Association of Cable Communicators Announces 2012 Golden Beacon and Beacon Award Winners
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1 FOR IMMEDIATE RELEASE Contact: Michelle Butler September 13, 2012 (202) Association of Cable Communicators Announces 2012 Golden Beacon and Beacon Award Winners New York, NY During a luncheon ceremony today, the Association of Cable Communicators (ACC) announced the winners of the 2012 Golden Beacon and Beacon Awards, honoring excellence in cable communications and public affairs. ACC awarded the Golden Beacon, the association s highest honor, to Time Warner Cable s Connect a Million Minds. ACC also presented 41 Beacon Awards representing work by MSOs, cable systems, programming networks, and cable associations in categories such as community relations, public service announcements and social media communications. The Beacon Awards Ceremony was the concluding event of ACC s annual conference FORUM 2012: Communicator.2012 The Critical Skills for Today held September in New York City. Across this country cable communicators promote their company s products, contribute to the bottom line and improve the quality of life in the communities their companies serve, said Pete Abel, 2012 Beacon Awards chair and senior vice president, corporate communications, Suddenlink. The Beacon Awards celebrate the very significant role cable communicators play in our industry s success and recognize the best of those efforts. ACC presented the 2012 Golden Beacon, awarded to a communications or public affairs initiative that has made an impact within the cable industry and enhanced cable s image nationwide, to Time Warner Cable s Connect a Million Minds. In 2009, Time Warner Cable (TWC) decided to focus the majority of its philanthropic resources on a single cause, one that has been identified at the highest levels of leadership in the country as vital to our nation s future, and one that the company could meaningfully affect. The result was Connect a Million Minds (CAMM), Time Warner Cable s five-year, $100 million cash and in-kind commitment to connect young people in the wonders of STEM (science, technology, engineering and math). To bring CAMM to life, TWC has developed strong national partnerships with FIRST (For Inspiration and Recognition of Science and Technology), which TWC supports through on-air promotion and grants that help bring robotics programming to new communities, and the Coalition for Science After School (CSAS), the organization behind TWC s Connectory, a free resource that makes it easy for parents and teachers to find informal STEM learning opportunities. In addition, TWC brings the impact of CAMM to its local communities by supporting robotics teams, science museums and other nonprofit organizations that get kids excited about STEM. To date, the public has pledged to connect more than 472,000 young minds to the wonders of STEM.
2 ACC members chose the 2012 Beacon Award winners during an extensive, two-phase judging process. The high-quality Beacon Award entries submitted this year continue to demonstrate the cable industry's commitment to communications and public affairs and represent company initiatives implemented over the past year in areas such as events and observances, integrated communications and Web sites. The 2012 Beacon Awards Winners listed by category are: Cause Marketing - Cable System 4 "Holiday Hopes & Happenings" Holiday Giving Campaign - Time Warner Cable - West Columbia, SC Cause Marketing - Cable Network 1 Halogen TV & Cox Communications Shoes 4 Your City Campaign - The Inspiration Networks - Indian Land, SC Cause Marketing - Cable Network 2 Cause an Uproar - National Geographic Channel - Washington, DC Community Relations - Cable System 2 Suddenlink Mid South Makes Beautiful Music with Arkansas State University's Johnny Cash Music Festival - Suddenlink Communications - Jonesboro, AR Community Relations - Cable System 3 Connecting Visually Impaired Customers - Time Warner Cable - Cincinnati, OH Community Relations - Cable System 4 Community Relations - MSO Time Warner Cable's Connect a Million Minds - Time Warner Cable - New York, NY Community Relations - Cable Network 1 BTN LiveBIG Scholarship for Outstanding Service - Big Ten Network - Chicago, IL Community Relations - Cable Network 2 Intervention Town Hall - A&E / A+E Networks - New York, NY Education - Cable System 1 El Centro/Time Warner Cable CAMM Partnership - Time Warner Cable - San Diego, CA Education - Cable System 3 Alamo Regional FIRST Robotics Competition - Time Warner Cable - San Antonio, TX Education - Cable System 4
3 Inventions and Innovations Concert - Time Warner Cable - Cheektowaga, NY Education - Cable Network 2 Vietnam in HD: Education Outreach Campaign - HISTORY / A+E Networks - New York, NY Events and Observances - Cable System 1 Suddenlink Open Tony Gibson Memorial Bass Tournament - Suddenlink Communications San Angelo, TX Events and Observances - Cable System Customer Appreciation Event - Time Warner Cable - Schenectady, NY Events and Observances - Cable System 4 Events and Observances - MSO "Wouldn't It Be Cool If " Finalist Pitch Event - Time Warner Cable - New York, NY Events and Observances - Other WICT Tech It Out - Denver, CO - WICT Rocky Mountain Chapter Government Relations - Cable System 4 Connect a Million Minds at the Wisconsin Capital - Time Warner Cable - Wisconsin Division Integrated Communications - Cable System 3 Wildfire Relief: Time to Rebuild - Time Warner Cable - Austin, TX Integrated Communications - Cable System 4 Time Warner Cable Connects to the HP Byron Nelson Championship - Time Warner Cable - Coppell, TX Integrated Communications - MSO Time Warner Cable Town Hall Time Warner Cable - New York, NY Integrated Communications - Cable Network 2 The Weather Channel Social - The Weather Channel - Atlanta, GA Internal Communications - Cable System 3 E2 Initiative - Time Warner Cable - Charlotte, NC Internal Communications - Cable System 4 Houston PRIDE Employee Recognition Campaign - Comcast Cable - Houston, TX Internal Communications - MSO Time Warner Cable Town Hall Time Warner Cable - New York, NY
4 Internal Communications - Cable Network 2 ESPN Town Hall ESPN, Inc. - Bristol, CT Media Relations - Programming Publicity - Cable Network 1 Dropped/MeatEater Press Kit - The Sportsman Channel - New Berlin, WI Media Relations - Programming Publicity - Cable Network 2 Syfy Digital Press Tour Syfy - NBCUniversal - New York, NY Media Relations - Technology/Product - Cable System 4 The Rock - Time Warner Cable - El Segundo, CA Multicultural Public Relations - Cable System 3 Toma el Control - Cox Communications New England - West Warwick, RI Multicultural Public Relations - Cable System 4 Programming - Cable System 4 Day of Honor - Comcast - Elmhurst, IL Programming - MSO It Ain't Rocket Science - Time Warner Cable - New York, NY Programming - Cable Network ESPN Veterans Week Programming, America's Heroes: A Salute to Our Veterans - ESPN, Inc. - Bristol, CT Public Service Announcement - MSO Time Warner Cable's Super Connector PSA - Time Warner Cable - New York, NY Public Service Announcement - Cable Network 2 "Never Too Late To Thank A Veteran" PSA Campaign - HISTORY / A+E Networks - New York, NY Reputation/Brand Management - Cable System 3 Time Warner Cable Launches Essentials in South Texas - Time Warner Cable Texas Region - San Antonio, TX Social Media Communications - Cable Network 2 George W. Bush: The 9/11 Interview - National Geographic Channel - Washington, DC Web sites - Cable System 4 Volunteer New Orleans - Cox Communications - Metairie, LA
5 Web sites - Cable Network 1 The mtvu Against Our Will Campaign - mtvu - New York, NY # # # The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry s communications and public affairs professionals. Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member s status and influence through skill building and professional development. For more information on ACC, go to
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