Study Guide. Bachelor s programme in. International Marketing Management. Fulltime Versie 1.3

Transcription

1 Study Guide Bachelor s programme in International Marketing Management Fulltime Versie 1.3 Hogeschool Utrecht, HU Diensten Utrecht, September 2012

2 Study Guide Bachelor s programme in International Marketing Management Contents 1 Foreword 5 2 Organization of the study programme Professional profile Profession Details of professional profile Competencies of a beginning professional practitioner Graduate skills Field of work and employment functions Profile of study programme Study programme objective The HBO ( Higher Vocational Education ) level of the study programme Didactic principles Organization of the study programme Programme tracks Abridged programme and fast-track Certificates Degrees and titles Structure of the study programme Preliminary year Programme Advice concerning study progress Switching to another programme Main phase Admission to main phase Programmes Internships and value of internships Optional course profile (minor) Excellence Graduating Follow-up options Board of Examiners Establishment and appointments Composition Powers and responsibilities Petitions Kick-off academic year, excursions, work weeks, and training courses Facilities Study career planning IT facilities General Student mail SharePoint OSIRIS Student Password Information security and privacy Recording your study progress Student desk Study association Programme committees Contact details Courses Course participation Enrolling for courses Obligation to attend /133

3 Study Guide Bachelor s programme in International Marketing Management Entry requirements Course descriptions Exams Introduction Exemptions Organization of exams Duration and form of exams Exam timetable Enrolling for and taking exams (including retakes) Facilities for those with functional limitations Proof of identity required for written exams Procedures during exams Assessment Assigning the marks; viewing the exam Irregularities / fraud Keeping and returning exams Validity of results Certification Procedure for awarding certificates Cum laude or met genoegen (with merit) Timetables Annual timetable Holidays and free days Days and times of lessons Opening hours of buildings Timetable information and alterations Complaints, objections, appeals Introduction Objections Appeals Lodging an appeal Further appeals Complaints Submitting a complaint Requesting a review of how a complaint has been dealt with Undesirable behaviour Complaints, objections and appeals diagram Student Affairs Student support and guidance Talent Grant Student counsellor Confidential counsellor Students doctor Student Psychologist Office Mediation Studying with a functional limitation Improving your language and writing skills Media centre International Office Study abroad Internship abroad Student participation Consultation bodies Support for students who are involved with administrative duties Studium Generale Student association General /133

4 Study Guide Bachelor s programme in International Marketing Management Administrative grant Top-level sport Trajectum Sports Safe, healthy, and environmentally-friendly study Insurance cover: liability, accident, and travel Having a job while studying Accommodation About the HU General information Education profile of the HU Bachelor s and Master s system HU and faculty regulations Rules governing order Quality assurance HU organizational chart HU locations General information on the faculty economics & management General Organizational chart of the faculty Contact information Floor plan Practical provisions and instructions Facilities Enrolment for and unenrolling from the study programme Admission test Study costs, supplementary fees, and rebates Tuition fees Costs of books and learning materials Other costs Financial assistance Course descriptions Appendices Teaching and Examination Regulations Other regulations The definitive version of this Study Guide was accepted and approved by the faculty director on 12 July /133

5 Study Guide Bachelor s programme in International Marketing Management Foreword Dear Student, Welcome to the Study Guide for International Marketing Management Bachelor s programme. We hope you have an enjoyable and successful time as a student on our programme. This Study Guide contains important information and guidelines that can help you do just that. The HU University of Applied Sciences Utrecht provides demand-driven and competency-based teaching. Competency-based means that you will possess all the competencies you need when embarking on your professional career (see Section ). Demand-driven means we aim to structure teaching and the related support activities so that you can develop during your time as a student in the way that you prefer and which best suits your needs. Below you will find information about the most important aspects of your course and the choices available to you. Influence of the students Many of the choices we offer have been devised or improved as a result of initiatives by your fellow students. The HU (University of Applied Sciences Utrecht) regards you as a partner you are part of our knowledge community, so we greatly value your ideas and opinions. Your first opportunity to air your views is in the evaluations of every module, in which you can give your assessment and tips for improvements. We also organize dialogue sessions for each programme and in each faculty, in which we discuss your study programme and all the aspects related to it. The HU supports the active participation of students on Programme Committees and participatory bodies (8.12). Every year, we ask you to fill in the NSE (National Student Survey). And if there is a lecturer who has particularly impressed you, you can nominate him or her as the lecturer of the year! Excellence The HU acknowledges different types of excellence. If you get excellent results in your exams, your diploma may bear the words cum laude or met genoegen ( with merit ) (5.2). However, you can also shine in other areas, like innovation and leadership, something the HU is keen to promote, and the SIRIUS programme has been developed for that purpose. You can collect stars, and if you are really outstanding, will be awarded the official designation of Excellent Student (2.5.5.). In breadth, in depth Many study programmes have specializations, in which you can work on a particular part of your field in depth. In addition, most programmes have an optional subjects component (worth 30 EC; six months) that you can use to specialize in your own field or to learn about an entirely different field. This could be in your own faculty or at a different faculty; often, it is even possible to do a course at another educational establishment entirely (0). You can also put together your own exam programme your study career advisor (2.8.1) can help you with this. Permission for this is required from the Board of Examiners of your study programme (2.6). There is also the Studium Generale (the scientific discussion platform), which runs inspiring programmes. What else? You can also use your time as a student to broaden your mind, and to gain experience outside your regular studies. Examples that come to mind are studying abroad (8.11), or perhaps taking an active part in running your student association, social organization or students sports club? (8.14, 8.17) We have already mentioned participatory bodies and Programme Committees. If you are a leading practitioner of your sport, you could combine your sporting activities with a study programme (8.15). As you see, there is a huge range of options that the HU actively supports. Falling behind in your studies You may find that your studies are not progressing as you had hoped, for all kinds of reasons. If this happens because of something that is beyond your control, such as illness or problems in a relationship, there are various schemes that you can use to get help. If you miss an exam because of your personal 1 The numbers refer to the various Sections in the Study Guide 5/133

6 Study Guide Bachelor s programme in International Marketing Management situation, you can request an extra retake (4.3.3). If you have not obtained enough study credits and are facing the possibility of being given a negative (binding) recommendation on continuing your studies, then you will be given help with a revised study schedule, which has to be taken into account by the Board of Examiners (8.3). And if you had a student grant in the past, and are still studying as a result of these circumstances beyond the period of your grant entitlement, then there is the possibility of receiving financial support (8.) In all these cases, you should report your situation as soon as possible to your study career advisor (2.8.1) or your student counsellor (8.3)! If you take too long with your studies, you could become a long-term student. To prevent this, study programmes sometimes provide extra catch-up courses. These are announced via your study programme s intranet. And if you have a functional limitation, it may be that you need a longer time to complete your programme, but that is by no means always necessary. The HU has a wide range of facilities that can be useful to you in your studies (8.8). Problems and complaints Do you have any problems that are having a negative impact on your studies? Or questions because you don t know where exactly to get assistance? See your study career advisor (2.8.1) or a student counsellor (8.3): they can give you advice or refer you to the appropriate person or department. If you have any complaints about your treatment by another student or employee, you can also speak to a confidential counsellor (8.4). For example, if people have problems working alongside others in your project group, involving our student mediators at an early stage can often prevent matters escalating and restore harmony to the group (8.7). In the event that something at the HU is not right or you disagree with a decision, every faculty and study programme has its own complaints desk where you can lodge objections or submit complaints (7.1). What does the HU expect of you? We aim to provide you with a study programme and a study climate that enable you to develop as much as possible. We do not want to see this undermined by students committing acts of unacceptable behaviour (such as harassment, sending hate mails, verbal abuse or physical violence), so you are expected to adhere to our internal rules (9.1.4) To receive a diploma, it has to be genuinely earned. Fraud (4.4.2) is not tolerated. In particular, if it means that innocent students are affected because exam results are declared invalid, the penalties are severe. Both unacceptable behaviour and fraud may lead to the perpetrators being expelled from the study programme. As you see, there are plenty of opportunities to enjoy life as a student at the HU, most of which you will find in this Study Guide. Read it carefully, before you start your study programme. The table of contents can be used to locate any given item, but if you are still not clear or cannot find what you are looking for, look at your studyprogramme s intranet or ask your study career advisor or at the Student Desk (2.8.3). We respect human values, global cultures and religions and we wish you a very fruitful and joyful time at our International Business School in this important phase of your life We hope you enjoy your time as a student and wish you the best of luck in the coming academic year. On behalf of all my colleagues who contribute towards your study programme, Eric Fischer Dean of the Faculty Economics and Management 6/133

7 Study Guide Bachelor s programme in International Marketing Management Organization of the study programme 2.1 Professional profile Profession The international marketing manager is an expert in the field of Marketing in an International context. Will a certain product sell abroad? What cultural differences and marketing pitfalls should be taken into consideration? How do you find one unique selling point to turn your product into an international success? Which information do you need on foreign markets and how can you get this information? Questions that will be answered whilst studying International Marketing Management. In practice, this means that his activities will constantly involve international contacts, demanding special knowledge and skills in various fields, such as intercultural relations and international trade. Flexibility and adaptability are core elements of his activities. After graduation your solid base of knowledge and skills enable you to start as an international marketer, an export manager or a marketing consultant in a strategic position of an organization. Thanks to the numerous internationally oriented projects you know how to effectively deal with cultural differences between you and your business partners. The entire degree is taught in English, enabling you to express yourself in English, not only in speech and writing, but also in presentations and negotiations. By the end of your studies you will have ample international experience (through excursions, internships or part of your studies abroad) and also a firm foundation of theory, both of which will help you find a job in an internationally oriented environment after graduation. You will also be an excellent conversational partner concerning international marketing topics and challenges for other experts such as logistic managers, HRM consultants or the financial department Details of professional profile The Netherlands has a long history of international trade. As an international marketing professional, IMM will have given you a solid marketing foundation and made you a good conversational partner for other corporate experts, such as logistics managers, financial experts and HRM consultants. Because of your extensive knowledge of people, possibilities and public markets you will feel right at home in a strategic position in an organization. Due to the international character of this specialization within Commercial Economics, your skills and knowledge will be desired by many companies and organizations that, due to globalization, want to expand on the international market. The international marketeer translates consumer and corporate needs into marketing and sales activities on an international stage. You need integrated expertise in: The latest marketing ans sales methods and techniques; Organizational and business management in relation to your own company and others in the chain Deployment of IT to ease the information flow within and between companies and to realize truly innovative marketing and sales concepts; Your own personal effectiveness. With these talent and competencies you can quickly, correctly and succesfully translate customers needs and preferences into strategic commercial policy and operational initiatives Competencies of a beginning professional practitioner Within the context of this study guide a summary of all professional competencies is too wide. These are well documented in the study guides for the main phase of the IMM and IBMS study programmes within the FEM. See article 15 OER-HU Graduate skills 7/133

8 Study Guide Bachelor s programme in International Marketing Management The professional qualities required of an IMM graduate: a commercial and pioneering spirit curious, creative and enterprising excellent communication and people skills a go-getter and a team player a skilful negotiator who can persuade customers and present proposals; an analytical mind and strategic insight Field of work and employment functions With your Bachelor of Commerce (IMM) you are eligible for a variety of different jobs such as market researcher, account manager, sales manager or export manager. You are well-prepared for working in an international environment and can thus work both in the Netherlands and abroad. 2.2 Profile of study programme Study programme objective The IMM programme places marketing aspects in an international perspective. We not only pay attention to doing business in Europe, but also focus on the opportunities in new emerging economies. The emphasis is on strategic marketing, focusing on aspects such as the financial support of choices, innovation and sustainability. The IMM student is trained to be an excellent employee able to contribute to a company that wishes to participate in the latest developments. IMM students move off the beaten track and know how to develop and find new markets for sustainable innovative products and services. They are familiar with emerging markets and comfortable in an international environment. The world is your office. Each IMM graduate is a global citizen. Thanks to the numerous internationally oriented projects you will know how to effectively deal with cultural differences between you and your business partners. The entire degree programme is taught in English, enabling you to express yourself in English, not only in speech and writing, but also in presentations and negotiations. By the end of your studies you will have ample international experience (through excursions, internships or part of your studies abroad) and also a firm theoretical foundation, both of which will help you find a job in an internationally oriented environment immediately after graduation The HBO ( Higher Vocational Education ) level of the study programme HU University is tasked with providing an education that will enable you, the student, to start your working life at a level equivalent to that of the HBO (higher professional education) system. Accordingly, as a graduate you must master a large number of competencies (including professional competencies) derived from the career profile. The study programme s final attainment levels are, in turn, derived from these professional competencies. At the end of your four-year study programme, you will be fully equipped to take up your chosen profession. Because of your extensive knowledge of people, possibilities and markets you will feel right at home in a strategic position in an organisation. Due to the international character of this specialisation within Commercial Economics, you will be desired by many companies and organizations that, because of globalization, want to expand on the international market. The international marketer translates consumer and corporate needs into marketing and sales activities on an international stage. You need integrated expertise on: the latest marketing and sales methods and techniques; organizational and business management in relation to your own company and the others in the chain; deployment of ICT to ease the information flow within and between companies and to realize truly innovative marketing and sales concepts; your own personal effectiveness. 8/133

9 Study Guide Bachelor s programme in International Marketing Management With these talents and competencies you can quickly, correctly and successfully translate the customer s needs and preferences into strategic commercial policy and operational initiatives. See Art. 15 OER-HU (HU Teaching and Examination Regulations) Didactic principles The educational concept used in all programmes at the FEM is competency-based learning. We define competency as the ability to combine knowledge, skills and attitude to show expected behaviour when performing a professional task in an intercultural business context. To develop competencies, students attend theoretical lectures and classes, undertake self-study for exams and write individual assignments. Students enhance professional skills by working on cases and projects in small teams, gain work experience through internships and acquire international experience by studying abroad. An important concept in competency-based learning is reflection on individual professional development. Therefore, each student has a study career coach, who together with the student, monitors study progress and the development of competencies. Study career planning is important during the first year as well as during the main phase of the programme and information about it can be found in the course guides. The study career coaches support students in their study progress and development of competencies and provide advice when there are personal problems. If there are personal circumstances leading to a delay in their studies, students can also contact English-speaking student counsellors and a psychologist. The programmes and its courses are arranged according to specific lines of learning: the integrated line, in which application of knowledge takes place in projects; the skills line (including research, communication and language); the conceptual line, which focuses on knowledge and insight, which you will be taught in lectures, tutorials, self-study, etc.; the reflection line, which focuses on study skills and attitude; the practice line, which focuses on working in the professional field The development of competencies has specific levels corresponding to the stages of the programme. The levels vary as to the degree of independence and complexity of the task and/or context. Below you will find the level of competencies from the Framework Competencies IBMS. Level 1 Level 2 Level 3 Level 4 The ability to execute a simple task. The student has the basic knowledge and skills to apply the competency with guidance in a limited context. The student can apply the competency independently in a relatively clearly arranged situation. The student can apply the competency independently in a complex situation with complete control of the required skills. Flexible application of the competency in complex situations. The student can evaluate his competency and can support others when applying their competencies. Didactic techniques The programmes are all taught in English by an international staff of teachers, with a literature list completely based on English-language publications and an international on-campus and external curriculum. This approach is important for the development of the appropriate attitude of students with respect to an international professional environment. From the initial months of their study onwards, students learn how to communicate and develop an understanding of others in complex situations where the command of the language or cultural differences make this difficult. 9/133

10 Study Guide Bachelor s programme in International Marketing Management Organization of the study programme Programme tracks The FEM offers programme variants, which means that you can participate in a study programme full-time, part-time or in a sandwich course. However, the English-taught programmes only have full-time variants. IMM is a full-time undergraduate degree programme in English which lead to a Bachelor of Commerce diploma. The full-time study programmes require students to be available to study 40 hours a week. Most students who opt to take this programme come straight from secondary school or from secondary vocational education (MBO) Abridged programme and fast-track The bachelor s programme IMM does not have a fast study track Certificates As proof that you have completed the programme (or part of it) the preliminary year, Associate Degree (AD), or Bachelor s the Board of Examiners issues you with a diploma, the Dutch legal term for which is getuigschrift. The following types of diploma are awarded: The preliminary year diploma, for those who have successfully sat the preliminary year exam; The Bachelor s degree diploma, for those who have successfully completed the final exam. The diploma is signed by the chairman and a member of the Board of Examiners. A European-model International Diploma Supplement (IDS) is added to the Bachelor s diploma and the AD. The process involves no costs. The IDS provides information on the nature and the substance of the study programme and lists the results obtained by the graduate. This makes it easier for outsiders, including those from abroad, to appreciate what the study programme and diploma entail. For each study programme, you receive just one preliminary year and one Bachelor s diploma. See Section 5.1. for the procedure by which diplomas are issued. In principle, diplomas are in Dutch, but an Englishlanguage version can be issued on request. The International Diploma Supplement is always in English. If you have successfully completed more than one exam without gaining a degree, you can ask the Board of Examiners to issue a declaration listing the exams that you have passed. Like a diploma, the declaration is signed by the chairman and a member of the relevant Board of Examiners Degrees and titles If you successfully complete a degree programme (Associate Degree or Bachelor s) at the HU, you will earn a title, as well as a degree. The degree is granted by the Board of Examiners on behalf of the Executive Board. A degree confers the right to bear a title Bachelor in the case of a Bachelor s programme, and Associate Degree in the case of an Associate Degree programme. The subject or field in which the degree has been obtained is added to the degree title. The awarding of a Bachelor s degree confers the right to list it after your name, abbreviated to B (plus any additional information). Alternatively, you may use instead (so not as well as): The title ingenieur, abbreviated to ing., preceding your name, if it concerns a study programme in the field of agriculture and the natural environment, or the field of technology; The title baccalaureus, abbreviated to bc., preceding your name, if it concerns any other study programme. The awarding of an Associated Degree confers the right to list it after your name, abbreviated to AD (with any additional information). 10/133

11 Study Guide Bachelor s programme in International Marketing Management Structure of the study programme Academic phaseses The programme consists of two academic phases: the preliminary year stage, and the main phase. The programme starts with the preliminary year stage, which you finish by obtaining a preliminary year (propaedeutic) diploma. This is followed by the main phase, which lasts for three years, and is concluded with the awarding of a Bachelor s degree. See Sections 2.4 and 2.5. Statutory studyduration, course load, and credits The work load of the programme and the courses that make up the course load are expressed in whole credits in accordance in accordance with the European Credit Transfer System (ECTS), which is designed to make it easier to compare study programmes internationally. One EC corresponds with 28 hours of study (including contact hours). The credits are distributed across the academic years as follows: First year: 60 ECs Main phase: 180 ECs (major of 150 ECs + optional course profile of 30 ECs). Breakdown of course load over whole programme: Main Phase (180 ec) First Year (60 EC) Major (150 EC) Optional course profile (30 EC) The course guide provides a course description and the course load, expressed in whole credits for each course. See OSIRIS ( The study load consists in general of the following components: scheduled contact time with the lecturer individual work or group work on assignments literature study exam preparation and participation Your study load in the preliminary year (propedeuse) involves more contact time with lecturers than during the main phase. This is because the preliminary year involves a special focus on exploring your studies and chosen profession. By contrast, students in the main phase have committed to a given study programme and are considered to be more capable of working independently on developing their competencies. Based on course evaluations, periodic checks are made to determine whether the programmed study load (as described above) corresponds to the study load perceived by students. Credits are only awarded after the course exam is completed successfully (and all sub-exams if applicable). See also Section 4.4. First year The first year in the Faculty of Economics and Management is called the propedeuse. In this first year you will acquire the basic knowledge and skills required for the different programmes offered by the faculty. The first year consists of two semesters, and includes the basic subjects: Business Economics, Marketing, Business Administration, Research Skills, and Business English. You will apply the knowledge gained in these subjects in practical assignments and projects such as the Business Project and the International Project. The FEM offers several programmes in Dutch and two programmes in English (see 3.2): English-taught international programmes: International Marketing Management (IMM) and International Business and Management Studies (IBMS), with a specialization in International Business in Emerging Markets. International Finance and Control will be offered as a specialization in IBMS in the near future. Therefore, this study programme did not have a first year in anymore and currently only consists of main phase courses. Dutch programmes: 11/133

12 Study Guide Bachelor s programme in International Marketing Management Accountancy, Financial Service Management and Business Economics, International Business and Languages, Assistant Marketeer (Ad), Management Economics & Law, Logistics & Economics, Facility Management, Business Management and Associate Degree in Business Management. See Section 2.4 for information on the structure of the first year 2.4 Preliminary year The division of the study programme into a propaedeutic phase and a main phase has a good reason. The government has determined that the first year ( propedeuse ) preparatory phase has three important functions: Orientation It is very important to choose a field of study that you feel comfortable with to ensure satisfactory progress. In the first year, the student learns about professional practice in the broad area covered by the programme and becomes familiar with the overall programme and the skills required to complete it. Attention is also paid to personal development and the motives for pursuing a degree. Selection Over the course of the year, the student becomes familiar enough with the programme to determine whether he or she has made the right choice. Did you choose the right programme? Can you handle the level of study? Are you making sufficient progress? The answers to these questions appear to be of great importance in predicting whether a student will graduate or not. At HU University, we take stock by providing individual advice concerning study progress, based on the study supervision process. This involves an assessment of the number of credits obtained. It is very important for you to be familiar with the standard that underpins advice concerning study progress, and with the rules associated with this standard. Please read section Study Advice carefully, to avoid unpleasant surprises. This means that those who fail to meet the standard, and who are therefore given binding negative advice concerning continuation or discontinuation of studies, are not permitted to take the study programme. Referrals If you realize that you have not chosen the best programme for you, it is important to inform HU University at the appropriate time and discuss your doubts. It could be possible that you have made the wrong choice, but perhaps your concerns are exaggerated and you require more information before making a final decision. There are facilities to support you in cases of serious doubt about your studies. One possibility is to contact the Centre for Study Choice and complete a vocational test ( Important: in the case of any doubts, please contact your study career coach in time to make changes Programme The study programmes are determined for each academic year. The programmes in this study guide are valid for For a summary of the first-year academic programme, see the detailed course list with course descriptions available in Osiris ( and in the First year s English Bachelor s programme study guide Advice concerning study progress Study advice will be given halfway the first study year (February) and at the eind of the first study year (July). As for that, please refer to First year s English Bachelor s programme study guide for information about the standards of the advice Switching to another programme 12/133

13 Study Guide Bachelor s programme in International Marketing Management Due to the restricted entry requirement ( numerus fixus ) to most FEM study programmes it is not possible to switch from IMM to IBMS or to a Dutch study programme during the academic year. To change to these programmes you must register for them before 15 May 2013 and participate in the national system of drawing lots. You will have to re-enroll for the next academic year. However, it might be possible to switch to IBMS before 1 November or before 1 February since this is not a study programme with a restricted entry, but you do need to meet certain conditions since the entry requirements are not equal. The enrolment procedure must have been completed prior to the dates mentioned. The study career coach is your main point of contact, with whom you discuss your academic progress and your programme choice. You may only switch to if you have discussed this with your study career coach. If you do decide to switch and your study career coach agrees, please go to the Student Desk. They have to most accurate information about switching possibilities within the Faculty. At the Student you can retrieve a Change of programme application form, that has to be handed in with the English Stream intake coordinator, Ms Laura Popma. You should also submit your official application to her. 2.5 Main phase The main phase is the period of study after the preliminary year, and lasts until the conferral of your degree. The main phase involves three years of study (nominally) and consists of the following: A major (main programme) of 150 credits (EC); An optional subjects component of at least 30 credtis (EC). See the main phase guide for more details Admission to main phase Once you have successfully completed your preliminary year and received your diploma for that year, you will be admitted to the main phase of the study programme. If you have not yet completed your preliminary year, then it may be nonetheless possible to take courses in the main phase and sit exams for them, provided that: You have received a positive BSA on the continuation of your studies; You have the required prior knowledge for being able to take the course (in other words, you must meet the entry requirements). If you decide to take courses in the main phase of the programme before receiving a positive BSA as meant in Section 2.4.2, you should be aware that the norm for receiving a positive BSA on the continuation of your studies relates only to courses that have successfully been completed in the preliminary year part of the programme. So if you decide to take courses in the main phase but do not have a sufficient number of study credits from your preliminary year at the time that the BSA is issued, you may find yourself being given a negative BSA. This means you will have to leave the programme, regardless of how many study credits you may have gained in the main phase. Exempt students and exemptions If you have received a preliminary year diploma for a study programme from another institute and wish to be admitted to the main phase of a study programme at the HU on the basis of that diploma, you must submit a request to that effect to the programme. The programme will then assess whether your diploma is acceptable. If you are admitted, you will not be able to obtain a preliminary diploma from the HU. See Section 4.2 (exemptions). Who already has earned (a part of) the preliminary year at another university (of applies sciences) may also enrol. Then you are an exempt student and you may qualify for exemptions in the preliminary year. Your Intake coordinator may give you an indiciation ot the number of exemptions when you enrol. After your enrolment, the Board of Examiners will discuss your petition to see if you actually qualify for exemptions. If the Board approves, you will receive an official notification and the exemption will be registered in Osiris. For more information about abridged routes see section /133

14 Study Guide Bachelor s programme in International Marketing Management Programmes In each academic year, the programme department sets the curriculum of the main phase. This is valid only in the year for which it is set. The second year s IMM programme for has changed significantly compared to the programme. Following the developments of a complete 5EC module courses as opposed to the 3EC courses in the past many courses have been reengineered whilst maintaining the competences according to the guidelines. The change has consequences for students with a backlog of courses (resist) and with a study delay. For these students a once only weaver programme is offered in term C. After term C a conversion table will be made for those students that after the weaver possibility still have to pass some courses. The second year s main programme is as follows: Year 2 Course Osiris code EC Term A Term B Term C Term D Obligatory Sales & Account Management MCEN-SAMMAN-12 5 X Global Market Research MCEN-GLMARRES-12 5 X Export Management MCEN-EXPMAN-12 5 X Consumor Behaviour & MCEN-COBEINO-12 5 X Innovation Online Marketing MCEN-ONLMAR-12 5 X Innovative Sustainable MCEN-INSUSMAR-12 5 X Marketing Business English MCEN-BUSENG-12 5 X X Foreign Business Language 1 Choice of Spanish 1 MCEN-SPANISH1-12 2,5 X German 1 MCEN-GERMAN1-12 2,5 X French 1 MCEN-FRENCH1-12 2,5 X Foreign Business Language 2 Spanish 2 MCEN-SPANISH2-12 2,5 X German 2 MCEN-GERMAN2-12 2,5 X French 2 MCEN-FRENCH2-12 2,5 X Obligatory Internship 1 MCEN-INTRSHIP X The weaver programme for the second year s is as follows: Conversion courses Osiris EC Term Applied Marketing Management MCEN-APMARMAN-09 3 C Weaver Business English MCEN-BUSENG-08 3 C Weaver Corporate Sales MCEN-CORSALES-08 3 C Weaver E-marketing MCEN-EMARKET-09 3 C Weaver Exportmanagement 1 MCEN-EXPMAN C Weaver Exportmanagement 2 MCEN-EXPMAN C Weaver German MCEN-GERMAN C Weaver Global Marketing Research MCEN-GLMARRES-08 3 C Weaver How does Europe work MCEN-HOWEURWO-08 3 C Weaver Intercultural sensitivity MCEN-INTSENS-09 3 C Weaver Market Analysis MCEN-MARKANA-09 3 C Weaver Personal Business Skills MCEN-PERBUSK-09 3 C Weaver Sales Training MCEN-SALESTRA-09 3 C Weaver Foreign Language Spanish MCEN-SPANISH-09 6 C Weaver 14/133

15 Study Guide Bachelor s programme in International Marketing Management The third year IMM programme consist of a full semester study abroad programme and one semester with the following courses: Year 3 Course Osiris code EC Term A Term B Term C Term D Obligatory Study Abroad 30 X X Global Sustainability MCEN-GLOBSUS-09 3 X Management and MCEN-MANORG-09 3 X Organisation IMM Market Entry Strategy MCEN-MES-10 6 X X Product Management Plan MCEN-PRMAPLAN-09 X International law MCEN-INTLAW-10 3 X Management Skills MCEN-MANSKILL-08 3 X International Branding MCEN-INTBRAND-09 3 X Logistic MCEN-LOGISTIC-08 3 X Marketing simulation SLB3 MCCE-VMSSLB X The fourth and final year consists of a minor of your choice relevant to your IMM profile and the final internship and thesis abroad or in The Netherlands at an international company. Either your first (second year s) internship or your final internship or both need to be done abroad. Exceptions on the internship abroad rules can only be made with the advice of the study advisor or the IMM programme manager and with the written permission of the Board of Examiners. Year 4 Course Osiris code EC Term A Term B Term C Term D Obligatory Minor courses 30 X X Graduation Internship 30 X X Internships and value of internships Either your first (second year s) internship of 15 EC or your final internship (fourth year) of 30 EC or both need to be done abroad. Exceptions on the internship abroad rules can only be made with the advice of the study advisor or the IMM programme manager and with the written permission of the Board of Examiners Optional course profile (minor) The main phase of a general bachelor programme comprises a major worth 150 credits and a minor worth 30 credits, the so-called optional course profile. The major involves all the obligatory courses in Years 2, 3 and 4. For the minor, some students may choose their own courses during the first two terms of Year 3 after consulting their study career coach. However, some students will follow the obligatory Study Abroad programme with one of our partner universities and additionally take their minor at the same university. Relevant Marketing related English tought minors are available at other Dutch Universities of Applied Sciences. On an individual basis the exam committee may decide which external minors are allowed and recognised Excellence Within the FEM there are two possibilities to stand out: via the Topclass programme or the Sirius programme. Topclass The FEM has a Topclass for students who wish to do more during their bachelor s programme. Starting in the second year, the main phase, a limited group of talented, ambitious students may participate in the 15/133

16 Study Guide Bachelor s programme in International Marketing Management Topclass, to take additional courses (in English) to distinguish yourself from other bachelor students and to get prepared for a Master s programme. Participating in the Topclass programme means an extra challenge and extra effort. It is an extension and intensification of the regular bachelor s programme. In an inspriring group of students and lecturers you work focused on professional skills, with special focus on consultancy, project management, international work and research. Topclass is intended for a select group of students who scored above average in their prelimineray year. As a Topclass-student you will be offered an extra programme during the main phase (year 2, 3 and 4) with a total of 30 credits. The programme is highly multidisciplinary as you will work (for example) as a junior advisor for an external project led by one of our lecturers. If you participate with success in this programme you will receive an honourable mention on your bachelor s degree, plus a letter of recommendation of the Executive Board of Hogeschool Utrecht University of Applied Sciences. You will not only develop a professional consultancy attitude (through consultancy assignments in the regional business), but also a broad perspective, because a part of your study programme is at a business school abroad and to participate in multidisciplinary projects. In the pre-master phase, you do an applied research. Sirius The HU excellence programme offers you as a student the opportunity to have activities you have undertaken to be recognized as an excellent achievement. The basis of excellence is formed by the stars system. Five aspects of excellence leadership, reflective professional and expertise; vision, motivation and passion; internationalization; innovation and dissemination are operationalized in assessment criteria. You can demonstrate excellence in each of these aspects, which will earn you a star. In order to gain the Excellent designation in full, you must have shown excellence in more than one aspect and, in principle, have invested at least six months of your study time in it. Activities that are eligible can be suggested by both the HU and yourself. They are assessed on the basis of a fixed procedure. The Board of Examiners has the task of procedurally safeguarding the assessment policies. Information on excellence in your faculty can be found on the informationsite at Procedures Achieving aspects of excellence 1) You can take part in programme projects that lead to the awarding of one or more stars, or come up with suggestions yourself for activities or projects of your own that could be considered for stars. In the case of the latter, you should put your proposal to the relevant examiner or your study programme Excellence Committee. 2) The examiner or assessment committee will assess the proposal in accordance with the established procedure and will inform you about the outcome. 3) In the event of a positive decision, you should complete your activities, where necessary. They will be assessed by the relevant examiner or Excellence Committee in accordance with the established criteria. Achievements that are recognized as sufficiently excellent will be registered as such. Obtaining written recognition of excellence 1) If you believe you can demonstrate that you have met all the criteria for achieving recognition for excellence, you should present your achievements to an Excellence Committee. 2) In the event of achieving recognition for excellence, you will receive a written document to that effect when you graduate. You will also receive a written document for the individual stars you obtain; this will state clearly which aspects/stars are involved. 16/133

17 Study Guide Bachelor s programme in International Marketing Management Graduating Studying at the HU involves concluding your programme with a graduation exam, which you can only pass if you have met the final achievement levels of the programme. Exemptions are never granted for the graduation exam or any part of it. In other words, anyone wishing to obtain a diploma must successfully complete the graduation exam. The requirements and criteria for graduation projects and reports are stipulated in graduation manuals, compliance with which will be strictly observed by the internship coordinator and the Board of Examiners. More information on this subject can be found in the main phase study guide of IBMS and IMM. Please note that there must be a period of at least one month between applying for the preliminary year (propedeuse) certificate and the Bachelor's degree. For more information about the exam and the diploma, and for unenrolling after graduation, see Section 5.1. Digital submission and publication of theses and research articles The HU is one of the Institutes of Higher Education that is actively involved in the HBO Knowledge Base, in which publications such as theses and research articles produced in these institutes are made available in digital form to any interested party anywhere in the world. Conversely, they can also be of use for those involved in teaching and research. If you obtain a mark of 7 (out of 10) or higher for your thesis, then you may have it digitally published on the HBO Knowledge Base free of charge. One important precondition for this is that the company where you worked on your internship agrees, and that your thesis does not contain any confidential information. For more information, go to Follow-up options Students who successfully complete the first year can, in principle, move on to another university programme. Contact the department at the university in question for exact information on the admission requirements. 2.6 Board of Examiners Establishment and appointments A Board of Examiners operates for every study programme at the HU. The Board of Examiners supervises the quality of testing and is the body that issues diplomas on behalf of the Executive Board. The Boards of Examiners reach their decisions independently from the management of the study programme. The faculty has Boards of Examiners for the following programmes or groups of programmes: The Board of Examiners for the Institute for Business Administration; (BM, IBMS Bedrijfskunde MER, LE Bachelor s programmes and the Intercedent, BM AD programmes and FM and BM in Amersfoort); The Board of Examiners for the Institute for Business Economics; (BE, AC and FSM Bachelor s programmes and the Accountancy AD programme); The Board of Examiners for the Institute for Marketing & Commerce; (IBL and CE Bachelor s programmes and the Assistant Marketeer AD programme). The Board of Examiners of the FEM in Utrecht meets regularly once a week, except during student holidays. To be able to take legal decisions, at least two members need to be present at a meeting. In case of emergency, the (vice-) chairman is allowed to take decisions individually. The other members of the Exam Bord will be informed about this the first coming meeting. To get in touch with the Board of Examiners see section /133