How To Rank Hotels In Spain

Transcription

1 Global Review Index Top Hotel Rankings for Major Cities in Spain January

2 About the Company ReviewPro offers a web- based, analy6cal tool that allows hotels to efficiently aggregate, organize and manage their online reputa6on and presence in leading social media sites. We provide the analysis, business intelligence, compe66ve benchmarking and repor6ng needed to help you more effec6vely manage your organiza6on. Our solu6on is designed to serve the needs of individual hotel operators, mul6- establishment chains and asset managers. We aggregate hundreds of millions of social media men6ons, in over 35 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media plakorms. Thousands of hotels in more than 70 countries, including some of the most recognized hotel brands in the world, rely on ReviewPro to beoer understand and improve guest sa6sfac6on and to profit from the social web. twitter.com/reviewpro Contact: hotelrankings@reviewpro.com facebook.com/reviewpro

3 Introduction This report is based on ReviewProʼs Global Review Index Top Hotel Rankings, an industry-focused ranking of hotels by online guest satisfaction. 5 major touristic destinations in Spain were analyzed over a time period of twelve months (January 1 st 2012 December 31 st 2012) for this report. The rankings, which are calculated from guest reviews from hundreds of the most relevant Online Travel Agents (OTAs) and review sites, represent an industry first. Finally, the hotel industry has an independent, online reputation benchmark that allows hotels to evaluate their online presence and compare results with direct competitors. The rankings are based on the Global Review Index (GRI), a proprietary algorithm developed by ReviewPro in conjunction with leading hotel industry experts. It enables hotels to know their current quality score, track their performance over time and compare their online reputation to their competitors or to other hotels within their chain with a single index. The Global Review Index is currently being used by thousands of hotels around the world both as a key internal metric and to establish online reputation objectives. Cities/Islands included in this report Barcelona Madrid Majorca Seville Valencia Rankings for additional cities will be published in the coming months. Visit for the latest updates.

4 Barcelona Top Hotels Total number of hotels evaluated 344 Average number of reviews per hotel 600 Total number of reviews Global Review Index Average for all Hotels 81% Semantic Analysis Highest rated concepts Moderno Calidad-Precio Ubicación Empleados Rápido Lowest rated concepts Noise Smell Lift Mattress Soundproof Top 10 Hotels by Global Review Index Casa Camper Barcelona Mercer Hotel Barcelona Alma Barcelona Primero Primera Montecarlo Hotel 1898 K+K Hotel Picasso ABaC El Palace Hotel Majes6c Residence 90.7% 93.3% 92.9% 92.8% 92.6% 92.4% 92.2% 94.3% 95.0% 94.9%

5 Barcelona Top Hotels in Detail The Top 10 in Detail Hotel! GRI! Cleanliness! Location! Room! Service! Value! Casa Camper Barcelona 95.0% 96.5% 97.5% 93.5% 97.1% 88.4% Mercer Hotel Barcelona 94.9% 100.0% 98.4% 97.2% 96.2% 83.7% Alma Barcelona 94.3% 98.1% 97.8% 95.3% 96.4% 89.2% Primero Primera 93.3% 98.5% 80.0% 95.6% 95.8% 91.3% Montecarlo 92.9% 96.9% 98.6% 93.8% 94.2% 90.0% Hotel % 96.8% 97.4% 91.6% 91.1% 83.9% K+K Hotel Picasso 92.6% 95.7% 94.8% 87.8% 94.8% 89.8% ABaC 92.4% 96.1% 80.0% 94.4% 95.6% 86.5% El Palace Hotel 92.2% 96.6% 95.2% 94.6% 95.0% 86.7% Majestic Residence 90.7% 97.6% 99.0% 95.1% 89.5% 89.9%

6 Madrid Top Hotels Total number of hotels evaluated 275 Average number of reviews per hotel 596 Total number of reviews Global Review Index Average for all Hotels 80.7% Semantic Analysis Highest rated concepts Modern Value Shuttle Location Quality Lowest rated concepts Noise Lift Smell Heating System Window Top 10 Hotels by Global Review Index Hotel Atlan6co Hotel Adler Hotel Orfila Villa Magna Hotel Preciados NH Palacio de Tepa Posada Del Leon De Oro Gran Melia Fenix Quinta De Los Cedros Wes6n Palace Madrid 92.9% 92.3% 91.8% 91.8% 91.3% 91.2% 90.5% 90.4% 90.3% 90.2%

7 Madrid Top Hotels in Detail The Top 10 in Detail Hotel! GRI! Cleanliness! Location! Room! Service! Value! Hotel Atlantico 92.9% 95.3% 97.0% 88.0% 90.7% 90.1% Hotel Adler 92.3% 92.5% n/a 91.7% 93.9% n/a Hotel Orfila 91.8% 96.5% 93.1% 93.5% 96.9% 89.5% Villa Magna 91.8% 97.8% 92.9% 93.3% 94.7% 85.4% Hotel Preciados 91.3% 95.5% 97.4% 88.9% 92.2% 89.2% NH Palacio de Tepa 91.2% 96.2% 97.6% 88.8% 91.5% 83.6% Posada Del Leon De Oro 90.5% 90.7% 95.5% 87.8% 86.4% 84.4% Gran Melia Fenix 90.4% 95.5% 92.3% 89.8% 93.0% 85.3% Quinta De Los Cedros 90.3% 95.5% 94.6% 95.5% 95.0% 90.8% Westin Palace Madrid 90.2% 93.6% 97.5% 90.5% 91.4% 81.4%

8 Majorca Top Hotels Total number of hotels evaluated 784 Average number of reviews per hotel 215 Total number of reviews Global Review Index Average for all Hotels 80.1% Semantic Analysis Highest rated concepts Value Fast Location View Staff Lowest rated concepts Noise Lift Heating System Comfort Internet Top 10 Hotels by Global Review Index Finca Es Castell Hotel Salvia Ca's Curial Sa Torre de Santa Eugenia Finca Hotel Son Palou Hotel Sa Pedrissa Protur Bonamar Esplendido Hotel Son Trobat Hotel Rural Protur Bonaire Aparthotel 95.4% 95.0% 94.6% 94.5% 94.3% 94.1% 99.0% 99.0% 97.3% 97.0%

9 Majorca Top Hotels in Detail The Top 10 in Detail Hotel! GRI! Cleanliness! Location! Room! Service! Value! Finca Es Castell 99.0% 98.5% 98.3% 94.6% 99.2% 95.0% Hotel Salvia 99.0% 100.0% 96.2% 98.1% 100.0% 94.1% Ca's Curial 97.3% 99.2% 98.5% 99.4% 97.3% 94.5% Sa Torre de Santa Eugenia 97.0% 99.1% 90.2% 93.5% 99.8% 95.3% Finca Hotel Son Palou 95.4% 97.7% 96.0% 95.5% 97.1% 92.1% Hotel Sa Pedrissa 95.0% 95.8% 98.2% 97.3% 92.1% 86.5% Protur Bonamar 94.6% 98.7% 98.4% 82.7% 96.2% 93.9% Esplendido Hotel 94.5% 97.6% 97.7% 92.9% 91.8% 83.8% Son Trobat Hotel Rural 94.3% 94.6% 84.7% 95.3% 99.0% 82.5% Protur Bonaire Aparthotel 94.1% 96.2% 90.6% 94.4% 95.4% 91.9%

10 Seville Top Hotels Total number of hotels evaluated 93 Average number of reviews per hotel 562 Total number of reviews Global Review Index Average for all Hotels 81% Semantic Analysis Highest rated concepts Modern Value Location Airport Staff Lowest rated concepts Noise Soundproof Lift Window TV Top 10 Hotels by Global Review Index Hotel Corral del Rey Hotel Casa 1800 Alma Sevilla Hotel Alfonso XIII Gran Melia Colon El Rey Moro Hotel Amadeus Sevilla Hotel Holos Monte Triana Alminar Hotel 90.5% 89.8% 89.6% 89.6% 89.2% 88.3% 87.6% 92.3% 93.1% 94.7%

11 Seville Top Hotels in Detail The Top 10 in Detail Hotel! GRI! Cleanliness! Location! Room! Service! Value! Hotel Corral del Rey 94.7% 95.7% 94.7% 91.7% 95.6% 82.6% Hotel Casa % 95.6% 98.3% 90.5% 94.8% 86.6% Alma Sevilla 92.3% 96.2% 85.9% 91.2% 94.0% 83.5% Hotel Alfonso XIII 90.5% 94.5% 97.9% 91.3% 87.0% 80.1% Gran Melia Colon 89.8% 93.2% 93.7% 89.3% 94.2% 82.0% El Rey Moro Hotel 89.6% 95.2% 97.6% 87.8% 93.3% 86.9% Amadeus Sevilla 89.6% 94.0% 97.2% 87.1% 90.5% 87.0% Hotel Holos 89.2% 96.5% 83.7% 92.2% 96.5% 89.3% Monte Triana 88.3% 91.3% 79.5% 86.9% 91.5% 86.5% Alminar Hotel 87.6% 91.6% 96.1% 81.8% 90.1% 85.2%

12 Valencia Top Hotels Total number of hotels evaluated 68 Average number of reviews per hotel 573 Total number of reviews Global Review Index Average for all Hotels 81.1% Semantic Analysis Highest rated concepts Modern Value Location Staff Cleanliness Lowest rated concepts Noise TV Bathtub Floor Pool Top 10 Hotels by Global Review Index Las Arenas Resort Caro Hotel The Wes6n Valencia Hotel Sorolla Ad Hoc Monumental Husa Dimar Hospes Palau de La Mar Vincci Lys Meliá Valencia Zenit Valencia 90.6% 90.0% 89.6% 89.3% 88.3% 88.1% 87.9% 87.7% 87.1% 86.5%

13 Valencia Top Hotels in Detail The Top 10 in Detail Hotel! GRI! Cleanliness! Location! Room! Service! Value! Las Arenas Resort 90.6% 94.3% 87.6% 91.0% 91.1% 80.0% Caro Hotel 90.0% 94.3% 94.3% 88.1% 90.2% 85.3% The Westin Valencia 89.6% 93.2% 86.9% 93.0% 91.3% 85.6% Hotel Sorolla 89.3% 93.9% 95.2% 88.6% 91.1% 89.9% Ad Hoc Monumental 88.3% 88.6% 94.9% 84.3% 88.7% 86.8% Husa Dimar 88.1% 91.6% 90.0% 89.5% 87.4% 88.9% Hospes Palau de La Mar 87.9% 90.6% 91.6% 84.9% 89.6% 84.1% Vincci Lys 87.7% 90.9% 94.2% 84.9% 85.4% 85.0% Meliá Valencia 87.1% 89.6% 70.1% 91.3% 86.4% 82.3% Zenit Valencia 86.5% 90.5% 92.9% 84.5% 82.3% 85.8%

14 Methodology This report evaluates hotels in the 3-5 star categories in main touristic cities and islands in Spain. For the purpose of this report, we evaluated guest reviews from the top online travel agencies and review sites that have review data for Spanish hotels. ReviewProʼs online reputation and social media management solution was used to create all analytics. The following data points are shown in this report: Total number of hotels evaluated: We included hotels within the 3-5 stars categories in each city. Average number of reviews per hotel: The average number of reviews for each hotel, rounded up to the nearest full number. Total number of reviews: For each hotel, we included reviews from the last 12 months, i.e. from January 1 st, 2012 to December 31 st, Global Review Index Average for all Hotels: The average Global Review Index (GRI) for all hotels in a given city. The GRI is a a general online reputation score based on data taken from all the major online travel agencies and review sites. Note: By definition, a GRI is only given for hotels with a minimum of 25 reviews, so hotels below this minimum are not included in the GRI average. Highest rated and lowest rated concepts: For this section, semantic analysis was used to identify which concepts guests are talking about in the text part of a review and if their feeling was positive or negative. For the purpose of this study, the rankings or highest/lowest rated concepts are based on the percentage of mentions that were classified as positive or negative. Only concepts with a minimum of 100 mentions were considered. Top 10 hotels by Global Review Index : Rankings are based on the The Global Review Index (GRI). As with the GRI average above, only hotels with a minimum of 25 reviews are considered here. The Top 10 in detail: For each of the top 10 hotels, we give Department Index ratings for key areas of the hotel (cleanliness, location, room, service and value). These scores are based on ratings given by reviewers for specific aspects of their stay, whereas the GRI is based on the overall score given by reviewers. Note: Since on most review sites, ratings for different areas are given independently of the overall rating, the GRI and the Department Indexes are not directly correlated.

15 About Our Product Our solution enables individual hotels, brands, chains and management companies improve guest satisfaction and increase revenue growth: Know everything that is being said online about their hotels (24/7 Mystery Shopper) Identify areas of improvement based upon point scores and customer feedback in reviews - Global Review Index offers industry standard online reputation score - Powerful, yet easy to use multilingual semantic analysis Increase revenue - Maximize a hotelʼs average daily rate (ADR) - Optimize online distribution revenue - Increase direct conversions Competitive benchmarking by hotel, group, brand or chain Integrate existing customer surveys to see all guest feedback in one place Automated reports to get the whole team involved in the improvement process Training and support on both corporate and property level Get a Demo