Plenary Session One A New Blend of Library

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1 Plenary Session One A New Blend of Library Brian Gambles Chief Executive Library of Birmingham Development Trust

2 A New Blend of Library Library of Birmingham Brian Gambles

3 Overview Project Overview (Slides 3-6) What business are we in? (Slides 7-11) Strategic Design Brief (Slides 12-16) Innovation Partnerships (Slides 17-19) Governance and Resourcing (Slides 20-24) Fundraising, Sponsorship and Commercial Strategy Technology (Slides 25-32) A Transformed service design (Slides 33-35)

4 Key Facts 193m Project Budget Construction 147m Prudential Borrowing Land Sale External Funding Approval 10/2007 Build 01/2010 Completion 04/13 Opening 07/13 31,000 Sqm REP 4,000 Sqm Design by Mecanoo Build by Carillion Management by Capita Symonds Directed by us Largest Public Library Development in Europe Expected 4m visitors annually

5

6 The Challenge of multi-tasking Managing the design and construction process on programme and within budget Managing contractor performance Securing 34m of external funding via sponsorship and fundraising Establishing community leadership for the project Redefining the service offer (transformation) Defining ICT implementing new LMS, DAMS, Web platform, etc Negotiating legal partnership with REP Theatre Developing partnership agreements (20+) Managing relocation of 50+ miles of books and archives Advocacy and PR at local, regional and national Implementing new staffing structure Training and induction programme soft landings Planning 6-month opening festival Promoting innovation and leading cultural change Facilitating transition to alternative governance vehicle

7 Vision and Values A Library like no other Rewriting the Book Setting new standards Inspirational Innovative Inclusive

8 What business are we in? The business of Place-making Knowledge growth and knowledge transfer Showcasing culture and learning Celebrating creativity and innovation Encouraging exploration and discovery The Library Experience collaboration, coproduction and participation

9 Our Four Core Principles Why we do what we do maximise Access expand Choice extend Collaboration foster Enterprise Three Knowledge Threads Discovery Reading Learning

10 Library as agent for the democratisation of knowledge The change is fundamentally away from a transactional model of service, based upon the notion of the book (as surrogate for any physical media) and information as products to an enabling infrastructure for social interaction, knowledge acquisition, and personal and community development, a participative model of service delivery to free people from the constraints of democratised information, and to enable people to convert information, through a process of learning and exploration, into knowledge

11 2013 Empowerment Knowledge Learning Information Data

12 What is a library in the 21st century? A new partnership a new social contract - with business, colleges, universities, voluntary sector, creative industries, cultural and arts organisations, writers, performers, schools the community connecting people to people, people to ideas, ideas to ideas a knowledge hub a social learning hub a cultural exchange, featuring co-production and a cultural retailing mindset an empowerment centre

13 Design Approach Creative, radical, innovative Library leads social, economic and physical transformation of the city An inspiring visitor attraction Combine stunning visual impact with broad appeal, functional excellence and efficiency Accessible, welcoming and inclusive Adaptable, flexible and sustainable

14 Design Brief A building that actively encourages the transformational impact of knowledge, learning and culture Building the Knowledge Economy Investing in children and young people Promoting community, culture and heritage

15 Benefits Realisation Plan

16 Building the Knowledge Experiential learning Collaborative learning Event space The learning journey Knowledge exchange Economy

17 Physical Relationships Urban Context Immediate Neighbours Centenary Square Regeneration context Cultural context Public Realm Bringing the outside in Taking the inside out

18 Partnership Strategy To establish a wide base of partner organisations which assist us to achieve our strategic objectives To manage partnerships in a professional way To promote a strong positive reputation for the Library by association

19 Types of partner Commercial partners Naming rights partner Secondary partners Commercial activators Strategic service partners Universities, colleges, health service, umbrella business organisations, umbrella third sector agencies Delivery Partners Service Birmingham, Civica Specific service partners Cultural partners, individual businesses, single organisations Project partners The community co-production of services as means to genuine engagement

20 All partnerships must be Structured through MoU or SLA Embedded Sustainable Managed and monitored

21 Resourcing the business Fundraising High Net worth individuals Trusts and Foundations Alternative delivery vehicle the key to success Sponsorship Commercial Strategy

22 Fundraising/Governance Community Engagement Trust model Library of Birmingham Development Trust Community Campaign

23 Sponsorship: what do we want? Income Status Because nothing succeeds like success Innovation Powerful friends Access to new markets Access to new funding sources Reputation by association

24 Strengths and weaknesses Income Powerful ally Share the risk Gain by association Be taken seriously Move into new areas Loss of brand identity Smaller partner but larger investor Who needs who? Relationship management

25 Commercial Strategy Retail Catering E-book Digital Zone Conferencing & events Entrepreneur Hub Advertising Premium services B2B services Ticketing Targeting revenue income of 1.5m + per year

26

27 LoB Digital Innovation Gaming Virtual Library Mobile

28 Gaming Discover, Connect, Learn, Unlock Library Collections Target Audiences Competition Approach 22 Applicants

29 Build your own library service Preloaded - a BAFTA award winning games studio Track Record Science Museum, C4, Wellcome Trust Sustainable Game Play LoB related, not dependent Future development potential Low dependency on LoB resources Freemium & Other Commercial Models

30 Virtual Library RIEP Funded Local Developer Daden Second Life Trained Library Staff

31 Virtual Library Public Engagement Flying Book Tour Scene Shifting Preference Podiums Comments Building Design Service Design Partner Engagement

32 Mobile Library Management System Library of Birmingham Website Bespoke Innovative Solutions Open Data Third Party Development

33 Mobile Handheld Way Finding City Routes Content Tasters Deeper Content Contributions Commercial Apps Substrakt Ltd

34 Current Organisation Profile Events, Commercial, Marketing, Partnerships Functional Themes Functional Themes Functional Themes Functional Themes Functional Themes Functional Themes Service Expertise Service Expertise Service Expertise Service Expertise Service Expertise Service Expertise Support Support Support Support Support Support Info S vces A&H Children s Music Lending Business

35 Core LoB Strategy Conservation Archives Reader Services Music Business & Learning Children s Services Information Services LM T Collections Collections & Exhibitions Commercial Retail, Sponsorship, Marketing, Comms, Events Proposed Design Customer Services phone/ /web, face-to-face enquiries, stock flow, events support, membership Continuous Improvement & Support (Stock/Content, ICT, T&D) Facilities Management (Catering, Cleaning, BM, Security)

36 Staff Roles A facilitator of people-centred knowledge exchange networks A knowledge host An enabler of connection and collaboration for communities of interest An interventionist A deliverer of results and outcomes A coach A facilitator of learning An encourager and motivator A creative reading enthusiast A creator of content A specialist Customer-focused, commercially sensitive, digitally capable

37 The Library Experience The Knowledge Hub Questions? Community Engagement

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