Doing spatial planning in the experience economy

Transcription

1 Doing spatial planning in the experience economy Line Hvingel, Lise Schroeder & Hans Peter Therkildsen Bornholm 13 September 2012

2 Overview Doing spatial planning in the experience economy Research context Spatial planning Experience economy Cultural heritage Empirical findings Conclusions and further research

3 Experience planning

4 Experience planning Entertainment Exhibition at Østre Havn 2011

5 Experience planning Educational Debate 2011 live and on facebook

6 Experience planning Escapist Playing games on mobil phones at Østre Havn 2011

7 Experience planning Esthetic Light event at Østre Havn 21/

8 Experience planning Towards transformation Platform 4 at Østre Havn Project Mental byomdannelse (2009)

9 Research context

10 Research context Absorption Entertainment - Circus, cinema, exhibition Educational - Active learning, self-development, acquiring knowledge Passive participiation Active participation Esthetic - experiences targeting feelings Escapist - Action, thrills and and adrenaline Pine & Gilmore (1999) Immersion

11 Research context Municipal planning procedures Public participation Experience Economy Creative citizens Location Branding Participation in planning as an experience Storytelling Authentic ressources Cultural heritage

12 Research context Thomas Fabian Delman (2011)

13 Spatial planning Experience economy Cultural heritage

14 Spatial planning Public involvement interpreted on the basis of the Planning Act = the citizens and public authorities need to be informed = public hearing (like in the enactment of legislation) Looking at the development within Spatial planning Regulation The right to the city User-driven innovation Experience economy

15 Experience economy Experience economy emerge from the economic discipline and was first described in an article published in 1998 by B. Joseph Pine II and James H. Gilmore, titled "The Experience Economy". In it they described the experience economy as the next economy following the agrarian economy, the industrial economy, and the most recent service economy. Pine and Gilmore argue that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product - the "experience". More advanced experience businesses can begin charging for the value of the "transformation" that an experience offers, e.g., as education offerings might do if they were able to participate in the value that is created by the educated individual. This, they argue, is a natural progression in the value added by the business over and above its inputs. Looking at the development within Experience economy: product experience-oriented activities urban development

16 Cultural heritage Laundry (2008) With the decline of existing resource and manufacturing industry, culture was seen a saviour for many cities in Europe and increasingly elsewhere Cultural heritage connects us to our histories, our collective memories, it anchores our sense of being and can provide a source of insight to help us face the future, Cultural heritage is the sum of our past creativities and the results of creativity is what keeps society going and moving forward, each aspect of our culture language, law, theories, values, knowledge needs reassessing as it is passed on to the next generation objects environments collective memories Experiences/ learning/ creativity Protection Utilisation

17 Empirical findings

18 Emperical findings I The transformation of the former Tivoli in Aalborg, called Karolinelund BEFORE Attention Experience Learning Influence? Action AFTER Tivoli leaflets, posters, facebook, Post-its on map, children workshop (drawings), creativity lab, Presentation (Museum), creativity lab Not desided (maybe residensial area!! desided from the beginning?)

19 Emperical findings II The transformation of the former harbour area Østre Havn in Aalborg BEFORE Attention Experience Learning Influence Action AFTER Industrial area leaflets, posters, facebook, Workshop, light show Exhibition (on site posters and mobile phones) and projects for youngsters Dwellings, shops and enterprises

20 Emperical findings III Worn down/empty area Holmstaden BEFORE Attention Experience Learning Influence Action AFTER web, sales- and business strategy AFTER/PRODUCT: green city and design village Outlet shops desided from the beginning)

21 Emperical findings IIII Kolding Municipality The 10 BIG Single projects Experience as a part of the proces No link between projects No analysis of need?

22 Conclusion

23 Conclusion and further research Public participation Municipal planning procedures Experience Economy Creative citizens Location Branding Participation in planning as an experience Storytelling Authentic ressources Cultural heritage

24 Conclusion and further research SPATIAL PLANNING MANDATORY PUBLIC HEARING DEMOCRACY/ INFLUENCE EXPERIENCE ECONOMY FUN CITY? LACK OF PLANNING? LACK OF GOALS? SYNERGI attention = better public engagement as oppose to the pure hearing proces experiences can enriche the proces experiences can enriche the product experiences can brand a city (proces as well as product) LACK OF spatial planning? making plans (and local laws/regulation) overall coordination (goals)? awareness of the use of experience tools in different phases of the project

25 Line Hvingel, assistant professor Lise Schrøder, associate professor Aalborg University, Department of Development and Planning Hans Peter Therkildsen, municipal planner Kolding Municipality THANK YOU FOR YOUR ATTENTION lisesch@plan.aau.dk