The Lawyer's Ultimate Guide to Online Leads

Size: px
Start display at page:

Download "The Lawyer's Ultimate Guide to Online Leads"

Transcription

1

2 The Lawyer's Ultimate Guide to Online Leads

3 2015 by Ken Matejka, Esq. All rights reserved. No part of this publication may be reproduced in any form or by any means, including scanning, photo copying, or otherwise, without prior written permission of the copyright holder. First Printing 2015 Printed in the United States of America ISBN: ii

4 Updates To get updates to this book, to access new videos and to speak directly with the author, Ken Matejka, please contact us. Phone: (415) Website: iii

5 The Lawyer's Ultimate Guide to Online Leads Getting More Online Clients into Your Law Practice, Step-By-Step Ken Matejka, J.D., LL.M. iv

6 Table of Contents About the Author...1 Introduction...3 Chapter 1. A Quick Look at Google...7 Google s Sponsored Listings...8 Google s Organic Results...9 Google vs. Bing/Yahoo...10 Google vs. Personal Referrals...12 Chapter 2. Knowing the Online Legal Consumer...14 Who Searches for a Lawyer Online?...14 When Do People Search?...17 What Do They Want to Know About You?...18 How Long Will They Wait for Your Response?...19 Chapter 3. Legal Services as a Thin Market...20 What is a "Thin Market"?...20 Branding in a Thin Market...21 Chapter 4. Your Online Leads Ecosystem...23 What Is Your Online Leads Ecosystem?...23 How Your Ecosystem Helps...25 How Much Traffic Do You Need?...27 Chapter 5. Evaluating Your Ecosystem...32 Figuring Out What Is Working...32 How Effective Is Your Website?...34 v

7 How do we know if your website is good?...34 What is the anecdotal information saying?...34 What is your Google Analytics data saying?...35 Measuring with Google AdWords...40 How Much Traffic Do You Have Currently?...43 Where is your traffic coming from?...44 How Good Are You at Closing the Deal?...46 Chapter 6. Entry Points, Points of Engagement, and Supporting Elements...47 Entry Points...48 Points of Engagement...51 Supporting Elements...53 Chapter 7. Your Website and Its Supporting Elements...56 The Two Types of Law Firm Websites...56 The Core: Your Law Firm s Website...58 Components of a successful website...58 Modern design...59 Limited navigational choices...59 Emotive, easy-to-read content...60 Appealing photography...62 Practice area-specific content...64 Testimonials...64 Case results...65 Conspicuous calls to action...66 Versions of your website for all devices...66 vi

8 Chat software...68 Elements in Support of Your Website...68 Maintaining an active blog...68 More practice area-specific pages...69 Your YouTube channel...69 Your social media platforms...70 Your Yelp listing...72 Chapter 8. Social Media...73 Chapter 9. YouTube...77 Chapter 10. Yelp and Online Reviews...80 Why Positive Reviews Are Important...80 Yelp User Behavior and Expectations...81 Taking Control of Your Listing alerts...84 If you have more than one listing on Yelp...85 What if you have no listing at all on Yelp?...86 What To Do with Negative Reviews...87 Challenge the review...88 Respond to the client...89 Posting a public reply...90 Bury the review...90 Bury the search result...90 Getting Positive Reviews...91 Yelp's filters...92 Chapter 11. Getting More Traffic to Your Website 95 Traffic Through Google...95 vii

9 Google advertising...96 Google Remarketing...97 Google s organic results...99 Due diligence to outsource SEO Google My Business and maps results Creating content A few final notes on SEO Traffic Through Yelp Yelp advertising Traffic Through Social Media Advertising Facebook advertising LinkedIn advertising Twitter advertising Traffic Through YouTube YouTube advertising Paid Directory Listings What is the directory listing worth? Other Opportunities for Traffic Chapter 12. Google Advertising Optimal Placement of Your Google Search Ads121 Where in should your ad be visible? When should you be visible? Landing Pages Core Principles of Google Advertising Factors that go into "Ad Rank" Setting up a Google advertising account viii

10 Managing your Google account Keep your advertising budget in accord with your expected return on investment Outsourcing Your Google Advertising? Chapter 13. Closing the Deal The Golden 5 Minutes Tips to Get That Consumer into Your Office Chapter 14. Networking with Colleagues Online Chapter 15. Ethics and Your Online Content Ethics and Your Website Content Disclaimers Required disclaimers Contingency fees disclaimers Other locally mandated disclaimers Use of the word Specialist Use of testimonials and comparisons Privacy Policies Chapter 16. Putting It in Action Get Your Website Ready Getting a website if you don t have one Evaluating Your Website Your website to-do list What is your Analytics data telling you? Google AdWords Advertising Google Remarketing Bing/Yahoo Advertising ix

11 Marketing to the Spanish-Speaking Community 197 Social Media The setup Get posting Build connections Content Creation Paid Directory Listings Free Directory Listings YouTube Video Creation Make a video Set up your law firm YouTube channel Stream a video to your law firm website Post about the video periodically Link to the video in your signature Advertise the video in YouTube Online Review Management Get Positive Reviews Damage Control Create an e-newsletter Appendix A Marketing Plan Appendix B Privacy Policy Appendix C Disclaimer Appendix D Your Online Leads Ecosystem Appendix E Google Remarketing Ads Appendix F List of Attorney Directories End Notes x

12 xi

13 About the Author Ken Matejka (J.D., LL.M in Taxation) has been a California attorney for 26 years and is a formermember of the American Bar Association s Standing Committee on Lawyer Referral and Information Services. For 17 years, he worked at the Lawyer Referral and Information Service of the Bar Association of San Francisco and for many years there, as LRIS Operations Manager, he was chiefly responsible for advertising the LRIS, including actively managing its Google advertising. In 2007, he left the Bar Association of San Francisco to found a search engine advertising company dedicated to helping lawyers and lawyer referral services get more clients through Google advertising. After seven years there as its president and CEO, he moved on to launch the more specialized Matejka Marketing, Inc. 1

14 Ken has overseen the creation of numerous Google advertising and social media campaigns for law firms and bar associations, including the delivery of over 1 billion law-related ads in Google. As a CLE presenter, Ken has given many seminars and webinars for about 20 bar associations in six states on the topics of website lead-generation for lawyers and related ethical issues. Ken grew up in Rockford, Illinois and graduated from Marquette University in Milwaukee, Wisconsin in 1985 before relocating to San Francisco. He has since attended University of California, Hastings College of the Law, and the masters in taxation program at New York University. 2

15 Introduction When it comes to acquiring more clients, the current economy presents lawyers with significant challenges and amazing opportunities. There are 40,000 people graduating from law school each year. These new lawyers compete with more established and experienced law firms for a shrinking pool of clients, as many legal consumers choose selfhelp websites like LegalZoom and RocketLawyer. Yet the Internet brings unprecedented opportunities as new marketing channels become available, allowing small law firms to compete for cases along with the well-funded marketing campaigns of the largest law firms in their communities at least for short bursts of time. 3

16 Figure 1. The shrinking San Francisco Yellow Pages, 2010 (bottom) through 2013 (top). Gone are the days when a lawyer bought a Yellow Page ad for a 12-month span and hoped for the best. Now Google, Bing, Yahoo, and YouTube give a lawyer the opportunity to display ads only when he or she needs to and to suspend or change ads as the whim or need strikes. The time is now to make 2015 your most lucrative year ever. You may be better than your competitors, but online success hinges on visibility alone. This book is intended to help lawyers attract as many clients as possible into their law practices from the Internet through what I call your Online Leads Ecosystem. The book attempts to present a comprehensive look at what the Internet looks like for lawyers, what works for lead generation and what doesn t, and what a lawyer can do in-house to land more clients into his or her law practice. While it is primarily intended for lawyers who represent individuals and small businesses, a lot of what is covered here applies equally to lawyers who 4

17 represent medium-sized businesses. However, if your law practice is oriented towards insurance defense or major mergers and acquisitions, there is probably very little in this book that will help you generate the kinds of leads you re looking for. As I will discuss later in this book, the effectiveness of your website as a lead generator depends fundamentally on two factors: (1) how many visitors can be brought to your website and (2) how effective your website is in getting its visitors to make contact with your law firm. This book addresses the first factor by showing how to amass a large number of visitors to your website. I also go into detail about elements of a successful law firm website, including the role of other online elements like social media that support your website. Lead generation is important, but if you don t turn those leads into clients, it won t help with the growth of your law practice. Consequently, I will spend some time discussing how closing a deal is different now than it may have been 20 years ago when it was harder for consumers to contact lawyers. Finally I will address some of the ethical issues relating to your online content. Much of the material in this book describes the various elements of your lead-generating online presence as well as offers an explanation of what the particular medium is used for and why it s important. I make frequent reference to your Online Leads Ecosystem which I will explain more fully in Chapter 4. In Chapter 16 there is a step-by-step guide to direct you towards the development of the optimal online 5

18 lead-generating machine, and you are encouraged to skip right to that chapter at anytime, using the rest of the book for reference. It may be evident that no solo practitioner would have the time or energy to do everything I recommend in this book. After all, you probably prefer practicing law to posting to social media. However, in developing the step-by-step guide, I was very aware of the possible limitations of your time, energy, and resources, so I ve ensured the guide focuses on only the essentials for creating an optimal system. The material in this book is supported by nearly 30 years of data that I have gathered through my marketing efforts as Operations Manager of the Bar Association of San Francisco Lawyer Referral and Information Service, as well as over eight years of Internet marketing for lawyers and bar associations, during which time I have had the opportunity to display over 1 billion ads to people actively searching for legal help in Google. My company, Matejka Marketing, Inc., (matejkamarketing.com) provides comprehensive online marketing services for solo practitioners and small law firms and can help create a marketing plan for even the most modest of advertising budgets. If you have any questions about the contents of this book or if you would like to talk with us about whether our marketing services are a good fit for your specific needs, please call us at (415) or write to us at 6

19 Chapter 1. A Quick Look at Google Any book about online lead generation for lawyers must begin with recognition that an overwhelming majority of law-related searches in the United States begins in a Google search box. With Google s over 240 million law-related searches each month, eclipsing Bing and Yahoo, being visible on the web means being visible in Google. Your website traffic data should show that most of your website s traffic is coming from Google. If this is not the case, then your website is not visible enough. Admittedly, this book may seem Google-centric, and at times, it may appear that I have some economic stake in Google s success. This is not so. It s merely that when it comes to reaching people who are seeking legal help online, Google is the only show in town. As such, we must embrace it to get as much law-related traffic to your website as we can. Throughout this book, I make reference to Google s Sponsored Listings and other times to Google s organic results. Here is an explanation of the difference between the two. 7

20 Google s Sponsored Listings The Sponsored Listings are text advertisements, 95 characters in length, that Google displays as part of its search results. The advertiser tells Google that it is willing to pay them a certain amount of money (the advertiser s bid ) if a Google user types in a predefined search and clicks on one of the advertiser s ads that is tied to that particular phrase. In Figure 2, the Sponsored Listings ads are highlighted and are the results for the search injury lawyers. Each of the advertisers listed in the Sponsored Listings in this figure have told Google that they are willing to pay Google up to a certain amount of money each time someone clicks on one of the ads. Figure 2: Google s Sponsored Listings highlighted. There is much more discussion on the topic of Google s Sponsored Listings in Chapter 12. 8

21 Google s Organic Results The lower left part of Google s search results are known as its organic results. The area where these results appear is highlighted below in Figure 3. These results are drawn from Google s index. They are not paid results but instead are Google s best guesses about which websites are most relevant to the user s search. In this example, for the search injury lawyers, Google displays the top ten pages that it perceives as containing the most valuable information for this user s search. Figure 3. Google s organic results highlighted. 9

22 Google vs. Bing/Yahoo Figure 4 is a segment of a Google Analytics report from a high-volume, Midwestern legal service provider's website for one month in It must be noted that this website is equally visible in the organic search results of all 3 search engines. In this chart, google/cpc refers to the legal service provider s Google advertising in the Sponsored Listing, and google/organic refers to visitors to this website through Google s organic results. This Analytics snapshot is included here to show Google's enormous market share for law-related search in the United States. As the figure shows, for this particular website, Google s Sponsored Listings (paid advertising) and Google's organic results (Google's index) account for about 59.4% of the legal website's overall traffic. While 59.4% may sound like a lot, it doesn t sound overwhelming. However, let s take away some of the data and compare only the organic traffic from the 3 search engines. We first remove the (direct)/(none) traffic showing at 19.4%. Direct/none traffic refers to when someone arrives at a site by directly typing its URL or when Google doesn t know where they came from. For this particular legal services provider, the majority of this direct traffic was likely from the firm s staff. 10

23 Figure 4: Traffic sources for a high-volume, Midwestern legal website. Now we have 456 visitors from Google s organic results and 83 from Bing/Yahoo. We can see that Google s share of the search engine traffic is 84.6% with Yahoo at 8.3% and Bing at 7%. This finding is very typical of the scores of law firms Analytics reports to which I have access and this helps me prioritize and focus on what s important when my company is helping small law firms and solo 11

24 practitioners who have a limited amount of capital to invest in their online visibility. Our takeaway here is this: if you have first page visibility in Google for certain searches, you ll probably be reaching about 85% of the people on the web performing those searches. If you have first page visibility in Bing for the same searches, you ll be reaching about 7% of the people performing those searches Google vs. Personal Referrals Someone who needs a lawyer is going to first ask a friend or relative for a personal referral, right? Historically, the answer to this question was yes, of course. Not anymore. As the Operations Manager of the Lawyer Referral & Information Service (LRIS) of the Bar Association of San Francisco, I had the opportunity to examine referral source data dating back to 1983, which was the year LRIS got its first digital database. From 1983 until about 2005, the top three referral sources were as follows, usually in this order: Friend, relative, or colleague Other attorney Yellow Pages Around 2005, Google supplanted the Yellow Pages as the number 3 referral source, and since 2013, for the first time since 1983 Friend, relative, or colleague and Other attorney have been displaced from the first and second positions with Google being the top referral source. 12

25 Figure 5. Bar Association of San Francisco top referral sources (2013). This is a significant development that speaks to the changing habits of online consumers, which you will learn more about in Chapter 2. 13

26 Chapter 2. Knowing the Online Legal Consumer Who Searches for a Lawyer Online? If someone needs a lawyer, they have a lot of options available to help with their search. If they know a lawyer, they could get a personal referral. If they don t know a lawyer but they know someone who knows a lawyer, then they might use that channel to get a personal referral. Historically, if either of the above scenarios were the case, then the consumer would usually seek out the personal referral. This is why your referral network of other attorneys has always been and maybe always will be your best source of clients. The personal referral serves as a recommendation, making the consumer more comfortable contacting the lawyer who has been prescreened (maybe) by the referral source. 14

27 Middle-income people unconnected to the legal community What if someone needs a lawyer, but neither have they had contact with the legal community before, nor do they know anyone who has? This is a much larger group of legal consumers than one would think, especially for areas of law like personal injury. Much of this group consists of middle-income people, trades-people, schoolteachers, and the like. These consumers can afford a lawyer and often have serious legal matters. Even the lowest income people of this group get injured in auto accidents or can raise enough money to pay attorneys fees for a DUI that threatens their ability to drive their car. People who prefer deciding for themselves What about people who know lawyers but would rather not get a personal referral? In this group are people who may not want to involve friends or relatives in the search for personal reasons. For example, if someone needs a divorce lawyer, they may not want to ask their father-in-law for a referral. Regardless of how personal or embarrassing a person s legal issue may be, there is also a growing number of people who would rather do the research and choose a lawyer based on their own criteria. A recent study found that 88% of consumers trust online reviews as much as personal recommendations. 1 This point is further supported by LRIS referral source data showing Google s displacement of Friend, relative, or colleague and Other attorney 15

28 as top referral sources (see Chapter 1 for more on this). Businesses and high net-worth individuals Many lawyers believe that Google visibility is important for law firms that represent individual consumers but that it won t generate leads for law firms targeting businesses with commercial legal issues. The business attorney may find that their main referral source is their network of colleagues and that the Internet has not been a significant source of leads. One might conclude that the Internet, therefore, is not a good source for gaining commercial clients. This is not the case, and I know several successful business attorneys getting good clients from Google. While it may be true that the Internet has not been a significant source of leads for some business law practices, it is possibly due to their websites not being visible enough in Google s search results, their websites aren t bringing in inquiries, or a combination of these two factors. Small mom-and-pop businesses would fall within one of the consumer categories above, but larger businesses indeed often use Google. Among these business owners are those who would rather choose for themselves. Other instances may include company managers who are given the task by higher-ups to find counsel for some specific matter. A third type may be a law firm outside of your community that needs local counsel in your jurisdiction and simply doesn t have a referral source. 16

29 When Do People Search? Our data clearly shows that online search engine users are task-oriented in the morning when searching for legal help, and by the afternoon, their law-related search activity drops off significantly. Most and telephone inquiries from legal consumers to the law firms we help happen between the hours of 10 AM and 1 PM. Figure 6, below, shows the volume of law-related searches in Google by time of day in one of our typical accounts. The data shows that the most productive time of day is between 10 AM and 1 PM, and the most productive days of the week are Mondays and Tuesdays. Figure 6. Search activity by time of day. 17

30 This data is consistent for most all practice areas and communities that I have examined, with a few areas of law showing more extreme search behavior, such as family and divorce-type searches. Personal injury is less extreme but still in accord with these findings. For DUI, I have found a slight increase in dinnertime search activity. In sum, late mornings early during the workweek are the most important times to be visible to reach online legal consumers. I will discuss this more in Chapter 12. What Do They Want to Know About You? Your advertising and website must be tailored to meet the needs and expectations of the modern Internet user. Once your ideal client has arrived on your website, you need to tell them what they want to know about you. People who have never had to hire a lawyer before sometimes are intimidated by lawyers and by the hiring process. It s important to keep in mind that your message should exude a certain friendliness and approachability, especially for areas like elder law and family law. This is also true for criminal defense, personal injury law, and most other practice areas. While your website should show you to be engaging and approachable, your message should speak to the desires of the specific user. For example, someone who needs a criminal defense lawyer may be drawn to the message that you are tough as nails, and if you are a personal injury lawyer, they may respond best to millions recovered for our clients. An elder law 18

31 attorney should convey the message that he or she is caring and compassionate. It s been found that many online consumers are less concerned about where you went to law school or how long you ve been practicing law than they are about why you became a lawyer and what you do in service to the community. How Long Will They Wait for Your Response? Legal services is a thin market, meaning that people who are at a crisis point and need to hire a lawyer are likely to make their decision fairly quickly. There may be practice-area specific exceptions to this like elder law and business, where consumers are possibly more thoughtful in their decision-making process. There is more on this in the following chapter in the section, Branding in a Thin Market. It has been found that people grow very impatient when waiting for a response from an online inquiry. Google makes it easy for someone to make contact with more than one law firm, thus it becomes a race. This is discussed in more detail in Chapter

32 Chapter 3. Legal Services as a Thin Market What is a "Thin Market"? A "thin market" is a term used to describe a marketplace where there are few consumers who are buying something that they need maybe only once or twice in their lifetimes about which they make the decision fairly quickly. A classic example is when someone's refrigerator breaks. That person perhaps has never been in a situation where they needed to buy a refrigerator before, but they need to do so today so that their food doesn't spoil. Considerations such as "Can it be delivered today?" and "Will it fit within the dimensions of my kitchen cabinets?" take precedence over cost and brand. And once the consumer decides upon the refrigerator, they are not back in the market for a refrigerator for perhaps another 20 years. For most areas of law, legal services are like this. Many consumers have never had to hire a lawyer before yet find themselves at a crisis point where they feel that they must hire a lawyer as soon as possible to deal with the legal matter at hand. In this case, millions of times a day, such people open a Google search box and start looking. After making contact 20

33 with several law firms by phone or , soon they will have had a good conversation with one or two of the law firms and have one or more in-office consultations set up for the following day. In marketing to a thin market, it is essential to get your message in front of the potential client at the moment that the person decides that it is time to hire a lawyer. A billboard is not likely to help much unless the client is driving past the billboard at the time that he or she comes to the conclusion that it is time to lawyer-up and then makes the decision to stop the car and write down the attorney's information for future use. Advertising on the radio and in newspapers can be thought of similarly. Online advertising has made reaching people easy because when they are actively searching for help, you can show your ads and pursue other courses to make your law firm visible in their search results. Branding in a Thin Market Branding is one of those concepts that can be very valuable in certain industries but a waste of marketing resources in thin markets where brand considerations are secondary to other more immediate concerns. For example, in the soft drink market, all colas are basically the same. However, through extensive and costly branding efforts, Coca-Cola tries to convince consumers that drinking Coke is better than drinking Pepsi. Their message is not that it tastes better but that it is better to associate with their brand. However, when consumers are seldom in the marketplace for your service and they tend to decide fairly quickly, it's much more important to deliver 21

34 your message exactly when they need it rather than spend marketing resources trying to drive your law firm s name in their minds through some type of branding. As proof, ask any non-lawyer to name three personal injury law firms in your community. They will not be able to do so despite the thousand of dollars spent each month in your community on personal injury billboards, bus placards, and newspaper ads. I ask this question at my Continuing Legal Education seminars and often only the personal injury lawyers in attendance can name three personal injury law firms. This is not to say that branding is without value. If there is a general perception in the marketplace that your law firm is better than any other law firm and if your listing is among many in Google s search results, they may choose your law firm first. Assuming your law firm has less than an unlimited amount of money to invest in marketing, your resources would be much more productive in direct advertising, getting your message in front of consumers while they are actively searching for legal help. 22

35 Chapter 4. Your Online Leads Ecosystem What Is Your Online Leads Ecosystem? Your Online Leads Ecosystem is a term used in this book to describe the online infrastructure and processes you have in place to get clients into your law practice. Your Ecosystem is the growing infrastructure of your online content and activities and includes your website, social media, YouTube, blog, podcasts, and anything else you may do online to boost your visibility among people who may need your services. It's helpful to compare it to what you have been doing off of the web for what may be many years and how it translates to your Online Leads Ecosystem. Figure 7 shows what you probably do currently to get more clients into your law practice all of which is completely unrelated to the Internet. As you see, your Analog Leads Ecosystem is an assortment of activities that you use to get your name into the community. At the core of your Analog Ecosystem would be your telephone and business card. 23

36 Figure 7. The components of your Analog Leads Ecosystem. By comparison, Figure 8 shows the digital equivalents of your analog activities. It is worth noting at this point that while you are developing your Online Leads Ecosystem, your Analog Leads Ecosystem will continue to be critically important and will always be so. 24

37 Figure 8. The components of your Online Leads Ecosystem. How Your Online Leads Ecosystem Helps Your Law Practice Your optimal Online Leads Ecosystem (hereinafter, your "Ecosystem") will bring the traffic to one or more of your online properties, whether it's your 25

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS 2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS LeadQ Group, Bellevue, Washington 2015 LeadQ Group. All rights reserved. LegalLeadQ is a program of LeadQ Group LLC. www.legalleadq.com

More information

Virtual Law Practice: Success Factors

Virtual Law Practice: Success Factors Virtual Law Practice: Success Factors An Analysis of the Factors that Contribute to the Success of a Virtual Law Practice By Richard S. Granat CEO, DirectLaw, Inc. 1 Virtual Law Practice: Success Factors

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written

More information

understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES

understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES Contents p 1 p 3 p 3 Introduction Basic Questions about Your Website Getting Started: Overall, how is our website doing?

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

2013 Solo and Small Firm Conference

2013 Solo and Small Firm Conference Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

Website Design & Development. Mobile Websites. Landing Pages

Website Design & Development. Mobile Websites. Landing Pages We are a results oriented full service marketing and advertising agency with offices nationwide. We help our clients attract and convert qualified prospective clients through the use of strategic marketing

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Google Analytics. Web Skills Programme

Google Analytics. Web Skills Programme Google Analytics Web Skills Programme Google - some facts Google search handles over 1 billion searches per day 7.2 billion daily page views 87.8 billion monthly worldwide searches conducted on Google

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of

More information

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Reputation Marketing

Reputation Marketing Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary

More information

How To Choose A Search Engine Marketing (SEM) Agency

How To Choose A Search Engine Marketing (SEM) Agency How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

70 % MKT 13 % MKT % MKT 16 GUIDE TO SEO

70 % MKT 13 % MKT % MKT 16 GUIDE TO SEO 70 % MKT 13 % MKT 16 % MKT GUIDE TO SEO Overview Search engines are essentially directories that contain and organize much of the information available on the internet. The three largest search engines

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS High commercial intent keywords are like invitations from prospective customers. They

More information

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right!

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

ROI TRACKING STRATEGIES

ROI TRACKING STRATEGIES TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Infinity Call Tracking

Infinity Call Tracking Infinity Call Tracking An introduction from our founder Infinity Tracking is the most advanced call tracking solution in the UK and can track an unlimited number of search keywords. For any company where

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Internet Marketing For Denver Law Firms

Internet Marketing For Denver Law Firms Internet Marketing For Denver Law Firms Table of Contents Overview... 3 Google AdWords Paid Search Ads... 6 Google Places... 9 Google Organic Search... 12 Other Internet Marketing Options... 15 Summary

More information

Should You Advertise at The Knot

Should You Advertise at The Knot Should You Advertise at The Knot and other things you should know about online advertising before you spend another dime! Chris Jaeger Marketing to Brides Online http://www.marketingtobridesonline.com

More information

REPORT CARD. How to Tell if Your Agency Knows the Difference. Between Local SEO and Traditional SEO. Your Local SEO

REPORT CARD. How to Tell if Your Agency Knows the Difference. Between Local SEO and Traditional SEO. Your Local SEO How to Tell if Your Agency Knows the Difference Between Local SEO and Traditional SEO Your Local SEO REPORT CARD Social + Local + Mobile www.localsearchdrs.com 7,500,000 Monthly Local Searches Are You

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

What Lawyers Need to Know About Avvo.com Larry Bodine

What Lawyers Need to Know About Avvo.com Larry Bodine What Lawyers Need to Know About Avvo.com Material in this webinar is for reference purposes only. This webinar is sold with the understanding that neither any of the authors nor the publisher are engaged

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

PART 1 of 2 Local SEO Questionnaire

PART 1 of 2 Local SEO Questionnaire PART 1 of 2 Local SEO Questionnaire Fill everything out below ONLY after you have become our client and made your initial payment. We will then get started immediately. We are so excited about helping

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

You Must Ask Your Internet Marketing Consultant to Multiply Results

You Must Ask Your Internet Marketing Consultant to Multiply Results The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results Learn the Secret Methods of Internet Success from one pioneer who cut his teeth on the internet in the mid-1990 s; and

More information

Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads

Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Executive Summary This is part 2 of our 3-part series on how to effectively use your web site, original content, and

More information

Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT.

Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Your Market Assessment Overview Your Inbound Market Assessment and Campaign SLA Calculator is broken down into several

More information

Driving Online Traffic and Measuring Offline Phone Conversions

Driving Online Traffic and Measuring Offline Phone Conversions Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support

More information

Search Engine Optimization: What You Really Need to Know

Search Engine Optimization: What You Really Need to Know Search Engine Optimization: What You Really Need to Know The always changing areas of Internet marketing and automation can leave a small legal practice in the dust. How can you keep up and what do you

More information

How to Choose the Right Web Site Design Company. By Lyz Cordon

How to Choose the Right Web Site Design Company. By Lyz Cordon How to Choose the Right Web Site Design Company A White Paper on Choosing the Perfect Web Site Design Company for Your Business By Lyz Cordon About the Author: Lyz Cordon is owner of Diligent Design and

More information

INTRODUCTION TO THE WEB

INTRODUCTION TO THE WEB INTRODUCTION TO THE WEB A beginner s guide to understanding and using the web 3 September 2013 Version 1.2 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 3 How Does the

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

Optimizing Landing Pages

Optimizing Landing Pages 1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

Great Agency Websites

Great Agency Websites www.independentagent.com/act Great Agency Websites Marty Agather, CPCU, ARM Marty Agather is Senior Vice President, Client Development at Consumer Agent Portal, LLC. Marty wrote this article for ACT and

More information

MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS

MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS How to use Google Analytics to track activity on your website and help get the most out of your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction

More information

Here are our Pay per Click Advertising Packages:

Here are our Pay per Click Advertising Packages: Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

More information

Internet Marketing Proposal

Internet Marketing Proposal Internet Marketing Proposal Prepared For: [COMPANY NAME] Prepared By: Mike Hence CEO Zklld Zklld zklld.com info@zklld.com Our Expertise Our expertise involves the three interrelated disciplines including

More information

How to Make Your Independent Agency Website A Great. Sales & Service Resource

How to Make Your Independent Agency Website A Great. Sales & Service Resource How to Make Your Independent Agency Website A Great Sales & Service Resource 1 CONTENTS What Your Website Can Do... 3 Make It Attractive... 5 Make It Findable... 7 Make It Actionable... 10 Make it Educational...

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360.

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360. Got a Plan? How to Build Your Marketing Plan & Budget P.O. Box 4633 Des Moines, Iowa 50305 515.360.9176 An Introduction We are a full-service marketing company that uses creative strategies to develop

More information

Online Press Releases For The Offline Business

Online Press Releases For The Offline Business Online Press Releases For The Offline Business How To Get Page #1 Google Rankings In 24-72 Hours And Charge $250 To $1,000+ Submitting Online Press Releases For Brick And Mortar Businesses 2014 Andrew

More information

About 0 to 60 Marketing

About 0 to 60 Marketing About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in 2010 0 to 60 Marketing has helped numerous businesses

More information

Video Marketing For Law Firms

Video Marketing For Law Firms Sponsored by Presented by We make law firms grow. Ask us how. Agenda About BusinessCreator, Inc. and me About the Power Practice Builder Webinar Series Topics Goals How To Get Your Phone To Ring About

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

80 Point Business Marketing Checklist

80 Point Business Marketing Checklist 80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.

More information

GUIDE TO SEARCH ENGINE OPTIMISATION

GUIDE TO SEARCH ENGINE OPTIMISATION GUIDE TO SEARCH ENGINE OPTIMISATION How to drive more traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 4 What is Search Engine

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers SEO People turn to search engines for questions. When they arrive at your website they are expecting immediate answers What is SEO and what are the advantages of using it? SEO stands for search engine

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

Digital Marketing Proposal. www.digitalgateway.in

Digital Marketing Proposal. www.digitalgateway.in Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015

How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 EXPERT GUIDE How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 You re planning your digital marketing budget for the new year, and expecting to increase your marketing

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

Google Places Optimization (FAQ)

Google Places Optimization (FAQ) Google Places Optimization (FAQ) 1. What is local Search? Local search is any search aimed at finding something within a specific geographic area like hotel in Los Angles. Most of the time Google delivers

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Chapter 2. The Elements of Internet Marketing

Chapter 2. The Elements of Internet Marketing Chapter 2 The Elements of Internet Marketing Everyone is concerned about how to market their business in the new age of the internet. In the early years, just having a website was enough. Soon it became

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Tap into the Internet for Profits with Local Marketing

Tap into the Internet for Profits with Local Marketing Contact Jeff at jeff@databae.com or visit our website: www.databae.com Copyright 2011 Jeff Meland. All Rights Reserved. Copyright Notice: All rights reserved for entire book. Reproduction of any part of

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information