforts have been made with positive results but some dramatic shifts in strategy need to be made to maximize the investment. The following recommendations are opportunities to enhance the existing program and better position beef from a foodservice perspective: Redefine the foodservice strategy to better leverage limited resources Institute formal evaluations, including key measurements, with all future promotional spending to facilitate future planning Evolve and enhance foodservice database to include more measurable data Maintain and develop relationships with prominent chefs and culinary educators Continue to leverage key versatility messaging and incorporate with any trade initiatives 2

3 INTRODUCTION The beef checkoff is one of the country s most visible agriculture checkoff programs and it s Beef. It s What s for Dinner tagline has become well known, with 84% aided recognition level among consumers. Through a strong mix of marketing efforts the program has increased the overall demand for beef. The Annual Beef Demand index has been challenged the past few years as a result of economic pressures. While demand decreased 3.7% from 2007 to 2008, the demand index still remains up 9% compared to Protein share of stomach remains competitive as chicken continues to thrive and experience growth. With the challenging economic environment it is critical that the beef program maintains and enhances its marketing efforts. Furthermore, with pressures on assessments it is more critical than ever that marketing programs work as efficiently and effectively as possible. Annually the Beef Board reviews and evaluates all aspects of the Beef Checkoff Program to ensure program effectiveness. The Northeast & Northern Virginia foodservice programs were developed to augment national efforts in the Northeast. The objective of this report is to provide an in-depth assessment of the FY2008 Northeast foodservice programs and make recommendations for possible improvements. The following conclusions and recommendations are based on a thorough review of available research and information; interviews with program staff and select producers in the Northeast; and my experience and expertise. OVERALL ASSESSMENT AND CONCLUSIONS The staff and producers I spoke with all recognize the value of supporting foodservice initiatives in the Northeast. While the objectives were achieved, the staff believes changes need to be made moving forward. I concur that efforts are needed toward the foodservice channel and I have identified opportunities to help evolve the program into the future. The following outlines the primary conclusions. Augmenting the national foodservice program in the Northeast is critical due to the opportunity that exists for beef Maintaining efforts and building demand in the Northeast region of the country is critical. The Northeast represents only 6% of total beef checkoff assessments as it is made up primarily of cattle deficit states. In contrast, this region represents nearly 25% of the US population and through the retail supermarket channel represents 26% of all purchases nationally, which clearly illustrates the tremendous buying power. In terms of channel penetration, while numbers are not available for the Northeastern region, the foodservice channel accounts for nearly 50% of the beef demand nationally or over 8 billion pounds annually. Supplementing these efforts is critical because of the significance of this channel, the limited state beef council dollars and the strong buying power in the Northeast. Overall the planning process does a good job of involving all constituents and strives to integrate national strategies. A new strategic approach should be considered In terms of overall planning, the staff does an excellent job of engaging all the constituents including understanding national plans and meeting with the local state beef council leadership within the Northeast region. Strategies are developed and tactics outlined to meet those strategies and most are aligned with the national foodservice plan. The national plan is primarily focused on trade advertising and public relations where the Northeast focuses primarily on relationship development and cooperative promotions. While supplementing the national effort with cooperative promotions makes sense on the surface, it is a very difficult strategy to execute effectively and efficiently because of the fragmented nature of the channel coupled with the limited budget. A new approach and strategy is needed for this initiative to remain viable into the future. 3

4 Foodservice promotions have been operator driven and targeted at regional chains. While operators report a lift in sales, the strategy is not cost effective Foodservice promotions have been successful in generating additional beef menu offerings, resulting in incremental beef sales. In 2008, over $45,000 was invested in six cooperative foodservice programs. Overall, the programs were beneficial in fulfilling the objectives of increased beef menu placement and driving sales. However, some of the promotions have not been as efficient as recent national programs. First of all, only one of the Northeast programs attained national benchmarks for partnership participation. The standard of measurement for national programs targeting partner contributions is 30 times the value of the checkoff investment. In 2008 Charlie Brown s restaurant executed two promotions with one achieving the 1:35 checkoff to partner investment benchmark. Between the two promotions over 10 million media impressions were created which helps to create awareness for beef in the marketplace. While all other partners did provide value, they were well below the national standard. Furthermore, for those Northeast promotions where sales data was provided, the beef checkoff investment per pound is estimated at $.31 as compared to the national standard for these types of investments at $.04 to $.15 per pound. In total, when compared to national benchmarks nearly all of these promotions are underperforming. The one exception appears to be Restaurant Depot, a supplier to restaurant operators that functions very much like a club store. Through the checkoff investment, they reported an 8% increase per week in total truckloads of beef, resulting in approximately 100,000 incremental pounds of beef. Restaurant Depot would be considered a channel influencer as they are a middleman selling beef to numerous restaurants. Channel influencers have the potential to impact beef sales much more efficiently and at higher volume levels. Timing Fall 2007 Event Applebee's Wait Incentive Checkoff Investment $2,004 Partner Investment Natl Program Fall 2007 Restaurant Depot $6,800 $7,000 Dec-07 July/Aug 2008 May- July 2008 Jun-08 Charlie Brown Flat Iron Steak $10,000 $350,000 Greenleaf Grille $6,500 $20,000 Hoss' Father's Day Charlie Brown Ranch Steak Launch $6,205 $11,250 $15,000 $235,000 Results 33,500 steak sold - 28% increase Approx 100,000 lbs per week - 8% increase 36,870 steaks sold up 54% Over $9,000 per week in steak salad sales 35,814 steaks sold and now permanent part of 23,367 steaks sold Checkoff invest per lb $0.43 Checkoff to partner investment ratio $0.07 1:1 $0.95 1:35 $0.28 1:2 $1.03 1:15 Total $46,509 $623,250 $0.31 1:13 Notes Extension to National Program 2 FSI and Menu Inserts million 1:3 POS POS and Advertising FSI and Menu Inserts million impressions 4

5 The foodservice channel is highly fragmented making it labor intensive and difficult to reach enough critical mass efficiently. Opportunities exist to shift the relationship focus to other channel influencers who can leverage sales and marketing networks much more efficiently. The foodservice channel is highly fragmented and is very localized. While national foodservice chains continue to grow, they have not been as dominant as compared to the supermarket industry where the top 10 chains account for approximately 60% of the grocery volume. While great effort and success have gone into establishing 56 relationships with smaller foodservice chains in the Northeast, this is not even a fraction of the region s foodservice channel. As a frame of reference, there are approximately 7,000 supermarket locations in the Northeast and over 110,000 restaurant locations in the same footprint. With only one staff person committed to this channel, it would be very difficult to achieve enough critical mass to move the needle on beef sales. Furthermore, the staff has commented that it is difficult to engage operators in this channel. With limited resources it may be far more cost effective to target channel influencers such as broadline foodservice distributors. Not only do they have highly targeted marketing vehicles but they also have much larger sales teams with a greater frequency of contact. Tradeshows create increased exposure for beef and have been beneficial in generating relationships. Opportunities exist to better leverage this tactic in the future Tradeshows were utilized as a strategy to help build relationships and increase overall awareness for beef. In 2008, two tradeshows were attended: the New York Restaurant Association show and Connecticut Hospitality Expo. Tradeshow participation did help to establish new foodservice relationships with key industry representatives and provided exposure to a large audience. While both of these venues provided exposure and opportunities to develop relationships, there are other tradeshow opportunities and targets that should be considered in future planning. As an example, most broadline distributors utilize tradeshows as a part of their strategy in each of the major markets. These proprietary shows are often buying shows providing exposure to a potentially wider audience and the opportunity to meet with decision makers who are most likely placing orders right at the tradeshow. While the beef checkoff program does not have a product to sell directly to an operator, exhibit only opportunities often exist or this could be done in cooperation with a beef brand partner. Furthermore, whenever possible it s important to leverage tradeshow participation beyond the booth. As an example, the Connecticut Hospitality Expo included the Flat Iron Chef Challenge, which helped facilitate and engage interest with the new Flat Iron steak. The missed opportunity was overlaying this effort with both trade and consumer public relations. Utilizing media relations, awareness could have been created with the challenge including the announcement of the winner. Opportunities exist to formalize evaluations and enhance the relationship database Currently, there does not appear to be a formal post promotion evaluation and there is a lack of consistency in obtaining measurements to evaluate the total effectiveness of promotions. Two key measurements that should be tracked and evaluated for every cooperative promotion are: cost per incremental pound of beef sold and the check off to partner investment ratio. This means the foodservice partners must commit to providing consistent volume and sales information. These measurements can be used to evaluate future opportunities to ensure promotions are being conducted both efficiently and effectively. Finally, the staff has developed a database of contacts that maintains basic levels of information. It includes both a combination of operators, culinary educators and even a couple 5

6 of distributor contacts. Maintaining a database is important but the information is limited and the current database needs to be enhanced to identify relationship segments and sales measurements. Integration of culinary partnerships with public relations initiatives has the potential to be very powerful The staff has developed relationships with culinary educators, including the Connecticut Culinary School, which I believe is valuable in multiple ways. One of the primary benefits includes establishing relationships with up and coming chefs. Ultimately, though, the opportunity lies in the ability to leverage these relationships in both trade and consumer public relation activities. An additional opportunity is to identify and develop relationships with a core group of prominent chefs who could be leveraged and utilized as testimonials in integration with public relations strategies. RECOMMENDATIONS FOR THE FUTURE Clearly many efforts have been made with the foodservice initiative resulting in incremental beef sales. However, investments to drive these incremental sales are costly and dramatic shifts in strategies need to be made to maximize the investment. The following recommendations are opportunities to enhance the existing program and better position beef in the foodservice channel. Redefine the food service strategy to better leverage limited resources Moving forward, it is critical to redefine the foodservice strategy to maximize the beef checkoff investment in the Northeast. I recommend the focus shift away from developing relationships one operator at time to leveraging channel influencers including distributors. Broadline distributors in particular are highly motivated to sell center of the plate items (primarily proteins) as it represents one of the largest and most profitable categories in their sales mix. As an example, identify one of the leading broadliners in each of the major geographies (e.g. Reinhardt, Sysco or US Foodservice) to partner with to execute a promotion around a new item introduction. Broadline distributors generally have large sales teams that have established and loyal relationships with foodservice operators. In addition they have several marketing mediums to leverage including trade shows, direct mail, point of sale materials and proprietary magazine publications. A multi-dimensional program could be developed to include some of the following tactics: direct mail to targeted operator segments (e.g. white table cloth and casual dining restaurants) featuring a product announcement and recipe; an advertisement using the BEEFlexible creative in their proprietary publication; participation at their proprietary tradeshow where the new item could be featured along with recipes; and a sales incentive to the distributor sales representatives (DSR s) based on incremental new item sales. Another idea would be to launch a chef challenge (beef s mini version of Top Chef) through the broadline distributor. It is essentially a contest that would occur in multiple rounds over several weeks based on menu ideas and recipe submission. This type of promotion creates an opportunity to continually communicate with foodservice operators while engaging them with beef (healthy cooking utilizing several beef varieties throughout including new products). Partnering and leveraging the broadline distributor is important as it provides access to a wider database of chefs and amplifies the contest through their sales network. DSR s could have an incentive to get their customers involved in the challenge. Furthermore, there could be a public relations opportunity toward the end of the contest where chefs are featured on a local morning show cooking their recipes. 6

7 A final example is leveraging wine distributors who have sales representatives on the street frequently working with operators. Recently, the national program put together collateral on wine pairing featuring renowned wine expert and author of The Wine Bible, Karen MacNeil. This guide reinforced a study proving consumers who order beef will typically order red wine. There is great incentive to the operator to sell more wine as it is a high profit margin segment. Wine distributors could be armed with brochures created nationally that could also include material about a new product or recipe. Finally, I would recommend that this strategy be tested to ensure effectiveness. As an example, you could select three markets and test a different approach in each of these markets. Institute formal evaluations, including key measurements, with all future promotional spending to facilitate future planning Another opportunity is implementing a more formalized process in evaluating the various programs. This includes setting quantifiable objectives in terms of overall sales lift and return on investment. Currently, there are limited measurements in place to track promotional lift, making it more difficult to truly evaluate whether or not a program was successful. Furthermore, I would recommend developing a template that is utilized for every cooperative foodservice promotion. This template could be used for setting criteria when researching future promotions and tactics. The evaluation template should include: Promotion description Promotion objective Total checkoff investment Detail on what the checkoff investment provided Total partner contribution Sales data (in pounds) Investment per pound of incremental volume Ratio of checkoff investment to partner contribution Strengths of the program Weaknesses of the program This evaluation would apply to working with distributor partners as well. Broadline distributors have the ability to provide information including overall meat and beef volume levels to truly evaluate the effectiveness of these efforts. Evolve and enhance foodservice database to include more measurable data The staff has done a good job of creating an initial foodservice database; however it needs to be expanded for improved strategic account planning in the future. I would recommend including the following information: Relationship type (operator, distributor, educator) Estimated annual meat sales Estimated annual beef sales Annual tracking of executed promotions Annual tracking checkoff dollars invested (if applicable) Maintain and develop relationships with prominent chefs and culinary educators As mentioned previously, chefs and educators can be powerful both within their peer group and also with consumers. I recommend indentifying a short list of prominent chefs in each market. Relationships need to be established which may include a token testimonial fee. These chefs could be used to support public relations activities and efforts as well. 7

8 Continue to leverage key versatility messaging and incorporate with any trade initiatives If any trade marketing is incorporated into the plan, it should leverage the BEEFlexible campaign at all times. The overall creative is award winning and the message well targeted at the foodservice channel. SUMMARY Supplementing the national foodservice program and supporting efforts in the Northeast is critical due to the potential opportunity that exists for beef. Great effort and focus has gone into the Northeast initiative with limited success stories as the channel has been difficult to penetrate based on the current resources and strategy. Moving forward it is critical to shift focus and redefine the strategy so that checkoff dollars are better maximized. This means leveraging other influencer networks to cast a larger net in getting more beef on more menus. Furthermore, formalization of promotion evaluations is critical as the strategy evolves to determine if this is the best and most effective use of checkoff dollars. 8

AUTHORIZATION REQUEST FOR FY 2016

AUTHORIZATION REQUEST FOR FY 2016 AUTHORIZATION REQUEST FOR FY 2016 CBB Budget Category: Promotions Name of Contractor: North American Meat Institute Name of Organizations Subcontracting: End Date: September 30, 2016 I. OVERVIEW A. AR

More information

CASE STUDY. Barber Foods. Successful Trade Promotion Optimization Strategy Improves Retail Effectiveness. Challenge. Solution.

CASE STUDY. Barber Foods. Successful Trade Promotion Optimization Strategy Improves Retail Effectiveness. Challenge. Solution. CASE STUDY Barber Foods Successful Trade Promotion Optimization Strategy Improves Retail Effectiveness Challenge Faced with escalating trade promotion costs and spend rates exceeding industry averages,

More information

Measuring Return On Investment with Promotional Products

Measuring Return On Investment with Promotional Products What is ROI? ROI is defined as the total profit or savings less the original investment. It also acts as a measurement of the effectiveness of promotional products in achieving a desired result. ROI =

More information

Measuring and Evaluating Results

Measuring and Evaluating Results Introduction Measuring and evaluating results will provide you and your associates with the vital information you need for making key strategic and tactical decisions prior to, at and after the trade shows,

More information

White Paper. Increasing Revenue Through Direct Without Cannibalizing Retail. With a Special Case Study from USA800

White Paper. Increasing Revenue Through Direct Without Cannibalizing Retail. With a Special Case Study from USA800 White Paper Increasing Revenue Through Direct Without Cannibalizing Retail With a Special Case Study from USA800 Hopper Hewlett-Packard [Pick the date] INCREASING REVENUE THROUGH DIRECT WITHOUT CANNIBALIZING

More information

How to Sell Performance-Based Advertising

How to Sell Performance-Based Advertising TW SOLUTIONS How to Sell Performance-Based Advertising Performance marketing is now emerging in the B2B market. It is an effective method for advertisers to leverage their marketing dollars with online

More information

SUNDAY OCTOBER 18 & MONDAY OCTOBER 19, 2015 SPONSORSHIP PROSPECTUS

SUNDAY OCTOBER 18 & MONDAY OCTOBER 19, 2015 SPONSORSHIP PROSPECTUS SUNDAY OCTOBER 18 & MONDAY OCTOBER 19, 2015 SPONSORSHIP PROSPECTUS ABOUT THE SHOW The Restaurants Canada, ABLE BC and the BC Hotel Association are pleased to present the 2015 CONNECT Food + Drink + Lodging

More information

Best Practices for Email Marketing. Monday, March 8, 2010

Best Practices for Email Marketing. Monday, March 8, 2010 Best Practices for Email Marketing Monday, March 8, 2010 Fishbowl Cocktail Facts 10 years old, 130+ employees Alexandria, VA based Product Suite includes Email Marketing, Social Media Integrations and

More information

SPONSORSHIP BROCHURE BC S EVERYTHING HOSPITALITY EXPO NOVEMBER 3 & 4, 2014 VANCOUVER CONVENTION CENTRE WEST HALL C VANCOUVER, BC

SPONSORSHIP BROCHURE BC S EVERYTHING HOSPITALITY EXPO NOVEMBER 3 & 4, 2014 VANCOUVER CONVENTION CENTRE WEST HALL C VANCOUVER, BC SPONSORSHIP BROCHURE BC S EVERYTHING HOSPITALITY EXPO NOVEMBER 3 & 4, 2014 VANCOUVER CONVENTION CENTRE WEST HALL C VANCOUVER, BC WHY SPONSOR? CONNECT will bring together thousands of restaurant, bar, nightclub,

More information

Bringing Your Value Proposition to Life

Bringing Your Value Proposition to Life Bringing Your Value Proposition to Life Execute and Communicate Your Value Proposition Differentiate Your Operation and Customer Experience You ve gone through the hard work of assessing your operation,

More information

Update on What Your National Research and Promotions Check-off has Been Up To. 2005 Georgia Peanut Tour Columbus, Georgia

Update on What Your National Research and Promotions Check-off has Been Up To. 2005 Georgia Peanut Tour Columbus, Georgia Update on What Your National Research and Promotions Check-off has Been Up To 2005 Georgia Peanut Tour Columbus, Georgia National Peanut Board Has a Three-Prong Focus 1. Lowering Costs through Peanut Production

More information

The Point of Market Research Is Making Better Business Decisions

The Point of Market Research Is Making Better Business Decisions The Point of Market Research Is Making Better Business Decisions White Paper May 2004 www.knowledgepointresearch.com The Point of Market Research Is Making Better Business Decisions Market research is

More information

PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING

PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING Jeffrey N. Brown OpenTV, Japan ABSTRACT As home to half the world s television households some 500 million the

More information

Generate Leads and Drive Sales

Generate Leads and Drive Sales Generate Leads and Drive Sales Delivering results that matter with effective and affordable marketing programs www.partnerconcierge.com 480.349.9263 Honeywell@Partne rconcie rge.com I ve been an executive

More information

Amtrak Food and Beverage Services and Section 209 a business within a business. Tom Hall Chief, Customer Service

Amtrak Food and Beverage Services and Section 209 a business within a business. Tom Hall Chief, Customer Service Amtrak Food and Beverage Services and Section 209 a business within a business Tom Hall Chief, Customer Service Food and Beverage Who We Are Goals: Develop and implement innovative dining and hospitality

More information

THE ORGANIZER S ROLE IN DRIVING EXHIBITOR ROI A Consultative Approach

THE ORGANIZER S ROLE IN DRIVING EXHIBITOR ROI A Consultative Approach 7 Hendrickson Avenue, Red Bank, NJ 07701 800.224.3170 732.741.5704 Fax www.exhibitsurveys.com White Paper THE ORGANIZER S ROLE IN DRIVING EXHIBITOR ROI A Consultative Approach Prepared for the 2014 Exhibition

More information

Sponsorship Proposal. August 24-25, 2016. Meadowlands Expo Center Secaucus, New Jersey

Sponsorship Proposal. August 24-25, 2016. Meadowlands Expo Center Secaucus, New Jersey Sponsorship Proposal August 24-25, 2016 Meadowlands Expo Center Secaucus, New Jersey Executive Summary The World of the Latino Cuisine: Food Products and Beverage Trade Show Is the largest trade show in

More information

Meetings & Conferences TOURISM KINGSTON 2008

Meetings & Conferences TOURISM KINGSTON 2008 Kingston is an impressive alternative to a metro market destination made seamless by professionals that truly understand customer service. Meetings & Conferences TOURISM KINGSTON 2008 MARKETING PLAN Leisure

More information

The Key Ingredient To Effective Social Media Marketing: VIDEO

The Key Ingredient To Effective Social Media Marketing: VIDEO The Key Ingredient To Effective Social Media Marketing: VIDEO Presentation by Micki Pagano & Tony Parente, Co-Founders, Branding Shorts www.brandingshorts.com BOOTH 1370 1 About Us Branding Shorts: Bringing

More information

How To Understand Your Gift Card Buying Habits

How To Understand Your Gift Card Buying Habits B2B GIFT CARD BUYER AND REDEMPTION TRENDS, ANALYSIS, AND BEST PRACTICES 2013 IMA Summit Denver, CO 1 1 Objective of Session To provide: 1. deeper insight into the B2B buyer 2. insight into redemption behavior

More information

Axis Purchasing Foodservice Supply Chain Basics

Axis Purchasing Foodservice Supply Chain Basics 2013 Axis Purchasing Foodservice Supply Chain Basics White Paper Supply Basics Case Study A Culinary School Lowers Food Cost Axis Purchasing Headquarters - (703) 310-7607 http://axispurchasing.com/ T here

More information

Darien Schaefer President & CEO

Darien Schaefer President & CEO Dear Restaurant Owner/Manager, On behalf of the Lake Geneva Chamber of Commerce and Convention & Visitors Bureau it is my pleasure to invite you to participate in the 1st Annual Lake Geneva Restaurant

More information

Introduction. Welcome to the BitDefender Partner Advantage Network! Program Changes and Reservation of Rights

Introduction. Welcome to the BitDefender Partner Advantage Network! Program Changes and Reservation of Rights Introduction BitDefender Partner Program Overview Partnership Levels Benefits and Requirements Overview Getting Started BitDefender Partnership Benefits Program Benefits Financial Incentives Marketing

More information

Determining Your Advertising Objectives

Determining Your Advertising Objectives Determining Your Advertising Objectives by BNET Editorial Tags: marketing, advertising, sales Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand

More information

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative ` Real-Time Marketing, Dynamic Creative Optimization & the Empowered Marketer Understanding the Intersection of Data, Media and Big Creative Online media, paired with an influx of data sources, has made

More information

Bridging the Gap Between Marketing and Sales to Measure and Improve Marketing Performance

Bridging the Gap Between Marketing and Sales to Measure and Improve Marketing Performance to Measure and Improve Marketing Performance The working environment for Marcom professionals has changed dramatically since the economic downturn of 2000. Marketing budgets and staff sizes have shrunk,

More information

Best Practices: Advertising and Marketing

Best Practices: Advertising and Marketing Market Track Best Practice Series Best Practices: Advertising and Marketing Insight into developing a plan for cadence, volume, themes and versions Before Category Managers and Merchants pick and choose

More information

Market Research Program Audit: A Strategic Evaluation of Checkoff-Funded Market Research Managed by the National Cattlemen s Beef Association

Market Research Program Audit: A Strategic Evaluation of Checkoff-Funded Market Research Managed by the National Cattlemen s Beef Association Market Research Program Audit: A Strategic Evaluation of Checkoff-Funded Market Research Managed by the National Cattlemen s Beef Association June, 2007 Prepared for the: Cattlemen s Beef Board Joint Evaluation

More information

Mr. Israel O Quinn Director of Strategic Initiatives K VA T Stores, Inc., Abingdon, VA

Mr. Israel O Quinn Director of Strategic Initiatives K VA T Stores, Inc., Abingdon, VA INTRODUCTION Mr. Israel O Quinn Director of Strategic Initiatives K VA T Stores, Inc., Abingdon, VA On Behalf of Food Marketing Institute & National Grocers Association Examining H.R. 2017, the Common

More information

Tom Serwatka, Business Advisor MV Small Business Development Center SUNY Institute of Technology serwatt@sunyit.edu 315-792-7557

Tom Serwatka, Business Advisor MV Small Business Development Center SUNY Institute of Technology serwatt@sunyit.edu 315-792-7557 Tom Serwatka, Business Advisor MV Small Business Development Center SUNY Institute of Technology serwatt@sunyit.edu 315-792-7557 1 Objectives of Presentation To walk you through the steps needed to create

More information

Food and Culinary Professionals Dietetic Practice Group Sponsorship Prospectus May 2013 June 2014

Food and Culinary Professionals Dietetic Practice Group Sponsorship Prospectus May 2013 June 2014 Food and Culinary Professionals Dietetic Practice Group Sponsorship Prospectus May 2013 June 2014 Reach an Influential Group of Nutrition and Culinary Leaders in the Dietetics Profession Want the opportunity

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

Best practices to optimize CPG digital targeting

Best practices to optimize CPG digital targeting Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content

More information

Grow Your Business with Cidewalk

Grow Your Business with Cidewalk Grow Your Business with Cidewalk Never before has there been an easier, more efficient, and cost-effective way to reach your targeted customers. Cidewalk offers businesses an advertising opportunity to

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

Offer/ Conditions: Half Day of Consulting (valued at $1,000).

Offer/ Conditions: Half Day of Consulting (valued at $1,000). Offer/ Conditions: Half Day of Consulting (valued at $1,000). NCPI provides a wide range of consulting services for new and established companies navigating the rough waters of the natural foods industry.

More information

Maximizing Special Event Marketing. Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater

Maximizing Special Event Marketing. Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater Maximizing Special Event Marketing Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater According to the Dictionary of Marketing Terms, marketing is: "the process of planning and

More information

BRAND STRATEGY PROPOSAL

BRAND STRATEGY PROPOSAL BRAND STRATEGY PROPOSAL By Craig Sherrett 6/12/08 Page 2 of 8 OVERVIEW There are many positive aspects and characteristics of Queen City's ( QC ) products and services. It is these qualities that will

More information

Creating Successful Marketing Enablement Programs My Successful Channel Program

Creating Successful Marketing Enablement Programs My Successful Channel Program Creating Successful Marketing Enablement Programs My Successful Channel Program How to use the tools that work! September 2013 Contents Drive Effective Partner Marketing: The Key to Successful Channel

More information

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies

More information

Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry July 2014 FOR FURTHER INFORMATION, PLEASE CONTACT: John Mangano comscore, Inc. +1 (703) 438-2358 jmangano@comscore.com

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET

HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET 02920 224 111 info@semaphoredisplay.co.uk JUNE 2016 HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET In today s challenging business landscape, companies often find themselves striving to shrink expenses

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices

More information

Database Direct Response Marketing Personal Selling

Database Direct Response Marketing Personal Selling 11 Chapter Eleven Database Direct Response Marketing Personal Selling 11-1 11 Selling Words 1400 Words - Copywriting service Business development specialist Generate prospects Collect information Qualify

More information

Automating Marketing Localization

Automating Marketing Localization Bridging the Gap between Corporate and Distributed Marketers With traditional brand marketing channels rapidly declining in effectiveness, a successful, collaborative relationship between corporate marketing

More information

Customer Success Programs: Tools to Close Deals

Customer Success Programs: Tools to Close Deals Customer Success Programs: Tools to Close Deals Integratedcreativecommunications Integratedcreativecommunications contents: CUSTOMER SUCCESS LEADS TO MORE SUCCESS...4 SUCCESS PROGRAM BENEFITS...4 CENTRALIZED

More information

Texas System of Care Social Marketing Plan

Texas System of Care Social Marketing Plan Attachment B Texas System of Care Social Marketing Plan Overview Texas made an early commitment to the system of care approach and has made steady progress over the past 15 years. In the communities where

More information

Why is it so difficult to grow revenue, identify emerging customers and partners, and expand into new markets through the indirect sales channel?

Why is it so difficult to grow revenue, identify emerging customers and partners, and expand into new markets through the indirect sales channel? 1 Spring, 2012 Increase Revenues with Channel Sales Management www.channelinsight.com EXECUTIVE SUMMARY Why is it so difficult to grow revenue, identify emerging customers and partners, and expand into

More information

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media

More information

ACCELERATING ACCESSORY SALES PROFITS.

ACCELERATING ACCESSORY SALES PROFITS. 1 CASE STUDY MSXI ACCESSORY SALES EXCELLENCE SOLUTION ACCELERATING ACCESSORY SALES PROFITS. fueled by challenge. powering success. sm 2 TURNING ACCESSORIES INTO A COMPETITIVE ADVANTAGE. A global volume

More information

The Sales Lead System

The Sales Lead System The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...

More information

Focusing Trade Funds on Your Best Customers: Best Practices in Foodservice Customer Segmentation

Focusing Trade Funds on Your Best Customers: Best Practices in Foodservice Customer Segmentation Blacksmith Applications The Leader in Foodservice Trade Spending Solutions Focusing Trade Funds on Your Best Customers: Best Practices in Foodservice Customer Segmentation Contents Introduction 2 What

More information

BEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY

BEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY BEING SEEN ANSWERING YOUR QUESTIONS ABOUT AD VIEWABILITY VIEWABILITY THE MEASUREMENT OF WHETHER AN AD IS VIEWABLE TO THE CONSUMER HAS BECOME ONE OF THE MOST TALKED ABOUT TOPICS THIS YEAR AND WITH GOOD

More information

Reach the most qualified travel buyers in the world

Reach the most qualified travel buyers in the world Reach the most qualified travel buyers in the world Are you ready to increase yield and revenue? Sabre Merchandising Solutions helps you carry out measurable, targeted and creative marketing campaigns.

More information

Beyond the Click : The B2B Marketer s Guide to Display Advertising

Beyond the Click : The B2B Marketer s Guide to Display Advertising Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales

More information

Ecosystem. SAP Partner Guide

Ecosystem. SAP Partner Guide Ecosystem SAP Partner Guide CONTENT 4 SAP Ecosystem and Partners 4 Partner Program Focus 4 Partner Types 4 Partner Services and Benefits 4 Marketing Awareness, Branding, and Lead Generation 5 Incremental

More information

Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:

Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE

More information

what we do (really well)

what we do (really well) Approaches to Sponsorship Value Measurement Bernie Colterman Managing Partner CEPSM what we do (really well) Strategic Marketing Planning Sponsorship Valuations & Strategies Social Media / Digital Marketing

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

INDUSTRY METRICS. Members of the food supply chain have. Eye on Economics: Do the Math. Private labels add up ROBERTA COOK, PH.D. Sharing Information

INDUSTRY METRICS. Members of the food supply chain have. Eye on Economics: Do the Math. Private labels add up ROBERTA COOK, PH.D. Sharing Information BY ROBERTA COOK, PH.D. Eye on Economics: Private labels add up Members of the food supply chain have competed in one of the toughest economic downturns in decades. Restaurants lost sales as did many fast

More information

Tupperware Fundraising Overview

Tupperware Fundraising Overview Tupperware Fundraising Overview Make fundraising fun while raising monies for a charitable cause! Schools, nonprofit organizations, daycare centers, churches, sports teams and many community groups use

More information

Analysis. Cross-Media Services Beyond Personalization. January 2012. Service Area. Business Development Strategies. Comments or Questions?

Analysis. Cross-Media Services Beyond Personalization. January 2012. Service Area. Business Development Strategies. Comments or Questions? Analysis January 2012 Service Area Business Development Strategies Comments or Questions? Table of Contents Introduction... 3 Data-Driven Personal Messaging Matters!... 3 Delivering Messages across All

More information

The evolution of TPM: Genpact rethinks its approach

The evolution of TPM: Genpact rethinks its approach Brochure Generating TRADE PROMOTION Impact The evolution of TPM: Genpact rethinks its approach In the past five years, the typical consumer products manufacturer has started three trade promotion projects

More information

Top 20 Secrets to Success in Hotel SMS Mobile Marketing

Top 20 Secrets to Success in Hotel SMS Mobile Marketing December 2011 Top 20 Secrets to Success in Hotel SMS Mobile Marketing By Margaret Mastrogiacomo With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded

More information

PSDA15 P2P SOLUTIONS SUMMIT. March 31-April 2, 2015 Hyatt Regency Chicago psda.org/2015

PSDA15 P2P SOLUTIONS SUMMIT. March 31-April 2, 2015 Hyatt Regency Chicago psda.org/2015 PSDA15 P2P SOLUTIONS SUMMIT March 31-April 2, 2015 Hyatt Regency Chicago psda.org/2015 Exhibit, Sponsorship and Advertising Opportunities Booth Space Limited in 2015! ABOUT PSDA15 PSDA s signature annual

More information

10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel

10 STEPS. To a Successful Turnkey Lead Generation Program for Your Sales Channel 10 STEPS To a Successful Turnkey Lead Generation Program for Your Sales Channel Overview Companies that support channel partners in lead generation efforts drive up to 30% more overall revenue growth than

More information

Making business simple...

Making business simple... Making business simple... Introduction 2 Contents Every business needs a Marketing Plan. This guide has been created to assist you in putting your Marketing Plan together. This guide will help you to indicate

More information

Cautionary Statement Regarding Forward-Looking Statements

Cautionary Statement Regarding Forward-Looking Statements Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing

More information

Building Blocks of Modern Marketing

Building Blocks of Modern Marketing Small Business Series: Marketing Your Business April 4, 2014 About The Presenter Jennifer Delaporte Director of Business Development (602) 956-1323 jdelaporte@wespacaz.com Wespac Construction, Inc. is

More information

SAP Executive Insight. Best Practices of the Best-Run Sales Organizations Sales Opportunity Blueprinting

SAP Executive Insight. Best Practices of the Best-Run Sales Organizations Sales Opportunity Blueprinting SAP Executive Insight Best Practices of the Best-Run Sales Organizations Sales Opportunity Blueprinting Why are we talking about blueprints? After all, blueprints are used in the construction of buildings,

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

St. Cloud Times Combines Partnerships, Sales Strategy & Marketing to Create Successful Mobile Apps

St. Cloud Times Combines Partnerships, Sales Strategy & Marketing to Create Successful Mobile Apps St. Cloud Times Combines Partnerships, Sales Strategy & Marketing to Create Successful Mobile Apps The St. Cloud Times created a winning strategy for their community-wide application for St. Cloud, Minnesota

More information

Wells Fargo 2013 Restaurant Summit

Wells Fargo 2013 Restaurant Summit Wells Fargo 2013 Restaurant Summit Safe Harbor Statement Certain statements made in this presentation constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform

More information

At Vertis Communications that s what we do best. Applying proprietary research,

At Vertis Communications that s what we do best. Applying proprietary research, Better ROI comes down to people and their emotions. Inspiring your target consumers to buy means connecting with them at multiple touchpoints with messages that build relationships and impact decision.

More information

Lead Management. 7 Best Practices in. How to build greater marketing ROI and increase sales revenue

Lead Management. 7 Best Practices in. How to build greater marketing ROI and increase sales revenue 7 Best Practices in Lead Management How to build greater marketing ROI and increase sales revenue Authored By: Deborah Miller Pierce President, NitroMojo www.nitromojo.com Table of Contents Lead Management-The

More information

MRI Market Solutions CREATIVE RESPONSES TO STRATEGIC CHALLENGES

MRI Market Solutions CREATIVE RESPONSES TO STRATEGIC CHALLENGES [Cr] CREATIVE MRI Market Solutions [St] STRATEGIC [Me] MEDIA [Co] CONSUMER [An] ANALYTICAL Mediamark Research & Intelligence THE SURVEY OF THE AMERICAN CONSUMER [Cr] CREATIVE MRI Market Solutions The Survey

More information

ICOR VISION Through education, community, and support, anyone can achieve the lifestyle they desire.

ICOR VISION Through education, community, and support, anyone can achieve the lifestyle they desire. 1 ICOR MISSION ICOR is an organization that supports and advocates for entrepreneurs who wants to develop their own definition of success: a lifestyle designed through real estate investing, passive cash

More information

Applying Customer Analytics to Promotion Decisions WHITE PAPER

Applying Customer Analytics to Promotion Decisions WHITE PAPER Applying Customer Analytics to Promotion Decisions WHITE PAPER SAS White Paper Table of Contents INTRODUCTION... 1 MEASURING EFFECTIVENESS OF MASS PROMOTIONS.... 1 ASKING THE RIGHT QUESTIONS.... 2 GETTING

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

CUSTOMER ATTAINMENT FROM EVENT ENGAGEMENT. EXECUTIVE SUMMARY April 2013

CUSTOMER ATTAINMENT FROM EVENT ENGAGEMENT. EXECUTIVE SUMMARY April 2013 CUSTOMER ATTAINMENT FROM EVENT ENGAGEMENT EXECUTIVE SUMMARY April 2013 Copyright CMO Council. All Rights Reserved. 2013 ABSTRACT Change and transformation have become common occurrences if not required

More information

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business

More information

your success is our business

your success is our business your success is our business the missing piece of the puzzle pointing you in the right direction Advertising your product or service effectively is a difficult thing in today s diverse market. It s hard

More information

Marketing Strategies for Today s Franchisee & Franchise System

Marketing Strategies for Today s Franchisee & Franchise System Marketing Strategies for Today s Franchisee & Franchise System Donna Josephson, Vice President of Global Marketing, McAlister s Deli Chad Cohen, Senior Vice President, Fish Consulting Why Should You Care

More information

Priming the Economic Engine. How Social Media is Driving Growth for Small and Medium Businesses (SMBs) COMMISSIONED STUDY CONDUCTED BY

Priming the Economic Engine. How Social Media is Driving Growth for Small and Medium Businesses (SMBs) COMMISSIONED STUDY CONDUCTED BY Priming the Economic Engine How Social Media is Driving Growth for Small and Medium Businesses (SMBs) COMMISSIONED STUDY CONDUCTED BY Executive summary $5.5 trillion in annual revenue. This is the value

More information

HR Marketing Best Practices: Marketing PR that Works

HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works What s in your marketing plan for 2006? If you re not planning any updates or changes, are you

More information

Digital Marketing Trends in the Education Market 2014. A Comprehensive Analysis of the 2013-2014 School Year

Digital Marketing Trends in the Education Market 2014. A Comprehensive Analysis of the 2013-2014 School Year Digital Marketing Trends in the Education Market 2014 A Comprehensive Analysis of the 2013-2014 School Year DIGITAL MARKETING TRENDS IN THE EDUCATION MARKET 2014 Copyright 2014 Market Data Retrieval Digital

More information

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing

More information

CUSTOMER STRATEGY DRIVING SUSTAINABLE GROWTH THROUGH A CUSTOMER CENTRIC APPROACH

CUSTOMER STRATEGY DRIVING SUSTAINABLE GROWTH THROUGH A CUSTOMER CENTRIC APPROACH CUSTOMER STRATEGY DRIVING SUSTAINABLE GROWTH THROUGH A CUSTOMER CENTRIC APPROACH 1 Customer Strategy CUSTOMER STRATEGY With more connected global marketplaces, shortened product and service innovation

More information

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control

More information

7 STEPS TO EFFECTIVE B2B CHANNEL MARKETING

7 STEPS TO EFFECTIVE B2B CHANNEL MARKETING 7 STEPS TO EFFECTIVE B2B CHANNEL MARKETING Follow Us: Email: marketinginfo@winntech.net Phone: 800 444 5622 Accelerating Sales Growth The continuing paradigm shift in the IT market shows steady movement

More information

Clean Air Partners Proposed Membership Strategy for FY 08

Clean Air Partners Proposed Membership Strategy for FY 08 Clean Air Partners Proposed Membership Strategy for FY 08 Overview More than 600 businesses, organizations and employers throughout the Metropolitan Washington and Baltimore regions have supported Clean

More information

Helping Shoppers Overcome the Barriers to Choosing Healthful Foods

Helping Shoppers Overcome the Barriers to Choosing Healthful Foods Helping Shoppers Overcome the Barriers to Choosing Healthful Foods Table of Contents Introduction...3 Are We Meeting Shopper Needs?...4 Providing Guidance in the Store...6 Eating Healthy or Not?...7 Minding

More information

Fiorano Partner Group Program Guide

Fiorano Partner Group Program Guide Fiorano Partner Group Program Guide Document Outline A partnership with Fiorano represents a mutually beneficial relationship. Our program provides a predictable and clearly defined environment for you

More information

ACHIEVING BUSINESS GOALS VIA MARKETING STRATEGY

ACHIEVING BUSINESS GOALS VIA MARKETING STRATEGY ACHIEVING BUSINESS GOALS VIA MARKETING STRATEGY Achieving Business Goals Via Marketing Strategy The link between business objectives and marketing strategy may seem obvious, but the two are often disconnected

More information

The Competitive Problem of Cooperatives and Independent SME s

The Competitive Problem of Cooperatives and Independent SME s Aggregate Purchasing Overview The following paper has been prepared by the LBMX Group Consultancy Practice, a division of LBMX focused on helping Purchasing Co-operatives, Buying Groups and Independent

More information