"Il valore del Social Networking in un'azienda"

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1 "Il valore del Social Networking in un'azienda" Emanuela Spreafico Il valore generato dall'enterprise 2.0

2 Reply Founded in 1996 to achieve excellence within the internet consulting market, by a group of Italian IT Executives, Reply is today a leading IT Services Company with a distinctive set of specialized services that covers the areas of: Consulting, System Integration, Service Management (Application & Operation Business Process Outsourcing Reply offering is based on new communication channels and digital media Impressive track record: from 18.6m in 1999 to 277m sales in 2007, with a CAGR of 40.1% GERMANY UK Constant two digit Ebit margin 1 More than 2,270 2 employees distributed on a network of specialized companies focused on specific lines of offer ITALY Large customers, with a very high customer retention Operations in Italy, Germany and UK 1. Except for As at December Reply aims at building an European network of high specialized boutiques in the ICT services market 2 Source: Company Data

3 Reply Internal Evolution Knowledge Management System (2004) Structured navigation (Taxonomy) Write/access administrativebased permissions Documents and versions management Team support during project phases Low interaction High administrative presence Few sharing tools Ideas and propositions stifled by structure Enterprise 2.0 Services (2007) Plane navigation through tags and statistics (Folksonomy) No permission levels All type of content management Emergent collaboration Issues 3

4 TamTamy TamTamy is a platform fully based on the Web 2.0 models, with sharing capabilities of information but specifically targeted to business environment and requirements. Informing Profiling Sharing Organizing Managing 4

5 5

6 Intentions 1) Provide a Connection to a less structured and more dynamic enterprise knowledge. 2) Support the birth of two-ways Communication channels, regardless of hierarchical levels. 3) Help spontaneous creation both Community and teams based on specific competences. 4) Improve Collaboration and Knowledge Sharing on relevant arguments for the enterprise. 5)Submit to the Top Management a new way of Consideration of the company atmosphere and of the identification of company talents. 6

7 TamTamy Social Framework Managing Administration Reporting Appearance Multi-Networking Organizing Ranking Highlights Business- Oriented User-centric Profiling Personal Profile Personal Space Blog Sharing Informing Personal Pages Widget RSS OpenAPI History File/Widget/Link Sharing Wiki Forum Instant Messaging Tagging Rating Collective Intelligence 7

8 8 Values for the Company

9 9 Critical Factors

10 Do not substitute DM but enforce knowledge sharing among the enterprise. Promote the use of new tools (e.g. Wiki for minute of meetings) Lesson learned Allow the freely sharing of knowledge all over the enterprise: topic leaders and new interested concepts can emerge quickly (improving enterprise time-to-market). Capture unstructured tacit knowledge as part of Enterprise Knowledge Management. Do not worry about low level of contribution. Remember the rule: the idea is that in any community, only 1% will contribute heavily, 9% will follow the 1% and contribute in-frequently, and the remaining 90% will consume content. 10

11 Thank you! Contacts 11

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