Strategy Proposal. BloomNation.com. Search Engine Optimization (SEO)

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1 Tony Tateossian SEO Director Web: StickyWebMedia.com Main: Ext. 2 Direct: Sharon Kashani SEO Sales Director Web: StickyWebMedia.com Main: Ext. 1 Direct: Strategy Proposal BloomNation.com Search Engine Optimization (SEO) 1 of 8

2 Greg: May 31, 2011 We welcome the opportunity to work on Bloom Nation with you. We have studied your website and now have a better understanding of what needs to be done to accomplish your goals. We will utilize all of our expertise and experience to deliver your Internet Marketing initiatives. The following are the details that we discussed for your proposal: Optimize (Include both on-page and off-page SEO) o o o o Create additional navigational links containing keywords Build anchor links from one page to another through articles Submit monthly articles, RSS feeds, and blogs Write articles to build authority The materials below will give you an in-depth idea of how we will achieve results on your behalf. Our program will progress from lower to higher levels of Internet Marketing. Included within this proposal are details outlining specific activities and fees for your review. The scope of work will include site optimization, web promotion, and development activities. Our approach strives to establish a long-term relationship with your company not just as an Internet Marketing Consultant, but also as an extension of your staff to meet your Search Engine Optimization outsourcing needs thoroughly and professionally. We look forward to starting your SEO campaign. Regards, Tony Tateossian SEO Director Direct: of 8

3 Strategy and Recommendations Create enough high page rank sites linking in to home page and internal pages Write and re-optimize articles and anchor links Optimize volume phrases into home page and internal pages Build expert content on the home page Fix all headings, titles, and descriptions Fix keywords found in all meta tags Use of breadcrumbs throughout the site Use of keywords in navigational links Strong tags of non-keywords used and place keywords in strong tags Anchor links of non-keywords, in or around articles Optimize images Create expert content to create authority Interlink articles for better results to create the sticky affect 3 of 8

4 SEO Services (Option #1) (10 Keywords) On-Page SEO Keyword Research Anchor Text Link Mapping Meta Tag & Image Tag Optimization Complete Site Structure XML & HTML Sitemaps 10 Optimized Pages 301 Redirects For Existing Pages 404 Redirects For Lost Pages Robts.txt File Creation Silo & Theme Related Pages Off-Page SEO Monthly Directory & Search Engine Submissions 200 Monthly Article Submissions (10 Articles) 100 Blog Posts 25 Targeted Anchor Text 25 Deep Links 25 Forum Links 7 Social Bookmarkings 10 RSS Submissions SEO Audit SEO Consulting SEO Next Steps Monthly Ranking Report 4 of 8

5 SEO Services (Option #2) (20 Keywords) On-Page SEO Keyword Research Anchor Text Link Mapping Meta Tag & Image Tag Optimization Complete Site Structure XML & HTML Sitemaps 20 Optimized Pages 301 Redirects For Existing Pages 404 Redirects For Lost Pages Robts.txt File Creation Silo & Theme Related Pages Off-Page SEO Monthly Directory & Search Engine Submissions 400 Monthly Article Submissions (20 Articles) 400 Blog Posts 100 Targeted Anchor Text 100 Deep Links 100 Forum Links 30 Social Bookmarkings 40 RSS Submissions SEO Audit SEO Consulting SEO Next Steps Monthly Ranking Report 5 of 8

6 SEO Services (Option #3) (30 Keywords) On-Page SEO Keyword Research Anchor Text Link Mapping Meta Tag & Image Tag Optimization Complete Site Structure XML & HTML Sitemaps 30 Optimized Pages 301 Redirects For Existing Pages 404 Redirects For Lost Pages Robts.txt File Creation Silo & Theme Related Pages Off-Page SEO Monthly Directory & Search Engine Submissions 600 Monthly Article Submissions (20 Articles) 600 Blog Posts 200 Targeted Anchor Text 200 Deep Links 200 Forum Links 60 Social Bookmarkings 60 RSS Submissions SEO Audit SEO Consulting SEO Next Steps Monthly Ranking Report 6 of 8

7 Keywords Keywords Local Monthly Searches los angeles flower shops 8100 florist in los angeles 6600 florists in los angeles 6600 florists los angeles 6600 flower shop los angeles 6600 flowers in los angeles 6600 los angeles florists 6600 flower shop in la 5400 florist los angeles 4400 los angeles florist 4400 flower mart los angeles 3600 flower shops in los angeles 3600 flower shops los angeles 3600 los angeles flower mart 3600 flower shop la 2400 la flower shop 2400 orange county flowers 2400 flowers santa monica 1900 flower delivery in los angeles 1600 flower delivery los angeles 1600 los angeles flower delivery 1600 los angeles flower shop 1600 santa monica florists 1600 flower district los angeles 1300 los angeles flower market 1000 orange county florist 880 wedding florist los angeles 880 flower shop in los angeles 720 wedding flowers los angeles 720 wholesale flowers los angeles 720 los angeles flowers delivery 590 flowers delivery los angeles 480 flower arrangements los angeles 260 flowers santa monica ca 260 SEO Guarantee (12 Months) If 25% of your keywords on not on page 1 of Google by month 12, then we will keep you campaign live for free until those results are achieved. 7 of 8

8 Fees (12 Month Agreement) SEO Services (Option # 1) Optimize 10 Keywords Total Monthly Fee = $995 SEO Services (Option # 2) Optimize 20 Keywords Total Monthly Fee = $1,995 SEO Services (Option # 3) Optimize 30 Keywords Total Monthly Fee = $2,995 8 of 8

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