1 Gold rush, what gold rush? The truth about the cloud... Ditlev Bredahl, Linkedin.com/in/ditlev/ Facebook.com/ditlev/
2 My Hosting CV Been in the hosting/service provider biz since 96 Last 6 years as CEO of UK2Group Built several large hosting brands: VPS.NET, 100tb.com, Resell.biz and others Made 10+ acquisitions in the industry Been through 3 exits Latest one: UK2Group sold for ~$77 million Now founder and CEO of OnApp.com Largest cloud platform provider in the industry
3 OnApp in 5 mins Cloud, CDN and Storage software platform 110% service provider focus (hosts, telcos, MSPs) ~2,000 deployments across +500 service providers +30% market share +1,000 VMs set up every day on OnApp 120 people, 80% with background from ISPs HQ in London, Support in USA, Dev in EU+Asia Spin-out of UK2 Group in 2011, after exit to Lloyds Solid base: +$20m in funding from external investors
4 Our products
5 a complete cloud platform for service providers
6 fully-featured turnkey platform Public, private, VPS Utility & plan billing Autoscaling Load Balancing Tiered storage DNS Users Self-service Failover IOPS Free support VMs Smart servers Bare metal One CP
7 instant global scale for your clients Build your own CDN No CAPEX Monetize capacity 160+ locations more than Amazon & Microsoft CDNs
8 federated marketplace clouds 600+ providers 160+ PoPs 50+ countries No commits, no infrastructure required
9 distributed SAN for cloud providers Uses local storage in HVs VM-aware, smart disk Optimized for cloud workloads Cloud storage, solved. SANity at last!
10 OnApp product range Server deployment SAN platform VM & Cloud Management DC management DNS platform Chargeback & Billing CDN platform
11 Midsize/Large hosters, xsps, telcos Concerned about AWS Focus on: Time to market OnApp typical client case Low entry barriers, both financially and resource wise Compatibility and interoperability with existing products/workflows Initial deployment = cloud Eventually full DC management
12 A few of our clients
14 The 3 phases Phase 1 Cloud was for early adopters Cloud was not sold on features or use cases, but on hype Quite often, cloud was not cloud but just rebranded old technology Phase 2 Cloud is commoditizing Cloud providers are being squeezed on margins, with lower pricing and higher CPAs Cloud product now defined, and scale becomes important Phase 3 Cloud is no longer the cloud, but just how stuff is done... Cloud is the underlying infrastructure below most public/private service offerings Battles for clients are fought outside of the cloud - cloud is boring...
15 Phase 1
16 My colleague, Carlos Rego, at WHD 2011: Start your cloud today you ll make millions!!
17 Some of you did.
18 Phase 2
19 My keynote last year: Cloud is commoditizing think about CDN as well
20 We kind of helped commoditize it. Sorry. But we ll make it up to you
21 Phase 3 You can take your cloud and smurf it!
22 The 3 phases Phase 1 Cloud was for early adopters Cloud was not sold on features or use cases, but on hype Quite often, cloud was not cloud but just rebranded old technology Phase 2 Cloud is commoditizing Cloud providers are being squeezed on margins, with lower pricing and higher CPAs Cloud product now defined, and scale becomes important
23 Today (random order) Think workload, not infrastructure Go beyond cloud Be afraid of AWS Don t be afraid of being cannibalized Build partnerships, work with ecosystems Find your niche, and be best at it
24 Setting the scene
25 Gold panners Early adopters First mining operations No more easy pickings Gold companies Diversified into other minerals 1849 Gold rush Service providers Industries built around the rush
26 Who got rich? Same opportunity Same beard Most people made very little A small number got very rich
35 Cloud is probably the largest commercial opportunity in the history of our industry. And we left it to a bookshop?
36 What is key to your offering? Pricing? Support? Ease of use? Uptime?
37 Amazon sucks at all that Support: best efforts or pay up Pricing: download a spreadsheet and use newvem.com to ensure you are not loosing out Ease of use: Go ahead and use our API or pay rightscale for a GUI
38 Amazon sucks at all that
39 Books are written about it!!
40 AWS even ruined Rachel s Christmas
41 And they re still stealing your clients. Why?
43 Geographic reach
44 Product breadth
45 Why no cloud gold rush? #2...
46 Why did you build a cloud? (It s what everyone else was doing?)
48 Just do what you do best.
49 So, why no cloud gold rush? #3...
50 Did you treat cloud as a new business?
51 If so, you re thinking in
52 Cloud is still a small factor Cloud (IaaS) out of total SP/Hosting Everything else IaaS
53 Your typical clients spend Clients usage of IaaS vs. other services Everything else IaaS
54 So If your cloud only does this You re losing out on up/cross sales for all of these services
55 Time for a rethink.
56 Workloads don t care about your infrastructure! They just want to work
57 Design infrastructure around what matters most - your client workloads. Not the other way around.
58 Cloud Servers
59 CDN and traffic management Application/Workload layers UI / API layer Shared Servers Dedicated Servers Smart Servers Cloud Servers External OnApp clouds via OnApp federation market Your OnApp clouds External IaaS providers External software stacks
60 Imagine if
61 You could deploy anything, anywhere at anytime.
Life after Cloud? Ditlev Bredahl CEO, OnApp.com Hosting CV Been in the hosting/service provider biz since 96 Last 6 years as CEO of UK2Group Built several large hosting brands: VPS.NET, 100tb.com, Resell.biz
The New Normal Ditlev Bredahl :: CEO, OnApp My Service Provider CV Been in the hosting biz since 96 Last 6 years as CEO of UK2Group ($77M exit 2011) Plenty of M&A Now founder and CEO of OnApp.com Don t
IN DETAIL Smart & Dedicated Servers Automate everything - including dedicated servers OnApp brings cloud hosting, dedicated hosting and hybrid hosting together in one platform. Through one control panel
Road to the Federated Market and beyond By John Thomson, 30 th October 2014 Overview Intro to OnApp Cloud / CDN / Storage Liquid Net Trilogy2 Federation Market place Beyond Who is OnApp OnApp Storage 900
OVERVIEW The complete IaaS platform for service providers The complete IaaS platform for service providers With OnApp you can sell more services, automate more of your infrastructure and extend your reach
OnApp Cloud The complete platform for cloud service providers 286 Cores / 400 Cores 114 Cores 218 10 86 20 The complete platform for cloud service providers OnApp software turns your datacenter into an
The OnApp Federation Instant scale and reach for your cloud Instant scale and reach for your cloud The OnApp Federation is a global network of clouds you can use, on demand, to add scale and reach to your
Softlayer An IBM company Team-Enablement 5th September 2013 SoftLayer has a global footprint 13 data centers 17 network PoPs Global private network 685 employees (25 in Europe, o/w 4 Sales) 2013 Projected
Implementing and Running Your Own Cloud Service OnApp VS. Cloud Management Platforms (CMPs) currently focus on two markets: enterprise businesses and service providers. The following analysis will concentrate
Emerging Technology for the Next Decade Cloud Computing Keynote Presented by Charles Liang, President & CEO Super Micro Computer, Inc. What is Cloud Computing? Cloud computing is Internet-based computing,
Geoff Raines Cloud Engineer Approved for Public Release; Distribution Unlimited. 13-2170 2013 The MITRE Corporation. All rights reserved. Why are P & I important for DoD cloud services? Improves the end-to-end
Journeys in the Cloud William Fellows, Principal Analyst The 451 Group The 451 Group: Who we are and who uses us? Founded in 1999 Analyzing the business of enterprise IT innovation 900+ customers across
CLOUD PRICING AND PACKAGING: THE ESSENTIALS CLOUD LEADERS Best practice for cloud service providers In association with CONTENTS ABOUT INTRODUCTION Control Panels Templates/images Load balancers Automatic
OVERVIEW The OnApp Federation Instant global scale for service providers Geographic scale and reach is vital for all service providers. To compete with the world s largest clouds you need the ability to
Cloud Platform Warfare in 2013 and Beyond Russ Hertzberg Vice President, Technology Solutions SoftServe Inc. The concepts and content herein are the sole & exclusive property of SoftServe Inc. They can
Red Hat CloudForms Roadmap Build & Manage an Open Hybrid Infrastructure Xavier Lecauchois & John Hardy Product Management, Red Hat June 12, 2013 Agenda The Role of I.T. is changing Hybrid Clouds Red Hat
Journeys in the Clouds The Cloud Codex John Barr, Head of EU Research The 451 Group The 451 Group Who We Are and Who Uses Us Analyzing the business of enterprise IT innovation Publish syndicated research
DevSummit DC February 11, 2015 Washington, DC ArcGIS for Server: In the Cloud Bonnie Stayer, Esri Session Outline Cloud Overview - Benefits - Types of clouds ArcGIS in AWS - Cloud Builder - Maintenance
Hosting and Colocation Regional Strategies for Growth April 2015 Key Findings Location is becoming increasingly important for colocation and hosting providers alike, with a growing need by those providing
451 CloudScape success stories, vendors and directions John Barr, The 451 Group Agenda Cloud Codex Journeys in the Clouds Market Monitor Top and tail with a European perspective The 451 Group: Who we are
Cloud Computing The Evolution of IT 17 March 2010 IDC Cloud Computing Conference Moscow Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved. Agenda Market Overview What Is the
OpenStack & AWS: The Fastest Path to Hybrid IT JULY 29, 2014 10:30 A.M. PST Randy Bias CEO, Cloudscaling @randybias Trends Driving Change in IT IT Must Move Faster Increasing imperative on IT to support
Cloud Computing Cloud Computing Technologies and Types Dell Zhang Birkbeck, University of London 2015/16 The Technological Underpinnings of Cloud Computing Data centres Virtualisation RESTful APIs Cloud
A FROST & SULLIVAN EXECUTIVE SUMMARY Journey to SaaS: How You Can Grow Your Software Business by Moving to the Cloud In Collaboration With: View the ondemand version of the ebroadcast: www.frost.com/isv
VPS and Beyond: Why Moving to an IaaS Offering will Pay Dividends Part 1: VPS versus IaaS, the definitions, differences and market opportunity contents Introduction 3 IaaS Market Opportunity 4 Overview
Partnering with Service Providers The HP EMEA Case Study Richard Stone Director, Service Provider and System Integrator Go-to-Market, Progress Software Cloud Adoption Around the World Percent of Sample
Data Centers and Cloud Computing Intro. to Data centers Virtualization Basics Intro. to Cloud Computing 1 Data Centers Large server and storage farms 1000s of servers Many TBs or PBs of data Used by Enterprises
Parallels Automation White Paper Parallels Automation Trusted by Top Service Providers Worldwide www.parallels.com Table of Contents Parallels Automation Trusted by Top Service Providers Worldwide... 3
Adding value as a Cloud Broker Nick Hyner Director Cloud Services EMEA Twitter - @nickhyner Dell.com/Cloud Overview A. Added Value Brokers in all industries in Digital Era B. Experience of Cloud Marketplace
Beyond frameworks Open source foundations for the enterprise Eiki Hrafnsson, @EirikurH Co-Founder GreenQloud Who are we? 5+ year old infrastructure software company CloudStack contributors since 2010 Offices
Profiting from SaaS Applications Agatha Poon, Research Manager, Global Cloud Computing Tier 1 Research The 451 Group is a leading technology-industry analyst and data company focused on the business of
Why Cisco for Cloud? IT Service Delivery, Orchestration and Automation Sascha Merg Technical Lead for Data Center Sales, Cisco Central Europe firstname.lastname@example.org June 2014 Agenda What is ITaaS and why should
GET CLOUD EMPOWERED. SEE HOW THE CLOUD CAN TRANSFORM YOUR BUSINESS. Cloud computing is as much a paradigm shift in data center and IT management as it is a culmination of IT s capacity to drive business
VIRTUAL PRIVATE CLOUD FOR ENTERPRISES DEFINITION Virtual Private Cloud (VPC) is an on demand configurable pool of shared computing resources allocated within a public cloud environment, providing a certain
ActiveGrid Private Cloud Solutions Support any workload with incredible flexibility and security, combined with the peace of mind of an enterprise cloud platform. All signs point to continued cloud adoption
Failover and Global Server Load Balancing for Be4er Network Availability Jeremy Hitchcock CEO Dynamic Network Services Overview Problem space: Keeping services up About Failover and GSLB Case Study: Roll
Data Centers and Cloud Computing Intro. to Data centers Virtualization Basics Intro. to Cloud Computing Data Centers Large server and storage farms 1000s of servers Many TBs or PBs of data Used by Enterprises
Understanding Your Cloud Options for Microsoft Dynamics GP Presented by: Brady Curtis Building Now for Your Future TRG Clients in the Cloud Today Cloud 5% On Prem 95% Building Now For Your Future RG Connect
WHY SERVICE PROVIDERS NEED A CARRIER PaaS SOLUTION cpaas for Network Functions Virtualization White Paper Carrier PaaS provides the tools service providers need to transform their current network operational
Private & Hybrid Cloud: Risk, Security and Audit Scott Lowry, Hassan Javed VMware, Inc. March 2012 Private and Hybrid Cloud - Risk, Security and Audit Objectives: Explain the technology and benefits behind
Sage One Accounting Introducing new Sage One Accounting Sage One Accounting is an online accounting service for small businesses that want to manage international trade easily, control how they share accounts
Sureline Systems looks to ease the pain of application migration with SUREedge Analyst: Agatha Poon 27 Aug, 2015 Five-year-old Sureline Systems is led by a team of seasoned technical and business leaders
Microsoft Private Cloud Fast Track Microsoft Private Cloud Fast Track is a reference architecture designed to help build private clouds by combining Microsoft software with Nutanix technology to decrease
The world is going digital World is going mobile New data is being created continuously > 80% of mobile subscriptions will be for mobile broadband by the end of 2019 48 hours of video are uploaded to YouTube
Swiftly Deploy Private and Hybrid Clouds with a Single Pane of Glass View into Cloud Infrastructure Enable Fast, Easy, and Robust Cloud Computing with RightScale and Eucalyptus Overview As organizations
EIS A study of Cloud Computing Ecosystem Vikram Gawande Juan Mario Álvarez Aguilar The Tuck School at Dartmouth 10/11/2010 About Cloud Computing: Cloud computing is a model for enabling convenient, on-demand
FUJITSU Software Enterprise Service Catalog Manager V16 Introduction February 2016 Fujitsu Limited Just-add-water FUJITSU ISV Cloud Program Contents Challenges in the Cloud Product Overview Key Features
+ Microsoft Windows Azure: All Roads Lead to the Cloud CPET 575 Management of Technology Final Project Presentation by Andrew Repp May 1, 2014 + Presentation Outline 2 Case Study Questions History of Microsoft
Cloud Services for DevOps: Next-gen PaaS Through MBaaS September 2013 Presented by: Brad Shimmin Research Director, Business Technology and Software email@example.com Charlotte Dunlap Sr. Analyst,
OpenStack The State of the Stack Heidi Bretz, Dir Business Development, OpenStack Foundation Stefano Maffulli, Director of OpenStack Community Mariano Cunietti, CTO, Enter.it OpenStack Software for Building
Brochure More information from http://www.researchandmarkets.com/reports/3069769/ Cloud Management: Solutions Assessment and Market Outlook 2015 Description: The Cloud Management ecosystem is rapidly transforming
Building Success on Acquia Cloud: 10 Layers of PaaS TECHNICAL Guide Table of Contents Executive Summary.... 3 Introducing the 10 Layers of PaaS... 4 The Foundation: Five Layers of PaaS Infrastructure...
A White Paper Which is Better: Virtualization or Cloud IaaS? Which is Better: Virtualization or Cloud IaaS? Why should I consider Virtualization or Cloud IaaS at all? Simply put, they can save you money.
Amazon Web Services vs. February 2016 Comparing Cloud Services Every Cloud Service Provider (CSP) and every Cloud Service is different. Some CSPs focus on being price competitive and providing self-service,
Flash and OpenStack in the Enterprise: An Accelerating Trend Dave Wright Founder & CEO Roark Hiloman Data & Storage Technologist Why all the excitement about Cloud? We are now 10 years in to the Virtualization
Odin 2015 SMB Cloud InsightsTM THE NETHERLANDS DEFINITIONS SMBs Defined We define SMBs also known as small and medium enterprises (SMEs) as companies with one to 250 employees. There are around 650,000
VPS and Beyond: Why IaaS will Solve Problems Beyond VPS Part 2: Five areas where IaaS can solve the problems that VPS cannot contents Introduction 3 Part 2 Why IaaS will Solve Problems Beyond VPS 4 IaaS
Nov 7, 2012 Cloud vision and capabilities - N-Cloud framework - Introduction Marv Mouchawar President, Cloud Services NTT DATA Inc Kazuhiro Gomi President & CEO NTT America Steve Nola CEO, Cloud Solutions
A For Senior Corporate Decision-Makers and Cloud Computing What You Really Should Know To Compete In Today s Rapidly Changing Marketplace An Independent analysis published on behalf of SoftServe. Executive
HP officially launches Cloud Services key to its vision of hybrid IT service delivery Analyst: Carl Brooks William Fellows 13 Jun, 2012 Hewlett-Packard has taken the wraps off Cloud Services its portfolio
Data Centers and Cloud Computing CS377 Guest Lecture Tian Guo 1 Data Centers and Cloud Computing Intro. to Data centers Virtualization Basics Intro. to Cloud Computing Case Study: Amazon EC2 2 Data Centers
Virtualization Changes Virtually Everything Philip Dawson Notes accompany this presentation. Please select Notes Page view. These materials can be reproduced only with written approval from Gartner. Such
Cloud Computing Technology The Architecture Overview Danairat T. Certified Java Programmer, TOGAF Silver firstname.lastname@example.org, +66-81-559-1446 1 Agenda What is Cloud Computing? Case Study Service Model Architectures
GETTING THE MOST FROM THE CLOUD A White Paper presented by Why Move to the Cloud? CLOUD COMPUTING the latest evolution of IT services delivery is a scenario under which common business applications are
CPS221 Lecture: Cloud Computing last revised 10/22/14 Objectives 1. To introduce the notion of cloud computing 2. To define the terms Software as a Service, Platform as a Service, and Infrastructure as
Cloud Infrastructure as a Service Market Update, 2015 United States March 2015 Contents Section Slide Numbers Executive Summary 5 Market Overview 7 Definitions & Study Scope 8-10 Market Drivers 12-14 Market
Most companies have their heads in the clouds and rarely have their feet on the ground. Their aspirations and dreams propel them to invest valuable time and money setting up infrastructure. However, more
IJSRD - International Journal for Scientific Research & Development Vol. 2, Issue 09, 2014 ISSN (online): 2321-0613 Comparison of Several IaaS Cloud Computing Platforms Amar Deep Gorai 1 Dr. Birendra Goswami
Cloud 101: What is the cloud? What is the cloud? There have not been many phenomena in the history of IT that have received so much attention or hype as cloud computing. It seems odd, therefore, that this
A Complete Open Cloud Storage, Virt, IaaS, PaaS Dave Neary Open Source and Standards, Red Hat 1 Agenda 1. Traditional virtualization 2. The move to IaaS 3. Storage 4. PaaS, application encapsulation and
HRG Assessment: Cloud Computing Provider Perspective In the fall of 2009 Harvard Research Group (HRG) interviewed selected Cloud Computing companies including SaaS (software as a service), PaaS (platform
Qstack Make IT work for you Qstack is a cloud software solution, a turnkey and easy-to-use package to help you capitalize on an enterprise-ready, brandable and fully customizable cloud. Qstack includes
Microsoft Azure DataSync ModernBiz Agenda ModernBiz: Your path to the Modern Business Microsoft Azure overview Key business solutions leveraging the cloud Back up your data Reduce unexpected downtime Host
Cloud Computing Paradigm Shift Jan Šedivý Business expectations Improving business processes Reducing enterprise costs Increasing the use of information/analytics Improving enterprise workforce effectiveness
Mapping Informatics To the Cloud 2012 AIRI Petabyte Challenge Chris Dagdigian email@example.com I m Chris. I m an infrastructure geek. I work for the BioTeam. The C Word. When I say cloud I m talking IaaS.
Plan for Success with a Hybrid Cloud! Thanks to IBM Power Systems OpenStack SoftLayer and UrbanCode Please check-in to this session Guilhaume Garcia Pre-Sales Architect hybrid cloud IBM France fr.linkedin.com/in/guilhaumegarcia
Ivan Zapevalov 2 Outline What is cloud computing? History Cloud service models Cloud deployment forms Advantages/disadvantages 3 What is cloud computing? 4 What is cloud computing? Cloud computing is the
Building an AWS-Compatible Hybrid Cloud with OpenStack AWS is Transforming IT Amazon Web Services (AWS) commands a significant lead in the public cloud services market, with revenue estimated to grow from
Développement logiciel pour le Cloud (TLC) 7. Infrastructure-as-a-Service Guillaume Pierre Université de Rennes 1 Fall 2012 http://www.globule.org/~gpierre/ Développement logiciel pour le Cloud (TLC) 1
Going for the Edge: Why Hosting Providers Should Offer CDN Services By Rebecca Wetzel September 2012 If you are seeking a competitive edge in the hosting marketplace, consider expanding your service portfolio
Cloud Computing and Its Vision 2015!! Anurag S. Barde Abstract "Cloud computing" - "the cloud" is a familiar cliche for the internet, but when combined with "Computing", the meaning gets bigger and fuzzier.
Service providers and the IT Channel - the future of Distribution in the Cloud Peter Wüst Director Strategic Pathways, NetApp Steve Pearce Vice President Business Innovation, Arrow ECS Exploring the channel